{"id":12790,"date":"2025-05-27T11:40:08","date_gmt":"2025-05-27T09:40:08","guid":{"rendered":"https:\/\/sayagency.com\/?post_type=case_study&#038;p=12790"},"modified":"2026-04-15T11:38:46","modified_gmt":"2026-04-15T09:38:46","slug":"italo-train","status":"publish","type":"case_study","link":"https:\/\/sayagency.com\/en\/case-studies\/italo-train\/","title":{"rendered":"Italo Train"},"content":{"rendered":"    <section class=\"intro-section vertical-padded\" id=\"intro-section-03492a46b86a13dc9a6a830ad673fb39\">\n        <div class=\"container\">\n            <div class='intro-section__inner'>\n                <h1 class=\"title intro-title\"><p>Italo Train<\/p>\n<\/h1>\n                                            <\/div>\n        <\/div>\n    <\/section>\n\n\n    <section class=\"case-study-info-section no-vertical-padding\"\n             id=\"case-study-info-section-1131072255\">\n        <div class=\"container\">\n            <div class='case-study-info-section__inner'>\n                                    <div class=\"info-column\">\n                                                    <span class=\"info-label\">Client<\/span>\n                                                                            <div class=\"info-content\">\n                                <p>Italo Treno<\/p>\n                            <\/div>\n                                            <\/div>\n                                    <div class=\"info-column\">\n                                                    <span class=\"info-label\">Services<\/span>\n                                                                            <div class=\"info-content\">\n                                <p><a href=\"https:\/\/sayagency.com\/en\/perform\/seo-agency\/?_gl=1*3035ke*_up*MQ..*_ga*MTM1NjEwMDUuMTc3NjI0NDk0Nw..*_ga_WWCTLLJ0VQ*czE3NzYyNDQ5NDYkbzEkZzEkdDE3NzYyNDUxNzIkajYwJGwwJGgw\">SEO<\/a>, <a href=\"https:\/\/sayagency.com\/en\/perform\/seo-agency\/geo-generative-engine-optimization\/\">GEO<\/a>, <a href=\"https:\/\/sayagency.com\/en\/creativity\/web-copywriting\/?_gl=1*es909g*_up*MQ..*_ga*MTM1NjEwMDUuMTc3NjI0NDk0Nw..*_ga_WWCTLLJ0VQ*czE3NzYyNDQ5NDYkbzEkZzEkdDE3NzYyNDUxNzIkajYwJGwwJGgw\">Copywriting<\/a>, <a href=\"https:\/\/sayagency.com\/en\/perform\/ai-artificial-intelligence-consultancy\/?_gl=1*rcmct8*_up*MQ..*_ga*MTM1NjEwMDUuMTc3NjI0NDk0Nw..*_ga_WWCTLLJ0VQ*czE3NzYyNDQ5NDYkbzEkZzEkdDE3NzYyNDUxNzIkajYwJGwwJGgw\">AI-Artificial Intelligence<\/a>, <a href=\"https:\/\/sayagency.com\/en\/perform\/digital-analytics-consultancy\/?_gl=1*1vqyu42*_up*MQ..*_ga*MTM1NjEwMDUuMTc3NjI0NDk0Nw..*_ga_WWCTLLJ0VQ*czE3NzYyNDQ5NDYkbzEkZzEkdDE3NzYyNDUxNzIkajYwJGwwJGgw\">Digital Analytics<\/a><\/p>\n                            <\/div>\n                                            <\/div>\n                                    <div class=\"info-column\">\n                                                    <span class=\"info-label\">Industries<\/span>\n                                                                            <div class=\"info-content\">\n                                <p><a href=\"https:\/\/sayagency.com\/en\/communication-agency-industrial-sector\/\">Industry<\/a>, <a href=\"https:\/\/sayagency.com\/en\/communication-agency-web-marketing-e-commerce\/\">E-commerce,<\/a> <a href=\"https:\/\/sayagency.com\/en\/communication-agency-hospitality-tourism\/\">Hospitality\/Tourism<\/a>, <a href=\"https:\/\/sayagency.com\/en\/services\/?_gl=1*19w4qym*_up*MQ..*_ga*MTM1NjEwMDUuMTc3NjI0NDk0Nw..*_ga_WWCTLLJ0VQ*czE3NzYyNDQ5NDYkbzEkZzEkdDE3NzYyNDUxNzIkajYwJGwwJGgw\">Services<\/a><\/p>\n                            <\/div>\n                                            <\/div>\n                                            <\/div>\n        <\/div>\n    <\/section>\n\n\n\n    <section class=\"images-section vertical-padded\" id=\"images-section-1120546585\"\n             style=\"background-color: #FFFFFF\">\n                <div class=\"images-section__inner image-full image-single \">\n                                                <style>\n                        #images-section-1120546585.images-section .images-section__inner.image-single .image-box {\n                            height: 50rem;\n                        }\n\n                        @media screen and (max-width: 991px) {\n                            #images-section-1120546585.images-section .images-section__inner.image-single .image-box {\n                                height: 27.5rem;\n                            }\n                        }\n                    <\/style>\n                                                    <div class=\"image-box reveal-img-box\">\n                        <img decoding=\"async\" src=\"https:\/\/sayagency.com\/wp-content\/uploads\/2025\/04\/01_Say_Tempalte-Portfolio-Italo2.jpg\" alt=\"\"\n                             