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Verde Profilo
Client
Verde Profilo
Services
Industries
About Verde Profilo
Verde Profilo® positions itself as a leader in innovation in the green design sector. With over 15 years of experience, the company has completed more than 6,000 projects, extending its influence through the installation of more than 140,000 plants in various settings, from private residences to corporate and public spaces.
Verde Profilo and SAY, together
The Strategy for Verde Profilo
In close collaboration with Verde Profilo, we implemented a multi-channel digital strategy to boost lead generation and brand visibility. We focused on SEO optimisation, content marketing and social media consulting, as well as implementing digital advertising and lead generation campaigns on Google Ads and Meta.
+
13
%
organic clicks 2023 vs 2022
With targeted SEO strategies and a blog editorial plan, we increased Verde Profilo’s organic traffic and brand awareness on the web.
+
400
keywords positioned in 2024
Compared to 2023, thanks to the creation of new content and the optimisation of the new website’s structure, the website saw a large increase in keyword rankings on search engines.
+
15000
contacts since 2022
Digital Advertising campaigns on Google Ads and Meta Ads enabled the acquisition of qualified contacts from designers, architects and companies interested in green design.
Qualified Lead Generation in Italy and abroad
Since 2017, we have managed Digital Advertising campaigns for Verde Profilo, focusing on lead generation across various markets: in addition to the main market in Italy, we have also operated in the UK, France, Spain, Germany and Switzerland. In 2021 and 2022, we launched specific campaigns aimed at intercepting the interest of large clients or design studios in the United States and the East. The Google Ads campaigns are linked to numerous localised landing pages, which have an average conversion rate of 5.2%.
The ADV campaigns also contribute to increasing Verde Profilo’s brand presence around the world, for any company or designer wishing to rely on a true specialist in vertical garden design.
The Digital Restyling of Verde Profilo
Between 2022 and 2023, we completed the redesign of the Verde Profilo website. The objective was threefold:
- to preserve SEO rankings for strategic keywords like “green design” and “vertical gardens”
- to improve the website’s usability through smooth and intuitive navigation
- to strengthen the brand image with an updated design reflecting the new corporate identity.
These improvements have transformed the website into a welcoming and effective platform, ideal for connecting Verde Profilo with its audience and improving interaction and engagement with its target audience.
“Cultivating” Online Connections
We guided the brand in defining a communication strategy through a detailed editorial plan, which defined the headings to be addressed on the various social media. We also offer consultancy and training to assist the Verde Profilo team in the independent production of high-quality content, using custom-designed graphic templates.
Contact us
Get in touch with us to collaborate and create successful projects together.