{"id":13219,"date":"2025-03-06T16:44:41","date_gmt":"2025-03-06T15:44:41","guid":{"rendered":"https:\/\/sayagency.com\/?post_type=case_study&#038;p=13219"},"modified":"2026-04-21T11:57:15","modified_gmt":"2026-04-21T09:57:15","slug":"viking","status":"publish","type":"case_study","link":"https:\/\/sayagency.com\/en\/case-studies\/viking\/","title":{"rendered":"Viking"},"content":{"rendered":"    <section class=\"intro-section vertical-padded\" id=\"intro-section-f48a8f161502989fca609408a80bd754\">\n        <div class=\"container\">\n            <div class='intro-section__inner'>\n                <h1 class=\"title intro-title\"><p>Viking<\/p>\n<\/h1>\n                                            <\/div>\n        <\/div>\n    <\/section>\n\n\n    <section class=\"case-study-info-section no-vertical-padding\"\n             id=\"case-study-info-section-1603072403\">\n        <div class=\"container\">\n            <div class='case-study-info-section__inner'>\n                                    <div class=\"info-column\">\n                                                    <span class=\"info-label\">Client<\/span>\n                                                                            <div class=\"info-content\">\n                                <p>Viking<\/p>\n                            <\/div>\n                                            <\/div>\n                                    <div class=\"info-column\">\n                                                    <span class=\"info-label\">Services<\/span>\n                                                                            <div class=\"info-content\">\n                                <p><a href=\"https:\/\/sayagency.com\/en\/creativity\/social-media-managing\/\">Social Media Management<\/a>,<a href=\"https:\/\/sayagency.com\/en\/perform\/seo-agency\/\">SEO<\/a>,<a href=\"https:\/\/sayagency.com\/en\/perform\/seo-agency\/geo-generative-engine-optimization\/\">GEO<\/a><\/p>\n                            <\/div>\n                                            <\/div>\n                                    <div class=\"info-column\">\n                                                    <span class=\"info-label\">Industries<\/span>\n                                                                            <div class=\"info-content\">\n                                <p><a href=\"https:\/\/sayagency.com\/en\/communication-agency-industrial-sector\/\">Industry<\/a><\/p>\n                            <\/div>\n                                            <\/div>\n                                            <\/div>\n        <\/div>\n    <\/section>\n\n\n\n    <section class=\"images-section vertical-padded\" id=\"images-section-2010028797\"\n             style=\"background-color: #FFFFFF\">\n                <div class=\"images-section__inner image-full image-single \">\n                                                <style>\n                        #images-section-2010028797.images-section .images-section__inner.image-single .image-box {\n                            height: 50rem;\n                        }\n\n                        @media screen and (max-width: 991px) {\n                            #images-section-2010028797.images-section .images-section__inner.image-single .image-box {\n                                height: 27.5rem;\n                            }\n                        }\n                    <\/style>\n                                                    <div class=\"image-box reveal-img-box\">\n                        <img decoding=\"async\" src=\"https:\/\/sayagency.com\/wp-content\/uploads\/2025\/03\/Viking_1.jpg\" alt=\"\"\n                             width=\"1920\" height=\"900\"\/>\n                    <\/div>\n                                    <\/div>\n    <\/section>\n\n\n\n<section class=\"content-section content vertical-padded\"\n         id=\"content-section-eea8913d5c55edc0c2342faa8fa7fcc4\"\n         style=\"background-color: #FFFFFF\">\n    <div class=\"container\">\n        <div class=\"content-section__inner layout-50-50 text-primary\">\n            <div class=\"col\">\n                                                    <div class=\"title fade-in\"><h2>Project<\/h2>\n<\/div>\n                            <\/div>\n\n            <div class=\"col\">\n                                    <div class=\"text typography fade-in\"><p>Viking is a leading telecommunications brand in Italy, with a focus on point-to-point connections, fibre optics, wireless solutions and satellite technology. Recognised for the excellence and reliability of its solutions, Viking caters exclusively to companies, operating in the B2B market. It constantly strives for innovation and customer satisfaction.