{"id":12663,"date":"2025-05-26T15:37:45","date_gmt":"2025-05-26T13:37:45","guid":{"rendered":"https:\/\/sayagency.com\/case-studies\/cuoieria-fiorentina\/"},"modified":"2026-04-17T12:58:31","modified_gmt":"2026-04-17T10:58:31","slug":"cuoieria-fiorentina","status":"publish","type":"case_study","link":"https:\/\/sayagency.com\/en\/case-studies\/cuoieria-fiorentina\/","title":{"rendered":"Cuoieria Fiorentina"},"content":{"rendered":"    <section class=\"intro-section vertical-padded\" id=\"intro-section-619670bcafed2738797484432cd79643\">\n        <div class=\"container\">\n            <div class='intro-section__inner'>\n                <h1 class=\"title intro-title\"><p>Cuoieria Fiorentina<\/p>\n<\/h1>\n                                            <\/div>\n        <\/div>\n    <\/section>\n\n\n    <section class=\"case-study-info-section bottom-padded\"\n             id=\"case-study-info-section-799139367\">\n        <div class=\"container\">\n            <div class='case-study-info-section__inner'>\n                                    <div class=\"info-column\">\n                                                    <span class=\"info-label\">Customer<\/span>\n                                                                            <div class=\"info-content\">\n                                <p>Cuoieria Fiorentina<\/p>\n                            <\/div>\n                                            <\/div>\n                                    <div class=\"info-column\">\n                                                    <span class=\"info-label\">Services<\/span>\n                                                                            <div class=\"info-content\">\n                                <p><a href=\"https:\/\/sayagency.com\/en\/perform\/adv\/?_gl=1*6az5fw*_up*MQ..*_ga*MTI5NTcyNDAxOC4xNzc2MzIzNTQ5*_ga_WWCTLLJ0VQ*czE3NzYzMjM1NDkkbzEkZzEkdDE3NzYzMjQ3NDEkajYwJGwwJGgw\">ADV Strategy<\/a>, <a href=\"https:\/\/sayagency.com\/en\/creativity\/social-media-managing\/\">Social Media Management<\/a>, <a href=\"https:\/\/sayagency.com\/en\/perform\/seo-agency\/\">SEO<\/a>, <a href=\"https:\/\/sayagency.com\/en\/perform\/seo-agency\/geo-generative-engine-optimization\/\">GEO<\/a>, <a href=\"https:\/\/sayagency.com\/en\/perform\/cro-ux-analysis\/\">CRO &amp; UX<\/a>, <a href=\"https:\/\/sayagency.com\/en\/perform\/it-development\/websites-development\/?_gl=1*1r93mak*_up*MQ..*_ga*MTI5NTcyNDAxOC4xNzc2MzIzNTQ5*_ga_WWCTLLJ0VQ*czE3NzYzMjM1NDkkbzEkZzEkdDE3NzYzMjQ3NDEkajYwJGwwJGgw\">IT\/Development<\/a><\/p>\n                            <\/div>\n                                            <\/div>\n                                    <div class=\"info-column\">\n                                                    <span class=\"info-label\">Sectors<\/span>\n                                                                            <div class=\"info-content\">\n                                <p><a href=\"https:\/\/sayagency.com\/en\/communication-agency-fashion-beauty-sector\/?_gl=1*ws2khv*_up*MQ..*_ga*MTI5NTcyNDAxOC4xNzc2MzIzNTQ5*_ga_WWCTLLJ0VQ*czE3NzYzMjM1NDkkbzEkZzEkdDE3NzYzMjQ3NDEkajYwJGwwJGgw\">Fashion\/Beauty<\/a> , <a href=\"https:\/\/sayagency.com\/en\/communication-agency-luxury-sector\/?_gl=1*ws2khv*_up*MQ..*_ga*MTI5NTcyNDAxOC4xNzc2MzIzNTQ5*_ga_WWCTLLJ0VQ*czE3NzYzMjM1NDkkbzEkZzEkdDE3NzYzMjQ3NDEkajYwJGwwJGgw\">Luxury<\/a><\/p>\n                            <\/div>\n                                            <\/div>\n                                            <\/div>\n        <\/div>\n    <\/section>\n\n\n\n    <section class=\"images-section vertical-padded\" id=\"images-section-2072988751\"\n             style=\"background-color: #FFFFFF\">\n                <div class=\"images-section__inner image-full image-single \">\n                                                <style>\n                        #images-section-2072988751.images-section .images-section__inner.image-single .image-box {\n                            height: 50rem;\n                        }\n\n                        @media screen and (max-width: 991px) {\n                            #images-section-2072988751.images-section .images-section__inner.image-single .image-box {\n                                height: 27.5rem;\n                            }\n                        }\n                    <\/style>\n                                                    <div class=\"image-box