{"id":10970,"date":"2025-05-26T02:31:39","date_gmt":"2025-05-26T00:31:39","guid":{"rendered":"https:\/\/sayagency.com\/?post_type=case_study&#038;p=10970"},"modified":"2025-10-09T17:13:19","modified_gmt":"2025-10-09T15:13:19","slug":"bb-italia","status":"publish","type":"case_study","link":"https:\/\/sayagency.com\/en\/case-studies\/bb-italia\/","title":{"rendered":"B&amp;B Italia"},"content":{"rendered":"    <section class=\"intro-section vertical-padded\" id=\"intro-section-55b30b6f1db50d00c05ec8c6f36d1770\">\n        <div class=\"container\">\n            <div class='intro-section__inner'>\n                <h1 class=\"title intro-title\"><p>B&#038;B Italia<\/p>\n<\/h1>\n                                            <\/div>\n        <\/div>\n    <\/section>\n\n\n    <section class=\"case-study-info-section bottom-padded\"\n             id=\"case-study-info-section-1108400416\">\n        <div class=\"container\">\n            <div class='case-study-info-section__inner'>\n                                    <div class=\"info-column\">\n                                                    <span class=\"info-label\">Client<\/span>\n                                                                            <div class=\"info-content\">\n                                <p>B&amp;B Italia<\/p>\n                            <\/div>\n                                            <\/div>\n                                    <div class=\"info-column\">\n                                                    <span class=\"info-label\">Services<\/span>\n                                                                            <div class=\"info-content\">\n                                <p><a href=\"https:\/\/sayagency.com\/en\/perform\/seo-agency\/seo-consultancy\/\">SEO<\/a>, <a href=\"https:\/\/sayagency.com\/en\/perform\/seo-agency\/international-seo\/\"><span style=\"font-weight: 400;\">International SEO<\/span><\/a><\/p>\n                            <\/div>\n                                            <\/div>\n                                    <div class=\"info-column\">\n                                                    <span class=\"info-label\">Industries<\/span>\n                                                                            <div class=\"info-content\">\n                                <p><a href=\"https:\/\/sayagency.com\/en\/communication-agency-furniture-design\/\">Furnishing \/ Home design\u00a0<\/a>, <a href=\"https:\/\/sayagency.com\/en\/communication-agency-luxury-sector\/\">Luxury<\/a><\/p>\n                            <\/div>\n                                            <\/div>\n                                                    <div class=\"info-column single-cta\">\n                        <span class=\"info-label\"><\/span>\n                        <div class=\"cta-button\">\n                            <a class=\"underline-link\"\n                               href=\"https:\/\/www.bebitalia.com\/it-it\/\"\n                               title=\"Visit the website\" target=\"_blank\" rel=\"nofollow\">\n                                <span data-title=\"Visit the website\">Visit the website<\/span>\n                                <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\"\n                                     fill=\"none\">\n                                    <path fill-rule=\"evenodd\" clip-rule=\"evenodd\"\n                                          d=\"M7 7C7 6.44772 7.44772 6 8 6H17C17.5523 6 18 6.44772 18 7V16C18 16.5523 17.5523 17 17 17C16.4477 17 16 16.5523 16 16V9.41421L7.70711 17.7071C7.31658 18.0976 6.68342 18.0976 6.29289 17.7071C5.90237 17.3166 5.90237 16.6834 6.29289 16.2929L14.5858 8H8C7.44772 8 7 7.55228 7 7Z\"\n                                          fill=\"\"><\/path>\n                                <\/svg>\n                            <\/a>\n                        <\/div>\n                    <\/div>\n                            <\/div>\n        <\/div>\n    <\/section>\n\n\n\n    <section class=\"images-section bottom-padded\" id=\"images-section-1927609366\"\n             style=\"background-color: #FFFFFF\">\n                <div class=\"images-section__inner image-full image-single \">\n                                                <style>\n                        #images-section-1927609366.images-section .images-section__inner.image-single .image-box {\n                            height: 50rem;\n                        }\n\n                        @media screen and (max-width: 991px) {\n                            #images-section-1927609366.images-section .images-section__inner.image-single .image-box {\n                                height: 27.5rem;\n                            }\n                        }\n                    <\/style>\n                                                    <div class=\"image-box reveal-img-box\">\n                        <img decoding=\"async\" src=\"https:\/\/sayagency.com\/wp-content\/uploads\/2025\/03\/SAY-Case-BB_1920x900-1.jpg\" alt=\"\"\n                             width=\"1920\" height=\"900\"\/>\n                    <\/div>\n                                    <\/div>\n    <\/section>\n\n\n\n<section class=\"content-section content bottom-padded\"\n         id=\"content-section-b2d444af42aaae2ff086b742bdde6839\"\n         style=\"background-color: #FFFFFF\">\n    <div class=\"container\">\n        <div class=\"content-section__inner layout-50-50 text-primary\">\n            <div class=\"col\">\n                                                    <div class=\"title fade-in\"><h2>About B&amp;B Italia<\/h2>\n<\/div>\n                            <\/div>\n\n            <div class=\"col\">\n                                    <div class=\"text typography fade-in\"><p>B&#038;B Italia is a brand from Lombardy that has been designing and producing Made in Italy design furniture since the late 1960s. The company collaborates with leading international designers and has two foreign branches, in New York and Hong Kong.<\/p>\n<\/div>\n                \n                            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n    <section class=\"images-section bottom-padded\" id=\"images-section-1389798093\"\n             style=\"background-color: #FFFFFF\">\n                <div class=\"images-section__inner image-full image-single \">\n                                                <style>\n                        #images-section-1389798093.images-section .images-section__inner.image-single .image-box {\n                            height: 50rem;\n                        }\n\n                        @media screen and (max-width: 991px) {\n                            #images-section-1389798093.images-section .images-section__inner.image-single .image-box {\n                                height: 27.5rem;\n                            }\n                        }\n                    <\/style>\n                                                    <div class=\"image-box reveal-img-box\">\n                        <img decoding=\"async\" src=\"https:\/\/sayagency.com\/wp-content\/uploads\/2025\/03\/SAY-Case-BB_1920x900-2.jpg\" alt=\"\"\n                             width=\"1920\" height=\"900\"\/>\n                    <\/div>\n                                    <\/div>\n    <\/section>\n\n\n\n<section class=\"content-section content no-vertical-padding\"\n         id=\"content-section-4d1ce2e05a34ebe872d3d87739f312d7\"\n         style=\"background-color: #FFFFFF\">\n    <div class=\"container\">\n        <div class=\"content-section__inner layout-50-50 text-primary\">\n            <div class=\"col\">\n                                    <span class=\"subtitle fade-in\">B&#038;B Italia and SAY, together<\/span>\n                                                    <div class=\"title fade-in\"><h2>The strategy for B&amp;B Italia<\/h2>\n<\/div>\n                            <\/div>\n\n            <div class=\"col\">\n                                    <div class=\"text typography fade-in\"><p>Together with B&amp;B Italia, managed by our <a href=\"https:\/\/sayagency.com\/en\/web-marketing-agency-milan\/\">Milan agency<\/a>, we developed an SEO strategy to make the brand&#8217;s website competitive on search engines, both nationally and internationally. The shared objective: to position B&amp;B Italia for both branded keywords and generic keywords in the world of <a href=\"https:\/\/sayagency.com\/en\/communication-agency-furniture-design\/\">design furniture<\/a>.<\/p>\n<\/div>\n                \n                            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n    <section class=\"cards-slider-section no-vertical-padding\" id=\"cards-slider-section-924895668\">\n            <div class=\"cards-slider-section__inner\">\n                <div class=\"intro-content container\">\n                                                                <div class=\"title fade-in\"><p>In practice:<\/p>\n<\/div>\n                                <\/div>\n            <div class=\"swiper numbered-cards-carousel mobile-full\">\n                <ul class=\"swiper-wrapper cards-list\">\n                                            <li class=\"numbered-card post swiper-slide\">\n                            <h3 class=\"card-title\">Target analysis<\/h3>\n                                                            <div class=\"content cards-typography\"><div>\n<div>\n<p>B&amp;B Italia has a dual target: on the one hand, a B2B audience including interior design studios, designers and architects; on the other, a B2C audience consisting of private clients living abroad and lovers of Italian design.