{"id":11070,"date":"2025-03-06T16:42:45","date_gmt":"2025-03-06T15:42:45","guid":{"rendered":"https:\/\/sayagency.com\/?post_type=case_study&#038;p=11070"},"modified":"2026-04-21T12:00:37","modified_gmt":"2026-04-21T10:00:37","slug":"lampcommerce","status":"publish","type":"case_study","link":"https:\/\/sayagency.com\/en\/case-studies\/lampcommerce\/","title":{"rendered":"Lampcommerce"},"content":{"rendered":"    <section class=\"intro-section vertical-padded\" id=\"intro-section-87948812b2f993e6540ccdf8be34f6bd\">\n        <div class=\"container\">\n            <div class='intro-section__inner'>\n                <h1 class=\"title intro-title\"><p>Lampcommerce<\/p>\n<\/h1>\n                                            <\/div>\n        <\/div>\n    <\/section>\n\n\n    <section class=\"case-study-info-section bottom-padded\"\n             id=\"case-study-info-section-533440753\">\n        <div class=\"container\">\n            <div class='case-study-info-section__inner'>\n                                    <div class=\"info-column\">\n                                                    <span class=\"info-label\">Client<\/span>\n                                                                            <div class=\"info-content\">\n                                <p>LampCommerce<\/p>\n                            <\/div>\n                                            <\/div>\n                                    <div class=\"info-column\">\n                                                    <span class=\"info-label\">Services<\/span>\n                                                                            <div class=\"info-content\">\n                                <p><a href=\"https:\/\/sayagency.com\/en\/perform\/adv\/?_gl=1*6az5fw*_up*MQ..*_ga*MTI5NTcyNDAxOC4xNzc2MzIzNTQ5*_ga_WWCTLLJ0VQ*czE3NzYzMjM1NDkkbzEkZzEkdDE3NzYzMjQ3NDEkajYwJGwwJGgw\">ADV Strategy<\/a>,<a href=\"https:\/\/sayagency.com\/en\/perform\/seo-agency\/\">SEO<\/a>,<a href=\"https:\/\/sayagency.com\/en\/perform\/seo-agency\/geo-generative-engine-optimization\/\">GEO<\/a>,<a href=\"https:\/\/sayagency.com\/en\/relations\/pr-mr-press-office-agency\/?_gl=1*19epigt*_up*MQ..*_ga*MTI5NTcyNDAxOC4xNzc2MzIzNTQ5*_ga_WWCTLLJ0VQ*czE3NzYzMjM1NDkkbzEkZzAkdDE3NzYzMjM1NDkkajYwJGwwJGgw\">PR and Press Office<\/a>,<a href=\"https:\/\/sayagency.com\/en\/perform\/cro-ux-analysis\/\">CRO &amp; UX<\/a><\/p>\n                            <\/div>\n                                            <\/div>\n                                    <div class=\"info-column\">\n                                                    <span class=\"info-label\">Industries<\/span>\n                                                                            <div class=\"info-content\">\n                                <p><a href=\"https:\/\/sayagency.com\/en\/communication-agency-web-marketing-e-commerce\/\">E-commerce<\/a>,<a href=\"https:\/\/sayagency.com\/en\/communication-agency-furniture-design\/?_gl=1*elgz90*_up*MQ..*_ga*MTI5NTcyNDAxOC4xNzc2MzIzNTQ5*_ga_WWCTLLJ0VQ*czE3NzYzMjM1NDkkbzEkZzEkdDE3NzYzMjQ3NDEkajYwJGwwJGgw\">Furniture\/Home Design<\/a><\/p>\n                            <\/div>\n                                            <\/div>\n                                                    <div class=\"info-column single-cta\">\n                        <span class=\"info-label\"><\/span>\n                        <div class=\"cta-button\">\n                            <a class=\"underline-link\"\n                               href=\"https:\/\/www.lampcommerce.com\/\"\n                               title=\"Visit the website\" target=\"_blank\" rel=\"nofollow\">\n                                <span data-title=\"Visit the website\">Visit the website<\/span>\n                                <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\"\n                                     fill=\"none\">\n                                    <path fill-rule=\"evenodd\" clip-rule=\"evenodd\"\n                                          d=\"M7 7C7 6.44772 7.44772 6 8 6H17C17.5523 6 18 6.44772 18 7V16C18 16.5523 17.5523 17 17 17C16.4477 17 16 16.5523 16 16V9.41421L7.70711 17.7071C7.31658 18.0976 6.68342 18.0976 6.29289 17.7071C5.90237 17.3166 5.90237 16.6834 6.29289 16.2929L14.5858 