{"id":12602,"date":"2025-03-07T09:31:23","date_gmt":"2025-03-07T08:31:23","guid":{"rendered":"https:\/\/sayagency.com\/case-studies\/airwheel-italia\/"},"modified":"2026-04-21T10:48:54","modified_gmt":"2026-04-21T08:48:54","slug":"airwheel-italia","status":"publish","type":"case_study","link":"https:\/\/sayagency.com\/en\/case-studies\/airwheel-italia\/","title":{"rendered":"Airwheel Italia"},"content":{"rendered":"    <section class=\"intro-section vertical-padded\" id=\"intro-section-87f414f3a6c9d391fdb57be3240330fd\">\n        <div class=\"container\">\n            <div class='intro-section__inner'>\n                <h1 class=\"title intro-title\"><p>Airwheel Italia<\/p>\n<\/h1>\n                                            <\/div>\n        <\/div>\n    <\/section>\n\n\n    <section class=\"case-study-info-section bottom-padded\"\n             id=\"case-study-info-section-263275446\">\n        <div class=\"container\">\n            <div class='case-study-info-section__inner'>\n                                    <div class=\"info-column\">\n                                                    <span class=\"info-label\">Customer<\/span>\n                                                                            <div class=\"info-content\">\n                                <p>Airwheel Italia<\/p>\n                            <\/div>\n                                            <\/div>\n                                    <div class=\"info-column\">\n                                                    <span class=\"info-label\">Services<\/span>\n                                                                            <div class=\"info-content\">\n                                <p><a href=\"https:\/\/sayagency.com\/en\/creativity\/social-media-managing\/\">Social Media Management<\/a>,<a href=\"https:\/\/sayagency.com\/en\/perform\/it-development\/websites-development\/?_gl=1*1r93mak*_up*MQ..*_ga*MTI5NTcyNDAxOC4xNzc2MzIzNTQ5*_ga_WWCTLLJ0VQ*czE3NzYzMjM1NDkkbzEkZzEkdDE3NzYzMjQ3NDEkajYwJGwwJGgw\">IT\/Development<\/a>,<a href=\"https:\/\/sayagency.com\/en\/creativity\/art-direction-photo-video-shooting\/?_gl=1*1vu5unp*_up*MQ..*_ga*MTI5NTcyNDAxOC4xNzc2MzIzNTQ5*_ga_WWCTLLJ0VQ*czE3NzYzMjM1NDkkbzEkZzAkdDE3NzYzMjM1NDkkajYwJGwwJGgw\">Art Direction &amp; Photo\/ Video Shooting<\/a>,<a href=\"https:\/\/sayagency.com\/en\/relations\/pr-mr-press-office-agency\/?_gl=1*19epigt*_up*MQ..*_ga*MTI5NTcyNDAxOC4xNzc2MzIzNTQ5*_ga_WWCTLLJ0VQ*czE3NzYzMjM1NDkkbzEkZzAkdDE3NzYzMjM1NDkkajYwJGwwJGgw\">PR and Press Office<\/a><\/p>\n                            <\/div>\n                                            <\/div>\n                                    <div class=\"info-column\">\n                                                    <span class=\"info-label\">Sector<\/span>\n                                                                            <div class=\"info-content\">\n                                <p><a href=\"https:\/\/sayagency.com\/agenzia-comunicazione-web-marketing-settore-industriale\/\">Industry<\/a>,<a href=\"https:\/\/sayagency.com\/en\/communication-agency-sports-sector\/\">Sport<\/a><\/p>\n                            <\/div>\n                                            <\/div>\n                                                    <div class=\"info-column single-cta\">\n                        <span class=\"info-label\"><\/span>\n                        <div class=\"cta-button\">\n                            <a class=\"underline-link\"\n                               href=\"http:\/\/www.airwheel-italia.com\/\"\n                               title=\"View site\" target=\"\" rel=\"nofollow\">\n                                <span data-title=\"View site\">View site<\/span>\n                                <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\"\n                                     fill=\"none\">\n                                    <path fill-rule=\"evenodd\" clip-rule=\"evenodd\"\n                                          d=\"M7 7C7 6.44772 7.44772 6 8 6H17C17.5523 6 18 6.44772 18 7V16C18 16.5523 17.5523 17 17 17C16.4477 17 16 16.5523 16 16V9.41421L7.70711 17.7071C7.31658 18.0976 6.68342 18.0976 6.29289 17.7071C5.90237 17.3166 5.90237 16.6834 6.29289 16.2929L14.5858 8H8C7.44772 8 7 7.55228 7 7Z\"\n                                          fill=\"\"><\/path>\n                                <\/svg>\n                            <\/a>\n                        <\/div>\n                    <\/div>\n                            <\/div>\n        <\/div>\n    <\/section>\n\n\n\n    <section class=\"images-section no-vertical-padding\" id=\"images-section-793076123\"\n             style=\"background-color: #FFFFFF\">\n                <div class=\"images-section__inner image-full image-single \">\n                                                <style>\n                        #images-section-793076123.images-section .images-section__inner.image-single .image-box {\n                            height: 50rem;\n                        }\n\n                        @media screen and (max-width: 991px) {\n                            #images-section-793076123.images-section .images-section__inner.image-single .image-box {\n                                height: 27.5rem;\n                            }\n                        }\n                    <\/style>\n                                                    <div class=\"image-box reveal-img-box\">\n                        <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/sayagency.com\/wp-content\/uploads\/2025\/03\/01_Say_Tempalte-Portfolio-Airweel-forum-Veneto-2.jpg\" alt=\"\"\n                             width=\"1920\" height=\"1080\"\/>\n                    <\/div>\n                                    <\/div>\n    <\/section>\n\n\n\n<section class=\"content-section content vertical-padded\"\n         id=\"content-section-eea8913d5c55edc0c2342faa8fa7fcc4\"\n         style=\"background-color: #FFFFFF\">\n    <div class=\"container\">\n        <div class=\"content-section__inner layout-50-50 text-primary\">\n            <div class=\"col\">\n                                                    <div class=\"title fade-in\"><h2>Project<\/h2>\n<\/div>\n                            <\/div>\n\n            <div class=\"col\">\n                                    <div class=\"text typography fade-in\"><p>Airwheel is a leading international brand of electric personal transport vehicles. In SAY we developed a <strong>strong and coherent image<\/strong> to establish Airwheel&#8217;s presence in Europe among <strong>consumers<\/strong> and retailers thanks to a narrative developed through the web and the main social networks. Subsequently, an <strong>institutional image<\/strong> was developed specifically for the <strong>Italian market<\/strong>, with the creation of <strong>all supporting materials<\/strong>. For Airwheel we also dealt with the implementation of a <strong>direct sales platform<\/strong> and the management of national trade <strong>fair events <\/strong>with the aim of developing brand awareness.<\/p>\n<\/div>\n                \n                            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n<section class=\"content-section content vertical-padded\"\n         id=\"content-section-319bd31f3e43a1e33b45980c0a7726c6\"\n         style=\"background-color: #f9f9f9\">\n    <div class=\"container\">\n        <div class=\"content-section__inner layout-50-50 text-primary\">\n            <div class=\"col\">\n                                                    <div class=\"title fade-in\"><h2>Photo shooting<\/h2>\n<\/div>\n                            <\/div>\n\n            <div class=\"col\">\n                                    <div class=\"text typography fade-in\"><p><span style=\"font-weight: 400;\">The realisation of the <\/span><strong>photo shoots<\/strong><span style=\"font-weight: 400;\"> to accompany the <\/span><strong>website<\/strong><span style=\"font-weight: 400;\"> and <\/span><strong>communication<\/strong><span style=\"font-weight: 400;\"> on the <\/span><strong>company&#8217;s European social networks <\/strong><span style=\"font-weight: 400;\">involved both the individual products in still life, and the conception of ambient images to support the brand narrative, <\/span><strong>real product launches<\/strong><span style=\"font-weight: 400;\"> when considered globally.<\/span><\/p>\n<\/div>\n                \n                            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n    <section class=\"images-slider-section bottom-padded\" id=\"images-slider-section-1007799608\"\n             style=\"background: #f9f9f9;\">\n        <div class=\"images-slider-section__inner\">\n            <div id=\"images-slider-wrapper\" class=\"images-slider-wrapper\">\n                <div class=\"swiper images-carousel mobile-full\">\n                    <div class=\"swiper-wrapper images\">\n                                                    <div class=\"image-slide swiper-slide\">\n                                <div class=\"image-slide__inner\">\n                                    <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/sayagency.com\/wp-content\/uploads\/2025\/03\/01_Say_Tempalte-Portfolio-Airweel-forum-Veneto-3.jpg\" alt=\"01_Say_Tempalte Portfolio Airweel forum Veneto 