EuPhidra and Prolife: SAY partners with Zeta Farmaceutici for brand digital development

SAY S.p.A. has launched a new partnership with Zeta Farmaceutici, an Italian pharmaceutical group that was among the first to introduce cosmetics into pharmacies over forty years ago. The group comprises two autonomous, specialized companies: Zeta Farmaceutici and Marco Viti Farmaceutici.

The collaboration involves two of the group’s brands, EuPhidra and Prolife, and stems from a relationship built progressively over time, consolidated through the expansion of activities to other group brands.

For EuPhidra, Zeta Farmaceutici’s cosmetics brand combining the finest Italian pharmaceutical and cosmetic traditions, SAY will manage the concept of the new digital ecosystem, the web development using a Strapi architecture integrated with Shopify, the implementation of accessibility standards, and SEO consultancy for platform migration and optimization.

The project’s key objectives include strengthening brand positioning, with a specific focus on brand recognition and differentiating between the brand’s various product categories (make-up, skincare, body care, haircare, and the AmidoMio line), as well as driving qualified traffic, integrating advanced customer service tools through AI assistants, acquiring leads, connecting customers to physical retail locations via store locator systems, and developing the e-commerce infrastructure.

For Prolife, SAY will instead handle Italian-language SEO consultancy and search engine optimisation, aiming to boost the website’s organic performance and strengthen its digital visibility through a data-driven approach focused on content quality.

The partnership with the Zeta Farmaceutici group reflects SAY’s mission to support businesses and brands in developing integrated communication and performance ecosystems by combining strategic, creative, technological, and relational expertise. This approach underpins the work across the agency’s three core divisions – Creativity, Performance, and Relations – and focuses on building lasting value through tangible, measurable results aligned with client objectives.

This appointment further consolidates SAY’s specific expertise in heavily regulated sectors – pharmaceuticals, dietary supplements, defence, and banking. The agency boasts extensive experience in these fields, backed by a proven methodology that includes enhanced internal security protocols, specialised training, a strong emphasis on legal and regulatory compliance, and comprehensive insurance coverage.