IperPoints

This project stems from a concrete and deeply felt need in the retail world, namely the ability of organisations such as shopping centres, but more generally large-scale retail chains, to compete effectively in the digital world. The challenge is to create and disseminate an immersive experience for the user, allowing them to feel part of a “family” without being able to exploit the traditional strong levers that brands can rely on. Added to this is the primary need to convert at least some of the actions stimulated into physical customer traffic within the store.

The concept behind IperPoints is as simple as it is revolutionary: by working on two different but related targets, on the one hand, the habits of existing customers are reinforced, promoting the shopping centre through social media and the institutional website, while on the other hand, potential customers are attracted by the promise of rewards. The result of these loyalty strategies is an increase in customer interactions with Ipercity through digital channels and direct presence and, at the same time, an increase in new customers who are attracted both by the competition factor and by the brand tenants in the shopping centre’s gallery.

IperPoints is a coordinated set of activities that work in synergy towards a single, specific goal: achieving the customer’s objectives, their measurability and their scalability.

The strength of IperPoints lies in being a tool embedded in a wider network, with which it interacts and whose results it enhances, ideal both for achieving specific objectives and for facilitating future ones.