{"id":10961,"date":"2025-05-26T19:15:52","date_gmt":"2025-05-26T17:15:52","guid":{"rendered":"https:\/\/sayagency.com\/?post_type=case_study&#038;p=10961"},"modified":"2026-04-20T09:56:04","modified_gmt":"2026-04-20T07:56:04","slug":"amati-di-tigota","status":"publish","type":"case_study","link":"https:\/\/sayagency.com\/en\/case-studies\/amati-di-tigota\/","title":{"rendered":"Amat\u00ed di Tigot\u00e0"},"content":{"rendered":"    <section class=\"intro-section vertical-padded\" id=\"intro-section-0b8f5f07a178b2bf0a6280bae38de43e\">\n        <div class=\"container\">\n            <div class='intro-section__inner'>\n                <h1 class=\"title intro-title\"><p>Tigot\u00e0 &#8211; Amat\u00ec<\/p>\n<\/h1>\n                                            <\/div>\n        <\/div>\n    <\/section>\n\n\n    <section class=\"case-study-info-section bottom-padded\"\n             id=\"case-study-info-section-701016472\">\n        <div class=\"container\">\n            <div class='case-study-info-section__inner'>\n                                    <div class=\"info-column\">\n                                                    <span class=\"info-label\">Client<\/span>\n                                                                            <div class=\"info-content\">\n                                <p>Tigot\u00e0 &#8211; Amat\u00ec<\/p>\n                            <\/div>\n                                            <\/div>\n                                    <div class=\"info-column\">\n                                                    <span class=\"info-label\">Services<\/span>\n                                                                            <div class=\"info-content\">\n                                <p><a href=\"https:\/\/sayagency.com\/en\/creativity\/art-direction-photo-video-shooting\/?_gl=1*1vu5unp*_up*MQ..*_ga*MTI5NTcyNDAxOC4xNzc2MzIzNTQ5*_ga_WWCTLLJ0VQ*czE3NzYzMjM1NDkkbzEkZzAkdDE3NzYzMjM1NDkkajYwJGwwJGgw\">Art Direction &amp; Photo\/ Video Shooting<\/a>, <a href=\"https:\/\/sayagency.com\/en\/creativity\/brand-identity-agency\/?_gl=1*d8h3ea*_up*MQ..*_ga*MTI5NTcyNDAxOC4xNzc2MzIzNTQ5*_ga_WWCTLLJ0VQ*czE3NzYzMjM1NDkkbzEkZzEkdDE3NzYzMjQ3NDEkajYwJGwwJGgw\">Brand identity<\/a>, <a href=\"https:\/\/sayagency.com\/en\/creativity\/creative-communication-concept\/?_gl=1*idc4nr*_up*MQ..*_ga*MTI5NTcyNDAxOC4xNzc2MzIzNTQ5*_ga_WWCTLLJ0VQ*czE3NzYzMjM1NDkkbzEkZzEkdDE3NzYzMjQ3NDEkajYwJGwwJGgw\">Communication concepts<\/a>, <a href=\"https:\/\/sayagency.com\/en\/creativity\/printing-and-promotional-materials\/?_gl=1*l5sirw*_up*MQ..*_ga*MTI5NTcyNDAxOC4xNzc2MzIzNTQ5*_ga_WWCTLLJ0VQ*czE3NzYzMjM1NDkkbzEkZzEkdDE3NzYzMjQ3NDEkajYwJGwwJGgw\">Printing and promotional materials<\/a>, <a href=\"https:\/\/sayagency.com\/en\/communication-agency-publishing-sector\/?_gl=1*1ruvxud*_up*MQ..*_ga*MTI5NTcyNDAxOC4xNzc2MzIzNTQ5*_ga_WWCTLLJ0VQ*czE3NzYzMjM1NDkkbzEkZzEkdDE3NzYzMjQ3NDEkajYwJGwwJGgw\">Publishing<\/a><\/p>\n                            <\/div>\n                                            <\/div>\n                                    <div class=\"info-column\">\n                                                    <span class=\"info-label\">Industries<\/span>\n                                                                            <div class=\"info-content\">\n                                <p><a href=\"https:\/\/sayagency.com\/en\/communication-agency-fashion-beauty-sector\/\">Fashion \/ Beauty<\/a>, <a href=\"https:\/\/sayagency.com\/en\/communication-agency-publishing-sector\/\">Publishing<\/a>, <a href=\"https:\/\/sayagency.com\/en\/communication-agency-retail-large-scale-distribution\/\">Retail e GDO<\/a><\/p>\n                            <\/div>\n                                            <\/div>\n                                            <\/div>\n        <\/div>\n    <\/section>\n\n\n\n    <section class=\"images-section no-vertical-padding\" id=\"images-section-1204605345\"\n             style=\"background-color: #FFFFFF\">\n                <div class=\"images-section__inner image-full image-single \">\n                                                <style>\n                        #images-section-1204605345.images-section .images-section__inner.image-single .image-box {\n                            height: 50rem;\n                        }\n\n                        @media screen and (max-width: 991px) {\n                            #images-section-1204605345.images-section .images-section__inner.image-single .image-box {\n                                height: 27.5rem;\n                            }\n                        }\n                    <\/style>\n                                                    <div class=\"image-box reveal-img-box\">\n                        <img decoding=\"async\" src=\"https:\/\/sayagency.com\/wp-content\/uploads\/2025\/03\/01_Say_Tempalte-Portfolio-Tigota2.jpg\" alt=\"\"\n                             width=\"1920\" height=\"1080\"\/>\n                    <\/div>\n                                    <\/div>\n    <\/section>\n\n\n\n<section class=\"content-section content vertical-padded\"\n         id=\"content-section-eea8913d5c55edc0c2342faa8fa7fcc4\"\n         style=\"background-color: #FFFFFF\">\n    <div class=\"container\">\n        <div class=\"content-section__inner layout-50-50 text-primary\">\n            <div class=\"col\">\n                                                    <div class=\"title fade-in\"><h2>Project<\/h2>\n<\/div>\n                            <\/div>\n\n            <div class=\"col\">\n                                    <div class=\"text typography fade-in\"><p>Amat\u00ed is the lifestyle magazine published by Gottardo Spa, owner of the Tigot\u00e0 brand and leader in Italy in the sale of home and personal care products. It is distributed in over 600 stores across Italy, with a print run of 250,000 copies per issue and bimonthly publication frequency. The magazine includes articles dedicated to fashion, beauty, sport, cooking, entertainment and current affairs, and is mainly aimed at a female target, focusing on quality visual and textual content.<\/p>\n<\/div>\n                \n                            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n    <section class=\"images-section no-vertical-padding\" id=\"images-section-824756338\"\n             style=\"background-color: #FFFFFF\">\n                <div class=\"images-section__inner image-full image-single \">\n                                                <style>\n                        #images-section-824756338.images-section .images-section__inner.image-single .image-box {\n                            height: 50rem;\n                        }\n\n                        @media screen and (max-width: 991px) {\n                            #images-section-824756338.images-section .images-section__inner.image-single .image-box {\n                                height: 27.5rem;\n                            }\n                        }\n                    <\/style>\n                                                    <div class=\"image-box reveal-img-box\">\n                        <img decoding=\"async\" src=\"https:\/\/sayagency.com\/wp-content\/uploads\/2025\/03\/01_Say_Tempalte-Portfolio-Tigota3.jpg\" alt=\"\"\n                             width=\"1920\" height=\"1080\"\/>\n                    <\/div>\n                                    <\/div>\n    <\/section>\n\n\n\n<section class=\"content-section content top-padded\"\n         id=\"content-section-d1df873a0fecc99836d11eca450a4d95\"\n         style=\"background-color: #FFFFFF\">\n    <div class=\"container\">\n        <div class=\"content-section__inner layout-50-50 text-primary\">\n            <div class=\"col\">\n                                                    <div class=\"title fade-in\"><h2>Magazine restyling<\/h2>\n<\/div>\n                            <\/div>\n\n            <div class=\"col\">\n                                    <div class=\"text typography fade-in\"><p>Starting from the revision of the format (larger than in the past) and the elaboration of a new visual concept, SAY oversaw the complete restyling of the magazine, both in terms of content and graphic layout. The goal was to create a solution capable of improving the readability of articles while adopting a style that was closer to that of the leading lifestyle magazines in circulation.<br \/>\nRegarding the textual content, the SAY team reorganised the headings and sections of the magazine, designed to meet the interests of the target audience. Meanwhile, the agency&#8217;s creative department was responsible for designing a new layout for the cover, table of contents, editorial, articles and advertorials. As a result, the magazine now presents a completely refreshed version, both in style and format.