{"id":10923,"date":"2025-03-14T11:18:47","date_gmt":"2025-03-14T10:18:47","guid":{"rendered":"https:\/\/sayagency.com\/?post_type=case_study&#038;p=10923"},"modified":"2026-04-21T10:43:54","modified_gmt":"2026-04-21T08:43:54","slug":"profilpas","status":"publish","type":"case_study","link":"https:\/\/sayagency.com\/en\/case-studies\/profilpas\/","title":{"rendered":"Profilpas"},"content":{"rendered":"    <section class=\"intro-section vertical-padded\" id=\"intro-section-5b002384906501514e9d2a98d3e24d1b\">\n        <div class=\"container\">\n            <div class='intro-section__inner'>\n                <h1 class=\"title intro-title\"><p>Profilpas<\/p>\n<\/h1>\n                                            <\/div>\n        <\/div>\n    <\/section>\n\n\n    <section class=\"case-study-info-section bottom-padded\"\n             id=\"case-study-info-section-1570942242\">\n        <div class=\"container\">\n            <div class='case-study-info-section__inner'>\n                                    <div class=\"info-column\">\n                                                    <span class=\"info-label\">Client<\/span>\n                                                                            <div class=\"info-content\">\n                                <p>Profilpas<\/p>\n                            <\/div>\n                                            <\/div>\n                                    <div class=\"info-column\">\n                                                    <span class=\"info-label\">Services<\/span>\n                                                                            <div class=\"info-content\">\n                                <p><a href=\"https:\/\/sayagency.com\/en\/creativity\/social-media-managing\/\">Social Media Management<\/a>,<a href=\"https:\/\/sayagency.com\/en\/perform\/adv\/?_gl=1*6az5fw*_up*MQ..*_ga*MTI5NTcyNDAxOC4xNzc2MzIzNTQ5*_ga_WWCTLLJ0VQ*czE3NzYzMjM1NDkkbzEkZzEkdDE3NzYzMjQ3NDEkajYwJGwwJGgw\">ADV Strategy<\/a>,<a href=\"https:\/\/sayagency.com\/en\/perform\/digital-analytics-consultancy\/\">Digital Analytics<\/a>,<a href=\"https:\/\/sayagency.com\/en\/perform\/it-development\/websites-development\/?_gl=1*1r93mak*_up*MQ..*_ga*MTI5NTcyNDAxOC4xNzc2MzIzNTQ5*_ga_WWCTLLJ0VQ*czE3NzYzMjM1NDkkbzEkZzEkdDE3NzYzMjQ3NDEkajYwJGwwJGgw\">IT\/Development<\/a>,<a href=\"https:\/\/sayagency.com\/en\/perform\/seo-agency\/\">SEO<\/a>,<a href=\"https:\/\/sayagency.com\/en\/perform\/seo-agency\/geo-generative-engine-optimization\/\">GEO<\/a><\/p>\n                            <\/div>\n                                            <\/div>\n                                    <div class=\"info-column\">\n                                                    <span class=\"info-label\">Industries<\/span>\n                                                                            <div class=\"info-content\">\n                                <p><a href=\"https:\/\/sayagency.com\/en\/communication-agency-web-marketing-construction\/\">Construction<\/a>, <a href=\"https:\/\/sayagency.com\/en\/communication-agency-web-marketing-b2b\/?_gl=1*k1or5f*_up*MQ..*_ga*MTQzMjYyMzE2NC4xNzc2NzU5NzU5*_ga_WWCTLLJ0VQ*czE3NzY3NTk3NTgkbzEkZzAkdDE3NzY3NTk3NTgkajYwJGwwJGgw\">B2B<\/a><\/p>\n                            <\/div>\n                                            <\/div>\n                                            <\/div>\n        <\/div>\n    <\/section>\n\n\n\n    <section class=\"images-section bottom-padded\" id=\"images-section-1771834502\"\n             style=\"background-color: #FFFFFF\">\n                <div class=\"images-section__inner image-full image-single \">\n                                                <style>\n                        #images-section-1771834502.images-section .images-section__inner.image-single .image-box {\n                            height: 50rem;\n                        }\n\n                        @media screen and (max-width: 