Udinese Calcio eSports

Udinese Calcio enters the world of eSports with its own team, competing in the FIFA20 and PES2020 championships. The black-and-white club relied on SAY for the launch strategy and communication of the project, which represents a growth asset in terms of expanding the fanbase and commercial development.

Target, timing, goals, tools, and online and offline communication activities.
SAY supported Udinese Calcio with ongoing strategic consulting: from the project launch to sponsor engagement, from player presentations to storytelling throughout the championship.

SAY also worked alongside Udinese Calcio in creating graphic materials to support the strategy. The agency curated the image of the eSports team, adapting it across various operational tools: presentations, social media, website, and outdoor advertising.