<\/p>\n<\/div>\n                \n                            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n<section class=\"content-section content vertical-padded\"\n         id=\"content-section-b0e3cb9f5079a28c2a8005a61d3ae20b\"\n         style=\"background-color: #f9f9f9\">\n    <div class=\"container\">\n        <div class=\"content-section__inner layout-50-50 text-primary\">\n            <div class=\"col\">\n                                                    <div class=\"title fade-in\"><h2>The strategy for Viking<\/h2>\n<\/div>\n                            <\/div>\n\n            <div class=\"col\">\n                                    <div class=\"text typography fade-in\"><p>In close cooperation with Viking, we implemented an integrated strategy to strengthen the brand in the telecommunications sector, aiming at increasing brand awareness and gathering qualified contacts in Italy.<\/p>\n<\/div>\n                \n                            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n    <section class=\"cards-slider-section vertical-padded\" id=\"cards-slider-section-1856844980\">\n            <div class=\"cards-slider-section__inner\">\n                <div class=\"intro-content container\">\n                                                                <div class=\"title fade-in\"><p>In practice:<\/p>\n<\/div>\n                                <\/div>\n            <div class=\"swiper numbered-cards-carousel mobile-full\">\n                <ul class=\"swiper-wrapper cards-list\">\n                                            <li class=\"numbered-card post swiper-slide\">\n                            <h3 class=\"card-title\">SEO and content optimisation<\/h3>\n                                                            <div class=\"content cards-typography\"><p>Through an in-depth analysis of search queries, we optimised Viking&#8217;s website tree structure and content to improve online visibility and user experience.<\/p>\n<\/div>\n                                                    <\/li>\n                                            <li class=\"numbered-card post swiper-slide\">\n                            <h3 class=\"card-title\">Social Media Management<\/h3>\n                                                            <div class=\"content cards-typography\"><p>We actively managed Viking&#8217;s Facebook and Instagram profiles, creating targeted and interactive content such as posts, reels and videos to increase brand engagement and visibility.<\/p>\n<\/div>\n                                                    <\/li>\n                                            <li class=\"numbered-card post swiper-slide\">\n                            <h3 class=\"card-title\">Targeted advertising campaigns<\/h3>\n                                                            <div class=\"content cards-typography\"><p>We launched targeted campaigns on Facebook and Instagram to increase the number of followers, boost traffic to the site and improve interaction with content.<\/p>\n<\/div>\n                                                    <\/li>\n                                    <\/ul>\n                <div class=\"pagination-element\"><\/div>\n                <div class=\"navigation-element\">\n                    <div class=\"swiper-button-prev news-prev-slide\">\n                        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\"\n                             fill=\"none\">\n                            <path d=\"M15.75 19.5L8.25 12L15.75 4.5\" stroke=\"#3E4D4C\" stroke-width=\"1.5\"\n                                  stroke-linecap=\"square\"\/>\n                        <\/svg>\n                    <\/div>\n                    <div class=\"swiper-button-next news-next-slide\">\n                        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"25\" height=\"24\" viewBox=\"0 0 25 24\"\n                             fill=\"none\">\n                            <path d=\"M8.75 4.5L16.25 12L8.75 19.5\" stroke=\"#3E4D4C\" stroke-width=\"1.5\"\n                                  stroke-linecap=\"square\"\/>\n                        <\/svg>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/section>\n\n\n\n<section class=\"content-section no-text-content no-vertical-padding\"\n         id=\"content-section-dabacccda715c22970caf9d586652925\"\n         style=\"background-color: #FFFFFF\">\n    <div class=\"container\">\n        <div class=\"content-section__inner centered text-primary\">\n            <div class=\"col\">\n                                                    <div class=\"title fade-in\"><h2>Viking and SAY together<\/h2>\n<\/div>\n                            <\/div>\n\n            <div class=\"col\">\n                \n                            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n    <section\n            class=\"numbers vertical-padded bg-white \"\n            id=\"numbers-section-377330808\">\n        <div class=\"container\">\n            <div class=\"numbers__inner\">\n                <div class=\"numbers__inner-blocks\">\n                                            <div class=\"number-block\">\n                            <div>\n                                                                    <span class=\"number-pre\">+<\/span>\n                                                                <span class=\"number\">\n                                    25                                <\/span>\n                                                                    <span class=\"number-post\">%<\/span>\n                                                            <\/div>\n                            <div class=\"label\"><p><strong>increase in visits from organic channels<\/strong><\/p>\n<p>Through careful SEO and content review, we significantly improved Viking&#8217;s online visibility, attracting more visitors interested in its services.<\/p>\n<\/div>\n                        <\/div>\n                                            <div class=\"number-block\">\n                            <div>\n                                                                    <span class=\"number-pre\">+<\/span>\n                                                                <span class=\"number\">\n                                    3                                <\/span>\n                                                                    <span class=\"number-post\">millions<\/span>\n                                                            <\/div>\n                            <div class=\"label\"><p><strong>of impressions on social<\/strong><\/p>\n<p>Through strategic management of social channels and targeted campaigns, we expanded the brand&#8217;s visibility, increasing brand awareness among the target audience.<\/p>\n<\/div>\n                        <\/div>\n                                            <div class=\"number-block\">\n                            <div>\n                                                                    <span class=\"number-pre\">+<\/span>\n                                                                <span class=\"number\">\n                                    155                                <\/span>\n                                                                    <span class=\"number-post\">%<\/span>\n                                                            <\/div>\n                            <div class=\"label\"><p><strong>Of keywords on the first page<\/strong><\/p>\n<p>Through our strategy and content optimisation, we doubled the visible keywords for Viking from 90 to 230 on the first page in just a few months.<\/p>\n<\/div>\n                        <\/div>\n                                            <div class=\"number-block\">\n                            <div>\n                                                                    <span class=\"number-pre\">+<\/span>\n                                                                <span class=\"number\">\n                                    1,4                                <\/span>\n                                                                    <span class=\"number-post\">K<\/span>\n                                                            <\/div>\n                            <div class=\"label\"><p><strong>total followers on Facebook and Instagram<\/strong><\/p>\n<p>Thanks to the constant creation of content in line with the brand&#8217;s core business, we consolidated its online presence and strengthened the link with the target audience.<\/p>\n<\/div>\n                        <\/div>\n                                    <\/div>\n            <\/div>\n        <\/div>\n    <\/section>\n\n\n\n<section class=\"content-section content vertical-padded\"\n         id=\"content-section-f8c2894d7f63cfdca179682eeefb80aa\"\n         style=\"background-color: #FFFFFF\">\n    <div class=\"container\">\n        <div class=\"content-section__inner layout-50-50 text-primary\">\n            <div class=\"col\">\n                                                    <div class=\"title fade-in\"><h2>Reel to create authentic connections<\/h2>\n<\/div>\n                            <\/div>\n\n            <div class=\"col\">\n                                    <div class=\"text typography fade-in\"><p>With the support of the graphics department, we produced a series of video reels on Instagram that have garnered over 25,000 ThruPlayAction to date, contributing significantly to boosting Viking&#8217;s brand engagement and visibility.