3\"\n                                         width=\"1824\"\n                                         height=\"850\"\/>\n                                <\/div>\n                            <\/div>\n                                                    <div class=\"image-slide swiper-slide\">\n                                <div class=\"image-slide__inner\">\n                                    <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/sayagency.com\/wp-content\/uploads\/2025\/03\/01_Say_Tempalte-Portfolio-Airweel-forum-Veneto-4.jpg\" alt=\"01_Say_Tempalte Portfolio Airweel forum Veneto 4\"\n                                         width=\"1824\"\n                                         height=\"850\"\/>\n                                <\/div>\n                            <\/div>\n                                                    <div class=\"image-slide swiper-slide\">\n                                <div class=\"image-slide__inner\">\n                                    <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/sayagency.com\/wp-content\/uploads\/2025\/03\/01_Say_Tempalte-Portfolio-Airweel-forum-Veneto-5.jpg\" alt=\"01_Say_Tempalte Portfolio Airweel forum Veneto 5\"\n                                         width=\"1824\"\n                                         height=\"850\"\/>\n                                <\/div>\n                            <\/div>\n                                                    <div class=\"image-slide swiper-slide\">\n                                <div class=\"image-slide__inner\">\n                                    <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/sayagency.com\/wp-content\/uploads\/2025\/03\/01_Say_Tempalte-Portfolio-Airweel-forum-Veneto-6.jpg\" alt=\"01_Say_Tempalte Portfolio Airweel forum Veneto 6\"\n                                         width=\"1824\"\n                                         height=\"850\"\/>\n                                <\/div>\n                            <\/div>\n                                            <\/div>\n                    <div class=\"pagination-element\"><\/div>\n                    <div class=\"navigation-element\">\n                        <div class=\"swiper-button-prev news-prev-slide\">\n                            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\"\n                                 fill=\"none\">\n                                <path d=\"M15.75 19.5L8.25 12L15.75 4.5\" stroke=\"#3E4D4C\" stroke-width=\"1.5\"\n                                      stroke-linecap=\"square\"\/>\n                            <\/svg>\n                        <\/div>\n                        <div class=\"swiper-button-next news-next-slide\">\n                            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"25\" height=\"24\" viewBox=\"0 0 25 24\"\n                                 fill=\"none\">\n                                <path d=\"M8.75 4.5L16.25 12L8.75 19.5\" stroke=\"#3E4D4C\" stroke-width=\"1.5\"\n                                      stroke-linecap=\"square\"\/>\n                            <\/svg>\n                        <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/section>\n\n\n\n<section class=\"content-section content vertical-padded\"\n         id=\"content-section-514775cecdf802e2aaade97815be6159\"\n         style=\"background-color: #FFFFFF\">\n    <div class=\"container\">\n        <div class=\"content-section__inner layout-50-50 text-primary\">\n            <div class=\"col\">\n                                                    <div class=\"title fade-in\"><h2>Website design and development<\/h2>\n<\/div>\n                            <\/div>\n\n            <div class=\"col\">\n                                    <div class=\"text typography fade-in\"><p><span style=\"font-weight: 400;\">For the creation of the <\/span><strong>website<\/strong><span style=\"font-weight: 400;\"> and e-commerce for Airwheel we decided to pay particular attention to <\/span><strong>design<\/strong><span style=\"font-weight: 400;\">: from the palette to the choice of fonts, up to the design of a set of fully customised icons, every detail served to convey the <\/span><strong>philosophy and values of the brand.<\/strong><span style=\"font-weight: 400;\"> The realisation of the <\/span><strong>e-commerce<\/strong><span style=\"font-weight: 400;\"> was based on the combination of aesthetics and detailed information on all available channels and their characteristics, allowing the company to have a direct sales channel while waiting for the setting up of a network of resellers on the national territory.