Campagna 5X1000 Team For Children O.D.V.

SAY collaborates with Team for Children O.D.V., an association committed to supporting Pediatric Oncology-Hematology patients at Padova hospital and their families, contributing through various communication activities (press office, social media management, organization and promotion of charity events, creation of promotional materials and merchandising) to raise awareness of the O.D.V.’s objectives and to collect funds for related projects. Each year a campaign is promoted for the collection of 5×1000 tax donations with the goal of inviting taxpayers to make an informed choice when filing their tax returns and to increase the association’s visibility in the territory.

Each year, SAY takes care of designing high-impact creative campaigns, focused on the desire to communicate the value of the daily work carried out by the association. In the 2021 multi-subject campaign, the choice was made to make children the protagonists, as the primary beneficiaries of donations, highlighting the concrete effects that can be generated from the funds raised and conveying a feeling of hope for the future. For the 2022 campaign, a single-subject conceptual visual was created to reaffirm the right that every child has to live with lightness, a state of mind represented by the yellow feather of the chick.

The campaigns were promoted through various channels, from billboard advertising to digital sharing. The team planned: 6×3 format street billboards, rear bus films, magazine advertising insertions, bi-weekly social media sponsorship (Facebook, LinkedIn and Instagram), institutional website updates, monthly sending of a newsletter dedicated to the 5×1000, and creation of a postcard to distribute to citizens.