991px) {\n                            #images-section-1771834502.images-section .images-section__inner.image-single .image-box {\n                                height: 27.5rem;\n                            }\n                        }\n                    <\/style>\n                                                    <div class=\"image-box reveal-img-box\">\n                        <img decoding=\"async\" src=\"https:\/\/sayagency.com\/wp-content\/uploads\/2025\/03\/SAY-Case-Profilpas_1920x900-1-1.jpg\" alt=\"\"\n                             width=\"1920\" height=\"900\"\/>\n                    <\/div>\n                                    <\/div>\n    <\/section>\n\n\n\n<section class=\"content-section content bottom-padded\"\n         id=\"content-section-d06ed9c4cd4add110ccc5c2d54513a47\"\n         style=\"background-color: #FFFFFF\">\n    <div class=\"container\">\n        <div class=\"content-section__inner layout-50-50 text-primary\">\n            <div class=\"col\">\n                                                    <div class=\"title fade-in\"><h2>About Brand<\/h2>\n<\/div>\n                            <\/div>\n\n            <div class=\"col\">\n                                    <div class=\"text typography fade-in\"><p><strong>Profilpas is a leading manufacturer of profiles and skirting boards for floors and wall tiles.\u00a0<\/strong>Design, technological innovation, style and ease of installation are the hallmarks of Profilpas products,\u00a0<strong>an Italian company that has been serving mainly retailers and professionals since 1976.\u00a0<\/strong>The company is present in\u00a0<strong>foreign markets with 9 branches.<\/strong>\u00a0The target audience is very specific: ceramic industry retailers, wood sector retailers, contract furniture companies, naval furnishings, furniture factories with design studios, professionals such as planners, architects, interior designers, installers and construction companies.<\/p>\n<\/div>\n                \n                            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n    <section class=\"images-section bottom-padded\" id=\"images-section-496370415\"\n             style=\"background-color: #FFFFFF\">\n                <div class=\"images-section__inner container images-grid square-ratio\">\n                                                <style>\n                        #images-section-496370415.images-section .images-section__inner.image-single .image-box {\n                            height: 50rem;\n                        }\n\n                        @media screen and (max-width: 991px) {\n                            #images-section-496370415.images-section .images-section__inner.image-single .image-box {\n                                height: 27.5rem;\n                            }\n                        }\n                    <\/style>\n                                                    <div class=\"image-box reveal-img-box\">\n                        <img decoding=\"async\" src=\"https:\/\/sayagency.com\/wp-content\/uploads\/2025\/03\/SAY-Case-Profilpas_1824X1800-1-1.jpg\" alt=\"\"\n                             width=\"1824\" height=\"1800\"\/>\n                    <\/div>\n                                                                <style>\n                        #images-section-496370415.images-section .images-section__inner.image-single .image-box {\n                            height: 50rem;\n                        }\n\n                        @media screen and (max-width: 991px) {\n                            #images-section-496370415.images-section .images-section__inner.image-single .image-box {\n                                height: 27.5rem;\n                            }\n                        }\n                    <\/style>\n                                                    <div class=\"image-box reveal-img-box\">\n                        <img