Themis

Themis Formazione & Benessere was founded as a training centre in 1992.

For more than twenty years it has been organising professional courses for adults in massage, general aesthetics and tattooing. The target audience is diverse: operators in the sector, people who want to create a profession for themselves, and also simple enthusiasts who follow the courses for culture and personal pleasure.

The path taken together with Themis first of all affected the perspective and self-perception of the brand: Themis invested not only in the promotion of courses, but in the dissemination of training topics in the field of wellness and aesthetics, in order to position itself as an expert brand in the sector and reliable for the training offer.

Thanks to targeted digital marketing strategies, we improved the brand’s credibility in the area for different target groups.

Themis’ expectations were:

• Promote the courses
• Increase lead generation
• Improve website visibility.

When Themis Formazione & Benessere contacted us to promote its massage class, aesthetics and tattooing courses, we immediately clarified with the client that it would not be enough to advertise them: we needed a web marketing strategy that acted on two different fronts. On the one hand, we had to give credibility and strength to the brand. On the other, each course had to be promoted in a specific way, carefully selecting the target audience.

With the good results of this first step, we studied an online communication strategy with the client. The result was an SEM campaign of integrated communication on Google Ads and Facebook.

Our objective was to promote the services, intercept prospects and direct them to the contact collection landing page. This solution led us to obtain quality leads. At a later stage, we added a lead generation campaign on Facebook to have an even more specific targeting and geolocation.

“Themis Training uses several companies for its communication and customer acquisition activities, but I can say that SAY is our best partner. Our collaboration has grown over the years thanks to a relationship based on honesty, transparency and excellent results that make you want to invest more and more”.

Sandro Meneghelle
Director Themis Training