{"id":13220,"date":"2025-02-20T17:09:10","date_gmt":"2025-02-20T16:09:10","guid":{"rendered":"https:\/\/sayagency.com\/?post_type=case_study&#038;p=13220"},"modified":"2026-04-21T12:36:58","modified_gmt":"2026-04-21T10:36:58","slug":"hanna-instruments","status":"publish","type":"case_study","link":"https:\/\/sayagency.com\/en\/case-studies\/hanna-instruments\/","title":{"rendered":"Hanna Instruments"},"content":{"rendered":"    <section class=\"intro-section vertical-padded\" id=\"intro-section-820a5cc0cf37e40d6b10392a37447f6c\">\n        <div class=\"container\">\n            <div class='intro-section__inner'>\n                <h1 class=\"title intro-title\"><p>Hanna Instruments<\/p>\n<\/h1>\n                                            <\/div>\n        <\/div>\n    <\/section>\n\n\n    <section class=\"case-study-info-section no-vertical-padding\"\n             id=\"case-study-info-section-2119005923\">\n        <div class=\"container\">\n            <div class='case-study-info-section__inner'>\n                                    <div class=\"info-column\">\n                                                    <span class=\"info-label\">Client<\/span>\n                                                                            <div class=\"info-content\">\n                                <p>Hanna Instruments<\/p>\n                            <\/div>\n                                            <\/div>\n                                    <div class=\"info-column\">\n                                                    <span class=\"info-label\">Services<\/span>\n                                                                            <div class=\"info-content\">\n                                <p><a href=\"https:\/\/sayagency.com\/en\/perform\/it-development\/websites-development\/?_gl=1*1r93mak*_up*MQ..*_ga*MTI5NTcyNDAxOC4xNzc2MzIzNTQ5*_ga_WWCTLLJ0VQ*czE3NzYzMjM1NDkkbzEkZzEkdDE3NzYzMjQ3NDEkajYwJGwwJGgw\">IT\/Development<\/a>,<a href=\"https:\/\/sayagency.com\/en\/perform\/seo-agency\/\">SEO<\/a>,<a href=\"https:\/\/sayagency.com\/en\/perform\/seo-agency\/geo-generative-engine-optimization\/\">GEO<\/a>,<a href=\"https:\/\/sayagency.com\/en\/perform\/cro-ux-analysis\/\">CRO &amp; UX<\/a>,<a href=\"https:\/\/sayagency.com\/en\/perform\/digital-analytics-consultancy\/\">Digital Analytics<\/a><\/p>\n                            <\/div>\n                                            <\/div>\n                                    <div class=\"info-column\">\n                                                    <span class=\"info-label\">Industries<\/span>\n                                                                            <div class=\"info-content\">\n                                <p><a href=\"https:\/\/sayagency.com\/en\/communication-agency-web-marketing-e-commerce\/\">E-commerce<\/a>,<a href=\"https:\/\/sayagency.com\/en\/communication-agency-web-marketing-b2b\/?_gl=1*ul0044*_up*MQ..*_ga*MTQzMjYyMzE2NC4xNzc2NzU5NzU5*_ga_WWCTLLJ0VQ*czE3NzY3NTk3NTgkbzEkZzAkdDE3NzY3NTk3NTgkajYwJGwwJGgw\">B2B<\/a>, <a href=\"https:\/\/sayagency.com\/en\/communication-agency-industrial-sector\/\">Industry<\/a>, <a href=\"https:\/\/sayagency.com\/en\/communication-agency-web-marketing-pharma\/?_gl=1*ul0044*_up*MQ..*_ga*MTQzMjYyMzE2NC4xNzc2NzU5NzU5*_ga_WWCTLLJ0VQ*czE3NzY3NTk3NTgkbzEkZzAkdDE3NzY3NTk3NTgkajYwJGwwJGgw\">Pharma<\/a>, <a href=\"https:\/\/sayagency.com\/en\/services\/?_gl=1*1wyhyyi*_up*MQ..*_ga*MTQzMjYyMzE2NC4xNzc2NzU5NzU5*_ga_WWCTLLJ0VQ*czE3NzY3NTk3NTgkbzEkZzAkdDE3NzY3NTk3NTgkajYwJGwwJGgw\">Services<\/a><\/p>\n                            <\/div>\n                                            <\/div>\n                                                    <div class=\"info-column single-cta\">\n                        <span class=\"info-label\"><\/span>\n                        <div class=\"cta-button\">\n                            <a class=\"underline-link\"\n                               href=\"https:\/\/hanna.it\/\"\n                               title=\"Visit the website\" target=\"_blank\" rel=\"nofollow\">\n                                <span data-title=\"Visit the website\">Visit the website<\/span>\n                                <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\"\n                                     fill=\"none\">\n                                    <path fill-rule=\"evenodd\" clip-rule=\"evenodd\"\n                                          d=\"M7 7C7 6.44772 7.44772 6 8 6H17C17.5523 6 18 6.44772 18 7V16C18 16.5523 17.5523 17 17 17C16.4477 17 16 16.5523 16 16V9.41421L7.70711 17.7071C7.31658 18.0976 6.68342 18.0976 6.29289 17.7071C5.90237 17.3166 5.90237 16.6834 6.29289 16.2929L14.5858 8H8C7.44772 8 7 7.55228 7 7Z\"\n                                          fill=\"\"><\/path>\n                                <\/svg>\n                            <\/a>\n                        <\/div>\n                    <\/div>\n                            <\/div>\n        <\/div>\n    <\/section>\n\n\n\n    <section class=\"images-section vertical-padded\" id=\"images-section-1880256964\"\n             style=\"background-color: #FFFFFF\">\n                <div class=\"images-section__inner image-full image-single \">\n                                                <style>\n                        #images-section-1880256964.images-section .images-section__inner.image-single .image-box {\n                            height: 50rem;\n                        }\n\n                        @media screen and (max-width: 991px) {\n                            #images-section-1880256964.images-section .images-section__inner.image-single .image-box {\n                                height: 27.5rem;\n                            }\n                        }\n                    <\/style>\n                                                    <div class=\"image-box reveal-img-box\">\n                        <img decoding=\"async\" src=\"https:\/\/sayagency.com\/wp-content\/uploads\/2025\/02\/Hanna_Instruments_1.jpg\" alt=\"\"\n                             width=\"1920\" height=\"900\"\/>\n                    <\/div>\n                                    <\/div>\n    <\/section>\n\n\n\n<section class=\"content-section content vertical-padded\"\n         id=\"content-section-eea8913d5c55edc0c2342faa8fa7fcc4\"\n         style=\"background-color: #FFFFFF\">\n    <div class=\"container\">\n        <div class=\"content-section__inner layout-50-50 text-primary\">\n            <div class=\"col\">\n                                                    <div class=\"title fade-in\"><h2>Project<\/h2>\n<\/div>\n                            <\/div>\n\n            <div class=\"col\">\n                                    <div class=\"text typography fade-in\"><p>Founded in Italy in 1978, Hanna Instruments is today a global leader in analytical instrumentation with headquarters in Woonsocket, USA. With over 1,500 employees worldwide, Hanna Instruments manufactures and distributes a wide range of scientific products for different sectors.<\/p>\n<\/div>\n                \n                            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n<section class=\"content-section content vertical-padded\"\n         id=\"content-section-e2c786a8e4520c0d0277eb2bb839de6b\"\n         style=\"background-color: #f9f9f9\">\n    <div class=\"container\">\n        <div class=\"content-section__inner layout-50-50 text-primary\">\n            <div class=\"col\">\n                                                    <div class=\"title fade-in\"><h2>The strategy for Hanna Instruments<\/h2>\n<\/div>\n                            <\/div>\n\n            <div class=\"col\">\n                                    <div class=\"text typography fade-in\"><p>We designed and developed the new e-commerce site for Hanna Instruments. To ensure effective and synchronised updating of prices and stock, we integrated the new site with the company&#8217;s existing management system. In addition, to ensure optimal visibility in search engines, we carried out the SEO setup, along with migration and post-migration activities.<\/p>\n<\/div>\n                \n                            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n    <section class=\"cards-slider-section vertical-padded\" id=\"cards-slider-section-844804429\">\n            <div class=\"cards-slider-section__inner\">\n                <div class=\"intro-content container\">\n                                                                <div class=\"title fade-in\"><p>In practice<\/p>\n<\/div>\n                                <\/div>\n            <div class=\"swiper numbered-cards-carousel mobile-full\">\n                <ul class=\"swiper-wrapper cards-list\">\n                                            <li class=\"numbered-card post swiper-slide\">\n                            <h3 class=\"card-title\">Website<\/h3>\n                                                            <div class=\"content cards-typography\"><p>In the design phase, we outlined an intuitive and functional e-commerce website, which would meet Hanna Instruments&#8217; specific needs: allow users to discover products and services, and support an automatic system for updating prices and stocks.<\/p>\n<\/div>\n                                                    <\/li>\n                                            <li class=\"numbered-card post swiper-slide\">\n                            <h3 class=\"card-title\">Technological Integration<\/h3>\n                                                            <div class=\"content cards-typography\"><p>The integration of the site with the company&#8217;s management system enabled automated and smooth inventory and price management. We created a customised solution that monitors and updates information automatically on a daily basis, thus streamlining business flows.