<\/span><\/p>\n<\/div>\n                \n                            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n    <section class=\"images-section bottom-padded\" id=\"images-section-380212271\"\n             style=\"background-color: #FFFFFF\">\n                <div class=\"images-section__inner image-full image-single \">\n                                                <style>\n                        #images-section-380212271.images-section .images-section__inner.image-single .image-box {\n                            height: 50rem;\n                        }\n\n                        @media screen and (max-width: 991px) {\n                            #images-section-380212271.images-section .images-section__inner.image-single .image-box {\n                                height: 27.5rem;\n                            }\n                        }\n                    <\/style>\n                                                    <div class=\"image-box reveal-img-box\">\n                        <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/sayagency.com\/wp-content\/uploads\/2025\/03\/01_Say_Tempalte-Portfolio-Airweel-forum-Veneto-7.jpg\" alt=\"\"\n                             width=\"1920\" height=\"1080\"\/>\n                    <\/div>\n                                    <\/div>\n    <\/section>\n\n\n\n<section class=\"content-section content vertical-padded\"\n         id=\"content-section-5f4cdf27e202baeb01a8996d47740599\"\n         style=\"background-color: #ffffff\">\n    <div class=\"container\">\n        <div class=\"content-section__inner layout-50-50 text-primary\">\n            <div class=\"col\">\n                                                    <div class=\"title fade-in\"><h2>Graphics and corporate image: catalogue design<\/h2>\n<\/div>\n                            <\/div>\n\n            <div class=\"col\">\n                                    <div class=\"text typography fade-in\"><p><span style=\"font-weight: 400;\">The administrative structure of the site had to take into account the needs of a company with customers and distributors throughout the world located in various countries: for this reason it was decided to give the possibility of <\/span><strong>reorganising the catalogue<\/strong><span style=\"font-weight: 400;\"> according to both the user&#8217;s country of origin and the language selected in the case of countries with more than one official language. Added to this is the opportunity to vary the availability of certain products according to the user&#8217;s country.<\/span><\/p>\n<\/div>\n                \n                            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n<section class=\"content-section content top-padded\"\n         id=\"content-section-251fa8f3fb434448f7dd2200caf39e73\"\n         style=\"background-color: #f9f9f9\">\n    <div class=\"container\">\n        <div class=\"content-section__inner layout-50-50 text-primary\">\n            <div class=\"col\">\n                                                    <div class=\"title fade-in\"><h2>Social Media Management<\/h2>\n<\/div>\n                            <\/div>\n\n            <div class=\"col\">\n                                    <div class=\"text typography fade-in\"><p><span style=\"font-weight: 400;\">Like all brands aspiring to establish themselves on the European market, of critical importance is all that part of activity which concerns the creation of a daily relationship with potential customers, taking advantage of the possibilities offered by social networks, for which all aspects were taken care of, from the realisation of the editorial plan, to the construction and maintenance of the community, to the management of the advertising budget for these channels.<\/span><\/p>\n<\/div>\n                \n                            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n    <section class=\"images-section bottom-padded\" id=\"images-section-1012078209\"\n             style=\"background-color: #f9f9f9\">\n                <div class=\"images-section__inner container images-grid square-ratio\">\n                                                <style>\n                        #images-section-1012078209.images-section .images-section__inner.image-single .image-box {\n                            height: 50rem;\n                        }\n\n                        @media screen and (max-width: 991px) {\n                            #images-section-1012078209.images-section .images-section__inner.image-single .image-box {\n                                height: 27.5rem;\n                            }\n                        }\n                    <\/style>\n                                                    <div class=\"image-box reveal-img-box\">\n                        <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/sayagency.com\/wp-content\/uploads\/2025\/03\/01_Say_Tempalte-Portfolio-Airweel-forum-Veneto-8.jpg\" alt=\"\"\n                             width=\"1824\" height=\"1800\"\/>\n                    <\/div>\n                                                                <style>\n                        #images-section-1012078209.images-section .images-section__inner.image-single .image-box {\n                            height: 50rem;\n                        }\n\n                        @media screen and (max-width: 991px) {\n                            #images-section-1012078209.images-section .images-section__inner.image-single .image-box {\n                                height: 27.5rem;\n                            }\n                        }\n                    <\/style>\n                                                    <div class=\"image-box reveal-img-box\">\n                        <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/sayagency.com\/wp-content\/uploads\/2025\/03\/01_Say_Tempalte-Portfolio-Airweel-forum-Veneto-9.jpg\" alt=\"\"\n                             width=\"1824\" height=\"1800\"\/>\n                    <\/div>\n                                    <\/div>\n    <\/section>\n\n\n\n    <section class=\"images-section bottom-padded\" id=\"images-section-703274487\"\n             style=\"background-color: #f9f9f9\">\n                <div class=\"images-section__inner image-full image-single \">\n                                                <style>\n                        #images-section-703274487.images-section .images-section__inner.image-single .image-box {\n                            height: 50rem;\n                        }\n\n                        @media screen and (max-width: 991px) {\n                            #images-section-703274487.images-section .images-section__inner.image-single .image-box {\n                                height: 27.5rem;\n                            }\n                        }\n                    <\/style>\n                                                    <div class=\"image-box reveal-img-box\">\n                        <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/sayagency.com\/wp-content\/uploads\/2025\/03\/01_Say_Tempalte-Portfolio-Airweel-forum-Veneto-10.jpg\" alt=\"\"\n                             width=\"1920\" height=\"1080\"\/>\n                    <\/div>\n                                    <\/div>\n    <\/section>\n\n\n\n<section class=\"content-section content top-padded\"\n         id=\"content-section-bc162cca8f3e63d836ecb0d0a5491e54\"\n         style=\"background-color: #FFFFFF\">\n    <div class=\"container\">\n        <div class=\"content-section__inner layout-50-50 text-primary\">\n            <div class=\"col\">\n                                                    <div class=\"title fade-in\"><h2>Motosprint logo<\/h2>\n<\/div>\n                            <\/div>\n\n            <div class=\"col\">\n                                    <div class=\"text typography fade-in\"><p><span style=\"font-weight: 400;\">In order to give Airwheel&#8217;s vehicles appeal, it was decided to link the brand, among others, to a similar mood and marked values, that is the mood of motors and two-wheelers. In the weeks leading up to EICMA in Milan, various <\/span><strong>advertising pages and inserts <\/strong><span style=\"font-weight: 400;\">were created and published in Motosprint magazine, some with discount <\/span><strong>coupons<\/strong><span style=\"font-weight: 400;\"> in <\/span><strong>preparation for the trade fair <\/strong><span style=\"font-weight: 400;\">and with the aim of increasing <\/span><strong>brand awareness.<\/strong><\/p>\n<\/div>\n                \n                            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n<section class=\"content-section content bottom-padded\"\n         id=\"content-section-4c10af026b1827ee5c8e042112205aa7\"\n         style=\"background-color: #FFFFFF\">\n    <div class=\"container\">\n        <div class=\"content-section__inner layout-50-50 text-primary\">\n            <div class=\"col\">\n                                                    <div class=\"title fade-in\"><h2>Brochure for EICMA 2015<\/h2>\n<\/div>\n                            <\/div>\n\n            <div class=\"col\">\n                                    <div class=\"text typography fade-in\"><p><span style=\"font-weight: 400;\">On the occasion of the motorbike exhibition, a 3-door <\/span><strong>brochure<\/strong><span style=\"font-weight: 400;\"> was designed and distributed to all visitors: inside you can see a complete overview of all Airwheel vehicles with their main features, while on the back you can find a coupon entitling to an immediate 10% discount at Airwheel Italia stand.