{"id":11003,"date":"2025-05-26T22:30:59","date_gmt":"2025-05-26T20:30:59","guid":{"rendered":"https:\/\/sayagency.com\/?post_type=case_study&#038;p=11003"},"modified":"2026-04-20T09:28:52","modified_gmt":"2026-04-20T07:28:52","slug":"bata","status":"publish","type":"case_study","link":"https:\/\/sayagency.com\/en\/case-studies\/bata\/","title":{"rendered":"Bata"},"content":{"rendered":"    <section class=\"intro-section vertical-padded\" id=\"intro-section-33d698c72eb9db8664b27395c1608406\">\n        <div class=\"container\">\n            <div class='intro-section__inner'>\n                <h1 class=\"title intro-title\"><p>Bata<\/p>\n<\/h1>\n                                            <\/div>\n        <\/div>\n    <\/section>\n\n\n    <section class=\"case-study-info-section bottom-padded\"\n             id=\"case-study-info-section-1171090170\">\n        <div class=\"container\">\n            <div class='case-study-info-section__inner'>\n                                    <div class=\"info-column\">\n                                                    <span class=\"info-label\">Client<\/span>\n                                                                            <div class=\"info-content\">\n                                <p>Bata<\/p>\n                            <\/div>\n                                            <\/div>\n                                    <div class=\"info-column\">\n                                                    <span class=\"info-label\">Services<\/span>\n                                                                            <div class=\"info-content\">\n                                <p><a href=\"https:\/\/sayagency.com\/en\/creativity\/art-direction-photo-video-shooting\/?_gl=1*1vu5unp*_up*MQ..*_ga*MTI5NTcyNDAxOC4xNzc2MzIzNTQ5*_ga_WWCTLLJ0VQ*czE3NzYzMjM1NDkkbzEkZzAkdDE3NzYzMjM1NDkkajYwJGwwJGgw\">Art Direction &amp; Photo\/ Video Shooting<\/a>, <a href=\"https:\/\/sayagency.com\/en\/creativity\/social-media-managing\/\">Social Media Management<\/a>,<a href=\"https:\/\/sayagency.com\/en\/relations\/pr-mr-press-office-agency\/?_gl=1*19epigt*_up*MQ..*_ga*MTI5NTcyNDAxOC4xNzc2MzIzNTQ5*_ga_WWCTLLJ0VQ*czE3NzYzMjM1NDkkbzEkZzAkdDE3NzYzMjM1NDkkajYwJGwwJGgw\">PR and Press Office<\/a>, <a href=\"https:\/\/sayagency.com\/en\/relations\/influencer-marketing-testimonial\/?_gl=1*eqdqtv*_up*MQ..*_ga*MTI5NTcyNDAxOC4xNzc2MzIzNTQ5*_ga_WWCTLLJ0VQ*czE3NzYzMjM1NDkkbzEkZzAkdDE3NzYzMjM1NDkkajYwJGwwJGgw\">Influencer Marketing<\/a><\/p>\n                            <\/div>\n                                            <\/div>\n                                    <div class=\"info-column\">\n                                                    <span class=\"info-label\">Industries<\/span>\n                                                                            <div class=\"info-content\">\n                                <p><a href=\"https:\/\/sayagency.com\/en\/communication-agency-retail-large-scale-distribution\/\">Retail and GDO<\/a>,\u00a0<a href=\"https:\/\/sayagency.com\/en\/communication-agency-fashion-beauty-sector\/\">Fashion \/ Beauty<\/a>,<\/p>\n                            <\/div>\n                                            <\/div>\n                                            <\/div>\n        <\/div>\n    <\/section>\n\n\n\n    <section class=\"images-section no-vertical-padding\" id=\"images-section-252517921\"\n             style=\"background-color: #FFFFFF\">\n                <div class=\"images-section__inner image-full image-single \">\n                                                <style>\n                        #images-section-252517921.images-section .images-section__inner.image-single .image-box {\n                            height: 50rem;\n                        }\n\n                        @media screen and (max-width: 991px) {\n                            #images-section-252517921.images-section .images-section__inner.image-single .image-box {\n                                height: 27.5rem;\n                            }\n                        }\n                    <\/style>\n                                                    <div class=\"image-box reveal-img-box\">\n                        <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/sayagency.com\/wp-content\/uploads\/2025\/03\/01_Say_Tempalte-Portfolio-Bata2.jpg\" alt=\"\"\n                             width=\"1920\" height=\"1080\"\/>\n                    <\/div>\n                                    <\/div>\n    <\/section>\n\n\n\n<section class=\"content-section content top-padded\"\n         id=\"content-section-eea8913d5c55edc0c2342faa8fa7fcc4\"\n         style=\"background-color: #FFFFFF\">\n    <div class=\"container\">\n        <div class=\"content-section__inner layout-50-50 text-primary\">\n            <div class=\"col\">\n                                                    <div class=\"title fade-in\"><h2>Project<\/h2>\n<\/div>\n                            <\/div>\n\n            <div class=\"col\">\n                                    <div class=\"text typography fade-in\"><p>Bata is a brand with over 120 years of history and the world&#8217;s largest retailer of civilian footwear. The Bata Shoe Organisation operates through a network of approximately 5,300 stores and 35,000 employees across more than 70 countries, serving over one million customers every day. In Italy, Bata operates as Compar, founded in 1931. Today, it is a market leader with a strong national presence, boasting 240 company-owned and franchised stores and an online shop bata.it. The product range includes footwear for women, men and children, sportswear, clothing and accessories exclusively for Bata. The offering, enriched by both national and international brands, is aimed at a trend-conscious customer who values the balance between quality and price.