<\/p>\n<\/div>\n                                                    <\/li>\n                                            <li class=\"numbered-card post swiper-slide\">\n                            <h3 class=\"card-title\">SEO optimisations<\/h3>\n                                                            <div class=\"content cards-typography\"><p>After a keyword analysis and clustering phase, we worked on detailed redirect mapping to preserve pre-existing SEO authority and optimised the site architecture for better crawling and indexing by search engines.<\/p>\n<\/div>\n                                                    <\/li>\n                                    <\/ul>\n                <div class=\"pagination-element\"><\/div>\n                <div class=\"navigation-element\">\n                    <div class=\"swiper-button-prev news-prev-slide\">\n                        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\"\n                             fill=\"none\">\n                            <path d=\"M15.75 19.5L8.25 12L15.75 4.5\" stroke=\"#3E4D4C\" stroke-width=\"1.5\"\n                                  stroke-linecap=\"square\"\/>\n                        <\/svg>\n                    <\/div>\n                    <div class=\"swiper-button-next news-next-slide\">\n                        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"25\" height=\"24\" viewBox=\"0 0 25 24\"\n                             fill=\"none\">\n                            <path d=\"M8.75 4.5L16.25 12L8.75 19.5\" stroke=\"#3E4D4C\" stroke-width=\"1.5\"\n                                  stroke-linecap=\"square\"\/>\n                        <\/svg>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/section>\n\n\n\n<section class=\"no-bg-cta-section vertical-padded\" id=\"no-bg-cta-section-719857744\">\n    <div class=\"no-bg-cta-section__inner container\">\n        <div class=\"section-content\">\n                                        <h3 class=\"title\"><p>Are you looking for a partner to build your new website?<\/p>\n<\/h3>\n                            <\/div>\n                                                        <div class=\"cta-button\">\n                        <a class=\"btn-tertiary\"\n                           href=\"https:\/\/sayagency.com\/en\/contact-us\/\"\n                           title=\"Let's meet\">\n                            <span data-title=\"Let's meet\">Let&#8217;s meet<\/span><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\">\n                <path fill-rule=\"evenodd\" clip-rule=\"evenodd\"\n                      d=\"M7 7C7 6.44772 7.44772 6 8 6H17C17.5523 6 18 6.44772 18 7V16C18 16.5523 17.5523 17 17 17C16.4477 17 16 16.5523 16 16V9.41421L7.70711 17.7071C7.31658 18.0976 6.68342 18.0976 6.29289 17.7071C5.90237 17.3166 5.90237 16.6834 6.29289 16.2929L14.5858 8H8C7.44772 8 7 7.55228 7 7Z\"\n                      fill=\"\"><\/path>\n            <\/svg>                        <\/a>\n                    <\/div>\n                                        <\/div>\n<\/section>\n\n\n\n\n<section class=\"content-section content vertical-padded\"\n         id=\"content-section-0b6e9c30d33f9e1aa711608942efda72\"\n         style=\"background-color: #FFFFFF\">\n    <div class=\"container\">\n        <div class=\"content-section__inner layout-50-50 text-primary\">\n            <div class=\"col\">\n                                                    <div class=\"title fade-in\"><h2>Between synergy and innovation<\/h2>\n<\/div>\n                            <\/div>\n\n            <div class=\"col\">\n                                    <div class=\"text typography fade-in\"><p>The integration of Hanna Instruments&#8217; new e-commerce with its business management system was a key element of the project. Collaboration between the IT and SEO departments made it possible to automate the updating of prices and stock through carefully planned data streams to reduce the impact during peaks in site traffic.<br \/>\nAutomation facilitated the export of orders in management-compatible formats, enabling more efficient management and reducing the need for manual intervention. This integration has helped streamline business processes, freeing up internal resources and increasing the flexibility and efficiency of the system.