width=\"1920\" height=\"1080\"\/>\n                    <\/div>\n                                    <\/div>\n    <\/section>\n\n\n\n<section class=\"content-section content vertical-padded\"\n         id=\"content-section-c4321ce223a2d3198aa32176a5288501\"\n         style=\"background-color: #FFFFFF\">\n    <div class=\"container\">\n        <div class=\"content-section__inner layout-50-50 text-primary\">\n            <div class=\"col\">\n                                                    <div class=\"title fade-in\"><h2>Project<br \/>\n<\/h2>\n<\/div>\n                            <\/div>\n\n            <div class=\"col\">\n                                    <div class=\"text typography fade-in\"><p><strong>Italo Treno<\/strong>\u00a0is Italy&#8217;s first private operator in the\u00a0<strong>high-speed rail sector<\/strong>. Founded in 2012, it has transformed the way people travel in Italy by offering a unique combination of speed, comfort and high-quality services. With a fleet of modern, state-of-the-art trains,\u00a0<strong>Italo<\/strong>\u00a0connects Italy&#8217;s major cities, guaranteeing a premium travel experience thanks to innovative solutions, flexible fares and a constant focus on sustainability. From its High Speed stations, Italo is now connected to thousands of new destinations in Italy and abroad thanks to a dense network of connections with regional trains, buses and ships, which can be purchased on italotreno.com with a single transaction.<\/p>\n<p>The brand caters to\u00a0<strong>different types of travellers:\u00a0<\/strong>from<strong>\u00a0professionals\u00a0<\/strong>who travel frequently for work and need efficient services, to\u00a0<strong>tourists<\/strong>\u00a0and\u00a0<strong>families<\/strong>\u00a0looking for a comfortable and convenient journey.\u00a0<strong>Italo<\/strong>\u00a0is synonymous with reliability, innovation and customer care, offering tailor-made solutions for every mobility need.<\/p>\n<\/div>\n                \n                            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n<section class=\"content-section content vertical-padded\"\n         id=\"content-section-daab933c357beeab672054e49ed3845e\"\n         style=\"background-color: #f9f9f9\">\n    <div class=\"container\">\n        <div class=\"content-section__inner layout-50-50 text-primary\">\n            <div class=\"col\">\n                                                    <div class=\"title fade-in\"><h2>Our value strategy for Italo<\/h2>\n<\/div>\n                            <\/div>\n\n            <div class=\"col\">\n                                    <div class=\"text typography fade-in\"><p><strong>Improving the online visibility\u00a0<\/strong>of an already established brand like\u00a0<strong>Italo<\/strong>, intercepting a\u00a0<strong>wider audience\u00a0<\/strong>and<strong>\u00a0increasing conversions<\/strong>, was a stimulating challenge that we tackled with a\u00a0<strong>data-driven<\/strong>\u00a0and highly strategic approach. Our work included\u00a0<strong>enhancing SEO\u00a0<\/strong>for\u00a0<em>No Brand\u00a0<\/em>traffic, optimising the presence on\u00a0<strong>Google Transit and Google Maps<\/strong>, creating an international editorial campaign and a targeted content marketing plan for Italo&#8217;s blog. Each action was designed to\u00a0<strong>strengthen the brand&#8217;s leadership<\/strong>\u00a0in the rail sector, while ensuring a smooth and conversion-oriented browsing experience for users.<\/p>\n<\/div>\n                \n                            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n<section class=\"content-section content top-padded\"\n         id=\"content-section-acdf4a687f918c167602d15159a509c6\"\n         style=\"background-color: #ffffff\">\n    <div class=\"container\">\n        <div class=\"content-section__inner layout-50-50 text-primary\">\n            <div class=\"col\">\n                                                    <div class=\"title fade-in\"><h2>The goals<\/h2>\n<\/div>\n                            <\/div>\n\n            <div class=\"col\">\n                                    <div class=\"text typography fade-in\"><p>Italo&#8217;s digital team, already aware of the importance of SEO and with a consolidated experience in the sector, set itself the goal of\u00a0<strong>expanding its online visibility<\/strong>\u00a0and intercepting an ever wider audience, beyond the users already loyal to the brand. The main challenge was to improve organic positioning on Google for keywords<strong>\u00a0not directly related to the name \u201cItalo<\/strong>\u201d, but with a<strong>\u00a0high conversion potential.