<\/p>\n<\/div>\n                \n                            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n    <section class=\"images-section vertical-padded\" id=\"images-section-156616291\"\n             style=\"background-color: #FFFFFF\">\n                <div class=\"images-section__inner image-full images-grid square-ratio\">\n                                                <style>\n                        #images-section-156616291.images-section .images-section__inner.image-single .image-box {\n                            height: 40rem;\n                        }\n\n                        @media screen and (max-width: 991px) {\n                            #images-section-156616291.images-section .images-section__inner.image-single .image-box {\n                                height: 22rem;\n                            }\n                        }\n                    <\/style>\n                                                    <div class=\"image-box reveal-img-box\">\n                        <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/sayagency.com\/wp-content\/uploads\/2025\/03\/01_Say_Tempalte-Portfolio-Bata3.jpg\" alt=\"\"\n                             width=\"1824\" height=\"1800\"\/>\n                    <\/div>\n                                                                <style>\n                        #images-section-156616291.images-section .images-section__inner.image-single .image-box {\n                            height: 40rem;\n                        }\n\n                        @media screen and (max-width: 991px) {\n                            #images-section-156616291.images-section .images-section__inner.image-single .image-box {\n                                height: 22rem;\n                            }\n                        }\n                    <\/style>\n                                                    <div class=\"image-box reveal-img-box\">\n                        <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/sayagency.com\/wp-content\/uploads\/2025\/03\/01_Say_Tempalte-Portfolio-Bata4.jpg\" alt=\"\"\n                             width=\"1824\" height=\"1800\"\/>\n                    <\/div>\n                                    <\/div>\n    <\/section>\n\n\n\n<section class=\"content-section content no-vertical-padding\"\n         id=\"content-section-251fa8f3fb434448f7dd2200caf39e73\"\n         style=\"background-color: #FFFFFF\">\n    <div class=\"container\">\n        <div class=\"content-section__inner layout-50-50 text-primary\">\n            <div class=\"col\">\n                                                    <div class=\"title fade-in\"><h2>Social Media Management<\/h2>\n<\/div>\n                            <\/div>\n\n            <div class=\"col\">\n                                    <div class=\"text typography fade-in\"><p>The social media management activity focused on promoting brand awareness and the Italian Bata collection, featuring footwear for men, women and children, as well as accessories and much more. The collaboration involves developing the editorial plan with this approach, aligning it with Bata the Brand\u2019s international strategy while adapting it to the Italian market. This strategy is tailored specifically to localise communication effectively. Copywriting, strategic planning and media strategy are among the activities managed by the SAY team on Bata&#8217;s social channels (Facebook, Instagram, LinkedIn, YouTube).<\/p>\n<\/div>\n                \n                            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n    <section class=\"images-section vertical-padded\" id=\"images-section-988496902\"\n             style=\"background-color: #FFFFFF\">\n                <div class=\"images-section__inner container images-grid square-ratio\">\n                                                <style>\n                        #images-section-988496902.images-section .images-section__inner.image-single .image-box {\n                            height: 40rem;\n                        }\n\n                        @media screen and (max-width: 991px) {\n                            #images-section-988496902.images-section .images-section__inner.image-single .image-box {\n                                height: 22rem;\n                            }\n                        }\n                    <\/style>\n                                                    <div class=\"image-box reveal-img-box\">\n                        <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/sayagency.com\/wp-content\/uploads\/2025\/03\/01_Say_Tempalte-Portfolio-Bata5.jpg\" alt=\"\"\n                             width=\"1824\" height=\"1800\"\/>\n                    <\/div>\n                                                                <style>\n                        #images-section-988496902.images-section .images-section__inner.image-single .image-box {\n                            height: 40rem;\n                        }\n\n                        @media screen and (max-width: 991px) {\n                            #images-section-988496902.images-section .images-section__inner.image-single .image-box {\n                                height: 22rem;\n                            }\n                        }\n                    <\/style>\n                                                    <div class=\"image-box reveal-img-box\">\n                        <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/sayagency.com\/wp-content\/uploads\/2025\/03\/01_Say_Tempalte-Portfolio-Bata6.jpg\" alt=\"\"\n                             width=\"1824\" height=\"1800\"\/>\n                    <\/div>\n                                    <\/div>\n    <\/section>\n\n\n\n<section class=\"content-section content no-vertical-padding\"\n         id=\"content-section-0af22a86e3b4a3a772e79bb1fa7a3f6f\"\n         style=\"background-color: #FFFFFF\">\n    <div class=\"container\">\n        <div class=\"content-section__inner layout-50-50 text-primary\">\n            <div class=\"col\">\n                                                    <div class=\"title fade-in\"><h2>Digital PR Management<\/h2>\n<\/div>\n                            <\/div>\n\n            <div class=\"col\">\n                                    <div class=\"text typography fade-in\"><p>In an era where brand image promotion, product visibility and online shopping have become an integral part of social media strategy, it would be unthinkable not to include Instagram, one of the fastest-growing social platforms. To further promote the channel&#8217;s brand awareness and give visibility to the Bata&#8217;s products, SAY collaborates on the coordination of digital PR, which includes the management of ad hoc activities carried out together with a team of influencers and fashion bloggers.