<\/p>\n<\/div>\n<\/div>\n<\/div>\n                                                    <\/li>\n                                            <li class=\"numbered-card post swiper-slide\">\n                            <h3 class=\"card-title\">Competitor analysis in different languages<\/h3>\n                                                            <div class=\"content cards-typography\"><div>\n<div>\n<p>We analyzed the communication strategies of B&amp;B Italia&#8217;s competitors on a European level and also for the US market.<\/p>\n<\/div>\n<\/div>\n<\/div>\n                                                    <\/li>\n                                            <li class=\"numbered-card post swiper-slide\">\n                            <h3 class=\"card-title\">Multilingual topic clusters<\/h3>\n                                                            <div class=\"content cards-typography\"><div>\n<div>\n<p>For each country and its respective market, we identified the most promising search keywords to implement a targeted multilingual SEO optimisation strategy for the website.<\/p>\n<\/div>\n<\/div>\n<\/div>\n                                                    <\/li>\n                                            <li class=\"numbered-card post swiper-slide\">\n                            <h3 class=\"card-title\">Information architecture<\/h3>\n                                                            <div class=\"content cards-typography\"><p>We developed new sub-categories by optimising text, meta tags and internal linking strategy to improve both search engine ranking and web usability.<\/p>\n<\/div>\n                                                    <\/li>\n                                    <\/ul>\n                <div class=\"pagination-element\"><\/div>\n                <div class=\"navigation-element\">\n                    <div class=\"swiper-button-prev news-prev-slide\">\n                        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\"\n                             fill=\"none\">\n                            <path d=\"M15.75 19.5L8.25 12L15.75 4.5\" stroke=\"#3E4D4C\" stroke-width=\"1.5\"\n                                  stroke-linecap=\"square\"\/>\n                        <\/svg>\n                    <\/div>\n                    <div class=\"swiper-button-next news-next-slide\">\n                        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"25\" height=\"24\" viewBox=\"0 0 25 24\"\n                             fill=\"none\">\n                            <path d=\"M8.75 4.5L16.25 12L8.75 19.5\" stroke=\"#3E4D4C\" stroke-width=\"1.5\"\n                                  stroke-linecap=\"square\"\/>\n                        <\/svg>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/section>\n\n\n\n<section class=\"content-section no-text-content no-vertical-padding\"\n         id=\"content-section-1918469704\"\n         style=\"background-color: #FFFFFF\">\n    <div class=\"container\">\n        <div class=\"content-section__inner layout-50-50 text-primary\">\n            <div class=\"col\">\n                                    <span class=\"subtitle fade-in\"><h3>The results of the strategy for B&#038;B Italia<\/h3><\/span>\n                                            <\/div>\n\n            <div class=\"col\">\n                \n                            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n    <section\n            class=\"numbers bottom-padded bg-white \"\n            id=\"numbers-section-1839288236\">\n        <div class=\"container\">\n            <div class=\"numbers__inner\">\n                <div class=\"numbers__inner-blocks\">\n                                            <div class=\"number-block\">\n                            <div>\n                                                                    <span class=\"number-pre\">+<\/span>\n                                                                <span class=\"number\">\n                                    32                                <\/span>\n                                                                    <span class=\"number-post\">%<\/span>\n                                                            <\/div>\n                            <div class=\"label\"><p><strong>of revenue<\/strong><\/p>\n<p>Optimisation of content and keywords increased the website&#8217;s visibility on search engines, generating more qualified organic traffic inclined to purchase.