8H8C7.44772 8 7 7.55228 7 7Z\"\n                                          fill=\"\"><\/path>\n                                <\/svg>\n                            <\/a>\n                        <\/div>\n                    <\/div>\n                            <\/div>\n        <\/div>\n    <\/section>\n\n\n\n    <section class=\"images-section bottom-padded\" id=\"images-section-1998342871\"\n             style=\"background-color: #FFFFFF\">\n                <div class=\"images-section__inner container image-single \">\n                                                <style>\n                        #images-section-1998342871.images-section .images-section__inner.image-single .image-box {\n                            height: 50rem;\n                        }\n\n                        @media screen and (max-width: 991px) {\n                            #images-section-1998342871.images-section .images-section__inner.image-single .image-box {\n                                height: 27.5rem;\n                            }\n                        }\n                    <\/style>\n                                                    <div class=\"image-box reveal-img-box\">\n                        <img decoding=\"async\" src=\"https:\/\/sayagency.com\/wp-content\/uploads\/2025\/03\/SAY-Case-Lampcommerce_1920x900-1.jpg\" alt=\"\"\n                             width=\"1920\" height=\"900\"\/>\n                    <\/div>\n                                    <\/div>\n    <\/section>\n\n\n\n<section class=\"content-section content bottom-padded\"\n         id=\"content-section-ab3b2c5448e110637a71e02657150182\"\n         style=\"background-color: #FFFFFF\">\n    <div class=\"container\">\n        <div class=\"content-section__inner layout-50-50 text-primary\">\n            <div class=\"col\">\n                                                    <div class=\"title fade-in\"><h2>About LampCommerce<\/h2>\n<\/div>\n                            <\/div>\n\n            <div class=\"col\">\n                                    <div class=\"text typography fade-in\"><p>LampCommerce is a multi-brand e-commerce platform of designer lamps owned by Fabbian S.R.L. Founded in 1977 in Resana (TV), Fabbian S.R.L. quickly became one of the reference companies in the lighting sector. Over the years, Fabbian S.R.L. has been able to conquer a large segment of the market, distinguishing itself for its commitment to design innovation and refined aesthetics. Fabbian S.R.L. positions itself as a dynamic and market-leading company, with customer satisfaction at the core of its mission. This is why Fabbian S.R.L.continues to invest in internal organisation, management control, and professional training for its staff.<\/p>\n<\/div>\n                \n                            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n<section class=\"content-section content no-vertical-padding\"\n         id=\"content-section-46047696990083cb4734a3169db531cb\"\n         style=\"background-color: #FFFFFF\">\n    <div class=\"container\">\n        <div class=\"content-section__inner layout-50-50 text-primary\">\n            <div class=\"col\">\n                                    <span class=\"subtitle fade-in\">LampCommerce and SAY, together<\/span>\n                                                    <div class=\"title fade-in\"><h2>The strategy for LampCommerce<\/h2>\n<\/div>\n                            <\/div>\n\n            <div class=\"col\">\n                                    <div class=\"text typography fade-in\"><p>For the LampCommerce project, SAY implemented a multifaceted strategy to reverse the negative trend in organic traffic and post-migration revenue. A comprehensive analysis revealed a significant loss of visibility, mainly in the product pages, which are essential for conversions. Consequently, an SEO strategy was adopted to enhance website performance by targeting Core Web Vitals metrics and enriching the content of product listing, which often suffered from duplication or lack of text. Ongoing optimisation of brand and category content aimed to capture transactional searches and strengthen LampCommerce\u2019s positioning against competitors. At the same time, CRO analysis was conducted to identify and remove conversion