Police

Police is an Italian brand best known for its eyewear production, and has become a global leader in the design, manufacturing, and distribution of high-end prescription frames and sunglasses, with an urban & lifestyle flair. Founded in 1983, the company later expanded into other sectors: into cosmetics, launching its first fragrance line in 1997; into fashion jewellery and watches with its first watch collection in 2005; and since 2008, into apparel. Thanks to an extensive wholesale network, the Group’s products are distributed in around 80 countries through 18 companies and over 100 independent distributors.

SAY provided strategic consulting for the creation of digital content to promote the internationally marketed Police fragrance line, with the goal of supplying new advertising material for the brand retailers’ websites and social media channels.

SAY handled the photography of the product line, overseeing every aspect of the on-location photo shoots, from developing moodboards to sourcing props for the set design, all the way to post-production of the selected images.

For all the fragrances to be promoted, the agency shot and edited short, impactful reels to be shared on the international retailers’ social channels. To tell the story of each fragrance, the concept “time to be” was emphasized, aiming to send a message to the target audience – primarily young people – to express their beauty without filters, encouraging them to be themselves and celebrate their individuality through the fragrance designed for them.