{"id":13221,"date":"2025-05-26T19:10:46","date_gmt":"2025-05-26T17:10:46","guid":{"rendered":"https:\/\/sayagency.com\/?post_type=case_study&#038;p=13221"},"modified":"2026-04-17T13:06:22","modified_gmt":"2026-04-17T11:06:22","slug":"gibus","status":"publish","type":"case_study","link":"https:\/\/sayagency.com\/en\/case-studies\/gibus\/","title":{"rendered":"Gibus"},"content":{"rendered":"    <section class=\"intro-section vertical-padded\" id=\"intro-section-bcb901e5e0a997cc7e70e5121fc1351c\">\n        <div class=\"container\">\n            <div class='intro-section__inner'>\n                <h1 class=\"title intro-title\"><p>Gibus<\/p>\n<\/h1>\n                                            <\/div>\n        <\/div>\n    <\/section>\n\n\n    <section class=\"case-study-info-section bottom-padded\"\n             id=\"case-study-info-section-2011669110\">\n        <div class=\"container\">\n            <div class='case-study-info-section__inner'>\n                                    <div class=\"info-column\">\n                                                    <span class=\"info-label\">Client<\/span>\n                                                                            <div class=\"info-content\">\n                                <p>Gibus<\/p>\n                            <\/div>\n                                            <\/div>\n                                    <div class=\"info-column\">\n                                                    <span class=\"info-label\">Services<\/span>\n                                                                            <div class=\"info-content\">\n                                <p><a href=\"https:\/\/sayagency.com\/en\/creativity\/social-media-managing\/\">Social Media Management<\/a>,<a href=\"https:\/\/sayagency.com\/en\/perform\/adv\/?_gl=1*6az5fw*_up*MQ..*_ga*MTI5NTcyNDAxOC4xNzc2MzIzNTQ5*_ga_WWCTLLJ0VQ*czE3NzYzMjM1NDkkbzEkZzEkdDE3NzYzMjQ3NDEkajYwJGwwJGgw\">ADV Strategy<\/a>, <a href=\"https:\/\/sayagency.com\/en\/perform\/seo-agency\/\">SEO<\/a>, <a href=\"https:\/\/sayagency.com\/en\/perform\/seo-agency\/geo-generative-engine-optimization\/\">GEO<\/a>, <a href=\"https:\/\/sayagency.com\/en\/perform\/it-development\/websites-development\/?_gl=1*1r93mak*_up*MQ..*_ga*MTI5NTcyNDAxOC4xNzc2MzIzNTQ5*_ga_WWCTLLJ0VQ*czE3NzYzMjM1NDkkbzEkZzEkdDE3NzYzMjQ3NDEkajYwJGwwJGgw\">IT\/Development<\/a>, <a href=\"https:\/\/sayagency.com\/en\/perform\/cro-ux-analysis\/\">CRO &amp; UX<\/a><\/p>\n                            <\/div>\n                                            <\/div>\n                                    <div class=\"info-column\">\n                                                    <span class=\"info-label\">Industries<\/span>\n                                                                            <div class=\"info-content\">\n                                <p><a href=\"https:\/\/sayagency.com\/en\/communication-agency-web-marketing-construction\/\">Construction<\/a>, <a href=\"https:\/\/sayagency.com\/en\/communication-agency-furniture-design\/\">Furniture \/ Home design<\/a><\/p>\n                            <\/div>\n                                            <\/div>\n                                                    <div class=\"info-column single-cta\">\n                        <span class=\"info-label\"><\/span>\n                        <div class=\"cta-button\">\n                            <a class=\"underline-link\"\n                               href=\"https:\/\/www.gibus.com\/it\/\"\n                               title=\"Visit the website\" target=\"_blank\" rel=\"nofollow\">\n                                <span data-title=\"Visit the website\">Visit the website<\/span>\n                                <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\"\n                                     fill=\"none\">\n                                    <path fill-rule=\"evenodd\" clip-rule=\"evenodd\"\n                                          d=\"M7 7C7 6.44772 7.44772 6 8 6H17C17.5523 6 18 6.44772 18 7V16C18 16.5523 17.5523 17 17 17C16.4477 17 16 16.5523 16 16V9.41421L7.70711 17.7071C7.31658 18.0976 6.68342 18.0976 6.29289 17.7071C5.90237 17.3166 5.90237 16.6834 6.29289 16.2929L14.5858 8H8C7.44772 8 7 7.55228 7 7Z\"\n                                          fill=\"\"><\/path>\n                                <\/svg>\n                            <\/a>\n                        <\/div>\n                    <\/div>\n                            <\/div>\n        <\/div>\n    <\/section>\n\n\n\n    <section class=\"images-section bottom-padded\" id=\"images-section-1209702693\"\n             style=\"background-color: #FFFFFF\">\n                <div class=\"images-section__inner image-full image-single \">\n                                                <style>\n                        #images-section-1209702693.images-section .images-section__inner.image-single .image-box {\n                            height: 50rem;\n                        }\n\n                        @media screen and (max-width: 991px) {\n                            #images-section-1209702693.images-section .images-section__inner.image-single .image-box {\n                                height: 27.5rem;\n                            }\n                        }\n                    <\/style>\n                                                    <div class=\"image-box reveal-img-box\">\n                        <img decoding=\"async\" src=\"https:\/\/sayagency.com\/wp-content\/uploads\/2025\/03\/SAY-case-Gibus-2.jpg\" alt=\"\"\n                             width=\"1920\" height=\"1080\"\/>\n                    <\/div>\n                                    <\/div>\n    <\/section>\n\n\n\n<section class=\"content-section content vertical-padded\"\n         id=\"content-section-eea8913d5c55edc0c2342faa8fa7fcc4\"\n         style=\"background-color: #FFFFFF\">\n    <div class=\"container\">\n        <div class=\"content-section__inner layout-50-50 text-primary\">\n            <div class=\"col\">\n                                                    <div class=\"title fade-in\"><h2>Project<\/h2>\n<\/div>\n                            <\/div>\n\n            <div class=\"col\">\n                                    <div class=\"text typography fade-in\"><p><strong>Gibus is an Italian company that designs and manufactures pergolas and awnings.\u00a0<\/strong>Founded in 1982, it immediately became a point of reference for design in the sector on a national and international level. It proposes\u00a0<strong>innovative, modular, made-to-measure solutions<\/strong>\u00a0that promote Italian style.<\/p>\n<p>In recent years, the company has developed\u00a0<strong>bioclimatic pergolas<\/strong>\u00a0capable of maintaining a perfect microclimate indoors and in all seasons. The company&#8217;s target markets are diverse, both\u00a0<strong>B2B<\/strong>\u00a0and\u00a0<strong>B2C<\/strong>: private individuals, businesses in the Ho.Re.Ca sector, architects and designers.<\/p>\n<p><strong>Today the brand markets its products worldwide, with exclusive retailers in Gibus Ateliers.<\/strong><\/p>\n<\/div>\n                \n                            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n<section class=\"content-section content vertical-padded\"\n         id=\"content-section-982292b08d403d993164462503bebb9c\"\n         style=\"background-color: #f9f9f9\">\n    <div class=\"container\">\n        <div class=\"content-section__inner layout-50-50 text-primary\">\n            <div class=\"col\">\n                                                    <div class=\"title fade-in\"><h2>A place in the sun with Gibus<\/h2>\n<\/div>\n                            <\/div>\n\n            <div class=\"col\">\n                                    <div class=\"text typography fade-in\"><div id=\"div_block-9-9\" class=\"ct-div-block bk-glass-01\">\n<div id=\"_rich_text-13-9\" class=\"oxy-rich-text\">\n<p>Gibus is a company that has posed us several challenges over the years, to which we have responded by deploying different skills and integrating them into a unified strategy for online and offline.<\/p>\n<p>Starting from the\u00a0<strong>SEO optimisation<\/strong>\u00a0of the website, through the<strong>\u00a0ADV campaigns<\/strong>\u00a0for the launch of a new product, to the\u00a0<strong>social engagement activities for B2B and B2C targets<\/strong>, we have increased the\u00a0<strong>brand awareness<\/strong>\u00a0of Gibus in the\u00a0<strong>Italian and foreign markets<\/strong>, channelling the contacts of interested people\u00a0<strong>also to the physical points of sale.<\/strong><\/p>\n<\/div>\n<\/div>\n<\/div>\n                \n                                    <div class=\"cta-box\">\n                                                    <div class=\"cta-button\">\n                                <a class=\"underline-link\"\n                                   href=\"https:\/\/sayagency.com\/en\/contact-us\/\"\n                                   title=\"Let's get in touch\">\n                                    <span data-title=\"Let's get in touch\">Let&#8217;s get in touch<\/span><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\">\n                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\"\n                              d=\"M7 7C7 6.44772 7.44772 6 8 6H17C17.5523 6 18 6.44772 18 7V16C18 16.5523 17.5523 17 17 17C16.4477 17 16 16.5523 16 16V9.41421L7.70711 17.7071C7.31658 18.0976 6.68342 18.0976 6.29289 17.7071C5.90237 17.3166 5.90237 16.6834 6.29289 16.2929L14.5858 8H8C7.44772 8 7 7.55228 7 7Z\"\n                              fill=\"\"><\/path>\n                        <\/svg>                                <\/a>\n                            <\/div>\n                                            <\/div>\n                            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n    <section class=\"images-section vertical-padded\" id=\"images-section-1015335832\"\n             style=\"background-color: #FFFFFF\">\n                <div class=\"images-section__inner container images-grid square-ratio\">\n                                                <style>\n                        #images-section-1015335832.images-section .images-section__inner.image-single .image-box {\n                            height: 50rem;\n                        }\n\n                        @media screen and (max-width: 991px) {\n                            #images-section-1015335832.images-section .images-section__inner.image-single .image-box {\n                                height: 27.5rem;\n                            }\n                        }\n                    <\/style>\n                                                    <div class=\"image-box reveal-img-box\">\n                        <img decoding=\"async\" src=\"https:\/\/sayagency.com\/wp-content\/uploads\/2025\/03\/SAY-case-Gibus2-1.jpg\" alt=\"\"\n                             width=\"1824\" height=\"1800\"\/>\n                    <\/div>\n                                                                <style>\n                        #images-section-1015335832.images-section .images-section__inner.image-single .image-box {\n                            height: 50rem;\n                        }\n\n                        @media screen and (max-width: 991px) {\n                            #images-section-1015335832.images-section .images-section__inner.image-single .image-box {\n                                height: 27.5rem;\n                            }\n                        }\n                    <\/style>\n                                                    <div class=\"image-box reveal-img-box\">\n                        <img decoding=\"async\" src=\"https:\/\/sayagency.com\/wp-content\/uploads\/2025\/03\/SAY-case-Gibus3-1.jpg\" alt=\"\"\n                             width=\"1824\" height=\"1800\"\/>\n                    <\/div>\n                                    <\/div>\n    <\/section>\n\n\n\n<section class=\"content-section content vertical-padded\"\n         id=\"content-section-6b2cda82b6a3f7ced48fe3249759484e\"\n         style=\"background-color: #FFFFFF\">\n    <div class=\"container\">\n        <div class=\"content-section__inner layout-50-50 text-primary\">\n            <div class=\"col\">\n                                                    <div class=\"title fade-in\"><h2>SEO<\/h2>\n<\/div>\n                            <\/div>\n\n            <div class=\"col\">\n                                    <div class=\"text typography fade-in\"><p>Gibus approached us to improve the visibility of its site.<\/p>\n<p><strong>After listening carefully to its needs, we identified the target audience, such as type, geographical positioning and searches carried out.<\/strong><\/p>\n<p>Once we had gathered this data, we started an\u00a0<strong>SEO optimisation<\/strong>\u00a0of the site, which included the inclusion of the most suitable keywords.<\/p>\n<\/div>\n                \n                            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n<section class=\"content-section content vertical-padded\"\n         id=\"content-section-954bdd30b5bc7222d25352139c83eccd\"\n         style=\"background-color: #f9f9f9\">\n    <div class=\"container\">\n        <div class=\"content-section__inner layout-50-50 text-primary\">\n            <div class=\"col\">\n                                                    <div class=\"title fade-in\"><h2>Website development<\/h2>\n<\/div>\n                            <\/div>\n\n            <div class=\"col\">\n                                    <div class=\"text typography fade-in\"><p><strong>Even sites age and Gibus asked us to redesign the company website<\/strong>. Given the company&#8217;s growth, we proposed a web communication strategy to the client, of which the site became an integral part.<\/p>\n<p>This enabled us to\u00a0<strong>build a strong web identity<\/strong>. We took care of the project by managing the\u00a0<strong>SEO<\/strong>\u00a0activities and coordinating the different parts involved, so as to optimise every aspect:\u00a0<strong>UX, graphics, content.<\/strong><\/p>\n<p>We optimised the site for the main search engines and, once online, developed a series of activities to improve its visibility. Thanks to the integration of<strong>\u00a0search ADV, lead generation and landing pages, we increased traffic to the site and to the physical points of sale.