Ferro Gioielli 1954

Founded in the 1950s in Este (PD) as a watch repair workshop, Ferro Gioielli 1954 is now a landmark for all lovers of fine jewellery and luxury watchmaking.
With over 70 years of experience and a new store in the heart of Este, the Ferro family offers a refined selection of luxury timepieces and unique, custom-made jewellery in line with contemporary styles and trends. The brand, also present online with a digital store, has been selected as an official retailer by several leading industry brands.

To mark the opening of the new Ferro Gioielli 1954 store, SAY carried out a complete rebranding, starting with the logo.
Inspired by the solitaire ring — the most iconic of all jewels — the new logo is based on the structure of a ring and diamond, forming a monogram of the letter F, accompanied by the name Ferro and the payoff “Watches and Jewellery since 1954”.

After designing the new logo, SAY developed the creative concept for Ferro Gioielli 1954’s coordinated brand identity.
The visual style was built around clean lines, precious shapes, and warm tones. Core communication materials were produced, both in print and digital formats: letterhead, advertising billboards, invitations for the store’s opening event, newsletter templates, and digital ad graphics.

A team of agency professionals produced content for Ferro Gioielli 1954’s communication channels, including product photography through a location-based shoot, a radio commercial, and video clips for social media and digital advertising campaigns.

To support the new store opening and the Christmas season, SAY developed a digital promotion strategy, delivering the creative concepts for both campaigns and managing media budgets and online advertising placements on Meta platforms.