<\/p>\n<\/div>\n                \n                            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n    <section class=\"images-section vertical-padded\" id=\"images-section-652380263\"\n             style=\"background-color: #FFFFFF\">\n                <div class=\"images-section__inner container image-single \">\n                                                <style>\n                        #images-section-652380263.images-section .images-section__inner.image-single .image-box {\n                            height: 50rem;\n                        }\n\n                        @media screen and (max-width: 991px) {\n                            #images-section-652380263.images-section .images-section__inner.image-single .image-box {\n                                height: 27.5rem;\n                            }\n                        }\n                    <\/style>\n                                                    <div class=\"image-box reveal-img-box\">\n                        <img decoding=\"async\" src=\"https:\/\/sayagency.com\/wp-content\/uploads\/2025\/02\/Hanna_Instruments_2.jpg\" alt=\"\"\n                             width=\"1824\" height=\"1800\"\/>\n                    <\/div>\n                                    <\/div>\n    <\/section>\n\n\n\n<section class=\"content-section content vertical-padded\"\n         id=\"content-section-512d9745403f72d10a3b8c12330d781d\"\n         style=\"background-color: #FFFFFF\">\n    <div class=\"container\">\n        <div class=\"content-section__inner layout-50-50 text-primary\">\n            <div class=\"col\">\n                                                    <div class=\"title fade-in\"><h2>Our experience with Hanna Instruments<\/h2>\n<\/div>\n                            <\/div>\n\n            <div class=\"col\">\n                                    <div class=\"text typography fade-in\"><p><em>\u201cWith SAY we found a competent team of professionals, who supported us in the design and development of the new website and search engine positioning. After improving the customer journey and the interconnection with other management and marketing platforms, we are now facing together the challenge of growing our B2B digital business and e-commerce revenues<\/em>.\u201d<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Enrico Tavella<br \/>\n<\/strong><strong>Marketing manager for Hanna Instruments<\/strong><\/p>\n<\/div>\n                \n                            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n    <section class=\"cta-section vertical-padded\" id=\"cta-section-254753458\">\n\n                    <img decoding=\"async\" class=\"triangles-texture\"\n                 src=\"https:\/\/sayagency.com\/wp-content\/themes\/say\/images\/triangles_texture.svg;\"\n                 width=\"460\" height=\"227\" alt=\"\"\/>\n            <style>\n                #cta-section-254753458                .cta-section__inner .container {\n                    align-items: flex-start;\n                    justify-content: space-between;\n                }\n\n                #cta-section-254753458                .cta-section__content {\n                    padding-top: 3rem;\n                }\n            <\/style>\n                            <div class=\"noise-layer\"><\/div>\n            <div class=\"glow-container\">\n                <div class=\"ball\"><\/div>\n                <div class=\"ball\" style=\"--delay:-12s;--size:0.35;--speed:25s;\"><\/div>\n                <div class=\"ball\" style=\"--delay:-10s;--size:0.3;--speed:15s;\"><\/div>\n            <\/div>\n                <div class=\"cta-section__inner\">\n            <div class=\"container\">\n                <div class=\"cta-section__content\">\n                    <div class=\"subtitle\">Contact us<\/div>\n                    <div class=\"title\"><p>Contact us to collaborate together and create successful projects.<\/p>\n<\/div>\n                <\/div>\n                                    <div class=\"cta-row\">\n                        <a class=\"btn-primary\" href=\"https:\/\/sayagency.com\/en\/contact-us\/\"\n                           title=\"Collaboriamo\" target=\"\">\n                            <span data-title=\"Collaboriamo\">Collaboriamo<\/span><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\">\n                <path fill-rule=\"evenodd\" clip-rule=\"evenodd\"\n                      d=\"M7 7C7 6.44772 7.44772 6 8 6H17C17.5523 6 18 6.44772 18 7V16C18 16.5523 17.5523 17 17 17C16.4477 17 16 16.5523 16 16V9.41421L7.70711 17.7071C7.31658 18.0976 6.68342 18.0976 6.29289 17.7071C5.90237 17.3166 5.90237 16.6834 6.29289 16.2929L14.5858 8H8C7.44772 8 7 7.55228 7 7Z\"\n                      fill=\"\"><\/path>\n            <\/svg>                        <\/a>\n                    <\/div>\n                            <\/div>\n        <\/div>\n    <\/section>\n\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":13,"featured_media":11225,"menu_order":303,"template":"single-case_study.php","case_study_categories":[172,173,184,192,191],"class_list":["post-13220","case_study","type-case_study","status-publish","has-post-thumbnail","hentry","case_study_categories-communication-agency-web-marketing-b2b","case_study_categories-communication-agency-web-marketing-e-commerce","case_study_categories-communication-agency-industrial-sector","case_study_categories-communication-agency-web-marketing-pharma","case_study_categories-services"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - 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