barriers, with the help of tools such as Hotjar and direct user feedback, as well as technical interventions to enhance Core Web Vitals. Slow website performance, attributed to underpowered servers, was resolved with a server change to ensure better indexing. A distinctive strength of the strategy was the use of AI-powered content generation, which enabled the mass creation and optimisation of 800 product descriptions in five languages, resulting in 4,000 unique descriptions. This innovative process, which included scraping, dynamic AI prompt generation and automated translations, led to two waves of content imports, leveraging the GPT-3 API and later GPT-3.5, to ensure high quality content. Finally, in the SEO sphere, the most strategic brands and categories were enriched with textual content and on-page elements, such as the addition of a Table Of Contents (TOC) and interactive carousels with Call To Action (CTA), to improve both user experience and organic website visibility.<\/p>\n<\/div>\n                \n                            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n    <section class=\"icons-section vertical-padded bg-white\" id=\"icons-section-237545363\">\n        <div class=\"container\">\n            <div class=\"icons-section__inner\">\n                                <div class=\"icons-section__inner-blocks triple-columned\">\n                                            <div class=\"icon-block\">\n                            <div class=\"icon-block__inner\">\n                                                                    <div class=\"icon\"><svg width=\"81\" height=\"81\" viewBox=\"0 0 81 81\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<circle cx=\"40.6094\" cy=\"40.6067\" r=\"39.5\" stroke=\"#3E4D4C\"\/>\n<path d=\"M52.7644 28.4517C47.6377 23.325 39.2981 23.325 34.1715 28.4517C29.224 33.3991 29.0512 41.3355 33.653 46.4942L24.6094 55.5378L25.6782 56.6067L34.7219 47.563C37.2052 49.7775 40.335 50.8912 43.4647 50.8912C46.5945 50.8912 50.1979 49.6111 52.7644 47.0446C57.891 41.918 57.891 33.5783 52.7644 28.4517ZM51.6955 45.9694C47.1577 50.5072 39.7781 50.5072 35.2467 45.9694C30.7089 41.4315 30.7089 34.052 35.2467 29.5205C37.5124 27.2548 40.495 26.122 43.4711 26.122C46.4473 26.122 49.4298 27.2548 51.6955 29.5205C56.2334 34.0584 56.2334 41.4379 51.6955 45.9694Z\" fill=\"#3E4D4C\"\/>\n<\/svg>\n<\/div>\n                                                                                                    <div class=\"label\"><p><a href=\"https:\/\/sayagency.com\/en\/perform\/seo-agency\/\">SEO<\/a>,\u00a0<a href=\"https:\/\/sayagency.com\/en\/perform\/seo-agency\/e-commerce\/\">SEO Ecommerce<\/a>,\u00a0<a href=\"https:\/\/sayagency.com\/en\/perform\/seo-agency\/seo-websites-migration\/\">SEO Migration and website porting<\/a><\/p>\n<\/div>\n                                                            <\/div>\n                        <\/div>\n                                            <div class=\"icon-block\">\n                            <div class=\"icon-block__inner\">\n                                                                    <div class=\"icon\"><svg width=\"81\" height=\"81\" viewBox=\"0 0 81 81\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<circle cx=\"40.2773\" cy=\"40.6067\" r=\"39.5\" stroke=\"#3E4D4C\"\/>\n<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M24.9883 31.0771C24.9883 27.5059 27.8875 24.6067 31.4587 24.6067C35.0235 24.6067 37.9291 27.7619 37.9291 31.0771C37.9291 34.3923 35.4267 37.1315 32.2075 37.5027V56.6067H30.7099V37.5027C27.4971 37.1315 24.9883 34.6483 24.9883 31.0771ZM26.4859 31.0771C26.4859 33.8163 28.7131 36.0499 31.4587 36.0499C34.1979 36.0499 36.4315 33.8163 36.4315 31.0771C36.4315 28.3379 34.2043 26.1043 31.4587 26.1043C28.7131 26.1043 26.4859 28.3379 26.4859 31.0771ZM47.2918 24.6902L55.567 37.1894H47.9702V56.6006H46.4726V37.183H39.0102L47.2918 24.6902ZM47.295 27.4022L52.7894 35.6918H41.8006L47.295 27.4022Z\" fill=\"#3E4D4C\"\/>\n<\/svg>\n<\/div>\n                                                                                                    <div class=\"label\"><p><a href=\"https:\/\/sayagency.com\/en\/perform\/adv\/\">ADV<\/a>,\u00a0<a href=\"https:\/\/sayagency.com\/en\/perform\/cro-ux-analysis\/\">CRO &amp; UX<\/a><\/p>\n<\/div>\n                                                            <\/div>\n                        <\/div>\n                                            <div class=\"icon-block\">\n                            <div class=\"icon-block__inner\">\n                                                                                                    <div class=\"label\"><p><a href=\"https:\/\/sayagency.com\/en\/relations\/pr-mr-press-office-agency\/digital-pr\/\">Link building and Digital PR<\/a><\/p>\n<\/div>\n                                                            <\/div>\n                        <\/div>\n                                    <\/div>\n            <\/div>\n        <\/div>\n    <\/section>\n\n\n\n    <section class=\"cards-slider-section bottom-padded\" id=\"cards-slider-section-227593987\">\n            <div class=\"cards-slider-section__inner\">\n                <div class=\"intro-content container\">\n                                                                <div class=\"title fade-in\"><p>In practice:<\/p>\n<\/div>\n                                <\/div>\n            <div class=\"swiper numbered-cards-carousel mobile-full\">\n                <ul class=\"swiper-wrapper cards-list\">\n                                            <li class=\"numbered-card post swiper-slide\">\n                            <h3 class=\"card-title\">Multifocal strategy for LampCommerce<\/h3>\n                                                            <div class=\"content cards-typography\"><p>For the LampCommerce project, SAY adopted a multifocal approach to counter the decline in organic traffic and post-migration revenue.<\/p>\n<\/div>\n                                                    <\/li>\n                                            <li class=\"numbered-card post swiper-slide\">\n                            <h3 class=\"card-title\">CRO analysis and technical improvements<\/h3>\n                                                            <div class=\"content cards-typography\"><p>In parallel, CRO analyses were carried out using tools such as Hotjar and user feedback to identify and remove conversion barriers. Technical interventions included changing servers to resolve speed issues and improve indexing.<\/p>\n<\/div>\n                                                    <\/li>\n                                            <li class=\"numbered-card post swiper-slide\">\n                            <h3 class=\"card-title\">Analysis and SEO optimisation<\/h3>\n                                                            <div class=\"content cards-typography\"><p>We conducted an in-depth analysis that revealed visibility losses mainly on product pages, which are crucial for conversions. Consequently, we implemented an SEO strategy focused on:<\/p>\n<ol>\n<li>Website performance improvement: We worked on Core Web Vitals metrics to ensure an optimal user experience.<\/li>\n<li>Content enrichment: Product sheets were enriched with original content to avoid duplication and lack of text.<\/li>\n<li>Brand and category content optimisation: The aim was to capture transactional searches and achieve a stronger position against competitors.<\/li>\n<\/ol>\n<\/div>\n                                                    <\/li>\n                                            <li class=\"numbered-card post swiper-slide\">\n                            <h3 class=\"card-title\">Innovation with AI<\/h3>\n                                                            <div class=\"content cards-typography\"><div>\n<div>\n<p>A distinctive aspect of the project was the use of AI to generate and optimise descriptions of 800 products in five languages, producing 4,000 unique descriptions. This was achieved through scraping, dynamic AI prompt generation and automated translations, using the API of GPT-3 and later GPT-3.5, GPT-4.<\/p>\n<\/div>\n<\/div>\n<\/div>\n                                                    <\/li>\n                                            <li class=\"numbered-card post swiper-slide\">\n                            <h3 class=\"card-title\">On-page SEO improvements<\/h3>\n                                                            <div class=\"content cards-typography\"><p>For the most strategic brands and categories, we enriched content with on-page elements, such as Table Of Contents (TOC) and carousels with Call To Action (CTA), to improve both the user experience and the organic visibility of the site.