{"id":12830,"date":"2025-05-26T06:22:37","date_gmt":"2025-05-26T04:22:37","guid":{"rendered":"https:\/\/sayagency.com\/?post_type=case_study&#038;p=12830"},"modified":"2026-04-20T10:08:48","modified_gmt":"2026-04-20T08:08:48","slug":"ermitage-terme-medical-hotel","status":"publish","type":"case_study","link":"https:\/\/sayagency.com\/en\/case-studies\/ermitage-terme-medical-hotel\/","title":{"rendered":"Ermitage Terme Medical Hotel"},"content":{"rendered":"    <section class=\"intro-section vertical-padded\" id=\"intro-section-dd3bfb8ce46e81a180d5872be2bafc89\">\n        <div class=\"container\">\n            <div class='intro-section__inner'>\n                <h1 class=\"title intro-title\"><p>Ermitage Terme Medical Hotel<\/p>\n<\/h1>\n                                            <\/div>\n        <\/div>\n    <\/section>\n\n\n    <section class=\"case-study-info-section bottom-padded\"\n             id=\"case-study-info-section-1416221738\">\n        <div class=\"container\">\n            <div class='case-study-info-section__inner'>\n                                    <div class=\"info-column\">\n                                                    <span class=\"info-label\">Client<\/span>\n                                                                            <div class=\"info-content\">\n                                <p>Ermitage Terme Medical Hotel<\/p>\n                            <\/div>\n                                            <\/div>\n                                    <div class=\"info-column\">\n                                                    <span class=\"info-label\">Services<\/span>\n                                                                            <div class=\"info-content\">\n                                <p><a href=\"https:\/\/sayagency.com\/en\/perform\/adv\/?_gl=1*8tbid*_up*MQ..*_ga*MTU3NzQzNzQ2My4xNzc2NDA5NjEy*_ga_WWCTLLJ0VQ*czE3NzY0MDk2MTEkbzEkZzEkdDE3NzY0MDk2MzckajM0JGwwJGgw\">ADV Strategy<\/a>, <a href=\"https:\/\/sayagency.com\/en\/perform\/seo-agency\/?_gl=1*8tbid*_up*MQ..*_ga*MTU3NzQzNzQ2My4xNzc2NDA5NjEy*_ga_WWCTLLJ0VQ*czE3NzY0MDk2MTEkbzEkZzEkdDE3NzY0MDk2MzckajM0JGwwJGgw\">SEO<\/a>, <a href=\"https:\/\/sayagency.com\/en\/perform\/seo-agency\/geo-generative-engine-optimization\/\">GEO<\/a>, <a href=\"https:\/\/sayagency.com\/en\/perform\/email-marketing-automation\/?_gl=1*15q0u97*_up*MQ..*_ga*MTU3NzQzNzQ2My4xNzc2NDA5NjEy*_ga_WWCTLLJ0VQ*czE3NzY0MDk2MTEkbzEkZzEkdDE3NzY0MDk2MzckajM0JGwwJGgw\">Email marketing<\/a>,<a href=\"https:\/\/sayagency.com\/en\/perform\/it-development\/websites-development\/?_gl=1*15q0u97*_up*MQ..*_ga*MTU3NzQzNzQ2My4xNzc2NDA5NjEy*_ga_WWCTLLJ0VQ*czE3NzY0MDk2MTEkbzEkZzEkdDE3NzY0MDk2MzckajM0JGwwJGgw\"> IT\/Development<\/a>, <a href=\"https:\/\/sayagency.com\/en\/perform\/digital-analytics-consultancy\/?_gl=1*15q0u97*_up*MQ..*_ga*MTU3NzQzNzQ2My4xNzc2NDA5NjEy*_ga_WWCTLLJ0VQ*czE3NzY0MDk2MTEkbzEkZzEkdDE3NzY0MDk2MzckajM0JGwwJGgw\">Digital Analytics<\/a><\/p>\n                            <\/div>\n                                            <\/div>\n                                    <div class=\"info-column\">\n                                                    <span class=\"info-label\">Industries<\/span>\n                                                                            <div class=\"info-content\">\n                                <p><a href=\"https:\/\/sayagency.com\/en\/communication-agency-hospitality-tourism\/?_gl=1*8tbid*_up*MQ..*_ga*MTU3NzQzNzQ2My4xNzc2NDA5NjEy*_ga_WWCTLLJ0VQ*czE3NzY0MDk2MTEkbzEkZzEkdDE3NzY0MDk2MzckajM0JGwwJGgw\">Hospitality \/ Tourism<\/a>, <a href=\"https:\/\/sayagency.com\/en\/communication-agency-web-marketing-pharma\/?_gl=1*8tbid*_up*MQ..*_ga*MTU3NzQzNzQ2My4xNzc2NDA5NjEy*_ga_WWCTLLJ0VQ*czE3NzY0MDk2MTEkbzEkZzEkdDE3NzY0MDk2MzckajM0JGwwJGgw\">Pharma<\/a>, <a href=\"https:\/\/sayagency.com\/en\/services\/?_gl=1*8tbid*_up*MQ..*_ga*MTU3NzQzNzQ2My4xNzc2NDA5NjEy*_ga_WWCTLLJ0VQ*czE3NzY0MDk2MTEkbzEkZzEkdDE3NzY0MDk2MzckajM0JGwwJGgw\">Services<\/a><\/p>\n                            <\/div>\n                                            <\/div>\n                                                    <div class=\"info-column single-cta\">\n                        <span class=\"info-label\"><\/span>\n                        <div class=\"cta-button\">\n                            <a class=\"underline-link\"\n                               href=\"https:\/\/www.ermitageterme.it\/\"\n                               title=\"Visit the website\" target=\"_blank\" rel=\"nofollow\">\n                                <span data-title=\"Visit the website\">Visit the website<\/span>\n                                <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\"\n                                     fill=\"none\">\n                                    <path fill-rule=\"evenodd\" clip-rule=\"evenodd\"\n                                          d=\"M7 7C7 6.44772 7.44772 6 8 6H17C17.5523 6 18 6.44772 18 7V16C18 16.5523 17.5523 17 17 17C16.4477 17 16 16.5523 16 16V9.41421L7.70711 17.7071C7.31658 18.0976 6.68342 18.0976 6.29289 17.7071C5.90237 17.3166 5.90237 16.6834 6.29289 16.2929L14.5858 8H8C7.44772 8 7 7.55228 7 7Z\"\n                                          fill=\"\"><\/path>\n                                <\/svg>\n                            <\/a>\n                        <\/div>\n                    <\/div>\n                            <\/div>\n        <\/div>\n    <\/section>\n\n\n\n    <section class=\"images-section bottom-padded\" id=\"images-section-1901090121\"\n             style=\"background-color: #FFFFFF\">\n                <div class=\"images-section__inner image-full image-single \">\n                                                <style>\n                        #images-section-1901090121.images-section .images-section__inner.image-single .image-box {\n                            height: 50rem;\n                        }\n\n                        @media screen and (max-width: 991px) {\n                            #images-section-1901090121.images-section .images-section__inner.image-single .image-box {\n                                height: 27.5rem;\n                            }\n                        }\n                    <\/style>\n                                                    <div class=\"image-box reveal-img-box\">\n                        <img decoding=\"async\" src=\"https:\/\/sayagency.com\/wp-content\/uploads\/2025\/03\/SAY-Case-Ermitage_1920x900-1-1.jpg\" alt=\"\"\n                             width=\"1920\" height=\"900\"\/>\n                    <\/div>\n                                    <\/div>\n    <\/section>\n\n\n\n<section class=\"content-section content bottom-padded\"\n         id=\"content-section-11381519501741f3df55a32909edc9af\"\n         style=\"background-color: #FFFFFF\">\n    <div class=\"container\">\n        <div class=\"content-section__inner layout-50-50 text-primary\">\n            <div class=\"col\">\n                                                    <div class=\"title fade-in\"><h2>About the Brand<\/h2>\n<\/div>\n                            <\/div>\n\n            <div class=\"col\">\n                                    <div class=\"text typography fade-in\"><p><strong>Ermitage Medical Hotel is a 4-star hotel\u00a0<\/strong>located in a very peaceful setting in the Euganean Hills, near Abano Terme, within the largest thermal basin in Europe.<\/p>\n<p>It differs from all other facilities because it\u00a0<strong>is the first true Medical Hotel with certifications officially recognised by the Italian Ministry of Health.<\/strong><\/p>\n<p>The Hotel is authorised to provide\u00a0<strong>both natural thermal cures and rehabilitation and physical medicine<\/strong>, as part of\u00a0<strong>specialised health programmes dedicated to cardiovascular prevention and neurological, lymphological and orthopaedic rehabilitation.<\/strong><\/p>\n<\/div>\n                \n                            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n    <section class=\"img-content-section bottom-padded\" id=\"image-content-section-1505237449\">\n                <div class=\"img-content-section__inner double-columned\">\n\n            \n            <div class=\"img-box\">\n                <img decoding=\"async\" src=\"https:\/\/sayagency.com\/wp-content\/uploads\/2025\/03\/SAY-Case-Ermitage_1920x900-2-2.jpg\" alt=\"\"\n                     width=\"1920\" height=\"900\"\/>\n            <\/div>\n            <div class=\"content-box\">\n                <div class=\"titles fade-in\">\n                                                                <div class=\"title\"><h2>Side by Side with Ermitage, to Communicate Starred Hospitality and Medical Excellence<\/h2>\n<\/div>\n                                    <\/div>\n                <div class=\"content-buttons fade-in\">\n                                            <div class=\"content typography\"><p><strong>Over the years we have built a relationship of mutual trust with Ermitage, the first Medical Hotel in Italy, which has entrusted us with its communication across all channels.<\/strong><\/p>\n<p>Ermitage Medical Hotel offers wellness stays and rehabilitation programmes, prevention, and assisted holidays for the elderly, as well as a network of specialists in constant dialogue with local doctors. Together, we communicated all this with solid\u00a0<strong>SEO positioning<\/strong>, with\u00a0<strong>online ADV<\/strong>\u00a0on Google and Facebook, on\u00a0<strong>social media<\/strong>, through the\u00a0<strong>newsletter<\/strong>\u00a0in five different languages, the\u00a0<strong>website<\/strong>\u00a0and with\u00a0<strong>creative campaigns<\/strong>.<\/p>\n<\/div>\n                                                        <\/div>\n            <\/div>\n        <\/div>\n    <\/section>\n\n\n\n<section class=\"content-section content bottom-padded\"\n         id=\"content-section-6379433fcb4e46b55b58b44272d45556\"\n         style=\"background-color: #FFFFFF\">\n    <div class=\"container\">\n        <div class=\"content-section__inner layout-50-50 text-primary\">\n            <div class=\"col\">\n                                                    <div class=\"title fade-in\"><h2>The Objectives<\/h2>\n<\/div>\n                            <\/div>\n\n            <div class=\"col\">\n                                    <div class=\"text typography fade-in\"><p>The client&#8217;s primary objective was to have a<strong> new identity, verbal and visual, <\/strong>and a <strong>renewed positioning<\/strong> that would emphasise strengths such as: prevention, protection and rehabilitation, pure relaxation stays, and the specialist medical team available to patients, family members and treating doctors. <strong>In addition to this, the Ermitage Medical Hotel aimed to:<\/strong><\/p>\n<ul>\n<li><strong>Increase the<\/strong> <strong>visibility <\/strong>of its official website<\/li>\n<li><strong><strong>Expand its international target audience<\/strong><\/strong><\/li>\n<li><strong>Communicate the reopening of the medical area<\/strong> of the hotel in total safety and <strong>in compliance with all anti-Covid health guidelines.