<\/strong>\u00a0This path was tackled with synergic and continuous work between Italo&#8217;s digital team and our team, integrating skills and strategies at every stage of the project to maximise results.<\/p>\n<p>The strategic goal of the project was threefold:<\/p>\n<\/div>\n                \n                            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n    <section class=\"cards-slider-section bottom-padded\" id=\"cards-slider-section-688586524\">\n            <div class=\"cards-slider-section__inner\">\n                <div class=\"intro-content container\">\n                                                    <\/div>\n            <div class=\"swiper numbered-cards-carousel mobile-full\">\n                <ul class=\"swiper-wrapper cards-list\">\n                                            <li class=\"numbered-card post swiper-slide\">\n                            <h3 class=\"card-title\">To increase No Brand traffic<\/h3>\n                                                            <div class=\"content cards-typography\"><p>That is, to attract users through generic searches related to train travel, sustainable mobility and train routes in Italy.<\/p>\n<\/div>\n                                                    <\/li>\n                                            <li class=\"numbered-card post swiper-slide\">\n                            <h3 class=\"card-title\">To increase the revenue generated by this traffic<\/h3>\n                                                            <div class=\"content cards-typography\"><p>Turning new visitors into customers through an optimised browsing experience and effective conversion strategies.<\/p>\n<\/div>\n                                                    <\/li>\n                                            <li class=\"numbered-card post swiper-slide\">\n                            <h3 class=\"card-title\">To expand visibility and traffic in the international market<\/h3>\n                                                            <div class=\"content cards-typography\"><p>With a focus on the growth of the English language, to intercept foreign travellers interested in travelling to Italy with Italo.<\/p>\n<\/div>\n                                                    <\/li>\n                                    <\/ul>\n                <div class=\"pagination-element\"><\/div>\n                <div class=\"navigation-element\">\n                    <div class=\"swiper-button-prev news-prev-slide\">\n                        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\"\n                             fill=\"none\">\n                            <path d=\"M15.75 19.5L8.25 12L15.75 4.5\" stroke=\"#3E4D4C\" stroke-width=\"1.5\"\n                                  stroke-linecap=\"square\"\/>\n                        <\/svg>\n                    <\/div>\n                    <div class=\"swiper-button-next news-next-slide\">\n                        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"25\" height=\"24\" viewBox=\"0 0 25 24\"\n                             fill=\"none\">\n                            <path d=\"M8.75 4.5L16.25 12L8.75 19.5\" stroke=\"#3E4D4C\" stroke-width=\"1.5\"\n                                  stroke-linecap=\"square\"\/>\n                        <\/svg>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/section>\n\n\n\n<section class=\"content-section content vertical-padded\"\n         id=\"content-section-8bf0ce073b8ae7be16a58799c2935d0d\"\n         style=\"background-color: #f9f9f9\">\n    <div class=\"container\">\n        <div class=\"content-section__inner layout-50-50 text-primary\">\n            <div class=\"col\">\n                                                    <div class=\"title fade-in\"><h2>The strategy implemented<\/h2>\n<\/div>\n                            <\/div>\n\n            <div class=\"col\">\n                                    <div class=\"text typography fade-in\"><p>To achieve our goals, we developed a strategy based on a mix of\u00a0<strong>SEO<\/strong>,\u00a0<strong>content marketing and visibility optimisation on search engines and travel platforms.<\/strong>\u00a0The approach consisted of several key areas, including:<\/p>\n<\/div>\n                \n                            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n<section class=\"content-section content vertical-padded\"\n         id=\"content-section-5ae9ada8b1b1257abe7409126b95c890\"\n         style=\"background-color: #FFFFFF\">\n    <div class=\"container\">\n        <div class=\"content-section__inner layout-50-50 text-primary\">\n            <div class=\"col\">\n                                                    <div class=\"title fade-in\"><h2>Creating strategic pages to intercept No Brand traffic<\/h2>\n<\/div>\n                            <\/div>\n\n            <div class=\"col\">\n                                    <div class=\"text typography fade-in\"><p>We identified a set of\u00a0<strong>high-potential commercial pages<\/strong>\u00a0aimed at intercepting generic searches on rail travel in Italy, such as Milan-Roma trains, Naples-Roma trains and Turin-Bologna trains.