reveal-img-box\">\n                        <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/sayagency.com\/wp-content\/uploads\/2025\/04\/SAY-case-Cuoieria-Fiorentina.jpg\" alt=\"\"\n                             width=\"1920\" height=\"1080\"\/>\n                    <\/div>\n                                    <\/div>\n    <\/section>\n\n\n\n<section class=\"content-section content vertical-padded\"\n         id=\"content-section-eea8913d5c55edc0c2342faa8fa7fcc4\"\n         style=\"background-color: #FFFFFF\">\n    <div class=\"container\">\n        <div class=\"content-section__inner layout-50-50 text-primary\">\n            <div class=\"col\">\n                                                    <div class=\"title fade-in\"><h2>Project<\/h2>\n<\/div>\n                            <\/div>\n\n            <div class=\"col\">\n                                    <div class=\"text typography fade-in\"><p><strong>Cuoieria Fiorentina was established over 35 years ago in the hills of Florence, in Reggello.<\/strong><\/p>\n<p>After working for third parties, it decided to enter the fashion market with its own brand. Its strong points are<strong> first choice leathers<\/strong>, workmanship according to<strong> ancient artisan methods<\/strong> and a <strong>classic contemporary design<\/strong>. In 1990, it opened the first of a long series of sales outlets.<\/p>\n<p><strong>Today it boasts 18 mono-brand shops, 1 outlet and 30 corner shops, in Italy and Europe, as well as a growing e-commerce business<\/strong>, which has become a case communication and web marketing business in Florence.<\/p>\n<\/div>\n                \n                            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n<section class=\"content-section content vertical-padded\"\n         id=\"content-section-43d8e8f77c886472dbf9fe146eeabe7b\"\n         style=\"background-color: #f9f9f9\">\n    <div class=\"container\">\n        <div class=\"content-section__inner layout-50-50 text-primary\">\n            <div class=\"col\">\n                                                    <div class=\"title fade-in\"><h2>Communicating the Made in Italy sophistication of Cuoieria Fiorentina<\/h2>\n<\/div>\n                            <\/div>\n\n            <div class=\"col\">\n                                    <div class=\"text typography fade-in\"><p><strong>The tradition of leather processing and trade in Florence has ancient origins<\/strong> and is linked to the geography of the area: the Arno river allowed the hides to be soaked and navigated to the most important Tuscan centres for distribution.<\/p>\n<p><strong>Today, Cuoieria Fiorentina is a brand heir to that world<\/strong> and we have taken on this important tradition to <strong>position the brand as a synonym of Italian quality<\/strong> and to take it outside Europe <strong>with the SEO activity for multilingual and performing e-commerce.<\/strong><\/p>\n<\/div>\n                \n                            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n    <section class=\"images-section vertical-padded\" id=\"images-section-1780704228\"\n             style=\"background-color: #FFFFFF\">\n                <div class=\"images-section__inner container image-single \">\n                                                <style>\n                        #images-section-1780704228.images-section .images-section__inner.image-single .image-box {\n                            height: 50rem;\n                        }\n\n                        @media screen and (max-width: 991px) {\n                            #images-section-1780704228.images-section .images-section__inner.image-single .image-box {\n                                height: 27.5rem;\n                            }\n                        }\n                    <\/style>\n                                                    <div class=\"image-box reveal-img-box\">\n                        <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/sayagency.com\/wp-content\/uploads\/2025\/04\/SAY-case-Cuoieria-Fiorentina2.jpg\" alt=\"\"\n                             width=\"1920\" height=\"1080\"\/>\n                    <\/div>\n                                    <\/div>\n    <\/section>\n\n\n\n<section class=\"content-section content vertical-padded\"\n         id=\"content-section-36287a735791555847ac963197c60ef0\"\n         style=\"background-color: #FFFFFF\">\n    <div class=\"container\">\n        <div class=\"content-section__inner layout-50-50 text-primary\">\n            <div class=\"col\">\n                                                    <div class=\"title fade-in\"><h2>The objectives<\/h2>\n<\/div>\n                            <\/div>\n\n            <div class=\"col\">\n                                    <div class=\"text typography fade-in\"><ul>\n<li><strong>Position<\/strong> in a medium-high market segment<\/li>\n<li>Become synonymous with quality Italian products<\/li>\n<li><strong>Launch an effective e-commerce on the world market<\/strong>, with particular attention to Europe and America<\/li>\n<li><strong><strong>Increase sales<\/strong><\/strong><\/li>\n<\/ul>\n<\/div>\n                \n                            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n<section class=\"content-section content vertical-padded\"\n         id=\"content-section-a5c302bdcac19ea0051e2e87e5e6778c\"\n         style=\"background-color: #f9f9f9\">\n    <div class=\"container\">\n        <div class=\"content-section__inner layout-50-50 text-primary\">\n            <div class=\"col\">\n                                                    <div class=\"title fade-in\"><h2>The SAY strategy for Cuoieria Fiorentina<\/h2>\n<\/div>\n                            <\/div>\n\n            <div class=\"col\">\n                                    <div class=\"text typography fade-in\"><p><strong>Replicating a brand&#8217;s success online, and internationally at that, involves a complex and articulated strategy.<\/strong><\/p>\n<p>We began our work by deepening our knowledge of the brand, its history and its strengths in the traditional market. From there we went on to identify the most promising markets and <strong>proposed our communication strategy to the company on a flourishing non-EU market.<\/strong><\/p>\n<p><strong>After an SEO optimisation of the e-commerce created with Magento, both in Italian and English, we created Google Ads campaigns in the two languages<\/strong>, using all the advertising tools made available by Google, including Remarketing and campaigns on the Shopping channel.<\/p>\n<p>At the same time, we started to <strong>manage social media by proposing an editorial plan with appealing content and communicating seasonal or periodic product bargains in a timely manner,<\/strong> always maintaining the same tone of voice.<\/p>\n<p><strong>The acquired leads, from all markets, were nurtured through an ongoing email marketing plan.<\/strong><\/p>\n<p>Every day, analysis after analysis, optimisation after optimisation, we continued to improve the performance of the e-commerce site.<\/p>\n<\/div>\n                \n                            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n<section class=\"content-section no-text-content top-padded\"\n         id=\"content-section-c016d12aab964f288b0031cc01888e68\"\n         style=\"background-color: #FFFFFF\">\n    <div class=\"container\">\n        <div class=\"content-section__inner centered text-primary\">\n            <div class=\"col\">\n                                                    <div class=\"title fade-in\"><h2>The results<\/h2>\n<\/div>\n                            <\/div>\n\n            <div class=\"col\">\n                \n                            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n    <section\n            class=\"numbers vertical-padded bg-white \"\n            id=\"numbers-section-362978201\">\n        <div class=\"container\">\n            <div class=\"numbers__inner\">\n                <div class=\"numbers__inner-blocks\">\n                                            <div class=\"number-block\">\n                            <div>\n                                                                    <span class=\"number-pre\">+<\/span>\n                                                                <span class=\"number\">\n                                    155,74                                <\/span>\n                                                                    <span class=\"number-post\">%<\/span>\n                                                            <\/div>\n                            <div class=\"label\"><p>of visits to the site.