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Solo Belle Case

Client

Solo Belle Case

Services

Digital Advertising, SEO, Social Media Management, SEO Local, Google Ads, Facebook e Instagram Ads

Sector

E-commerce

Project

Solobellecase.it is a real estate ad portal, based in Milan, which covers all areas of Italy: its special feature is that advertisers are only carefully selected and identified agencies with a quality certificate.

This allows Solo Belle Case to stand out because it offers for sale and rent only guaranteed properties (residential and office) and solutions designed to satisfy any requirement of style and taste.

Only functional strategies for Solo Belle Case

Solo Belle Case asked us to increase the visibility of its real estate advertisements for houses and offices throughout the country and to work on a strategy to obtain quality contacts for the B2C target group.

In particular, Solo Belle Case was interested in high-spending private individuals, ready to make real estate investments or buy a holiday home in Italy.

Through a careful analysis of the customer journey, we identified a weakness in the user journey and took action to improve it.

The objectives

Improve visibility of offers
Increase quality contacts in the B2C segment
Get more traffic to the site

The SAY strategy for Solo Belle Case

The first step was to listen to the client, which was essential for identifying the target audience and designing a suitable strategy in line with the objectives.

Our specialists began with the SEO optimisation of the site and the study and identification of the most appropriate marketing channels. After the creation of Facebook campaigns and a period of monitoring, we carried out an initial analysis of the results and decided to change strategy: contacts were being dispersed due to the lack of a dedicated landing page for each ad.

This was crucial: with the development of landing pages, we created Facebook Lead Ads campaigns and set up data collection directly from the social platform.

The results

112

quality leads generated in 2 months of campaigns.

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