<\/p>\n<p>Thanks to an\u00a0<strong>in-depth market analysis and keyword research<\/strong>, we mapped the most relevant queries for Italo&#8217;s audience and outlined a\u00a0<strong>strategic roadmap for the creation of optimised content<\/strong>. This led to the publication of around 1,000 targeted landing pages, designed to\u00a0<strong>intercept and convert\u00a0<\/strong><strong><em>No Brand<\/em><\/strong><strong>\u00a0traffic<\/strong>, bringing new users to discover the travel solutions offered by Italo.<\/p>\n<\/div>\n                \n                            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n    <section class=\"images-section bottom-padded\" id=\"images-section-132566696\"\n             style=\"background-color: #FFFFFF\">\n                <div class=\"images-section__inner container image-single \">\n                                                <style>\n                        #images-section-132566696.images-section .images-section__inner.image-single .image-box {\n                            height: 50rem;\n                        }\n\n                        @media screen and (max-width: 991px) {\n                            #images-section-132566696.images-section .images-section__inner.image-single .image-box {\n                                height: 27.5rem;\n                            }\n                        }\n                    <\/style>\n                                                    <div class=\"image-box reveal-img-box\">\n                        <img decoding=\"async\" src=\"https:\/\/sayagency.com\/wp-content\/uploads\/2025\/04\/01_Say_Tempalte-Portfolio-Italo4.jpg\" alt=\"\"\n                             width=\"1920\" height=\"1080\"\/>\n                    <\/div>\n                                    <\/div>\n    <\/section>\n\n\n\n<section class=\"content-section content vertical-padded\"\n         id=\"content-section-2244bcaf7d80bde703026b38640b3b69\"\n         style=\"background-color: #FFFFFF\">\n    <div class=\"container\">\n        <div class=\"content-section__inner layout-50-50 text-primary\">\n            <div class=\"col\">\n                                                    <div class=\"title fade-in\"><h2>Optimising visibility on Google Transit and Google Maps<\/h2>\n<\/div>\n                            <\/div>\n\n            <div class=\"col\">\n                                    <div class=\"text typography fade-in\"><p><strong>Italo&#8217;s SERPs (search results pages)<\/strong>\u00a0also include snippets from\u00a0<strong>Google Transit<\/strong>, a system that shows users detailed information on the means of transport available for a given route.<\/p>\n<p>To improve Italo&#8217;s presence on Google Transit and Google Maps, we developed with the client an\u00a0<strong>advanced script in Python<\/strong>\u00a0to\u00a0<strong>GTFS (General Transit Feed Specification)<\/strong>. This feed makes it possible to automatically synchronise<strong>\u00a0timetables, stops and routes of Italo trains<\/strong>\u00a0with Transit and Maps, increasing the visibility of the brand when users search for travel solutions.<\/p>\n<\/div>\n                \n                            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n<section class=\"content-section content vertical-padded\"\n         id=\"content-section-66c3a18ee0c6243c33645180280bae9d\"\n         style=\"background-color: #f9f9f9\">\n    <div class=\"container\">\n        <div class=\"content-section__inner layout-50-50 text-primary\">\n            <div class=\"col\">\n                                                    <div class=\"title fade-in\"><h2>Optimising structured data and improving CTR in SERPs<\/h2>\n<\/div>\n                            <\/div>\n\n            <div class=\"col\">\n                                    <div class=\"text typography fade-in\"><p>We worked on <strong>optimising structured data<\/strong> and integrating key elements to <strong>improve the CTR <\/strong><strong><em>(Click-Through Rate)<\/em><\/strong> of Italo results in search pages.<\/p>\n<p>In particular we have:<\/p>\n<ul>\n<li><strong>Optimised the structured data <\/strong>by including reviews directly on the pages of the main routes. Subsequently, this integration was extended to all routes reviewed by travellers, improving the credibility and attractiveness of the results in SERPs.