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Gruppo Toscano

Client

Gruppo Toscano

Services

CRO & UX, SEO , Digital Analytics, Core Web Vitals

Sector

Construction

Project

Gruppo Toscano operates nationwide in the real estate field through a number of specialised companies and divisions: from real estate to financial brokerage, from renovations to residential management.

The Gruppo Toscano strategy

Together with Gruppo Toscano, we defined the objective of improving the user experience of the website through the optimisation of the Core Web Vitals, a set of parameters defined by Google related to the speed, stability and response time of pages.

In concrete terms:

  • Weakness analysis

    We examined Google Search Console reports and determined what we needed to do as a matter of priority to improve site navigation, especially from mobile.

  • Large-scale optimisations

    We quickly intervened on the site’s Core Web Vitals, using a methodology that assigns an impact/effect matrix to each operation.

+ 91 %

of CLS score

The CLS (Cumulative Layout Shift) measures the stability of a site’s layout elements: the higher the index, the better performing the pages.

+ 28 %

of LCP score

 

To improve UX, we increased the loading speed of the main content by improving the LCP (Largest Contentful Paint) parameter.

+ 1000

new first-page keywords

 

The improved user experience was perceived and rewarded by Google, which improved the site’s rankings.

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Core Web Vitals and UX

To ensure optimal UX for users, we assigned each Core Web Vitals intervention a measurable and classifiable property, which allowed us to monitor both the overall performance of the site and individual pages for faster and more efficient optimisation.

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