<\/span><\/p>\n<\/div>\n                \n                            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n    <section class=\"images-section bottom-padded\" id=\"images-section-957639796\"\n             style=\"background-color: #FFFFFF\">\n                <div class=\"images-section__inner container images-grid square-ratio\">\n                                                <style>\n                        #images-section-957639796.images-section .images-section__inner.image-single .image-box {\n                            height: 50rem;\n                        }\n\n                        @media screen and (max-width: 991px) {\n                            #images-section-957639796.images-section .images-section__inner.image-single .image-box {\n                                height: 27.5rem;\n                            }\n                        }\n                    <\/style>\n                                                    <div class=\"image-box reveal-img-box\">\n                        <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/sayagency.com\/wp-content\/uploads\/2025\/03\/01_Say_Tempalte-Portfolio-Airweel-forum-Veneto-11.jpg\" alt=\"\"\n                             width=\"1824\" height=\"1800\"\/>\n                    <\/div>\n                                                                <style>\n                        #images-section-957639796.images-section .images-section__inner.image-single .image-box {\n                            height: 50rem;\n                        }\n\n                        @media screen and (max-width: 991px) {\n                            #images-section-957639796.images-section .images-section__inner.image-single .image-box {\n                                height: 27.5rem;\n                            }\n                        }\n                    <\/style>\n                                                    <div class=\"image-box reveal-img-box\">\n                        <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/sayagency.com\/wp-content\/uploads\/2025\/03\/01_Say_Tempalte-Portfolio-Airweel-forum-Veneto-12.jpg\" alt=\"\"\n                             width=\"1824\" height=\"1800\"\/>\n                    <\/div>\n                                    <\/div>\n    <\/section>\n\n\n\n<section class=\"content-section content bottom-padded\"\n         id=\"content-section-25d3c1a7ef2b7d731f2e8e53eb12948b\"\n         style=\"background-color: #FFFFFF\">\n    <div class=\"container\">\n        <div class=\"content-section__inner layout-50-50 text-primary\">\n            <div class=\"col\">\n                                                    <div class=\"title fade-in\"><h2>Press Office and Press Kit at EICMA 2015<\/h2>\n<\/div>\n                            <\/div>\n\n            <div class=\"col\">\n                                    <div class=\"text typography fade-in\"><p><span style=\"font-weight: 400;\">On the occasion of the 2015 edition of EICMA, the biggest motorcycling exhibition in the world, held every year in Milan, we organised Airwheel Italia&#8217;s participation as a symbolic moment for the brand&#8217;s landing in Italy: besides all the related management activities, the<\/span><strong> press office work in the field<\/strong><span style=\"font-weight: 400;\">, through direct interface with sector journalists and the creation of a <\/span><strong>special media kit<\/strong><span style=\"font-weight: 400;\">, which allowed the company to gain numerous references on all kinds of newspapers, was fundamental.<\/span><\/p>\n<\/div>\n                \n                            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n    <section class=\"cta-section vertical-padded\" id=\"cta-section-1412265188\">\n\n                    <img loading=\"lazy\" decoding=\"async\" class=\"triangles-texture\"\n                 src=\"https:\/\/sayagency.com\/wp-content\/themes\/say\/images\/triangles_texture.svg;\"\n                 width=\"460\" height=\"227\" alt=\"\"\/>\n            <style>\n                #cta-section-1412265188                .cta-section__inner .container {\n                    align-items: flex-start;\n                    justify-content: space-between;\n                }\n\n                #cta-section-1412265188                .cta-section__content {\n                    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