La Dolce Vita – Marcela Cuevas

Model, TV presenter, stylist, fashion editor, fashion consultant and actress: Mexican-born Marcela Cuevas is a multi-faceted character. And now, thanks to SAY, she is also a successful fashion blogger.

How do you build personal branding? With a targeted communication strategy! And with a disruptive personality.

Marcela Cuevas relied on us to launch herself into the digital world as a fashion influencer with her own clothing brand. The mix of her explosive personality, combined with our blogging and social strategy, has created a new fashion icon.

Behind the diva look is SEO optimisation in two languages, editorial plans drawn up on the basis of trend topics and Facebook ADV.

Marcela Cuevas approached us asking for support to:

• Create a blog dealing with fashion and Made in Italy
• Building a brand identity
• Define a personal branding strategy
• Improve online brand reputation

When Marcela approached us, we were fascinated by her eclectic personality and her ability to stand out in different fields, all of them competitive.

We absolutely had to make her known as a successful fashion blogger! First of all, we “stepped into her shoes” in order to create a blog that reflected her personality. We followed the development of this platform in every phase: technical, graphic and content. At the same time, we analysed the possible targets and built editorial plans in line with their research. Editorial work is still carried out in English and Spanish, and also includes content for Facebook and Instagram. To launch and support the activities, we chose to create Facebook Ads campaigns.

We monitored each action, both advertising and editorial, for constant content optimisation to improve the performance of articles, posts and ads.