{"id":12827,"date":"2025-05-26T00:05:27","date_gmt":"2025-05-25T22:05:27","guid":{"rendered":"https:\/\/sayagency.com\/?post_type=case_study&#038;p=12827"},"modified":"2026-04-17T09:54:45","modified_gmt":"2026-04-17T07:54:45","slug":"aw-lab","status":"publish","type":"case_study","link":"https:\/\/sayagency.com\/en\/case-studies\/aw-lab\/","title":{"rendered":"AW LAB"},"content":{"rendered":"    <section class=\"intro-section vertical-padded\" id=\"intro-section-30397090318c0ee320b37918d90856e3\">\n        <div class=\"container\">\n            <div class='intro-section__inner'>\n                <h1 class=\"title intro-title\"><p>AW LAB<\/p>\n<\/h1>\n                                            <\/div>\n        <\/div>\n    <\/section>\n\n\n    <section class=\"case-study-info-section bottom-padded\"\n             id=\"case-study-info-section-732094131\">\n        <div class=\"container\">\n            <div class='case-study-info-section__inner'>\n                                    <div class=\"info-column\">\n                                                    <span class=\"info-label\">Client<\/span>\n                                                                            <div class=\"info-content\">\n                                <p>AW LAB<\/p>\n                            <\/div>\n                                            <\/div>\n                                    <div class=\"info-column\">\n                                                    <span class=\"info-label\">Services<\/span>\n                                                                            <div class=\"info-content\">\n                                <p><a href=\"https:\/\/sayagency.com\/en\/creativity\/brand-identity-agency\/?_gl=1*sksv0w*_up*MQ..*_ga*MTU3NzQzNzQ2My4xNzc2NDA5NjEy*_ga_WWCTLLJ0VQ*czE3NzY0MDk2MTEkbzEkZzEkdDE3NzY0MDk2MzckajM0JGwwJGgw\">Brand identity<\/a>, <a href=\"https:\/\/sayagency.com\/en\/creativity\/creative-communication-concept\/?_gl=1*sksv0w*_up*MQ..*_ga*MTU3NzQzNzQ2My4xNzc2NDA5NjEy*_ga_WWCTLLJ0VQ*czE3NzY0MDk2MTEkbzEkZzEkdDE3NzY0MDk2MzckajM0JGwwJGgw\">Communication concepts<\/a>,<a href=\"https:\/\/sayagency.com\/en\/creativity\/web-copywriting\/?_gl=1*dmwc7s*_up*MQ..*_ga*MTU3NzQzNzQ2My4xNzc2NDA5NjEy*_ga_WWCTLLJ0VQ*czE3NzY0MDk2MTEkbzEkZzEkdDE3NzY0MDk2MzckajM0JGwwJGgw\"> Copywriting<\/a>, <a href=\"https:\/\/sayagency.com\/en\/perform\/seo-agency\/?_gl=1*dmwc7s*_up*MQ..*_ga*MTU3NzQzNzQ2My4xNzc2NDA5NjEy*_ga_WWCTLLJ0VQ*czE3NzY0MDk2MTEkbzEkZzEkdDE3NzY0MDk2MzckajM0JGwwJGgw\">SEO<\/a>,<a href=\"https:\/\/sayagency.com\/en\/perform\/seo-agency\/geo-generative-engine-optimization\/\"><span style=\"font-weight: 400;\">GEO<\/span><\/a><\/p>\n                            <\/div>\n                                            <\/div>\n                                    <div class=\"info-column\">\n                                                    <span class=\"info-label\">Industries<\/span>\n                                                                            <div class=\"info-content\">\n                                <p><a href=\"https:\/\/sayagency.com\/en\/communication-agency-web-marketing-e-commerce\/\">E-commerce<\/a>, <a href=\"https:\/\/sayagency.com\/en\/communication-agency-fashion-beauty-sector\/\">Fashion\/Beauty<\/a><\/p>\n                            <\/div>\n                                            <\/div>\n                                            <\/div>\n        <\/div>\n    <\/section>\n\n\n\n    <section class=\"images-section bottom-padded\" id=\"images-section-887460664\"\n             style=\"background-color: #FFFFFF\">\n                <div class=\"images-section__inner image-full image-single \">\n                                                <style>\n                        #images-section-887460664.images-section .images-section__inner.image-single .image-box {\n                            height: 50rem;\n                        }\n\n                        @media screen and (max-width: 991px) {\n                            #images-section-887460664.images-section .images-section__inner.image-single .image-box {\n                                height: 27.5rem;\n                            }\n                        }\n                    <\/style>\n                                                    <div class=\"image-box