<\/p>\n<\/div>\n                \n                            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n<section class=\"content-section content vertical-padded\"\n         id=\"content-section-942101b5adae33436c0c60ad15c73848\"\n         style=\"background-color: #FFFFFF\">\n    <div class=\"container\">\n        <div class=\"content-section__inner layout-50-50 text-primary\">\n            <div class=\"col\">\n                                                    <div class=\"title fade-in\"><p>Production of targeted content<\/p>\n<\/div>\n                            <\/div>\n\n            <div class=\"col\">\n                                    <div class=\"text typography fade-in\"><p><iframe loading=\"lazy\" title=\"Case Viking\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/KtJwix4wkzI?feature=oembed&#038;enablejsapi=1&#038;origin=https:\/\/sayagency.com\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<\/div>\n                \n                            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" width=\"1024\" height=\"1011\" src=\"https:\/\/sayagency.com\/wp-content\/uploads\/2025\/03\/viking_002-1024x1011.jpg\" alt=\"\" class=\"wp-image-11215 size-full\" srcset=\"https:\/\/sayagency.com\/wp-content\/uploads\/2025\/03\/viking_002-1024x1011.jpg 1024w, https:\/\/sayagency.com\/wp-content\/uploads\/2025\/03\/viking_002-300x296.jpg 300w, https:\/\/sayagency.com\/wp-content\/uploads\/2025\/03\/viking_002-768x758.jpg 768w, https:\/\/sayagency.com\/wp-content\/uploads\/2025\/03\/viking_002-1536x1516.jpg 1536w, https:\/\/sayagency.com\/wp-content\/uploads\/2025\/03\/viking_002.jpg 1824w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<h2 class=\"wp-block-heading has-text-color has-link-color wp-elements-2bb1245a8f143b28fefbe6ec8197e44e\" style=\"color:#3e4d4c\">Review of services pages<\/h2>\n\n\n\n<p class=\"has-text-color has-link-color wp-elements-46b77096ce89bccc393e003085f1edcc\" style=\"color:#3e4d4c\">Through the revision of the services pages, we optimised the content to make it more appealing for search engines and more understandable for users with different levels of technical expertise.<\/p>\n<\/div><\/div>\n\n\n\n<section class=\"no-bg-cta-section vertical-padded\" id=\"no-bg-cta-section-987169084\">\n    <div class=\"no-bg-cta-section__inner container\">\n        <div class=\"section-content\">\n                                        <h3 class=\"title\"><p>Are you looking for a partner for an omnichannel strategy?<\/p>\n<\/h3>\n                            <\/div>\n                                                        <div class=\"cta-button\">\n                        <a class=\"btn-tertiary\"\n                           href=\"https:\/\/sayagency.com\/en\/contact-us\/\"\n                           title=\"Let's meet\">\n                            <span data-title=\"Let's meet\">Let&#8217;s meet<\/span><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\">\n                <path fill-rule=\"evenodd\" clip-rule=\"evenodd\"\n                      d=\"M7 7C7 6.44772 7.44772 6 8 6H17C17.5523 6 18 6.44772 18 7V16C18 16.5523 17.5523 17 17 17C16.4477 17 16 16.5523 16 16V9.41421L7.70711 17.7071C7.31658 18.0976 6.68342 18.0976 6.29289 17.7071C5.90237 17.3166 5.90237 16.6834 6.29289 16.2929L14.5858 8H8C7.44772 8 7 7.55228 7 7Z\"\n                      fill=\"\"><\/path>\n            <\/svg>                        <\/a>\n                    <\/div>\n                                        <\/div>\n<\/section>\n\n\n\n\n<div class=\"wp-block-media-text has-media-on-the-right is-stacked-on-mobile\"><div class=\"wp-block-media-text__content\">\n<h2 class=\"wp-block-heading has-text-color has-link-color wp-elements-624dd4626e59b828bfbb15254cc05bb7\" style=\"color:#3e4d4c\">Targeted Engagement<\/h2>\n\n\n\n<p>We launched several social media campaigns and online promotions to actively engage Viking&#8217;s audience, generating interest and stimulating action.&nbsp;<\/p>\n\n\n\n<p>Campaigns included:<\/p>\n\n\n\n<p><strong>Fan acquisition<\/strong>&nbsp;&#8211; To intercept new users on Facebook and create customised audiences.<\/p>\n\n\n\n<p><strong>Sponsored posts<\/strong>&nbsp;&#8211; To promote content on social media through sponsored posts.<\/p>\n\n\n\n<p><strong>Site traffic<\/strong>&nbsp;&#8211; To direct interested users to the Viking website.<\/p>\n\n\n\n<p><strong>Profile visits<\/strong>&nbsp;&#8211; To intercept users on Instagram and lead them to visit the company profile.<\/p>\n\n\n\n<p><strong>Coverage campaign<\/strong>&nbsp;&#8211; To reach those who might remember the ads, with the goal of increasing brand awareness.