<\/p>\n<\/div>\n                                                    <\/li>\n                                    <\/ul>\n                <div class=\"pagination-element\"><\/div>\n                <div class=\"navigation-element\">\n                    <div class=\"swiper-button-prev news-prev-slide\">\n                        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\"\n                             fill=\"none\">\n                            <path d=\"M15.75 19.5L8.25 12L15.75 4.5\" stroke=\"#3E4D4C\" stroke-width=\"1.5\"\n                                  stroke-linecap=\"square\"\/>\n                        <\/svg>\n                    <\/div>\n                    <div class=\"swiper-button-next news-next-slide\">\n                        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"25\" height=\"24\" viewBox=\"0 0 25 24\"\n                             fill=\"none\">\n                            <path d=\"M8.75 4.5L16.25 12L8.75 19.5\" stroke=\"#3E4D4C\" stroke-width=\"1.5\"\n                                  stroke-linecap=\"square\"\/>\n                        <\/svg>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/section>\n\n\n\n<section class=\"content-section no-text-content no-vertical-padding\"\n         id=\"content-section-1873843965\"\n         style=\"background-color: #FFFFFF\">\n    <div class=\"container\">\n        <div class=\"content-section__inner layout-50-50 text-primary\">\n            <div class=\"col\">\n                                    <span class=\"subtitle fade-in\"><h3>The results of the LampCommerce strategy<\/h3><\/span>\n                                            <\/div>\n\n            <div class=\"col\">\n                \n                            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n    <section\n            class=\"numbers bottom-padded bg-white three-columns\"\n            id=\"numbers-section-691034954\">\n        <div class=\"container\">\n            <div class=\"numbers__inner\">\n                <div class=\"numbers__inner-blocks\">\n                                            <div class=\"number-block\">\n                            <div>\n                                                                    <span class=\"number-pre\">+<\/span>\n                                                                <span class=\"number\">\n                                    40                                <\/span>\n                                                                    <span class=\"number-post\">%<\/span>\n                                                            <\/div>\n                            <div class=\"label\"><p><strong>of organic traffic<\/strong><\/p>\n<\/div>\n                        <\/div>\n                                            <div class=\"number-block\">\n                            <div>\n                                                                    <span class=\"number-pre\">+<\/span>\n                                                                <span class=\"number\">\n                                    55,3                                <\/span>\n                                                                    <span class=\"number-post\">%<\/span>\n                                                            <\/div>\n                            <div class=\"label\"><p><b>of revenue<\/b><\/p>\n<\/div>\n                        <\/div>\n                                            <div class=\"number-block\">\n                            <div>\n                                                                    <span class=\"number-pre\">+<\/span>\n                                                                <span class=\"number\">\n                                    80                                <\/span>\n                                                                    <span class=\"number-post\">%<\/span>\n                                                            <\/div>\n                            <div class=\"label\"><p><b>of clicks