<\/p>\n<\/div>\n                        <\/div>\n                                            <div class=\"number-block\">\n                            <div>\n                                                                    <span class=\"number-pre\">+<\/span>\n                                                                <span class=\"number\">\n                                    110,94                                <\/span>\n                                                                    <span class=\"number-post\">%<\/span>\n                                                            <\/div>\n                            <div class=\"label\"><p>of transactions.<\/p>\n<\/div>\n                        <\/div>\n                                            <div class=\"number-block\">\n                            <div>\n                                                                    <span class=\"number-pre\">+<\/span>\n                                                                <span class=\"number\">\n                                    154,51                                <\/span>\n                                                                    <span class=\"number-post\">%<\/span>\n                                                            <\/div>\n                            <div class=\"label\"><p>of e-commerce revenue.<\/p>\n<\/div>\n                        <\/div>\n                                    <\/div>\n            <\/div>\n        <\/div>\n    <\/section>\n\n\n\n    <section class=\"cta-section vertical-padded\" id=\"cta-section-1152730319\">\n\n                    <img loading=\"lazy\" decoding=\"async\" class=\"triangles-texture\"\n                 src=\"https:\/\/sayagency.com\/wp-content\/themes\/say\/images\/triangles_texture.svg;\"\n                 width=\"460\" height=\"227\" alt=\"\"\/>\n            <style>\n                #cta-section-1152730319                .cta-section__inner .container {\n                    align-items: flex-start;\n                    justify-content: space-between;\n                }\n\n                #cta-section-1152730319                .cta-section__content {\n                    padding-top: 3rem;\n                }\n            <\/style>\n                            <div class=\"noise-layer\"><\/div>\n            <div class=\"glow-container\">\n                <div class=\"ball\"><\/div>\n                <div class=\"ball\" style=\"--delay:-12s;--size:0.35;--speed:25s;\"><\/div>\n                <div class=\"ball\" style=\"--delay:-10s;--size:0.3;--speed:15s;\"><\/div>\n            <\/div>\n                <div class=\"cta-section__inner\">\n            <div class=\"container\">\n                <div class=\"cta-section__content\">\n                    <div class=\"subtitle\">Contact us<\/div>\n                    <div class=\"title\"><p>Contact us to collaborate together and create successful projects.<\/p>\n<\/div>\n                <\/div>\n                                    <div class=\"cta-row\">\n                        <a class=\"btn-primary\" href=\"https:\/\/sayagency.com\/contact-us\/\"\n                           title=\"Let's collaborate\" target=\"\">\n                            <span data-title=\"Let's collaborate\">Let&#8217;s collaborate<\/span><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\">\n                <path fill-rule=\"evenodd\" clip-rule=\"evenodd\"\n                      d=\"M7 7C7 6.44772 7.44772 6 8 6H17C17.5523 6 18 6.44772 18 7V16C18 16.5523 17.5523 17 17 17C16.4477 17 16 16.5523 16 16V9.41421L7.70711 17.7071C7.31658 18.0976 6.68342 18.0976 6.29289 17.7071C5.90237 17.3166 5.90237 16.6834 6.29289 16.2929L14.5858 8H8C7.44772 8 7 7.55228 7 7Z\"\n                      fill=\"\"><\/path>\n            <\/svg>                        <\/a>\n                    <\/div>\n                            <\/div>\n        <\/div>\n    <\/section>\n\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":14,"featured_media":12665,"menu_order":44,"template":"single-case_study.php","case_study_categories":[182,185],"class_list":["post-12663","case_study","type-case_study","status-publish","has-post-thumbnail","hentry","case_study_categories-communication-agency-fashion-beauty-sector","case_study_categories-communication-agency-luxury-sector"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Cuoieria Fiorentina - Case study marketing and communication in Italy<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sayagency.com\/en\/case-studies\/cuoieria-fiorentina\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" 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