decoding=\"async\" src=\"https:\/\/sayagency.com\/wp-content\/uploads\/2025\/03\/SAY-Case-Profilpas_1824X1800-2-1.jpg\" alt=\"\"\n                             width=\"1824\" height=\"1800\"\/>\n                    <\/div>\n                                    <\/div>\n    <\/section>\n\n\n\n<section class=\"content-section content bottom-padded\"\n         id=\"content-section-7d29fa25bba82fbb97869c11d88876b8\"\n         style=\"background-color: #FFFFFF\">\n    <div class=\"container\">\n        <div class=\"content-section__inner layout-50-50 text-primary\">\n            <div class=\"col\">\n                                                    <div class=\"title fade-in\"><h2>Profilpas: an international project<\/h2>\n<\/div>\n                            <\/div>\n\n            <div class=\"col\">\n                                    <div class=\"text typography fade-in\"><p><strong>Profilpas is a company with B2B customers worldwide.<\/strong>\u00a0In order to communicate effectively with the target audience,\u00a0<strong>we structured a high-performance website featuring 32 graphic templates and 4,000 contents in 10 languages.<\/strong>\u00a0We combined digital and printed ADV, creating packaging and counter displays, and activated our creative team to work on the<strong>\u00a0launch concept for a new product line<\/strong>, supported across both online and offline platforms.<\/p>\n<\/div>\n                \n                            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n<section class=\"content-section content bottom-padded\"\n         id=\"content-section-aa0ee8f2162cd6b6332e88b5f558f527\"\n         style=\"background-color: \">\n    <div class=\"container\">\n        <div class=\"content-section__inner layout-50-50 text-primary\">\n            <div class=\"col\">\n                                                    <div class=\"title fade-in\"><h2 data-aos=\"fade\" data-aos-duration=\"350\" data-aos-delay=\"250\" data-aos-once=\"true\">The objectives<\/h2>\n<\/div>\n                            <\/div>\n\n            <div class=\"col\">\n                                    <div class=\"text typography fade-in\"><p>Profilpas advanced a range of requests that required diversified strategies and skills.<\/p>\n<ul>\n<li>Renew its\u00a0<strong>image on the web<\/strong><\/li>\n<li>Increase\u00a0<strong>lead generation and competitive positioning<\/strong>\u00a0on search engines<\/li>\n<li><strong>Resolve technical criticalities<\/strong>\u00a0(e.g. non-responsive website)<\/li>\n<li>Improve\u00a0<strong>autonomy in the use of a CMS<\/strong>\u00a0(Content Management System)<\/li>\n<li>Resolve\u00a0<strong>server performance issues<\/strong>\u00a0related to data architecture.<\/li>\n<\/ul>\n<\/div>\n                \n                            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n    <section class=\"img-content-section no-vertical-padding\" id=\"image-content-section-1521951270\">\n                <div class=\"img-content-section__inner double-columned\">\n\n            \n            <div class=\"img-box\">\n                <img decoding=\"async\" src=\"https:\/\/sayagency.com\/wp-content\/uploads\/2025\/03\/SAY-Case-Profilpas-1824x1800-2.jpg\" alt=\"\"\n                     width=\"1824\" height=\"1800\"\/>\n            <\/div>\n            <div class=\"content-box\">\n                <div class=\"titles fade-in\">\n                                                                <div class=\"title\"><h2>The SAY strategy for Profilpas<\/h2>\n<\/div>\n                                    <\/div>\n                <div class=\"content-buttons fade-in\">\n                                            <div class=\"content typography\"><p><strong>The analysis of the objectives guided the definition of the vision for the work team,<\/strong>\u00a0with the aim of bringing together professionals from different fields capable of completing a complex project that lasted a year and a half. For the development of the Profilpas website,\u00a0<strong>we created a site structure<\/strong>\u00a0that includes the main sections such as: catalogue, residential and contract applications, products and realisations. The entire site is available in 10 languages: Italian, Russian, Polish, French, German, Spanish, Czech, Portuguese, English and Croatian.