from no-brand queries<\/b><\/p>\n<p>*data from 2023 compared to 2022. Data from Google Analytics and Google Search Console<\/p>\n<\/div>\n                        <\/div>\n                                    <\/div>\n            <\/div>\n        <\/div>\n    <\/section>\n\n\n\n    <section class=\"img-caption-section bottom-padded bg-white\" id=\"image-caption-section-1965860054\">\n        <div class=\"img-caption-section__inner\">\n            <figure class=\"img-box\">\n                <img decoding=\"async\" src=\"https:\/\/sayagency.com\/wp-content\/uploads\/2025\/03\/SAY-Case-Lampcommerce_1920x900-2.jpg\" alt=\"\"\n                     width=\"1920\" height=\"900\"  srcset=\"https:\/\/sayagency.com\/wp-content\/uploads\/2025\/03\/SAY-Case-Lampcommerce_1920x900-2-300x141.jpg 300w, https:\/\/sayagency.com\/wp-content\/uploads\/2025\/03\/SAY-Case-Lampcommerce_1920x900-2-1024x480.jpg 1024w, https:\/\/sayagency.com\/wp-content\/uploads\/2025\/03\/SAY-Case-Lampcommerce_1920x900-2-768x360.jpg 768w, https:\/\/sayagency.com\/wp-content\/uploads\/2025\/03\/SAY-Case-Lampcommerce_1920x900-2-1536x720.jpg 1536w, https:\/\/sayagency.com\/wp-content\/uploads\/2025\/03\/SAY-Case-Lampcommerce_1920x900-2.jpg 1920w\"\/>\n                            <\/figure>\n        <\/div>\n    <\/section>\n\n\n\n    <section class=\"cta-section vertical-padded\" id=\"cta-section-351236065\">\n\n                    <img decoding=\"async\" class=\"triangles-texture\"\n                 src=\"https:\/\/sayagency.com\/wp-content\/themes\/say\/images\/triangles_texture.svg;\"\n                 width=\"460\" height=\"227\" alt=\"\"\/>\n            <style>\n                #cta-section-351236065                .cta-section__inner .container {\n                    align-items: flex-start;\n                    justify-content: space-between;\n                }\n\n                #cta-section-351236065                .cta-section__content {\n                    padding-top: 3rem;\n                }\n            <\/style>\n                            <div class=\"noise-layer\"><\/div>\n            <div class=\"glow-container\">\n                <div class=\"ball\"><\/div>\n                <div class=\"ball\" style=\"--delay:-12s;--size:0.35;--speed:25s;\"><\/div>\n                <div class=\"ball\" style=\"--delay:-10s;--size:0.3;--speed:15s;\"><\/div>\n            <\/div>\n                <div class=\"cta-section__inner\">\n            <div class=\"container\">\n                <div class=\"cta-section__content\">\n                    <div class=\"subtitle\">Contact Us<\/div>\n                    <div class=\"title\"><p>Get in touch with us to collaborate and create successful projects together.<\/p>\n<\/div>\n                <\/div>\n                                    <div class=\"cta-row\">\n                        <a class=\"btn-primary\" href=\"https:\/\/sayagency.com\/en\/contact-us\/\"\n                           title=\"Let\u2019s collaborate\" target=\"\">\n                            <span data-title=\"Let\u2019s collaborate\">Let\u2019s collaborate<\/span><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\">\n                <path fill-rule=\"evenodd\" clip-rule=\"evenodd\"\n                      d=\"M7 7C7 6.44772 7.44772 6 8 6H17C17.5523 6 18 6.44772 18 7V16C18 16.5523 17.5523 17 17 17C16.4477 17 16 16.5523 16 16V9.41421L7.70711 17.7071C7.31658 18.0976 6.68342 18.0976 6.29289 17.7071C5.90237 17.3166 5.90237 16.6834 6.29289 16.2929L14.5858 8H8C7.44772 8 7 7.55228 7 7Z\"\n                      fill=\"\"><\/path>\n            <\/svg>                        <\/a>\n                    <\/div>\n                            <\/div>\n        <\/div>\n    <\/section>\n\n","protected":false},"excerpt":{"rendered":"<p>SEO and ADV for e-commerce<\/p>\n","protected":false},"author":13,"featured_media":11071,"menu_order":283,"template":"single-case_study.php","case_study_categories":[173,174],"class_list":["post-11070","case_study","type-case_study","status-publish","has-post-thumbnail","hentry","case_study_categories-communication-agency-web-marketing-e-commerce","case_study_categories-communication-agency-furniture-design"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - 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