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Ambiente 1985

Client

Ambiente 1985

Services

SEO, Websites, Communication concept, Art Direction for video and photo shoots, Graphic Design, CRO, UX, Social media management 

Industries

Furniture / Home design

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About Ambiente 1985

Ambiente 1985 is a Padua-based company that designs made-to-measure spaces for people. Specialising in the design of offices since 1985, in recent years the consultancy has also extended to private residences, aiming to create environments according to people’s needs.

Ambiente 1985 and SAY, together

The strategy for Ambiente 1985

Around a table, in a space of our own, we began an open and honest discussion. The Ambiente Office immediately proved to be incongruent with the evolution of a business that, in recent years, had expanded into the design of environments that went beyond workspaces. Hence, the first requirements: a new name and a new payoff. An identity to be revisited and made more current. Around the concepts of people, spaces and relationships, we develop a new communication concept, which was then declined on a new website. Style and tone of voice became predominant in the texts, including SEO to intercept the needs of potential customers and intermediaries.

SEO, CRO & UX

Websites, Social Media, Graphic Design

Art direction e shooting video, Contents Creation

In practice:

  • Communication Concept

    Starting with a copy strategy outlining Ambiente 1985’s new brand promise, we developed an original brand concept.

  • Website

    We adapted the creative concept to create the company’s new website, designing intuitive layouts and engaging the user through words.

The Results of the Strategy for Ambiente 1985
+ 43,36 %

Users on the website

Thanks to SEO optimisations, there was a significant increase in organic traffic compared to the previous year.

+ 1529 %

Clicks on Google

The SEO strategy led to an increase in clicks on Google for targeted keywords.

+ 864,9 %

Impressions

We recorded an increase in website page impressions on Google, a sign of increased visibility and brand recognition in the search engine.

+ 99 %

Website traffic from social channels

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A Renewed Promise

The new promise identified for the company is to stand alongside those who want to create workplaces where people feel good, imagining the individuals who will inhabit them first. An idea that has taken concrete form in the payoff “People. Places. Relations.” and which gives the dimension of the three main areas around which the company’s activity moves.

Ambiente 1985 places itself at the core of this transformation of workspaces with the sensitivity of an expert listener: a consultant with almost 40 years of experience, dedicated to finding solutions that enhance people’s well-being.

An Easy-to-Navigate Website

For Ambiente 1985, we designed a website with intuitive page layouts, capable of impressing the user and encouraging them to explore further and contact requests. We designed a user-friendly site architecture to ensure clear and seamless navigation. The new creativity direction was then adapted to the online platform: graphics with a focus on fonts, images, compositions and visual balance; tone of voice in the SEO-optimised and corporate-optimised texts that make up the pages.

A Well-Structured SEO Strategy

We focused on search queries related to consulting and design for workplaces and private residences in order to reach the target audience. We created quality information content related to the furniture sector and optimised the most important SEO elements on strategic pages (title and description, interlinking, structured data, etc.) by integrating them with off-site activities to increase brand awareness. Winner of a Special Star for Copy Strategy (Internet & Multimedia Area, Internet Section, Institutional Sites Category) at the 26th edition of the Mediastars Award.

The Experience of Ambiente 1985

“We first met SAY four years ago, and in a short time a beautiful relationship of trust and mutual esteem was created. This is thanks to a young and dynamic team with a distinctly modern vision of the approach of work and professional relationships. For a company with such a long-standing history, shifting direction is never easy or predictable. However, we were pleased to see that the evolution of the brand has not only preserved but actually enhanced the excellence that Ambiente 1985 has cultivated over nearly 40 years of activity.”

Mauro Longo, CEO and Marco Gennaro, Architect and Project Manager

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Get in touch with us to collaborate and create successful projects together.

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