Fischer Italia

The Italian subsidiary of the Fischer Group—world leader in fastening systems with a turnover of €775 million and 46 subsidiaries worldwide (based on 2016 closing data)—Fischer Italia boasts 54 years of activity and is a point of reference for companies, professionals, and private individuals in the Italian market.

As part of a multi-year plan to relaunch brand awareness activities, a new concept was developed for use on both countertop and floor display units. In addition, a social campaign was created to relaunch the Flexi-Fix product, from video production to promotion through the Facebook Advertising network.

The simplified graphics of the institutional countertop version allow greater emphasis on the product in floor display units, using larger images and providing more space for explanatory sections. All text was reverted to the original Fischer font.

The aim of the video is to demonstrate the flexibility of a product like Fischer Flexi-Fix, capable of solving many everyday problems—not only in DIY and home improvement contexts but also in daily life. Taking advantage of Facebook’s carousel format and specifically the swipe feature on mobile devices, the video was shot and edited to provide visual continuity between scenes, even though the camera angle and framing remain fixed, with only the setup changing.

The goal of the social marketing campaign was to position Fischer Flexi-Fix as an effective and affordable alternative to traditional disposable cable ties, maximizing clicks on the carousel to drive traffic to the product’s landing page on the website www.fischeritalia.en