<\/p>\n<\/div>\n                        <\/div>\n                                            <div class=\"number-block\">\n                            <div>\n                                                                    <span class=\"number-pre\">+ <\/span>\n                                                                <span class=\"number\">\n                                    52                                <\/span>\n                                                                    <span class=\"number-post\">%<\/span>\n                                                            <\/div>\n                            <div class=\"label\"><p><strong>of organic engagement rate<\/strong><\/p>\n<p>Improved SEO strategies, combined with more targeted and relevant content, attracted interested audience, significantly increasing interaction with the site.<\/p>\n<\/div>\n                        <\/div>\n                                            <div class=\"number-block\">\n                            <div>\n                                                                    <span class=\"number-pre\">+ <\/span>\n                                                                <span class=\"number\">\n                                    33                                <\/span>\n                                                                    <span class=\"number-post\">%<\/span>\n                                                            <\/div>\n                            <div class=\"label\"><p><strong>of new sessions from organic<\/strong><\/p>\n<p>The largest source of traffic comes from ranking for non-branded queries, thanks to onsite SEO optimisation focused on the most strategic topics.<\/p>\n<\/div>\n                        <\/div>\n                                            <div class=\"number-block\">\n                            <div>\n                                                                    <span class=\"number-pre\">+<\/span>\n                                                                <span class=\"number\">\n                                    15                                <\/span>\n                                                                    <span class=\"number-post\">%<\/span>\n                                                            <\/div>\n                            <div class=\"label\"><p><strong>of users in organic<\/strong><\/p>\n<p>Thanks to improved quality content, more people found the website through organic search, consolidating the steady growth of the audience from search engines.<\/p>\n<\/div>\n                        <\/div>\n                                    <\/div>\n            <\/div>\n        <\/div>\n    <\/section>\n\n\n\n<section class=\"no-bg-cta-section bottom-padded\" id=\"no-bg-cta-section-390711377\">\n    <div class=\"no-bg-cta-section__inner container\">\n        <div class=\"section-content\">\n                                        <h3 class=\"title\"><p>Are you looking for a partner to make your website more competitive and SEO-friendly?<\/p>\n<\/h3>\n                            <\/div>\n                                                        <div class=\"cta-button\">\n                        <a class=\"btn-tertiary\"\n                           href=\"https:\/\/sayagency.com\/en\/contact-us\/\"\n                           title=\"Let's meet\">\n                            <span data-title=\"Let's meet\">Let&#8217;s meet<\/span><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\">\n                <path fill-rule=\"evenodd\" clip-rule=\"evenodd\"\n                      d=\"M7 7C7 6.44772 7.44772 6 8 6H17C17.5523 6 18 6.44772 18 7V16C18 16.5523 17.5523 17 17 17C16.4477 17 16 16.5523 16 16V9.41421L7.70711 17.7071C7.31658 18.0976 6.68342 18.0976 6.29289 17.7071C5.90237 17.3166 5.90237 16.6834 6.29289 16.2929L14.5858 8H8C7.44772 8 7 7.55228 7 7Z\"\n                      fill=\"\"><\/path>\n            <\/svg>                        <\/a>\n                    <\/div>\n                                        <\/div>\n<\/section>\n\n\n\n\n    <section class=\"images-section bottom-padded\" id=\"images-section-1010349789\"\n             style=\"background-color: #FFFFFF\">\n                <div class=\"images-section__inner container image-single \">\n                                                <style>\n                        #images-section-1010349789.images-section .images-section__inner.image-single .image-box {\n                            height: 50rem;\n                        }\n\n                        @media screen and (max-width: 991px) {\n                            #images-section-1010349789.images-section .images-section__inner.image-single .image-box {\n                                height: 27.5rem;\n                            }\n                        }\n                    <\/style>\n                                                    <div class=\"image-box reveal-img-box\">\n                        <img decoding=\"async\" src=\"https:\/\/sayagency.com\/wp-content\/uploads\/2025\/03\/SAY-Case-BB_1920x900-3.jpg\" alt=\"\"\n                             width=\"1920\" height=\"900\"\/>\n                    <\/div>\n                                    <\/div>\n    <\/section>\n\n\n\n<section class=\"content-section content bottom-padded\"\n         id=\"content-section-c589375231692abaa8201511e91620a5\"\n         style=\"background-color: #FFFFFF\">\n    <div class=\"container\">\n        <div class=\"content-section__inner layout-50-50 text-primary\">\n            <div class=\"col\">\n                                                    <div class=\"title fade-in\"><h2>Continuous monitoring<\/h2>\n<\/div>\n                            <\/div>\n\n            <div class=\"col\">\n                                    <div class=\"text typography fade-in\"><p>We constantly monitor the website\u2019s performance in relation to the main shared KPIs. We evaluate ongoing interventions both in the text content and in the codes of individual pages, to make them more informative and technically efficient.<\/p>\n<\/div>\n                \n                            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n    <section class=\"cta-section vertical-padded\" id=\"cta-section-772487702\">\n\n                    <img decoding=\"async\" class=\"triangles-texture\"\n                 src=\"https:\/\/sayagency.com\/wp-content\/themes\/say\/images\/triangles_texture.svg;\"\n                 width=\"460\" height=\"227\" alt=\"\"\/>\n            <style>\n                #cta-section-772487702                .cta-section__inner .container {\n                    align-items: flex-start;\n                    justify-content: space-between;\n                }\n\n                #cta-section-772487702                .cta-section__content {\n                    padding-top: 3rem;\n                }\n            <\/style>\n                            <div class=\"noise-layer\"><\/div>\n            <div class=\"glow-container\">\n                <div class=\"ball\"><\/div>\n                <div class=\"ball\" style=\"--delay:-12s;--size:0.35;--speed:25s;\"><\/div>\n                <div class=\"ball\" style=\"--delay:-10s;--size:0.3;--speed:15s;\"><\/div>\n            <\/div>\n                <div class=\"cta-section__inner\">\n            <div class=\"container\">\n                <div class=\"cta-section__content\">\n                    <div class=\"subtitle\">Contact Us<\/div>\n                    <div class=\"title\"><p>Get in touch with us to collaborate and create successful projects together.<\/p>\n<\/div>\n                <\/div>\n                                    <div class=\"cta-row\">\n                        <a class=\"btn-primary\" href=\"https:\/\/sayagency.com\/en\/contact-us\/\"\n                           title=\"Let\u2019s collaborate\" target=\"\">\n                            <span data-title=\"Let\u2019s collaborate\">Let\u2019s collaborate<\/span><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\">\n                <path fill-rule=\"evenodd\" clip-rule=\"evenodd\"\n                      d=\"M7 7C7 6.44772 7.44772 6 8 6H17C17.5523 6 18 6.44772 18 7V16C18 16.5523 17.5523 17 17 17C16.4477 17 16 16.5523 16 16V9.41421L7.70711 17.7071C7.31658 18.0976 6.68342 18.0976 6.29289 17.7071C5.90237 17.3166 5.90237 16.6834 6.29289 16.2929L14.5858 8H8C7.44772 8 7 7.55228 7 7Z\"\n                      fill=\"\"><\/path>\n            <\/svg>                        <\/a>\n                    <\/div>\n                            <\/div>\n        <\/div>\n    <\/section>\n\n","protected":false},"excerpt":{"rendered":"<p>SEO<\/p>\n","protected":false},"author":13,"featured_media":10971,"menu_order":78,"template":"single-case_study.php","case_study_categories":[174,185],"class_list":["post-10970","case_study","type-case_study","status-publish","has-post-thumbnail","hentry","case_study_categories-communication-agency-furniture-design","case_study_categories-communication-agency-luxury-sector"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>B&amp;B