reveal-img-box\">\n                        <img decoding=\"async\" src=\"https:\/\/sayagency.com\/wp-content\/uploads\/2025\/03\/SAY-Case-AWLab_1920x900-3.jpg\" alt=\"\"\n                             width=\"1920\" height=\"900\"\/>\n                    <\/div>\n                                    <\/div>\n    <\/section>\n\n\n\n<section class=\"content-section content bottom-padded\"\n         id=\"content-section-338843997772d822dd90bfe9053b139a\"\n         style=\"background-color: #FFFFFF\">\n    <div class=\"container\">\n        <div class=\"content-section__inner layout-50-50 text-primary\">\n            <div class=\"col\">\n                                                    <div class=\"title fade-in\"><h2>About AW LAB<\/h2>\n<\/div>\n                            <\/div>\n\n            <div class=\"col\">\n                                    <div class=\"text typography fade-in\"><p>AW LAB, part of the Bata Group, is a <a href=\"https:\/\/sayagency.com\/en\/web-marketing-agency-padua\/\">Padua-based<\/a> <strong>brand retailer of sportswear<\/strong> for men and women, especially designer shoes. The company has developed its <strong>own private label, Here<\/strong>, which was launched with an <strong>e-commerce<\/strong> platform offering shipping in <strong>Italy and abroad<\/strong>. AW LAB approached us for SEO support in <a href=\"https:\/\/sayagency.com\/en\/communication-agency-fashion-beauty-sector\/\">fashion communication<\/a>.<\/p>\n<\/div>\n                \n                            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n    <section class=\"images-section bottom-padded\" id=\"images-section-1576438963\"\n             style=\"background-color: #FFFFFF\">\n                <div class=\"images-section__inner image-full image-single \">\n                                                <style>\n                        #images-section-1576438963.images-section .images-section__inner.image-single .image-box {\n                            height: 50rem;\n                        }\n\n                        @media screen and (max-width: 991px) {\n                            #images-section-1576438963.images-section .images-section__inner.image-single .image-box {\n                                height: 27.5rem;\n                            }\n                        }\n                    <\/style>\n                                                    <div class=\"image-box reveal-img-box\">\n                        <img decoding=\"async\" src=\"https:\/\/sayagency.com\/wp-content\/uploads\/2025\/03\/SAY-Case-AWLab_1824x1800.jpg\" alt=\"\"\n                             width=\"1824\" height=\"1800\"\/>\n                    <\/div>\n                                    <\/div>\n    <\/section>\n\n\n\n<section class=\"content-section content no-vertical-padding\"\n         id=\"content-section-2e275120e223fb14e1604bf4acad296a\"\n         style=\"background-color: #FFFFFF\">\n    <div class=\"container\">\n        <div class=\"content-section__inner layout-50-50 text-primary\">\n            <div class=\"col\">\n                                    <span class=\"subtitle fade-in\">AW LAB and SAY, together<\/span>\n                                                    <div class=\"title fade-in\"><h2>The strategy for AW LAB<\/h2>\n<\/div>\n                            <\/div>\n\n            <div class=\"col\">\n                                    <div class=\"text typography fade-in\"><p>Together with AW LAB, we defined the <a href=\"https:\/\/sayagency.com\/en\/creativity\/web-copywriting\/\">Content Strategy<\/a> for the\u00a0<strong>SEO positioning<\/strong>\u00a0of Here&#8217;s e-commerce: we wrote the\u00a0<strong>content<\/strong>, optimised the pages and edited the<strong>\u00a0style of the texts<\/strong>, to give Here a recognisable\u00a0<strong>personality<\/strong>\u00a0aligned with that of AW LAB.