<\/strong><\/li>\n<\/ul>\n<\/div>\n                \n                            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n    <section class=\"images-slider-section bottom-padded\" id=\"images-slider-section-895794928\"\n             style=\"background: #FFFFFF;\">\n        <div class=\"images-slider-section__inner\">\n            <div id=\"images-slider-wrapper\" class=\"images-slider-wrapper\">\n                <div class=\"swiper images-carousel mobile-full\">\n                    <div class=\"swiper-wrapper images\">\n                                                    <div class=\"image-slide swiper-slide\">\n                                <div class=\"image-slide__inner\">\n                                    <img decoding=\"async\" src=\"https:\/\/sayagency.com\/wp-content\/uploads\/2025\/03\/SAY-Case-Ermitage_1920x900-3-1.jpg\" alt=\"SAY-Case-Ermitage_1920x900-3\"\n                                         width=\"1920\"\n                                         height=\"900\"\/>\n                                <\/div>\n                            <\/div>\n                                                    <div class=\"image-slide swiper-slide\">\n                                <div class=\"image-slide__inner\">\n                                    <img decoding=\"async\" src=\"https:\/\/sayagency.com\/wp-content\/uploads\/2025\/03\/01_Say_ID_Case-Ermitage_4-1.jpg\" alt=\"01_Say_ID_Case-Ermitage_4\"\n                                         width=\"1824\"\n                                         height=\"1800\"\/>\n                                <\/div>\n                            <\/div>\n                                                    <div class=\"image-slide swiper-slide\">\n                                <div class=\"image-slide__inner\">\n                                    <img decoding=\"async\" src=\"https:\/\/sayagency.com\/wp-content\/uploads\/2025\/03\/SAY-Case-Ermitage_1824x1800-1-1.jpg\" alt=\"SAY-Case-Ermitage_1824x1800-1\"\n                                         width=\"1824\"\n                                         height=\"1800\"\/>\n                                <\/div>\n                            <\/div>\n                                            <\/div>\n                    <div class=\"pagination-element\"><\/div>\n                    <div class=\"navigation-element\">\n                        <div class=\"swiper-button-prev news-prev-slide\">\n                            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\"\n                                 fill=\"none\">\n                                <path d=\"M15.75 19.5L8.25 12L15.75 4.5\" stroke=\"#3E4D4C\" stroke-width=\"1.5\"\n                                      stroke-linecap=\"square\"\/>\n                            <\/svg>\n                        <\/div>\n                        <div class=\"swiper-button-next news-next-slide\">\n                            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"25\" height=\"24\" viewBox=\"0 0 25 24\"\n                                 fill=\"none\">\n                                <path d=\"M8.75 4.5L16.25 12L8.75 19.5\" stroke=\"#3E4D4C\" stroke-width=\"1.5\"\n                                      stroke-linecap=\"square\"\/>\n                            <\/svg>\n                        <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/section>\n\n\n\n<section class=\"content-section content top-padded\"\n         id=\"content-section-b9b307a3a23d4e27c4585759dd755561\"\n         style=\"background-color: #f9f9f9\">\n    <div class=\"container\">\n        <div class=\"content-section__inner layout-50-50 text-primary\">\n            <div class=\"col\">\n                                                    <div class=\"title fade-in\"><p>The SAY Strategy for Ermitage<\/p>\n<\/div>\n                            <\/div>\n\n            <div class=\"col\">\n                                    <div class=\"text typography fade-in\"><p>In a\u00a0<strong>sector as competitive as the hospitality industry<\/strong>, developing a strategy for Ermitage Medical Hotel was crucial: together with the client we\u00a0<strong>identified the brand\u2019s strengths and unique value proposition, building them into a multi-channel strategy.<\/strong><\/p>\n<p>We devised a different\u00a0<strong>tone of voice for each target group and a new payoff:\u00a0<\/strong><strong><em>Feel good. You&#8217;ll feel better<\/em><\/strong><strong>,<\/strong>\u00a0which expresses the beneficial effects, both physical and emotional, that a stay at Ermitage Medical Hotel provides.<\/p>\n<p>We analysed the competition, the market and the target&#8217;s online behaviour, and then translated all this into actions with a more immediate effect and others more long-term.