Italia - Case study marketing and communication in Italy<\/title>\n<meta name=\"description\" content=\"SEO\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sayagency.com\/en\/case-studies\/bb-italia\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"B&amp;B Italia - Case study marketing and communication in Italy\" \/>\n<meta property=\"og:description\" content=\"SEO\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sayagency.com\/en\/case-studies\/bb-italia\/\" \/>\n<meta property=\"og:site_name\" content=\"SAY\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/sayagencyspa\/\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-09T15:13:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sayagency.com\/wp-content\/uploads\/2025\/03\/SAY-Case-BB_1920x900-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/sayagency.com\/en\/case-studies\/bb-italia\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/sayagency.com\/en\/case-studies\/bb-italia\/\"},\"author\":{\"name\":\"Samuele Carafassi\",\"@id\":\"https:\/\/sayagency.com\/en\/#\/schema\/person\/42fe562a56ad561c5e5a3732f1a5618a\"},\"headline\":\"B&amp;B Italia\",\"datePublished\":\"2025-05-26T00:31:39+00:00\",\"dateModified\":\"2025-10-09T15:13:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/sayagency.com\/en\/case-studies\/bb-italia\/\"},\"wordCount\":4,\"publisher\":{\"@id\":\"https:\/\/sayagency.com\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/sayagency.com\/en\/case-studies\/bb-italia\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/sayagency.com\/wp-content\/uploads\/2025\/03\/SAY-Case-BB_1920x900-1.jpg\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/sayagency.com\/en\/case-studies\/bb-italia\/\",\"url\":\"https:\/\/sayagency.com\/en\/case-studies\/bb-italia\/\",\"name\":\"B&amp;B Italia - Case study marketing and communication in Italy\",\"isPartOf\":{\"@id\":\"https:\/\/sayagency.com\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/sayagency.com\/en\/case-studies\/bb-italia\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/sayagency.com\/en\/case-studies\/bb-italia\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/sayagency.com\/wp-content\/uploads\/2025\/03\/SAY-Case-BB_1920x900-1.jpg\",\"datePublished\":\"2025-05-26T00:31:39+00:00\",\"dateModified\":\"2025-10-09T15:13:19+00:00\",\"description\":\"SEO\",\"breadcrumb\":{\"@id\":\"https:\/\/sayagency.com\/en\/case-studies\/bb-italia\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/sayagency.com\/en\/case-studies\/bb-italia\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/sayagency.com\/en\/case-studies\/bb-italia\/#primaryimage\",\"url\":\"https:\/\/sayagency.com\/wp-content\/uploads\/2025\/03\/SAY-Case-BB_1920x900-1.jpg\",\"contentUrl\":\"https:\/\/sayagency.com\/wp-content\/uploads\/2025\/03\/SAY-Case-BB_1920x900-1.jpg\",\"width\":1920,\"height\":900},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/sayagency.com\/en\/case-studies\/bb-italia\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/sayagency.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Case studies\",\"item\":\"https:\/\/sayagency.com\/en\/case-studies\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"B&amp;B Italia\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/sayagency.com\/en\/#website\",\"url\":\"https:\/\/sayagency.com\/en\/\",\"name\":\"SAY\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/sayagency.com\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/sayagency.com\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/sayagency.com\/en\/#organization\",\"name\":\"SAY\",\"url\":\"https:\/\/sayagency.com\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/sayagency.com\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/sayagency.com\/wp-content\/uploads\/2024\/12\/say-logo.svg\",\"contentUrl\":\"https:\/\/sayagency.com\/wp-content\/uploads\/2024\/12\/say-logo.svg\",\"width\":1,\"height\":1,\"caption\":\"SAY\"},\"image\":{\"@id\":\"https:\/\/sayagency.com\/en\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/sayagencyspa\/\",\"https:\/\/www.instagram.com\/sayagency_\/#\",\"https:\/\/it.linkedin.com\/company\/sayagencyspa\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/sayagency.com\/en\/#\/schema\/person\/42fe562a56ad561c5e5a3732f1a5618a\",\"name\":\"Samuele Carafassi\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"B&amp;B Italia - Case study marketing and communication in Italy","description":"SEO","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/sayagency.com\/en\/case-studies\/bb-italia\/","og_locale":"en_US","og_type":"article","og_title":"B&amp;B Italia - Case study marketing and communication in Italy","og_description":"SEO","og_url":"https:\/\/sayagency.com\/en\/case-studies\/bb-italia\/","og_site_name":"SAY","article_publisher":"https:\/\/www.facebook.com\/sayagencyspa\/","article_modified_time":"2025-10-09T15:13:19+00:00","og_image":[{"width":1920,"height":900,"url":"https:\/\/sayagency.com\/wp-content\/uploads\/2025\/03\/SAY-Case-BB_1920x900-1.