<\/p>\n<\/div><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" width=\"1024\" height=\"1011\" src=\"https:\/\/sayagency.com\/wp-content\/uploads\/2025\/03\/viking_003-1024x1011.jpg\" alt=\"\" class=\"wp-image-11217 size-full\" srcset=\"https:\/\/sayagency.com\/wp-content\/uploads\/2025\/03\/viking_003-1024x1011.jpg 1024w, https:\/\/sayagency.com\/wp-content\/uploads\/2025\/03\/viking_003-300x296.jpg 300w, https:\/\/sayagency.com\/wp-content\/uploads\/2025\/03\/viking_003-768x758.jpg 768w, https:\/\/sayagency.com\/wp-content\/uploads\/2025\/03\/viking_003-1536x1516.jpg 1536w, https:\/\/sayagency.com\/wp-content\/uploads\/2025\/03\/viking_003.jpg 1824w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<section class=\"content-section content vertical-padded\"\n         id=\"content-section-5247d58a255600bc6d000e73cd3804de\"\n         style=\"background-color: #FFFFFF\">\n    <div class=\"container\">\n        <div class=\"content-section__inner layout-50-50 text-primary\">\n            <div class=\"col\">\n                                                    <div class=\"title fade-in\"><h2>Our experience with Viking<\/h2>\n<\/div>\n                            <\/div>\n\n            <div class=\"col\">\n                                    <div class=\"text typography fade-in\"><p><em>\u201cWorking with SAY has brought a significant increase in traffic to our website and growing engagement on our Instagram and Facebook channels. The presence of a dedicated team, specifically structured according to the skills needed for our project, makes processes more efficient and optimises results. I am truly satisfied with this partnership and the successes we have achieved together&#8221;<\/em><\/p>\n<p>&nbsp;<\/p>\n<p><strong><em>Caterina Giuliani<br \/>\n<\/em><\/strong><strong><em>Marketing Assistant<\/em><\/strong><\/p>\n<\/div>\n                \n                            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n    <section class=\"cta-section vertical-padded\" id=\"cta-section-751180545\">\n\n                    <img decoding=\"async\" class=\"triangles-texture\"\n                 src=\"https:\/\/sayagency.com\/wp-content\/themes\/say\/images\/triangles_texture.svg;\"\n                 width=\"460\" height=\"227\" alt=\"\"\/>\n            <style>\n                #cta-section-751180545                .cta-section__inner .container {\n                    align-items: flex-start;\n                    justify-content: space-between;\n                }\n\n                #cta-section-751180545                .cta-section__content {\n                    padding-top: 3rem;\n                }\n            <\/style>\n                            <div class=\"noise-layer\"><\/div>\n            <div class=\"glow-container\">\n                <div class=\"ball\"><\/div>\n                <div class=\"ball\" style=\"--delay:-12s;--size:0.35;--speed:25s;\"><\/div>\n                <div class=\"ball\" style=\"--delay:-10s;--size:0.3;--speed:15s;\"><\/div>\n            <\/div>\n                <div class=\"cta-section__inner\">\n            <div class=\"container\">\n                <div class=\"cta-section__content\">\n                    <div class=\"subtitle\">Contact us<\/div>\n                    <div class=\"title\"><p>Contact us to collaborate together and create successful projects.<\/p>\n<\/div>\n                <\/div>\n                                    <div class=\"cta-row\">\n                        <a class=\"btn-primary\" href=\"https:\/\/sayagency.com\/en\/contact-us\/\"\n                           title=\"Let\u2019s collaborate\" target=\"\">\n                            <span data-title=\"Let\u2019s collaborate\">Let\u2019s collaborate<\/span><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\">\n                <path fill-rule=\"evenodd\" clip-rule=\"evenodd\"\n                      d=\"M7 7C7 6.44772 7.44772 6 8 6H17C17.5523 6 18 6.44772 18 7V16C18 16.5523 17.5523 17 17 17C16.4477 17 16 16.5523 16 16V9.41421L7.70711 17.7071C7.31658 18.0976 6.68342 18.0976 6.29289 17.7071C5.90237 17.3166 5.90237 16.6834 6.29289 16.2929L14.5858 8H8C7.44772 8 7 7.55228 7 7Z\"\n                      fill=\"\"><\/path>\n            <\/svg>                        <\/a>\n                    <\/div>\n                            <\/div>\n        <\/div>\n    <\/section>\n\n","protected":false},"excerpt":{"rendered":"<p>Review of services pages Through the revision of the services pages, we optimised the content to make it more appealing for search engines and more understandable for users with different [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":11213,"menu_order":279,"template":"single-case_study.php","case_study_categories":[184],"class_list":["post-13219","case_study","type-case_study","status-publish","has-post-thumbnail","hentry","case_study_categories-communication-agency-industrial-sector"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - 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