<\/p>\n<\/div>\n                \n                            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n    <section class=\"images-section vertical-padded\" id=\"images-section-81066872\"\n             style=\"background-color: #FFFFFF\">\n                <div class=\"images-section__inner container images-grid square-ratio\">\n                                                <style>\n                        #images-section-81066872.images-section .images-section__inner.image-single .image-box {\n                            height: 40rem;\n                        }\n\n                        @media screen and (max-width: 991px) {\n                            #images-section-81066872.images-section .images-section__inner.image-single .image-box {\n                                height: 22rem;\n                            }\n                        }\n                    <\/style>\n                                                    <div class=\"image-box reveal-img-box\">\n                        <img decoding=\"async\" src=\"https:\/\/sayagency.com\/wp-content\/uploads\/2025\/03\/01_Say_Tempalte-Portfolio-Tigota4.jpg\" alt=\"\"\n                             width=\"1824\" height=\"1800\"\/>\n                    <\/div>\n                                                                <style>\n                        #images-section-81066872.images-section .images-section__inner.image-single .image-box {\n                            height: 40rem;\n                        }\n\n                        @media screen and (max-width: 991px) {\n                            #images-section-81066872.images-section .images-section__inner.image-single .image-box {\n                                height: 22rem;\n                            }\n                        }\n                    <\/style>\n                                                    <div class=\"image-box reveal-img-box\">\n                        <img decoding=\"async\" src=\"https:\/\/sayagency.com\/wp-content\/uploads\/2025\/03\/01_Say_Tempalte-Portfolio-Tigota5.jpg\" alt=\"\"\n                             width=\"1824\" height=\"1800\"\/>\n                    <\/div>\n                                    <\/div>\n    <\/section>\n\n\n\n<section class=\"content-section content no-vertical-padding\"\n         id=\"content-section-9c0097c154796060c8b0d63175b9361c\"\n         style=\"background-color: #FFFFFF\">\n    <div class=\"container\">\n        <div class=\"content-section__inner layout-50-50 text-primary\">\n            <div class=\"col\">\n                                                    <div class=\"title fade-in\"><h2>Graphic design<\/h2>\n<\/div>\n                            <\/div>\n\n            <div class=\"col\">\n                                    <div class=\"text typography fade-in\"><p>For each upcoming issue (a total of five, covering the entire year), the SAY team handles the graphic design and layout of individual contents, starting with the new layout and matching each content with customised graphic choices.<\/p>\n<\/div>\n                \n                            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n    <section class=\"images-section top-padded\" id=\"images-section-23485473\"\n             style=\"background-color: #FFFFFF\">\n                <div class=\"images-section__inner image-full image-single \">\n                                                <style>\n                        #images-section-23485473.images-section .images-section__inner.image-single .image-box {\n                            height: 50rem;\n                        }\n\n                        @media screen and (max-width: 991px) {\n                            #images-section-23485473.images-section .images-section__inner.image-single .image-box {\n                                height: 27.5rem;\n                            }\n                        }\n                    <\/style>\n                                                    <div class=\"image-box reveal-img-box\">\n                        <img decoding=\"async\" src=\"https:\/\/sayagency.com\/wp-content\/uploads\/2025\/03\/01_Say_Tempalte-Portfolio-Tigota6.jpg\" alt=\"\"\n                             width=\"1920\" height=\"1080\"\/>\n                    <\/div>\n                                    <\/div>\n    <\/section>\n\n\n\n<section class=\"content-section content vertical-padded\"\n         id=\"content-section-0db43db84018fbaaf8ad6d4e94bf7a24\"\n         style=\"background-color: #FFFFFF\">\n    <div class=\"container\">\n        <div class=\"content-section__inner layout-50-50 text-primary\">\n            <div class=\"col\">\n                                                    <div class=\"title fade-in\"><h2>Content Production<\/h2>\n<\/div>\n                            <\/div>\n\n            <div class=\"col\">\n                                    <div class=\"text typography fade-in\"><p>Starting with the identification of the main theme of each issue and the new subdivision of the magazine&#8217;s macro categories, SAY manages the content production of each issue, involving professional journalists and content editors from inside and outside its team.<\/p>\n<\/div>\n                \n                            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n    <section class=\"cta-section vertical-padded\" id=\"cta-section-490113569\">\n\n                    <img decoding=\"async\" class=\"triangles-texture\"\n                 src=\"https:\/\/sayagency.com\/wp-content\/themes\/say\/images\/triangles_texture.svg;\"\n                 width=\"460\" height=\"227\" alt=\"\"\/>\n            <style>\n                #cta-section-490113569                .cta-section__inner .container {\n                    align-items: flex-start;\n                    justify-content: space-between;\n                }\n\n                #cta-section-490113569                .cta-section__content {\n                    padding-top: 3rem;\n                }\n            <\/style>\n                            <div class=\"noise-layer\"><\/div>\n            <div class=\"glow-container\">\n                <div class=\"ball\"><\/div>\n                <div class=\"ball\" style=\"--delay:-12s;--size:0.35;--speed:25s;\"><\/div>\n                <div class=\"ball\" style=\"--delay:-10s;--size:0.3;--speed:15s;\"><\/div>\n            <\/div>\n                <div class=\"cta-section__inner\">\n            <div class=\"container\">\n                <div class=\"cta-section__content\">\n                    <div class=\"subtitle\">Contact Us<\/div>\n                    <div class=\"title\"><p>Get in touch with us to collaborate and create successful projects together.<\/p>\n<\/div>\n                <\/div>\n                                    <div class=\"cta-row\">\n                        <a class=\"btn-primary\" href=\"https:\/\/sayagency.com\/en\/contact-us\/\"\n                           title=\"Let\u2019s collaborate\" target=\"\">\n                            <span data-title=\"Let\u2019s collaborate\">Let\u2019s collaborate<\/span><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\">\n                <path fill-rule=\"evenodd\" clip-rule=\"evenodd\"\n                      d=\"M7 7C7 6.44772 7.44772 6 8 6H17C17.5523 6 18 6.44772 18 7V16C18 16.5523 17.5523 17 17 17C16.4477 17 16 16.5523 16 16V9.41421L7.70711 17.7071C7.31658 18.0976 6.68342 18.0976 6.29289 17.7071C5.90237 17.3166 5.90237 16.6834 6.29289 16.2929L14.5858 8H8C7.44772 8 7 7.55228 7 7Z\"\n                      fill=\"\"><\/path>\n            <\/svg>                        <\/a>\n                    <\/div>\n                            <\/div>\n        <\/div>\n    <\/section>\n\n","protected":false},"excerpt":{"rendered":"<p>Graphic design and press management<\/p>\n","protected":false},"author":13,"featured_media":10968,"menu_order":22,"template":"single-case_study.php","case_study_categories":[182,186,180],"class_list":["post-10961","case_study","type-case_study","status-publish","has-post-thumbnail","hentry","case_study_categories-communication-agency-fashion-beauty-sector","case_study_categories-communication-agency-publishing-sector","case_study_categories-communication-agency-retail-large-scale-distribution"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Amat\u00ed di Tigot\u00e0 - Case study marketing and communication in Italy<\/title>\n<meta name=\"description\" content=\"Graphic design and press management\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sayagency.com\/en\/case-studies\/amati-di-tigota\/\" 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