<\/p>\n<\/div>\n                \n                            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n    <section class=\"icons-section vertical-padded bg-white\" id=\"icons-section-2106731381\">\n        <div class=\"container\">\n            <div class=\"icons-section__inner\">\n                                <div class=\"icons-section__inner-blocks triple-columned\">\n                                            <div class=\"icon-block\">\n                            <div class=\"icon-block__inner\">\n                                                                    <div class=\"icon\"><svg width=\"81\" height=\"81\" viewBox=\"0 0 81 81\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<circle cx=\"40.6094\" cy=\"40.6067\" r=\"39.5\" stroke=\"#3E4D4C\"\/>\n<path d=\"M52.7644 28.4517C47.6377 23.325 39.2981 23.325 34.1715 28.4517C29.224 33.3991 29.0512 41.3355 33.653 46.4942L24.6094 55.5378L25.6782 56.6067L34.7219 47.563C37.2052 49.7775 40.335 50.8912 43.4647 50.8912C46.5945 50.8912 50.1979 49.6111 52.7644 47.0446C57.891 41.918 57.891 33.5783 52.7644 28.4517ZM51.6955 45.9694C47.1577 50.5072 39.7781 50.5072 35.2467 45.9694C30.7089 41.4315 30.7089 34.052 35.2467 29.5205C37.5124 27.2548 40.495 26.122 43.4711 26.122C46.4473 26.122 49.4298 27.2548 51.6955 29.5205C56.2334 34.0584 56.2334 41.4379 51.6955 45.9694Z\" fill=\"#3E4D4C\"\/>\n<\/svg>\n<\/div>\n                                                                                                    <div class=\"label\"><p><a href=\"http:\/\/sayagency.com\/en\/perform\/seo-agency\/\">SEO<\/a>,\u00a0<a href=\"https:\/\/sayagency.com\/en\/perform\/seo-agency\/international-seo\/\">SEO Internazionale<\/a>,<br \/>\n<a href=\"https:\/\/sayagency.com\/en\/perform\/seo-agency\/e-commerce\/\">SEO Ecommerce<\/a><\/p>\n<\/div>\n                                                            <\/div>\n                        <\/div>\n                                            <div class=\"icon-block\">\n                            <div class=\"icon-block__inner\">\n                                                                    <div class=\"icon\"><svg width=\"81\" height=\"81\" viewBox=\"0 0 81 81\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<circle cx=\"40.2773\" cy=\"40.6067\" r=\"39.5\" stroke=\"#3E4D4C\"\/>\n<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M24.9883 31.0771C24.9883 27.5059 27.8875 24.6067 31.4587 24.6067C35.0235 24.6067 37.9291 27.7619 37.9291 31.0771C37.9291 34.3923 35.4267 37.1315 32.2075 37.5027V56.6067H30.7099V37.5027C27.4971 37.1315 24.9883 34.6483 24.9883 31.0771ZM26.4859 31.0771C26.4859 33.8163 28.7131 36.0499 31.4587 36.0499C34.1979 36.0499 36.4315 33.8163 36.4315 31.0771C36.4315 28.3379 34.2043 26.1043 31.4587 26.1043C28.7131 26.1043 26.4859 28.3379 26.4859 31.0771ZM47.2918 24.6902L55.567 37.1894H47.9702V56.6006H46.4726V37.183H39.0102L47.2918 24.6902ZM47.295 27.4022L52.7894 35.6918H41.8006L47.295 27.4022Z\" fill=\"#3E4D4C\"\/>\n<\/svg>\n<\/div>\n                                                                                                    <div class=\"label\"><p><a href=\"https:\/\/sayagency.com\/en\/creativity\/web-copywriting\/\">Copywriting<\/a><\/p>\n<\/div>\n                                                            <\/div>\n                        <\/div>\n                                            <div class=\"icon-block\">\n                            <div class=\"icon-block__inner\">\n                                                                                                    <div class=\"label\"><p><a href=\"https:\/\/sayagency.com\/en\/creativity\/brand-identity-agency\/\">Brand identity<\/a><\/p>\n<\/div>\n                                                            <\/div>\n                        <\/div>\n                                    <\/div>\n            <\/div>\n        <\/div>\n    <\/section>\n\n\n\n    <section class=\"cards-slider-section no-vertical-padding\" id=\"cards-slider-section-1855221798\">\n            <div class=\"cards-slider-section__inner\">\n                <div class=\"intro-content container\">\n                                                                <div class=\"title fade-in\"><p>In Practice:<\/p>\n<\/div>\n                                <\/div>\n            <div class=\"swiper numbered-cards-carousel mobile-full\">\n                <ul class=\"swiper-wrapper cards-list\">\n                                            <li class=\"numbered-card post swiper-slide\">\n                            <h3 class=\"card-title\">Study of the brand manual<\/h3>\n                                                            <div class=\"content cards-typography\"><p>We analysed the brand manual to set a style and tone of voice (TOV) in line with the brand personality and visual identity.