\u00a0<strong>The technical support and integration of information systems were combined with data entry\u00a0<\/strong>and the necessary pre go-live control activities, which ensured a high-performance site online. In parallel, we took over management of the company&#8217;s<strong>\u00a0social profiles<\/strong>\u00a0and developed an\u00a0<strong>SEO project<\/strong>\u00a0for blog articles and\u00a0<strong>multilingual ADV campaigns<\/strong>\u00a0on Facebook and Google.\u00a0<strong>But we did not stop there.<\/strong>\u00a0For Profilpas, we are also\u00a0<strong>carrying out various offline creative activities:<\/strong>\u00a0brochures, advertising pages, counter displays, packaging, and a catalogue to launch a new product line based on an impactful concept in naming and visuals.<\/p>\n<\/div>\n                                                        <\/div>\n            <\/div>\n        <\/div>\n    <\/section>\n\n\n\n    <section class=\"icons-section vertical-padded bg-white\" id=\"icons-section-1816704067\">\n        <div class=\"container\">\n            <div class=\"icons-section__inner\">\n                                <div class=\"icons-section__inner-blocks triple-columned\">\n                                            <div class=\"icon-block\">\n                            <div class=\"icon-block__inner\">\n                                                                    <div class=\"icon\"><svg width=\"81\" height=\"81\" viewBox=\"0 0 81 81\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<circle cx=\"40.6094\" cy=\"40.6067\" r=\"39.5\" stroke=\"#3E4D4C\"\/>\n<path d=\"M52.7644 28.4517C47.6377 23.325 39.2981 23.325 34.1715 28.4517C29.224 33.3991 29.0512 41.3355 33.653 46.4942L24.6094 55.5378L25.6782 56.6067L34.7219 47.563C37.2052 49.7775 40.335 50.8912 43.4647 50.8912C46.5945 50.8912 50.1979 49.6111 52.7644 47.0446C57.891 41.918 57.891 33.5783 52.7644 28.4517ZM51.6955 45.9694C47.1577 50.5072 39.7781 50.5072 35.2467 45.9694C30.7089 41.4315 30.7089 34.052 35.2467 29.5205C37.5124 27.2548 40.495 26.122 43.4711 26.122C46.4473 26.122 49.4298 27.2548 51.6955 29.5205C56.2334 34.0584 56.2334 41.4379 51.6955 45.9694Z\" fill=\"#3E4D4C\"\/>\n<\/svg>\n<\/div>\n                                                                                                    <div class=\"label\"><p><a href=\"https:\/\/sayagency.com\/perform\/agenzia-seo\/\">SEO<\/a>, <a href=\"https:\/\/sayagency.com\/perform\/agenzia-seo\/seo-internazionale-multilingua\/\">International SEO<\/a>,\u00a0<a href=\"https:\/\/sayagency.com\/en\/perform\/adv\/\">ADV<\/a>,\u00a0<a href=\"https:\/\/sayagency.com\/perform\/digital-analytics-consulenza\/\">Digital Analytics<\/a>, <a href=\"https:\/\/sayagency.com\/perform\/cro-ux-analisi\/\">CRO &amp; UX<\/a><\/p>\n<\/div>\n                                                            <\/div>\n                        <\/div>\n                                            <div class=\"icon-block\">\n                            <div class=\"icon-block__inner\">\n                                                                    <div class=\"icon\"><svg width=\"81\" height=\"81\" viewBox=\"0 0 81 81\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<circle cx=\"40.2773\" cy=\"40.6067\" r=\"39.5\" stroke=\"#3E4D4C\"\/>\n<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M24.9883 31.0771C24.9883 27.5059 27.8875 24.6067 31.4587 24.6067C35.0235 24.6067 37.9291 27.7619 37.9291 31.0771C37.9291 34.3923 35.4267 37.1315 32.2075 37.5027V56.6067H30.7099V37.5027C27.4971 37.1315 24.9883 34.6483 24.9883 31.0771ZM26.4859 31.0771C26.4859 