International Shooting Sport Federation

The International Shooting Sport Federation is one of 33 Olympic federations, a governing body that manages all international competitions in three disciplines: rifle, pistol and clay pigeon shooting.

The ISSF’s integrated multi-channel communication relies on web, mobile and print platforms, through which content, whether text, photos or videos, is processed and conveyed in a dedicated manner, including in Chinese.

Relations with media representatives around the world are cultivated and nurtured by a fertile and constant press office activity, capable of bringing shooting disciplines to the pages of newspapers and magazines across five continents.

The Federation’s information hub is the website issf-sports.org, which, in addition to an extensive database of athletes and competitions, provides constant updates on all the events on the international calendar, including reports, interviews, in-depth analysis and photo galleries.

Every two months, ISSF publishes a magazine, available in both print and online formats, whose content offers a more in-depth analysis of key topics, focusing on athletes and their stories.

Interviews, profiles, emotional clips: the production of accompanying videos follows the seasonal calendar, enriching the production of content more closely linked to sporting results.

Complete photographic coverage of the international calendar, providing the International Shooting Sport Federation with portraits, close-ups and action shots of all the leading athletes. From the World Cup to the World Championships, from youth competitions to the Olympic Games.

A widespread presence on social media platforms is essential for promoting and telling the story of a sport. Facebook, Instagram, Twitter and YouTube are the cornerstones of a digital strategy, to which Weibo and Youku, specific to the Chinese audience, have been added due to the international calibre of the Federation.