\u00a0<strong>We boosted the website&#8217;s multilingual SEO, and launched continuously optimised Google Ads and Facebook Ads campaigns.\u00a0<\/strong><\/p>\n<p>We developed dedicated<strong>\u00a0landing pages for different countries within the Hotel&#8217;s target market area<\/strong>\u00a0and created\u00a0<strong>social profiles to increase engagement\u00a0<\/strong>with people interested in staying in a starred medical facility. Finally, through a targeted\u00a0<strong>direct email marketing\u00a0<\/strong>strategy, we successfully reached specific market niches.<\/p>\n<\/div>\n                \n                            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n    <section class=\"icons-section bottom-padded bg-grey\" id=\"icons-section-454968958\">\n        <div class=\"container\">\n            <div class=\"icons-section__inner\">\n                                <div class=\"icons-section__inner-blocks triple-columned\">\n                                            <div class=\"icon-block\">\n                            <div class=\"icon-block__inner\">\n                                                                    <div class=\"icon\"><svg width=\"81\" height=\"81\" viewBox=\"0 0 81 81\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<circle cx=\"40.6094\" cy=\"40.6067\" r=\"39.5\" stroke=\"#3E4D4C\"\/>\n<path d=\"M52.7644 28.4517C47.6377 23.325 39.2981 23.325 34.1715 28.4517C29.224 33.3991 29.0512 41.3355 33.653 46.4942L24.6094 55.5378L25.6782 56.6067L34.7219 47.563C37.2052 49.7775 40.335 50.8912 43.4647 50.8912C46.5945 50.8912 50.1979 49.6111 52.7644 47.0446C57.891 41.918 57.891 33.5783 52.7644 28.4517ZM51.6955 45.9694C47.1577 50.5072 39.7781 50.5072 35.2467 45.9694C30.7089 41.4315 30.7089 34.052 35.2467 29.5205C37.5124 27.2548 40.495 26.122 43.4711 26.122C46.4473 26.122 49.4298 27.2548 51.6955 29.5205C56.2334 34.0584 56.2334 41.4379 51.6955 45.9694Z\" fill=\"#3E4D4C\"\/>\n<\/svg>\n<\/div>\n                                                                                                    <div class=\"label\"><p><a href=\"https:\/\/sayagency.com\/en\/perform\/adv\/\">ADV<\/a>,\u00a0<a href=\"https:\/\/sayagency.com\/en\/perform\/seo-agency\/\">SEO<\/a>, <a href=\"https:\/\/sayagency.com\/en\/perform\/digital-analytics-consultancy\/web-analytics\/\">Web Analytics<\/a><\/p>\n<\/div>\n                                                            <\/div>\n                        <\/div>\n                                            <div class=\"icon-block\">\n                            <div class=\"icon-block__inner\">\n                                                                    <div class=\"icon\"><svg width=\"81\" height=\"81\" viewBox=\"0 0 81 81\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<circle cx=\"40.2773\" cy=\"40.6067\" r=\"39.5\" stroke=\"#3E4D4C\"\/>\n<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M24.9883 31.0771C24.9883 27.5059 27.8875 24.6067 31.4587 24.6067C35.0235 24.6067 37.9291 27.7619 37.9291 31.0771C37.9291 34.3923 35.4267 37.1315 32.2075 37.5027V56.6067H30.7099V37.5027C27.4971 37.1315 24.9883 34.6483 24.9883 31.0771ZM26.4859 31.0771C26.4859 33.8163 28.7131 36.0499 31.4587 36.0499C34.1979 36.0499 36.4315 33.8163 36.4315 31.0771C36.4315 28.3379 34.2043 26.1043 31.4587 26.1043C28.7131 26.1043 26.4859 28.3379 26.4859 31.0771ZM47.2918 24.6902L55.567 37.1894H47.9702V56.6006H46.4726V37.183H39.0102L47.2918 24.6902ZM47.295 27.4022L52.7894 35.6918H41.8006L47.295 27.4022Z\" fill=\"#3E4D4C\"\/>\n<\/svg>\n<\/div>\n                                                                                                    <div class=\"label\"><p><a href=\"https:\/\/sayagency.com\/en\/perform\/it-development\/websites-development\/\">Websites<\/a>,\u00a0<a href=\"https:\/\/sayagency.com\/en\/creativity\/social-media-managing\/\">Social Media<\/a>,\u00a0<a href=\"https:\/\/sayagency.com\/en\/perform\/email-marketing-automation\/\">Email marketing<\/a><\/p>\n<\/div>\n                                                            <\/div>\n                        <\/div>\n                                            <div class=\"icon-block\">\n                            <div class=\"icon-block__inner\">\n                                                                                                    <div class=\"label\"><p><a href=\"https:\/\/sayagency.com\/en\/creativity\/brand-identity-agency\/\">Brand Identity<\/a>,\u00a0<a href=\"https:\/\/sayagency.com\/en\/creativity\/web-copywriting\/\">Copywriting<\/a><\/p>\n<\/div>\n                                                            <\/div>\n                        <\/div>\n                                    <\/div>\n            <\/div>\n        <\/div>\n    <\/section>\n\n\n\n<section class=\"content-section content top-padded\"\n         id=\"content-section-2800b29715651522776c93820aafdff3\"\n         style=\"background-color: #FFFFFF\">\n    <div class=\"container\">\n        <div class=\"content-section__inner layout-50-50 text-primary\">\n            <div class=\"col\">\n                                                    <div class=\"title fade-in\"><h2>It&#8217;s time to RESURFACE and Honour the Father and the Mother: Two Creative Campaigns to Communicate Wellness and Safety<\/h2>\n<\/div>\n                            <\/div>\n\n            <div class=\"col\">\n                                    <div class=\"text typography fade-in\"><p><strong>\u201cIt&#8217;s time to RESURFACE\u201d is the claim for the 2020\/2021 campaign<\/strong>\u00a0that has accompanied the Hotel towards the reopening of the areas dedicated to rehabilitation and prevention since May. To\u00a0<em>Resurface\u00a0<\/em>means to return to the surface with a new awareness after having descended to the depths: this is what Ermitage Medical Hotel has also done, adapting its environments to strict health protocols, to make them safe and practicable, both for medical staff and patients.