<\/p>\n<\/div>\n                \n                            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n    <section class=\"images-section vertical-padded\" id=\"images-section-93136699\"\n             style=\"background-color: #FFFFFF\">\n                <div class=\"images-section__inner container image-single \">\n                                                <style>\n                        #images-section-93136699.images-section .images-section__inner.image-single .image-box {\n                            height: 50rem;\n                        }\n\n                        @media screen and (max-width: 991px) {\n                            #images-section-93136699.images-section .images-section__inner.image-single .image-box {\n                                height: 27.5rem;\n                            }\n                        }\n                    <\/style>\n                                                    <div class=\"image-box reveal-img-box\">\n                        <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/sayagency.com\/wp-content\/uploads\/2025\/03\/01_Say_Tempalte-Portfolio-Bata7.jpg\" alt=\"\"\n                             width=\"1920\" height=\"1080\"\/>\n                    <\/div>\n                                    <\/div>\n    <\/section>\n\n\n\n<section class=\"content-section content no-vertical-padding\"\n         id=\"content-section-b2cda3d0e5f0fd87fd8b11a496d5a4e1\"\n         style=\"background-color: #FFFFFF\">\n    <div class=\"container\">\n        <div class=\"content-section__inner layout-50-50 text-primary\">\n            <div class=\"col\">\n                                                    <div class=\"title fade-in\"><h2>Blog Management<\/h2>\n<\/div>\n                            <\/div>\n\n            <div class=\"col\">\n                                    <div class=\"text typography fade-in\"><p>Contemporary, light-hearted, and at times sarcastic: the Bata blog was launched by the brand to further boost and enhance the quality of its online communication channels. For this reason, SAY continues to coordinate the blog&#8217;s management by curating topic proposals and providing insights on content scheduling to stay up to date with the ever-evolving fashion world.<\/p>\n<\/div>\n                \n                            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n    <section class=\"images-section vertical-padded\" id=\"images-section-1204520028\"\n             style=\"background-color: #FFFFFF\">\n                <div class=\"images-section__inner image-full image-single \">\n                                                <style>\n                        #images-section-1204520028.images-section .images-section__inner.image-single .image-box {\n                            height: 50rem;\n                        }\n\n                        @media screen and (max-width: 991px) {\n                            #images-section-1204520028.images-section .images-section__inner.image-single .image-box {\n                                height: 27.5rem;\n                            }\n                        }\n                    <\/style>\n                                                    <div class=\"image-box reveal-img-box\">\n                        <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/sayagency.com\/wp-content\/uploads\/2025\/03\/01_Say_Tempalte-Portfolio-Bata8.jpg\" alt=\"\"\n                             width=\"1920\" height=\"1080\"\/>\n                    <\/div>\n                                    <\/div>\n    <\/section>\n\n\n\n<section class=\"content-section content no-vertical-padding\"\n         id=\"content-section-2198820ff46df5d0dc40f7e5c0e2a32d\"\n         style=\"background-color: #FFFFFF\">\n    <div class=\"container\">\n        <div class=\"content-section__inner layout-50-50 text-primary\">\n            <div class=\"col\">\n                                                    <div class=\"title fade-in\"><h2>Coordination of Photo and Video Production<\/h2>\n<\/div>\n                            <\/div>\n\n            <div class=\"col\">\n                                    <div class=\"text typography fade-in\"><p>Photos, videos and graphic material: coordination with industry experts in the production of creative content is at the core of our work to effectively communicate the distinctive features of Bata Italy, enhancing the value of all the items in the current collection.<\/p>\n<\/div>\n                \n                            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n                        <section class=\"video-section vertical-padded\" id=\"video-section-video-section-bata \"\n                     style=\"background-color: #FFFFFF\">\n                                <div class=\"video-section__inner container\">\n                                            <style>\n                            #video-section-video-section-bata .video-section .video-section__inner .video-box {\n                                height: 50rem;\n   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