<\/li>\n<li><strong>Implemented a FAQ section on the main routes pages<\/strong>, later extended to all available destinations, to intercept informational queries and enrich search results with useful content.<\/li>\n<li><strong>Added a summary table with key trip information,<\/strong> such as <em>origin and destination, duration, distance and number of daily solutions<\/em>. This made the results clearer and more immediately useful to users.<\/li>\n<\/ul>\n<p>Thanks to these optimisations, Italo&#8217;s visibility in search engines i<strong>ncreased significantly<\/strong>, contributing to better organic positioning and an <strong>increase in the click-through rate (CTR)<\/strong> in search results.<\/p>\n<\/div>\n                \n                            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n    <section class=\"images-section bottom-padded\" id=\"images-section-134720090\"\n             style=\"background-color: #f9f9f9\">\n                <div class=\"images-section__inner image-full image-single \">\n                                                <style>\n                        #images-section-134720090.images-section .images-section__inner.image-single .image-box {\n                            height: 40rem;\n                        }\n\n                        @media screen and (max-width: 991px) {\n                            #images-section-134720090.images-section .images-section__inner.image-single .image-box {\n                                height: 22rem;\n                            }\n                        }\n                    <\/style>\n                                                    <div class=\"image-box reveal-img-box\">\n                        <img decoding=\"async\" src=\"https:\/\/sayagency.com\/wp-content\/uploads\/2025\/04\/01_Say_Tempalte-Portfolio-Italo5.jpg\" alt=\"\"\n                             width=\"1824\" height=\"850\"\/>\n                    <\/div>\n                                    <\/div>\n    <\/section>\n\n\n\n<section class=\"content-section content vertical-padded\"\n         id=\"content-section-cac15788e3322b637f1c268566b3efe8\"\n         style=\"background-color: #FFFFFF\">\n    <div class=\"container\">\n        <div class=\"content-section__inner layout-50-50 text-primary\">\n            <div class=\"col\">\n                                                    <div class=\"title fade-in\"><h2>Editorial campaign for the international market<\/h2>\n<\/div>\n                            <\/div>\n\n            <div class=\"col\">\n                                    <div class=\"text typography fade-in\"><p>To increase Italo&#8217;s brand awareness abroad &#8211; with a focus on the\u00a0<strong>US<\/strong>\u00a0and\u00a0<strong>UK<\/strong>\u00a0&#8211; we launched a\u00a0<strong>Digital PR<\/strong>\u00a0strategy aimed at publishing editorial articles on highly authoritative websites.<\/p>\n<p>The content, focused on\u00a0<strong>Italy&#8217;s main tourist attractions<\/strong>, included references to the fast and comfortable transport solutions offered by Italo. This approach helped position the brand as an ideal choice for foreign travellers visiting Italy.<\/p>\n<\/div>\n                \n                            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n<section class=\"content-section content vertical-padded\"\n         id=\"content-section-0d6e4cbc2b3c8888aa2e21163af9ac10\"\n         style=\"background-color: #f9f9f9\">\n    <div class=\"container\">\n        <div class=\"content-section__inner layout-50-50 text-primary\">\n            <div class=\"col\">\n                                                    <div class=\"title fade-in\"><h2>Optimising Italo&#8217;s blog for informational traffic<\/h2>\n<\/div>\n                            <\/div>\n\n            <div class=\"col\">\n                                    <div class=\"text typography fade-in\"><p>To further strengthen Italo&#8217;s presence both in Italy and abroad, we worked with the client to develop a\u00a0<strong>strategic editorial plan\u00a0<\/strong>for the<strong>\u00a0company&#8217;s blog.<\/strong><\/p>\n<p>Through an<strong>\u00a0in-depth analysis of search intentions<\/strong>\u00a0related to the world of travel in Italy, we identified the\u00a0<strong>most relevant topics for the target audience.<\/strong>\u00a0Subsequently, we created structured content to intercept these searches and their main related variants.<\/p>\n<p>This strategy brought\u00a0<strong>exceptional results\u00a0<\/strong>both in terms of\u00a0<strong>organic traffic\u00a0<\/strong>and<strong>\u00a0direct conversions<\/strong>\u00a0from sessions started on the blog.