<\/p>\n<p>\u201cIt&#8217;s time to RESURFACE\u201d was the subject of the communication<strong>\u00a0for the online ADV (on Google and Facebook Ads), on social media, through the newsletter, on the official website and in the national press, newspapers and periodicals.\u00a0<\/strong>The campaign aimed to attract interested contacts and restore confidence in those wishing to take care of themselves without risks.<\/p>\n<p><strong>\u201cHonour Father and Mother\u201d, on the other hand, is a claim that communicated a strong message\u00a0<\/strong>launched during the second wave of the Covid-19 pandemic (autumn\/winter 2020): the campaign introduced the\u00a0<strong>Silver Age programme, designed to safely accommodate the elderly guests and their families.<\/strong>\u00a0Honour your father and mother was launched through interviews on TV channels, in print and digitally on social media, on the website, in newsletters and with ADV campaigns.<\/p>\n<\/div>\n                \n                            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n    <section class=\"images-section bottom-padded\" id=\"images-section-54696852\"\n             style=\"background-color: #FFFFFF\">\n                <div class=\"images-section__inner container images-grid square-ratio\">\n                                                <style>\n                        #images-section-54696852.images-section .images-section__inner.image-single .image-box {\n                            height: 50rem;\n                        }\n\n                        @media screen and (max-width: 991px) {\n                            #images-section-54696852.images-section .images-section__inner.image-single .image-box {\n                                height: 27.5rem;\n                            }\n                        }\n                    <\/style>\n                                                    <div class=\"image-box reveal-img-box\">\n                        <img decoding=\"async\" src=\"https:\/\/sayagency.com\/wp-content\/uploads\/2025\/03\/01_Say_ID_Case-Ermitage_1-1.jpg\" alt=\"\"\n                             width=\"1824\" height=\"1800\"\/>\n                    <\/div>\n                                                                <style>\n                        #images-section-54696852.images-section .images-section__inner.image-single .image-box {\n                            height: 50rem;\n                        }\n\n                        @media screen and (max-width: 991px) {\n                            #images-section-54696852.images-section .images-section__inner.image-single .image-box {\n                                height: 27.5rem;\n                            }\n                        }\n                    <\/style>\n                                                    <div class=\"image-box reveal-img-box\">\n                        <img decoding=\"async\" src=\"https:\/\/sayagency.com\/wp-content\/uploads\/2025\/03\/01_Say_ID_Case-Ermitage_2-1.jpg\" alt=\"\"\n                             width=\"1824\" height=\"1800\"\/>\n                    <\/div>\n                                    <\/div>\n    <\/section>\n\n\n\n<section class=\"content-section content bottom-padded\"\n         id=\"content-section-59e5c67b68331daf51e1fadfda548f83\"\n         style=\"background-color: #FFFFFF\">\n    <div class=\"container\">\n        <div class=\"content-section__inner layout-50-50 text-primary\">\n            <div class=\"col\">\n                                    <span class=\"subtitle fade-in\">Our Three-Step Method<\/span>\n                                                    <div class=\"title fade-in\"><h2>The Results of the Strategy for Ermitage<\/h2>\n<\/div>\n                            <\/div>\n\n            <div class=\"col\">\n                                    <div class=\"text typography fade-in\"><p><strong>Thinking, Planning and Action:<\/strong>\u00a0this is the unique method we use at SAY to develop each project. Fluid and flexible, our approach allows us to map out a\u00a0<strong>tailor-made path<\/strong>\u00a0each time, strategically adapting these three steps to achieve the best results.