33.8163 28.7131 36.0499 31.4587 36.0499C34.1979 36.0499 36.4315 33.8163 36.4315 31.0771C36.4315 28.3379 34.2043 26.1043 31.4587 26.1043C28.7131 26.1043 26.4859 28.3379 26.4859 31.0771ZM47.2918 24.6902L55.567 37.1894H47.9702V56.6006H46.4726V37.183H39.0102L47.2918 24.6902ZM47.295 27.4022L52.7894 35.6918H41.8006L47.295 27.4022Z\" fill=\"#3E4D4C\"\/>\n<\/svg>\n<\/div>\n                                                                                                    <div class=\"label\"><p><a href=\"https:\/\/sayagency.com\/perform\/it-sviluppo\/siti-web\/\">Websites<\/a>,\u00a0<a href=\"https:\/\/sayagency.com\/en\/creativity\/social-media-managing\/\">Social Media<\/a>, 10 Languages management<\/p>\n<\/div>\n                                                            <\/div>\n                        <\/div>\n                                            <div class=\"icon-block\">\n                            <div class=\"icon-block__inner\">\n                                                                    <div class=\"icon\"><svg width=\"81\" height=\"81\" viewBox=\"0 0 81 81\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<circle cx=\"40.9453\" cy=\"40.6067\" r=\"39.5\" stroke=\"#3E4D4C\"\/>\n<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M24.9453 31.8247C24.9453 27.8447 28.1831 24.6069 32.1631 24.6069C36.1431 24.6069 39.3808 27.8447 39.3808 31.8247C39.3808 35.8047 36.1431 39.0424 32.1631 39.0424C28.1831 39.0424 24.9453 35.8047 24.9453 31.8247ZM26.5962 31.8247C26.5962 34.8961 29.0917 37.3916 32.1631 37.3916V37.3852C35.2344 37.3852 37.7299 34.8897 37.7299 31.8183C37.7299 28.7469 35.2344 26.2514 32.1631 26.2514C29.0917 26.2514 26.5962 28.7533 26.5962 31.8247ZM42.5103 31.8247C42.5103 27.8447 45.7416 24.6069 49.7216 24.6069C53.7016 24.6069 56.9458 27.8447 56.9458 31.8247C56.9458 35.8047 53.708 39.0424 49.728 39.0424C45.748 39.0424 42.5103 35.8047 42.5103 31.8247ZM44.1547 31.8247C44.1547 34.8961 46.6502 37.3916 49.7216 37.3916C52.793 37.3916 55.2885 34.8961 55.2885 31.8247C55.2885 28.7533 52.793 26.2578 49.7216 26.2578C46.6502 26.2578 44.1547 28.7533 44.1547 31.8247ZM32.1631 42.1711C28.1831 42.1711 24.9453 45.4089 24.9453 49.3889C24.9453 53.3689 28.1831 56.6066 32.1631 56.6066C36.1431 56.6066 39.3808 53.3689 39.3808 49.3889C39.3808 45.4089 36.1431 42.1711 32.1631 42.1711ZM32.1631 54.9558C29.0917 54.9558 26.5962 52.4603 26.5962 49.3889C26.5962 46.3175 29.0917 43.822 32.1631 43.822C35.2344 43.822 37.7299 46.3175 37.7299 49.3889C37.7299 52.4603 35.2344 54.9558 32.1631 54.9558ZM42.5043 49.3889C42.5043 45.4089 45.742 42.1711 49.722 42.1711C53.702 42.1711 56.9398 45.4089 56.9398 49.3889C56.9398 53.3689 53.702 56.6066 49.722 56.6066C45.742 56.6066 42.5043 53.3689 42.5043 49.3889ZM44.1551 49.3889C44.1551 52.4603 46.6506 54.9558 49.722 54.9558C52.7934 54.9558 55.2889 52.4603 55.2889 49.3889C55.2889 46.3175 52.7934 43.822 49.722 43.822C46.6506 43.822 44.1551 46.3175 44.1551 49.3889Z\" fill=\"#3E4D4C\"\/>\n<\/svg>\n<\/div>\n                                                                                                    <div class=\"label\"><p><a href=\"https:\/\/sayagency.com\/en\/creativity\/art-direction-photo-video-shooting\/\">Art direction and video<\/a><a href=\"https:\/\/sayagency.com\/en\/creativity\/art-direction-photo-video-shooting\/\"> shooting<\/a>, <a href=\"https:\/\/sayagency.com\/creativity\/agenzia-brand-identity\/\">Brand Identity<\/a><\/p>\n<\/div>\n                                                            <\/div>\n                        <\/div>\n                                    <\/div>\n            <\/div>\n        <\/div>\n    <\/section>\n\n\n\n<section class=\"content-section content vertical-padded\"\n         id=\"content-section-332613997247535ee36b895c5f28cf23\"\n         style=\"background-color: #f9f9f9\">\n    <div class=\"container\">\n        <div class=\"content-section__inner layout-30-70 text-primary\">\n            <div