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/sayagency.com\/en\/case-studies\/bb-italia\/#article","isPartOf":{"@id":"https:\/\/sayagency.com\/en\/case-studies\/bb-italia\/"},"author":{"name":"Samuele Carafassi","@id":"https:\/\/sayagency.com\/en\/#\/schema\/person\/42fe562a56ad561c5e5a3732f1a5618a"},"headline":"B&amp;B Italia","datePublished":"2025-05-26T00:31:39+00:00","dateModified":"2025-10-09T15:13:19+00:00","mainEntityOfPage":{"@id":"https:\/\/sayagency.com\/en\/case-studies\/bb-italia\/"},"wordCount":4,"publisher":{"@id":"https:\/\/sayagency.com\/en\/#organization"},"image":{"@id":"https:\/\/sayagency.com\/en\/case-studies\/bb-italia\/#primaryimage"},"thumbnailUrl":"https:\/\/sayagency.com\/wp-content\/uploads\/2025\/03\/SAY-Case-BB_1920x900-1.jpg","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/sayagency.com\/en\/case-studies\/bb-italia\/","url":"https:\/\/sayagency.com\/en\/case-studies\/bb-italia\/","name":"B&amp;B Italia - Case study marketing and communication in Italy","isPartOf":{"@id":"https:\/\/sayagency.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/sayagency.com\/en\/case-studies\/bb-italia\/#primaryimage"},"image":{"@id":"https:\/\/sayagency.com\/en\/case-studies\/bb-italia\/#primaryimage"},"thumbnailUrl":"https:\/\/sayagency.com\/wp-content\/uploads\/2025\/03\/SAY-Case-BB_1920x900-1.jpg","datePublished":"2025-05-26T00:31:39+00:00","dateModified":"2025-10-09T15:13:19+00:00","description":"SEO","breadcrumb":{"@id":"https:\/\/sayagency.com\/en\/case-studies\/bb-italia\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/sayagency.com\/en\/case-studies\/bb-italia\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/sayagency.com\/en\/case-studies\/bb-italia\/#primaryimage","url":"https:\/\/sayagency.com\/wp-content\/uploads\/2025\/03\/SAY-Case-BB_1920x900-1.jpg","contentUrl":"https:\/\/sayagency.com\/wp-content\/uploads\/2025\/03\/SAY-Case-BB_1920x900-1.jpg","width":1920,"height":900},{"@type":"BreadcrumbList","@id":"https:\/\/sayagency.com\/en\/case-studies\/bb-italia\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/sayagency.com\/en\/"},{"@type":"ListItem","position":2,"name":"Case studies","item":"https:\/\/sayagency.com\/en\/case-studies\/"},{"@type":"ListItem","position":3,"name":"B&amp;B Italia"}]},{"@type":"WebSite","@id":"https:\/\/sayagency.com\/en\/#website","url":"https:\/\/sayagency.com\/en\/","name":"SAY","description":"","publisher":{"@id":"https:\/\/sayagency.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/sayagency.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/sayagency.com\/en\/#organization","name":"SAY","url":"https:\/\/sayagency.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/sayagency.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/sayagency.com\/wp-content\/uploads\/2024\/12\/say-logo.svg","contentUrl":"https:\/\/sayagency.com\/wp-content\/uploads\/2024\/12\/say-logo.svg","width":1,"height":1,"caption":"SAY"},"image":{"@id":"https:\/\/sayagency.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/sayagencyspa\/","https:\/\/www.instagram.com\/sayagency_\/#","https:\/\/it.linkedin.com\/company\/sayagencyspa"]},{"@type":"Person","@id":"https:\/\/sayagency.com\/en\/#\/schema\/person\/42fe562a56ad561c5e5a3732f1a5618a","name":"Samuele Carafassi"}]}},"_links":{"self":[{"href":"https:\/\/sayagency.com\/en\/wp-json\/wp\/v2\/case_study\/10970","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sayagency.com\/en\/wp-json\/wp\/v2\/case_study"}],"about":[{"href":"https:\/\/sayagency.com\/en\/wp-json\/wp\/v2\/types\/case_study"}],"author":[{"embeddable":true,"href":"https:\/\/sayagency.com\/en\/wp-json\/wp\/v2\/users\/13"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sayagency.com\/en\/wp-json\/wp\/v2\/media\/10971"}],"wp:attachment":[{"href":"https:\/\/sayagency.com\/en\/wp-json\/wp\/v2\/media?parent=10970"}],"wp:term":[{"taxonomy":"case_study_categories","embeddable":true,"href":"https:\/\/sayagency.com\/en\/wp-json\/wp\/v2\/case_study_categories?post=10970"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}