<\/p>\n<p><strong>From June to August 2020<\/strong>, Ermitage Medical Hotel recorded:<\/p>\n<\/div>\n                \n                            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n    <section\n            class=\"numbers bottom-padded bg-white \"\n            id=\"numbers-section-520178440\">\n        <div class=\"container\">\n            <div class=\"numbers__inner\">\n                <div class=\"numbers__inner-blocks\">\n                                            <div class=\"number-block\">\n                            <div>\n                                                                    <span class=\"number-pre\">+<\/span>\n                                                                <span class=\"number\">\n                                    70                                <\/span>\n                                                                    <span class=\"number-post\">%<\/span>\n                                                            <\/div>\n                            <div class=\"label\"><p>of visits to the website.<\/p>\n<\/div>\n                        <\/div>\n                                            <div class=\"number-block\">\n                            <div>\n                                                                    <span class=\"number-pre\">+<\/span>\n                                                                <span class=\"number\">\n                                    38                                <\/span>\n                                                                    <span class=\"number-post\">%<\/span>\n                                                            <\/div>\n                            <div class=\"label\"><p>of clicks on the phone number.<\/p>\n<\/div>\n                        <\/div>\n                                    <\/div>\n            <\/div>\n        <\/div>\n    <\/section>\n\n\n\n<section class=\"content-section content vertical-padded\"\n         id=\"content-section-8e27c05ae79c5ae64e57e04d00b81617\"\n         style=\"background-color: #f9f9f9\">\n    <div class=\"container\">\n        <div class=\"content-section__inner layout-30-70 text-primary\">\n            <div class=\"col\">\n                                                    <div class=\"title fade-in\"><h2>The Experience of Ermitage Terme Medical Hotel<\/h2>\n<\/div>\n                            <\/div>\n\n            <div class=\"col\">\n                                    <div class=\"text typography fade-in\"><p><em>&#8220;What convinced us most of all was the agency&#8217;s humility and intellectual honesty. The web sector is full of \u201cmagicians\u201d who quickly promise contacts, bookings and the acquisition of new markets, often focusing only on describing themselves, without understanding their customer. At SAY, I have found an uncommon ability to listen. I would define our partnership with the word \u201cimmersion\u201dfor the intensity, the sharing and the search for a deep customer\/supplier bond.&#8221;<\/em><\/p>\n<p style=\"text-align: right;\"><strong>Marco Maggia<\/strong><br \/>\n<strong><em>Owner Ermitage Medical Hotel<\/em><\/strong><\/p>\n<\/div>\n                \n                            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n    <section class=\"cta-section vertical-padded\" id=\"cta-section-439143295\">\n\n                    <img decoding=\"async\" class=\"triangles-texture\"\n                 src=\"https:\/\/sayagency.com\/wp-content\/themes\/say\/images\/triangles_texture.svg;\"\n                 width=\"460\" height=\"227\" alt=\"\"\/>\n            <style>\n                #cta-section-439143295                .cta-section__inner .container {\n                    align-items: flex-start;\n                    justify-content: space-between;\n                }\n\n                #cta-section-439143295                .cta-section__content {\n                    padding-top: 3rem;\n                }\n            <\/style>\n                            <div class=\"noise-layer\"><\/div>\n            <div class=\"glow-container\">\n                <div class=\"ball\"><\/div>\n                <div class=\"ball\" style=\"--delay:-12s;--size:0.35;--speed:25s;\"><\/div>\n                <div class=\"ball\" style=\"--delay:-10s;--size:0.3;--speed:15s;\"><\/div>\n            <\/div>\n                <div class=\"cta-section__inner\">\n            <div class=\"container\">\n                <div class=\"cta-section__content\">\n                    <div class=\"subtitle\">Contact us<\/div>\n                    <div class=\"title\"><p>Get in touch with us to collaborate and create successful projects together.<\/p>\n<\/div>\n                <\/div>\n                                    <div class=\"cta-row\">\n                        <a class=\"btn-primary\" href=\"https:\/\/sayagency.com\/en\/contact-us\/\"\n                           title=\"Let\u2019s collaborate\" target=\"\">\n                            <span data-title=\"Let\u2019s collaborate\">Let\u2019s collaborate<\/span><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\">\n                <path fill-rule=\"evenodd\" clip-rule=\"evenodd\"\n                      d=\"M7 7C7 6.44772 7.44772 6 8 6H17C17.5523 6 18 6.44772 18 7V16C18 16.5523 17.5523 17 17 17C16.4477 17 16 16.5523 16 16V9.41421L7.70711 17.7071C7.31658 18.0976 6.68342 18.0976 6.29289 17.7071C5.90237 17.3166 5.90237 16.6834 6.29289 16.2929L14.5858 8H8C7.44772 8 7 7.55228 7 7Z\"\n                      fill=\"\"><\/path>\n            <\/svg>                        <\/a>\n                    <\/div>\n                            <\/div>\n        <\/div>\n    <\/section>\n\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Omnichannel campaigns<\/p>\n","protected":false},"author":13,"featured_media":12839,"menu_order":67,"template":"single-case_study.php","case_study_categories":[176,192,191,188],"class_list":["post-12830","case_study","type-case_study","status-publish","has-post-thumbnail","hentry","case_study_categories-communication-agency-hospitality-tourism","case_study_categories-communication-agency-web-marketing-pharma","case_study_categories-services","case_study_categories-servizi"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ermitage Terme Medical Hotel - Case study marketing and communication in Italy<\/title>\n<meta name=\"description\" content=\"Omnichannel campaigns\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sayagency.com\/en\/case-studies\/ermitage-terme-medical-hotel\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ermitage Terme Medical Hotel - Case study marketing and communication in Italy\" \/>\n<meta property=\"og:description\" content=\"Omnichannel campaigns\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sayagency.com\/en\/case-studies\/ermitage-terme-medical-hotel\/\" \/>\n<meta property=\"og:site_name\" content=\"SAY\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/sayagencyspa\/\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-20T08:08:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sayagency.com\/wp-content\/uploads\/2025\/03\/SAY-Case-Ermitage_1920x900-1-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/sayagency.com\/en\/case-studies\/ermitage-terme-medical-hotel\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/sayagency.com\/en\/case-studies\/ermitage-terme-medical-hotel\/\"},\"author\":{\"name\":\"Samuele Carafassi\",\"@id\":\"https:\/\/sayagency.com\/en\/#\/schema\/person\/42fe562a56ad561c5e5a3732f1a5618a\"},\"headline\":\"Ermitage Terme Medical Hotel\",\"datePublished\":\"2025-05-26T04:22:37+00:00\",\"dateModified\":\"2026-04-20T08:08:48+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/sayagency.com\/en\/case-studies\/ermitage-terme-medical-hotel\/\"},\"wordCount\":4,\"publisher\":{\"@id\":\"https:\/\/sayagency.com\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/sayagency.com\/en\/case-studies\/ermitage-terme-medical-hotel\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/sayagency.com\/wp-content\/uploads\/2025\/03\/SAY-Case-Ermitage_1920x900-1-1.jpg\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/sayagency.com\/en\/case-studies\/ermitage-terme-medical-hotel\/\",\"url\":\"https:\/\/sayagency.com\/en\/case-studies\/ermitage-terme-medical-hotel\/\",\"name\":\"Ermitage Terme Medical Hotel - Case study marketing and communication in Italy\",\"isPartOf\":{\"@id\":\"https:\/\/sayagency.com\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/sayagency.com\/en\/case-studies\/ermitage-terme-medical-hotel\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/sayagency.com\/en\/case-studies\/ermitage-terme-medical-hotel\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/sayagency.com\/wp-content\/uploads\/2025\/03\/SAY-Case-Ermitage_1920x900-1-1.jpg\",\"datePublished\":\"2025-05-26T04:22:37+00:00\",\"dateModified\":\"2026-04-20T08:08:48+00:00\",\"description\":\"Omnichannel campaigns\",\"breadcrumb\":{\"@id\":\"https:\/\/sayagency.com\/en\/case-studies\/ermitage-terme-medical-hotel\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/sayagency.com\/en\/case-studies\/ermitage-terme-medical-hotel\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/sayagency.com\/en\/case-studies\/ermitage-terme-medical-hotel\/#primaryimage\",\"url\":\"https:\/\/sayagency.com\/wp-content\/uploads\/2025\/03\/SAY-Case-Ermitage_1920x900-1-1.jpg\",\"contentUrl\":\"https:\/\/sayagency.com\/wp-content\/uploads\/2025\/03\/SAY-Case-Ermitage_1920x900-1-1.jpg\",\"width\":1920,\"height\":900},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/sayagency.com\/en\/case-studies\/ermitage-terme-medical-hotel\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/sayagency.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Case studies\",\"item\":\"https:\/\/sayagency.com\/en\/case-studies\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Ermitage Terme Medical Hotel\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/sayagency.com\/en\/#website\",\"url\":\"https:\/\/sayagency.com\/en\/\",\"name\":\"SAY\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/sayagency.com\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/sayagency.com\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/sayagency.com\/en\/#organization\",\"name\":\"SAY\",\"url\":\"https:\/\/sayagency.com\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/sayagency.com\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/sayagency.com\/wp-content\/uploads\/2024\/12\/say-logo.svg\",\"contentUrl\":\"https:\/\/sayagency.com\/wp-content\/uploads\/2024\/12\/say-logo.svg\",\"width\":1,\"height\":1,\"caption\":\"SAY\"},\"image\":{\"@id\":\"https:\/\/sayagency.com\/en\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/sayagencyspa\/\",\"https:\/\/www.instagram.com\/sayagency_\/#\",\"https:\/\/it.linkedin.com\/company\/sayagencyspa\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/sayagency.com\/en\/#\/schema\/person\/42fe562a56ad561c5e5a3732f1a5618a\",\"name\":\"Samuele