<\/p>\n<\/div>\n                                                    <\/li>\n                                            <li class=\"numbered-card post swiper-slide\">\n                            <h3 class=\"card-title\">Content writing<\/h3>\n                                                            <div class=\"content cards-typography\"><p>The Content Specialist team wrote the texts for the e-commerce categories with an SEO perspective, with special attention to the style.<\/p>\n<\/div>\n                                                    <\/li>\n                                    <\/ul>\n                <div class=\"pagination-element\"><\/div>\n                <div class=\"navigation-element\">\n                    <div class=\"swiper-button-prev news-prev-slide\">\n                        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\"\n                             fill=\"none\">\n                            <path d=\"M15.75 19.5L8.25 12L15.75 4.5\" stroke=\"#3E4D4C\" stroke-width=\"1.5\"\n                                  stroke-linecap=\"square\"\/>\n                        <\/svg>\n                    <\/div>\n                    <div class=\"swiper-button-next news-next-slide\">\n                        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"25\" height=\"24\" viewBox=\"0 0 25 24\"\n                             fill=\"none\">\n                            <path d=\"M8.75 4.5L16.25 12L8.75 19.5\" stroke=\"#3E4D4C\" stroke-width=\"1.5\"\n                                  stroke-linecap=\"square\"\/>\n                        <\/svg>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/section>\n\n\n\n<section class=\"content-section no-text-content top-padded\"\n         id=\"content-section-790932563\"\n         style=\"background-color: #FFFFFF\">\n    <div class=\"container\">\n        <div class=\"content-section__inner layout-50-50 text-primary\">\n            <div class=\"col\">\n                                    <span class=\"subtitle fade-in\"><h3>The results of the strategy for AW LAB<\/h3><\/span>\n                                            <\/div>\n\n            <div class=\"col\">\n                \n                            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n    <section\n            class=\"numbers bottom-padded bg-white three-columns\"\n            id=\"numbers-section-1250110226\">\n        <div class=\"container\">\n            <div class=\"numbers__inner\">\n                <div class=\"numbers__inner-blocks\">\n                                            <div class=\"number-block\">\n                            <div>\n                                                                <span class=\"number\">\n                                    1050                                <\/span>\n                                                            <\/div>\n                            <div class=\"label\"><p><strong>SEO-oriented texts<\/strong><\/p>\n<p>We wrote more than 1000 texts for category and product pages, in line with the brand personality and tone of voice.<\/p>\n<\/div>\n                        <\/div>\n                                            <div class=\"number-block\">\n                            <div>\n                                                                    <span class=\"number-pre\">+<\/span>\n                                                                <span class=\"number\">\n                                    50                                <\/span>\n                                                            <\/div>\n                            <div class=\"label\"><p><strong>optimised meta tags<\/strong><\/p>\n<p>We wrote and dynamically optimised descriptions for category and product pages, with the aim of improving search engines indexing.<\/p>\n<\/div>\n                        <\/div>\n                                            <div class=\"number-block\">\n                            <div>\n                                                                <span class=\"number\">\n                                    1                                <\/span>\n                                                                    <span class=\"number-post\">Team<\/span>\n                                                            <\/div>\n                            <div class=\"label\"><p><strong>dedicated content writing team<\/strong><\/p>\n<p>The team that worked on the project for AW LAB created a flexible and effective system for content delivery, review and organisation of content.