Normachem

Normachem Srl is a leading international authority and benchmark in specialised consultancy for chemical regulatory compliance, occupational health and safety, and environmental sustainability. Founded in 2007 and a prominent player in the B2B market, the company stands out for its unique multidisciplinary approach, driven by a highly qualified team of chemists, toxicologists and engineers.

To delve deeper into the evolution of the REACH Regulation and its impact on the business landscape, Normachem – as part of its Academy – organised an exclusive conference at an iconic venue in Milan. Attended by over 140 participants, including companies, professionals, and industry stakeholders, the event was entrusted to SAY for its end-to-end design and strategic coordination.

To address the client’s needs, we conceptualised and developed the conference “REACH: The Road Ahead – Revision and Evolution of EU Chemical Regulations”, held on Thursday 14 May in the prestigious setting of Fondazione Riccardo Catella, in the heart of Milan. We supported Normachem every step of the way, deploying strategic, creative, and operational coordination expertise: a synergistic collaboration that began with defining the initiative’s project framework and continued with scouting and selecting the ideal venue to elevate the event.

We managed the entire event lifecycle, starting from pre-event planning and defining the project framework, translating the strategy into the selection of the iconic venue and high-end catering by Ratanà.

We handled supply chain coordination, selecting the AV technical provider and host & hostess services to ensure seamless crowd management. Finally, through continuous supervision and on-site team presence, we delivered flawless event direction and operational coordination throughout the day, ensuring a premium experience for both the brand and all attendees.

On the creative front, we designed the entire event identity, developing its naming, payoff, logo, and the graphic line for all communication materials. Our strategic contribution also extended to venue branding and customisation through targeted spatial design, aimed at reflecting the authority of the brand. Finally, we designed the welcome kit for guests, turning complex content into a cohesive, memorable visual experience that fully aligned with Normachem’s brand image.