Carafassi\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Ermitage Terme Medical Hotel - Case study marketing and communication in Italy","description":"Omnichannel campaigns","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/sayagency.com\/en\/case-studies\/ermitage-terme-medical-hotel\/","og_locale":"en_US","og_type":"article","og_title":"Ermitage Terme Medical Hotel - Case study marketing and communication in Italy","og_description":"Omnichannel campaigns","og_url":"https:\/\/sayagency.com\/en\/case-studies\/ermitage-terme-medical-hotel\/","og_site_name":"SAY","article_publisher":"https:\/\/www.facebook.com\/sayagencyspa\/","article_modified_time":"2026-04-20T08:08:48+00:00","og_image":[{"width":1920,"height":900,"url":"https:\/\/sayagency.com\/wp-content\/uploads\/2025\/03\/SAY-Case-Ermitage_1920x900-1-1.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/sayagency.com\/en\/case-studies\/ermitage-terme-medical-hotel\/#article","isPartOf":{"@id":"https:\/\/sayagency.com\/en\/case-studies\/ermitage-terme-medical-hotel\/"},"author":{"name":"Samuele Carafassi","@id":"https:\/\/sayagency.com\/en\/#\/schema\/person\/42fe562a56ad561c5e5a3732f1a5618a"},"headline":"Ermitage Terme Medical Hotel","datePublished":"2025-05-26T04:22:37+00:00","dateModified":"2026-04-20T08:08:48+00:00","mainEntityOfPage":{"@id":"https:\/\/sayagency.com\/en\/case-studies\/ermitage-terme-medical-hotel\/"},"wordCount":4,"publisher":{"@id":"https:\/\/sayagency.com\/en\/#organization"},"image":{"@id":"https:\/\/sayagency.com\/en\/case-studies\/ermitage-terme-medical-hotel\/#primaryimage"},"thumbnailUrl":"https:\/\/sayagency.com\/wp-content\/uploads\/2025\/03\/SAY-Case-Ermitage_1920x900-1-1.jpg","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/sayagency.com\/en\/case-studies\/ermitage-terme-medical-hotel\/","url":"https:\/\/sayagency.com\/en\/case-studies\/ermitage-terme-medical-hotel\/","name":"Ermitage Terme Medical Hotel - Case study marketing and communication in Italy","isPartOf":{"@id":"https:\/\/sayagency.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/sayagency.com\/en\/case-studies\/ermitage-terme-medical-hotel\/#primaryimage"},"image":{"@id":"https:\/\/sayagency.com\/en\/case-studies\/ermitage-terme-medical-hotel\/#primaryimage"},"thumbnailUrl":"https:\/\/sayagency.com\/wp-content\/uploads\/2025\/03\/SAY-Case-Ermitage_1920x900-1-1.jpg","datePublished":"2025-05-26T04:22:37+00:00","dateModified":"2026-04-20T08:08:48+00:00","description":"Omnichannel campaigns","breadcrumb":{"@id":"https:\/\/sayagency.com\/en\/case-studies\/ermitage-terme-medical-hotel\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/sayagency.com\/en\/case-studies\/ermitage-terme-medical-hotel\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/sayagency.com\/en\/case-studies\/ermitage-terme-medical-hotel\/#primaryimage","url":"https:\/\/sayagency.com\/wp-content\/uploads\/2025\/03\/SAY-Case-Ermitage_1920x900-1-1.jpg","contentUrl":"https:\/\/sayagency.com\/wp-content\/uploads\/2025\/03\/SAY-Case-Ermitage_1920x900-1-1.jpg","width":1920,"height":900},{"@type":"BreadcrumbList","@id":"https:\/\/sayagency.com\/en\/case-studies\/ermitage-terme-medical-hotel\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/sayagency.com\/en\/"},{"@type":"ListItem","position":2,"name":"Case studies","item":"https:\/\/sayagency.com\/en\/case-studies\/"},{"@type":"ListItem","position":3,"name":"Ermitage Terme Medical Hotel"}]},{"@type":"WebSite","@id":"https:\/\/sayagency.com\/en\/#website","url":"https:\/\/sayagency.com\/en\/","name":"SAY","description":"","publisher":{"@id":"https:\/\/sayagency.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/sayagency.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/sayagency.com\/en\/#organization","name":"SAY","url":"https:\/\/sayagency.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/sayagency.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/sayagency.com\/wp-content\/uploads\/2024\/12\/say-logo.svg","contentUrl":"https:\/\/sayagency.com\/wp-content\/uploads\/2024\/12\/say-logo.svg","width":1,"height":1,"caption":"SAY"},"image":{"@id":"https:\/\/sayagency.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/sayagencyspa\/","https:\/\/www.instagram.com\/sayagency_\/#","https:\/\/it.linkedin.com\/company\/sayagencyspa"]},{"@type":"Person","@id":"https:\/\/sayagency.com\/en\/#\/schema\/person\/42fe562a56ad561c5e5a3732f1a5618a","name":"Samuele Carafassi"}]}},"_links":{"self":[{"href":"https:\/\/sayagency.com\/en\/wp-json\/wp\/v2\/case_study\/12830","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sayagency.com\/en\/wp-json\/wp\/v2\/case_study"}],"about":[{"href":"https:\/\/sayagency.com\/en\/wp-json\/wp\/v2\/types\/case_study"}],"author":[{"embeddable":true,"href":"https:\/\/sayagency.com\/en\/wp-json\/wp\/v2\/users\/13"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sayagency.com\/en\/wp-json\/wp\/v2\/media\/12839"}],"wp:attachment":[{"href":"https:\/\/sayagency.com\/en\/wp-json\/wp\/v2\/media?parent=12830"}],"wp:term":[{"taxonomy":"case_study_categories","embeddable":true,"href":"https:\/\/sayagency.com\/en\/wp-json\/wp\/v2\/case_study_categories?post=12830"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}