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VI-Challenge Hackathon

Client

Services

Strategic Consulting, Brand Identity, Coordinated Image, Graphic Design, Social Media Management, Art Direction & Photo / Video shooting, Copywriting, Digital Advertising

Sectors

Events, Institutions, Public Administration

The project

VI-Challenge Hackathon is an ideas marathon promoted by InnovationLab Vicenza, the new digital culture hub of the Municipality of Vicenza, held in two editions: on 27 and 28 November 2021 in Vicenza, at the university complex in Viale Margherita, and on 27-28 May 2022 at Villa Cordellina Lombardi (VI). The event, aimed at high school students from the Vicenza area or university students, involved numerous participants in both editions in 36/24-hour non-stop challenges aimed at developing digital technology solutions on various topics (the circular economy, gender issues and the cultural heritage of the Vicenza area).

Logo Graphic Design

After coming up with the name, SAY designed the event logo. The solution identified starts from the visual identity of InnovationLab Vicenza and is based on the creation of a monogram containing the initials of Vicenza, the place where the event took place, accompanied by its full name (VI-Challenge). The logo is completed by the payoff “Ideas for a digital future”: the words “ideas”, “digital” and “future” represent the three key concepts of the project.

Graphics and Corporate Identity

Starting from the new logo a new corporate identity image was created too, then declined in various promotional materials (paper and digital): badges, posters, banners, billboards, social media, digital advertising and advertising in newspapers.

Photo, video and content production

For both editions, the agency worked on multimedia content production, creating a teaser video to gather registrations and following the live stream on Facebook and YouTube. Furthermore, throughout the hackathons, a photographer, a videographer, and a social media manager were on-site to document and share live digital solutions and technological prototypes created by the young participants in response to the challenges launched by the organizers.

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