<\/p>\n<\/div>\n                        <\/div>\n                                    <\/div>\n            <\/div>\n        <\/div>\n    <\/section>\n\n\n\n    <section class=\"cta-section vertical-padded\" id=\"cta-section-212556850\">\n\n                    <img decoding=\"async\" class=\"triangles-texture\"\n                 src=\"https:\/\/sayagency.com\/wp-content\/themes\/say\/images\/triangles_texture.svg;\"\n                 width=\"460\" height=\"227\" alt=\"\"\/>\n            <style>\n                #cta-section-212556850                .cta-section__inner .container {\n                    align-items: flex-start;\n                    justify-content: space-between;\n                }\n\n                #cta-section-212556850                .cta-section__content {\n                    padding-top: 3rem;\n                }\n            <\/style>\n                            <div class=\"noise-layer\"><\/div>\n            <div class=\"glow-container\">\n                <div class=\"ball\"><\/div>\n                <div class=\"ball\" style=\"--delay:-12s;--size:0.35;--speed:25s;\"><\/div>\n                <div class=\"ball\" style=\"--delay:-10s;--size:0.3;--speed:15s;\"><\/div>\n            <\/div>\n                <div class=\"cta-section__inner\">\n            <div class=\"container\">\n                <div class=\"cta-section__content\">\n                    <div class=\"subtitle\">Contact us<\/div>\n                    <div class=\"title\"><p>Get in touch with us to collaborate and create successful projects together.<\/p>\n<\/div>\n                <\/div>\n                                    <div class=\"cta-row\">\n                        <a class=\"btn-primary\" href=\"https:\/\/sayagency.com\/en\/contact-us\/\"\n                           title=\"Let\u2019s collaborate\" target=\"\">\n                            <span data-title=\"Let\u2019s collaborate\">Let\u2019s collaborate<\/span><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\">\n                <path fill-rule=\"evenodd\" clip-rule=\"evenodd\"\n                      d=\"M7 7C7 6.44772 7.44772 6 8 6H17C17.5523 6 18 6.44772 18 7V16C18 16.5523 17.5523 17 17 17C16.4477 17 16 16.5523 16 16V9.41421L7.70711 17.7071C7.31658 18.0976 6.68342 18.0976 6.29289 17.7071C5.90237 17.3166 5.90237 16.6834 6.29289 16.2929L14.5858 8H8C7.44772 8 7 7.55228 7 7Z\"\n                      fill=\"\"><\/path>\n            <\/svg>                        <\/a>\n                    <\/div>\n                            <\/div>\n        <\/div>\n    <\/section>\n\n","protected":false},"excerpt":{"rendered":"<p>Content Strategy<\/p>\n","protected":false},"author":13,"featured_media":12829,"menu_order":89,"template":"single-case_study.php","case_study_categories":[173,182],"class_list":["post-12827","case_study","type-case_study","status-publish","has-post-thumbnail","hentry","case_study_categories-communication-agency-web-marketing-e-commerce","case_study_categories-communication-agency-fashion-beauty-sector"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>AW LAB - Case study marketing and communication in Italy<\/title>\n<meta name=\"description\" content=\"Content Strategy\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sayagency.com\/en\/case-studies\/aw-lab\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AW LAB - Case study marketing and communication in Italy\" \/>\n<meta property=\"og:description\" content=\"Content Strategy\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sayagency.com\/en\/case-studies\/aw-lab\/\" \/>\n<meta property=\"og:site_name\" content=\"SAY\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/sayagencyspa\/\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-17T07:54:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sayagency.com\/wp-content\/uploads\/2025\/03\/SAY-Case-AWLab_1824x1800.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1824\" \/>\n\t<meta property=\"og:image:height\" content=\"1800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" 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