<\/p>\n<\/div>\n                \n                            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n    <section class=\"images-section bottom-padded\" id=\"images-section-1421035734\"\n             style=\"background-color: #f9f9f9\">\n                <div class=\"images-section__inner container images-grid square-ratio\">\n                                                <style>\n                        #images-section-1421035734.images-section .images-section__inner.image-single .image-box {\n                            height: 40rem;\n                        }\n\n                        @media screen and (max-width: 991px) {\n                            #images-section-1421035734.images-section .images-section__inner.image-single .image-box {\n                                height: 22rem;\n                            }\n                        }\n                    <\/style>\n                                                    <div class=\"image-box reveal-img-box\">\n                        <img decoding=\"async\" src=\"https:\/\/sayagency.com\/wp-content\/uploads\/2025\/04\/01_Say_Tempalte-Portfolio-Italo6.jpg\" alt=\"\"\n                             width=\"1800\" height=\"1824\"\/>\n                    <\/div>\n                                                                <style>\n                        #images-section-1421035734.images-section .images-section__inner.image-single .image-box {\n                            height: 40rem;\n                        }\n\n                        @media screen and (max-width: 991px) {\n                            #images-section-1421035734.images-section .images-section__inner.image-single .image-box {\n                                height: 22rem;\n                            }\n                        }\n                    <\/style>\n                                                    <div class=\"image-box reveal-img-box\">\n                        <img decoding=\"async\" src=\"https:\/\/sayagency.com\/wp-content\/uploads\/2025\/04\/01_Say_Tempalte-Portfolio-Italo7.jpg\" alt=\"\"\n                             width=\"1800\" height=\"1824\"\/>\n                    <\/div>\n                                    <\/div>\n    <\/section>\n\n\n\n<section class=\"content-section content vertical-padded\"\n         id=\"content-section-503ad57cf6f93b23409e2b8890355877\"\n         style=\"background-color: #ffffff\">\n    <div class=\"container\">\n        <div class=\"content-section__inner layout-50-50 text-primary\">\n            <div class=\"col\">\n                                                    <div class=\"title fade-in\"><h2>Data-driven insights: our advanced reporting for Italo<\/h2>\n<\/div>\n                            <\/div>\n\n            <div class=\"col\">\n                                    <div class=\"text typography fade-in\"><p>From the start of the project, Italo&#8217;s digital team presented us with the need to develop an\u00a0<strong>advanced reporting system<\/strong>\u00a0capable of responding to two fundamental requirements: on the one hand,\u00a0<strong>detailed monitoring<\/strong>\u00a0of the site&#8217;s performance; and on the other, the\u00a0<strong>creation of clear and intuitive reports<\/strong>\u00a0to communicate SEO results to various\u00a0<strong>internal stakeholders.<\/strong><\/p>\n<p>To meet this demand, we implemented a reporting system based on\u00a0<strong>Looker Studio and BigQuery<\/strong>. A key element of this strategy was<strong>\u00a0to automate the download of data from Google Search Console to BigQuery<\/strong>, allowing us to compare weekly results year on year and provide an immediate view of market trends and the impact of SEO activities.<\/p>\n<p>This approach has allowed us to make crucial information on organic performance\u00a0<strong>accessible to non-technical stakeholders<\/strong>, translating complex data into\u00a0<strong>clear, actionable insights<\/strong>. Thanks to this advanced reporting, Italo&#8217;s digital team can accurately monitor project results and make\u00a0<strong>data-driven strategic decisions.<\/strong><\/p>\n<\/div>\n                \n                            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n<section class=\"content-section content vertical-padded\"\n         id=\"content-section-9f7cd936be4307c487e4934a52fe81bd\"\n         style=\"background-color: #FFFFFF\">\n    <div class=\"container\">\n        <div class=\"content-section__inner centered text-primary\">\n            <div class=\"col\">\n                                                    <div class=\"title fade-in\"><h3>The results of the strategy<\/h3>\n<\/div>\n                            <\/div>\n\n            <div class=\"col\">\n                                    <div class=\"text typography fade-in\"><p>Together with Italo&#8217;s digital team we achieved important goals:<\/p>\n<\/div>\n                \n                            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n    <section\n            class=\"numbers bottom-padded bg-white \"\n            id=\"numbers-section-1005743888\">\n        <div class=\"container\">\n            <div class=\"numbers__inner\">\n                <div class=\"numbers__inner-blocks\">\n                                            <div class=\"number-block\">\n                            <div>\n                                                                    <span class=\"number-pre\">+<\/span>\n                                                                <span class=\"number\">\n                                    43                                <\/span>\n                                                                    <span class=\"number-post\">%<\/span>\n                                                            <\/div>\n                            <div class=\"label\"><p>Of recorded sessions on the English-language site in 2024 compared to 2023<\/p>\n<\/div>\n                        <\/div>\n                                            <div class=\"number-block\">\n                            <div>\n                                                                    <span class=\"number-pre\">+<\/span>\n                                                                <span class=\"number\">\n                                    27                                <\/span>\n                                                                    <span class=\"number-post\">%<\/span>\n                                                            <\/div>\n                            <div class=\"label\"><p>Of revenue generated by the English-language site in 2024 compared to the previous year<\/p>\n<\/div>\n                        <\/div>\n                                            <div class=\"number-block\">\n                            <div>\n                                                                    <span class=\"number-pre\">+<\/span>\n                                                                <span class=\"number\">\n                                    170                                <\/span>\n                                                                    <span class=\"number-post\">%<\/span>\n                                                            <\/div>\n                            <div class=\"label\"><p>Average percentage increase in organic clicks on the blog in the first weeks of 2025 compared to the same period in 2024<\/p>\n<\/div>\n                        <\/div>\n                                            <div class=\"number-block\">\n                            <div>\n                                                                    <span class=\"number-pre\">+<\/span>\n                                                                <span class=\"number\">\n                                    8600                                <\/span>\n                                                            <\/div>\n                            <div class=\"label\"><p>Number of sessions from AI traffic in the first weeks of 2025 compared to the previous year<\/p>\n<\/div>\n                        <\/div>\n                                    <\/div>\n            <\/div>\n        <\/div>\n    <\/section>\n\n\n\n    <section class=\"cta-section vertical-padded\" id=\"cta-section-671669891\">\n\n                    <img decoding=\"async\" class=\"triangles-texture\"\n                 src=\"https:\/\/sayagency.com\/wp-content\/themes\/say\/images\/triangles_texture.svg;\"\n                 width=\"460\" height=\"227\" alt=\"\"\/>\n            <style>\n                #cta-section-671669891                .cta-section__inner .container {\n                    align-items: flex-start;\n                    justify-content: space-between;\n                }\n\n                #cta-section-671669891                .cta-section__content {\n                   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Consulting<\/p>\n","protected":false},"author":13,"featured_media":12791,"menu_order":8,"template":"single-case_study.php","case_study_categories":[173,176,184,191,188],"class_list":["post-12790","case_study","type-case_study","status-publish","has-post-thumbnail","hentry","case_study_categories-communication-agency-web-marketing-e-commerce","case_study_categories-communication-agency-hospitality-tourism","case_study_categories-communication-agency-industrial-sector","case_study_categories-services","case_study_categories-servizi"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Italo Train - Case study marketing and communication in Italy<\/title>\n<meta name=\"description\" content=\"SEO Consulting\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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