class=\"col\">\n                                                    <div class=\"title fade-in\"><p>The Impact at Profilpas<\/p>\n<\/div>\n                            <\/div>\n\n            <div class=\"col\">\n                                    <div class=\"text typography fade-in\"><p><em>\u00abWe are very proud and satisfied to have received this prestigious award for our new website. It is a very complex project, considering the wide range of products presented and the amount of texts and languages in which they were translated. Together with SAY, whom I would like to thank profoundly for their support and collaboration, we have created a website that not only shows our complete range of products, but also represents the company and our values.\u00bb.<\/em><\/p>\n<p style=\"text-align: right;\"><strong>Marco Pasquali<br \/>\n<em>CEO of Profilpas<\/em><\/strong><\/p>\n<\/div>\n                \n                            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n    <section class=\"cta-section vertical-padded\" id=\"cta-section-2118034286\">\n\n                    <img decoding=\"async\" class=\"triangles-texture\"\n                 src=\"https:\/\/sayagency.com\/wp-content\/themes\/say\/images\/triangles_texture.svg;\"\n                 width=\"460\" height=\"227\" alt=\"\"\/>\n            <style>\n                #cta-section-2118034286                .cta-section__inner .container {\n                    align-items: flex-start;\n                    justify-content: space-between;\n                }\n\n                #cta-section-2118034286                .cta-section__content {\n                    padding-top: 3rem;\n                }\n            <\/style>\n                            <div class=\"noise-layer\"><\/div>\n            <div class=\"glow-container\">\n                <div class=\"ball\"><\/div>\n                <div class=\"ball\" style=\"--delay:-12s;--size:0.35;--speed:25s;\"><\/div>\n                <div class=\"ball\" style=\"--delay:-10s;--size:0.3;--speed:15s;\"><\/div>\n            <\/div>\n                <div class=\"cta-section__inner\">\n            <div class=\"container\">\n                <div class=\"cta-section__content\">\n                    <div class=\"subtitle\">Contact Us<\/div>\n                    <div class=\"title\"><p>Get in touch with us to collaborate and create successful projects together.<\/p>\n<\/div>\n                <\/div>\n                                    <div class=\"cta-row\">\n                        <a class=\"btn-primary\" href=\"https:\/\/sayagency.com\/en\/contact-us\/\"\n                           title=\"Let\u2019s collaborate\" target=\"\">\n                            <span data-title=\"Let\u2019s collaborate\">Let\u2019s collaborate<\/span><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\">\n                <path fill-rule=\"evenodd\" clip-rule=\"evenodd\"\n                      d=\"M7 7C7 6.44772 7.44772 6 8 6H17C17.5523 6 18 6.44772 18 7V16C18 16.5523 17.5523 17 17 17C16.4477 17 16 16.5523 16 16V9.41421L7.70711 17.7071C7.31658 18.0976 6.68342 18.0976 6.29289 17.7071C5.90237 17.3166 5.90237 16.6834 6.29289 16.2929L14.5858 8H8C7.44772 8 7 7.55228 7 7Z\"\n                      fill=\"\"><\/path>\n            <\/svg>                        <\/a>\n                    <\/div>\n                            <\/div>\n        <\/div>\n    <\/section>\n\n","protected":false},"excerpt":{"rendered":"<p>Multilanguage website<\/p>\n","protected":false},"author":13,"featured_media":10929,"menu_order":237,"template":"single-case_study.php","case_study_categories":[172,181],"class_list":["post-10923","case_study","type-case_study","status-publish","has-post-thumbnail","hentry","case_study_categories-communication-agency-web-marketing-b2b","case_study_categories-communication-agency-web-marketing-construction"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - 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