<\/strong><\/p>\n<\/div>\n                \n                            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n<section class=\"content-section content vertical-padded\"\n         id=\"content-section-ad5ebfc431330fa69fc8d8c6f87a78b3\"\n         style=\"background-color: #ffffff\">\n    <div class=\"container\">\n        <div class=\"content-section__inner layout-50-50 text-primary\">\n            <div class=\"col\">\n                                                    <div class=\"title fade-in\"><p>Social Media Management<\/p>\n<\/div>\n                            <\/div>\n\n            <div class=\"col\">\n                                    <div class=\"text typography fade-in\"><p>In 2017, Gibus felt the need to increase its\u00a0<strong>web presence<\/strong>, making it more\u00a0<strong>dynamic, updated and innovative<\/strong>, and to develop better\u00a0<strong>one-to-one contact with the target.<\/strong><\/p>\n<p>Two synergic actions:<\/p>\n<ul>\n<li><strong>Realisation of headings for the creation of editorial plans<\/strong>\u00a0with innovative formats to increase fans on social channels, expand visibility, improve brand image and engagement with the sharing of constantly updated and innovative content.<\/li>\n<li><strong>Planning of Facebook Ads campaigns for lead generation.<\/strong><\/li>\n<\/ul>\n<p>Together with the client, we identified specific targets and geographic areas of reference and, once the target was identified, a targeted social strategy was create, declined on Facebook, Instagram and LinkedIn channels.<\/p>\n<\/div>\n                \n                            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n<section class=\"content-section content vertical-padded\"\n         id=\"content-section-6e3f0c4233753a3d15a9bcc6b5aabfb1\"\n         style=\"background-color: #f9f9f9\">\n    <div class=\"container\">\n        <div class=\"content-section__inner layout-50-50 text-primary\">\n            <div class=\"col\">\n                                                    <div class=\"title fade-in\"><h2>Digital advertising<\/h2>\n<\/div>\n                            <\/div>\n\n            <div class=\"col\">\n                                    <div class=\"text typography fade-in\"><p>In 2017, Gibus asked us for help to\u00a0<strong>launch a truly innovative product on the market: the Med Varia bioclimatic pergola.<\/strong><\/p>\n<p>We proposed a market positioning to the client and from this we started to develop a web communication strategy. The first step was to create a dedicated multilingual mini-site.\u00a0<strong>For each target market, we then designed a communication using DEM, dedicated landing pages and social ads<\/strong>, with particular emphasis on Facebook Ads.<\/p>\n<p>Constant monitoring of the campaigns allows us to\u00a0<strong>continuously optimise\u00a0<\/strong>them<strong>.<\/strong><\/p>\n<\/div>\n                \n                            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n    <section class=\"images-section vertical-padded\" id=\"images-section-2098051186\"\n             style=\"background-color: #FFFFFF\">\n                <div class=\"images-section__inner container images-grid square-ratio\">\n                                                <style>\n                        #images-section-2098051186.images-section .images-section__inner.image-single .image-box {\n                            height: 50rem;\n                        }\n\n                        @media screen and (max-width: 991px) {\n                            #images-section-2098051186.images-section .images-section__inner.image-single .image-box {\n                                height: 27.5rem;\n                            }\n                        }\n                    <\/style>\n                                                    <div class=\"image-box reveal-img-box\">\n                        <img decoding=\"async\" src=\"https:\/\/sayagency.com\/wp-content\/uploads\/2025\/03\/SAY-case-Gibus4-1.jpg\" alt=\"\"\n                             width=\"1824\" height=\"1800\"\/>\n                    <\/div>\n                                                                <style>\n                        #images-section-2098051186.images-section .images-section__inner.image-single .image-box {\n                            height: 50rem;\n                        }\n\n                        @media screen and (max-width: 991px) {\n                            #images-section-2098051186.images-section .images-section__inner.image-single .image-box {\n                                height: 27.5rem;\n                            }\n                        }\n                    <\/style>\n                                                    <div class=\"image-box reveal-img-box\">\n                        <img decoding=\"async\" src=\"https:\/\/sayagency.com\/wp-content\/uploads\/2025\/03\/SAY-case-Gibus5-1.jpg\" alt=\"\"\n                             width=\"1824\" height=\"1800\"\/>\n                    <\/div>\n                                    <\/div>\n    <\/section>\n\n\n\n<section class=\"content-section content top-padded\"\n         id=\"content-section-95b47b7cfb9b7f37828d81c154a85d99\"\n         style=\"background-color: #FFFFFF\">\n    <div class=\"container\">\n        <div class=\"content-section__inner layout-50-50 text-primary\">\n            <div class=\"col\">\n                                                    <div class=\"title fade-in\"><h2 id=\"headline-397-338\" class=\"ct-headline\">The results of the SAY strategy for Gibus<\/h2>\n<\/div>\n                            <\/div>\n\n            <div class=\"col\">\n                                    <div class=\"text typography fade-in\"><div id=\"text_block-616-254\" class=\"ct-text-block\">In 4 months, high traffic was brought to the product minisite and many requests for information and quotations were generated in target:<\/div>\n<\/div>\n                \n                            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n    <section\n            class=\"numbers vertical-padded bg-white \"\n            id=\"numbers-section-876934756\">\n        <div class=\"container\">\n            <div class=\"numbers__inner\">\n                <div class=\"numbers__inner-blocks\">\n                                            <div class=\"number-block\">\n                            <div>\n                                                                    <span class=\"number-pre\">+<\/span>\n                                                                <span class=\"number\">\n                                    116                                <\/span>\n                                                                    <span class=\"number-post\">%<\/span>\n                                                            <\/div>\n                            <div class=\"label\"><div id=\"div_block-400-338\" class=\"ct-div-block\">\n<div id=\"_rich_text-409-338\" class=\"oxy-rich-text\">\n<p><strong>of leads generated.<\/strong><\/p>\n<\/div>\n<\/div>\n<\/div>\n                        <\/div>\n                                            <div class=\"number-block\">\n                            <div>\n                                                                    <span class=\"number-pre\">+<\/span>\n                                                                <span class=\"number\">\n                                    64                                <\/span>\n                                                                    <span class=\"number-post\">%<\/span>\n                                                            <\/div>\n                            <div class=\"label\"><div id=\"div_block-401-338\" class=\"ct-div-block\">\n<div id=\"_rich_text-412-338\" class=\"oxy-rich-text\">\n<p><strong>of generic traffic.<\/strong><\/p>\n<\/div>\n<\/div>\n<\/div>\n                        <\/div>\n                                            <div class=\"number-block\">\n                            <div>\n                                                                    <span class=\"number-pre\">+<\/span>\n                                                                <span class=\"number\">\n                                    4000                                <\/span>\n                                                            <\/div>\n                            <div class=\"label\"><section id=\"section-395-338\" class=\" ct-section\">\n<div class=\"ct-section-inner-wrap\">\n<div id=\"new_columns-399-338\" class=\"ct-new-columns\">\n<div id=\"div_block-402-338\" class=\"ct-div-block\">\n<div id=\"_rich_text-416-338\" class=\"oxy-rich-text\">\n<p><strong>keywords placed.<\/strong><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<\/div>\n                        <\/div>\n                                    <\/div>\n            <\/div>\n        <\/div>\n    <\/section>\n\n\n\n    <section class=\"cta-section vertical-padded\" id=\"cta-section-24566541\">\n\n                    <img decoding=\"async\" class=\"triangles-texture\"\n                 src=\"https:\/\/sayagency.com\/wp-content\/themes\/say\/images\/triangles_texture.svg;\"\n                 width=\"460\" height=\"227\" alt=\"\"\/>\n            <style>\n                #cta-section-24566541                .cta-section__inner .container {\n                    align-items: flex-start;\n                    justify-content: space-between;\n                }\n\n                #cta-section-24566541                .cta-section__content {\n                    padding-top: 3rem;\n                }\n            <\/style>\n                            <div class=\"noise-layer\"><\/div>\n            <div class=\"glow-container\">\n                <div class=\"ball\"><\/div>\n                <div class=\"ball\" style=\"--delay:-12s;--size:0.35;--speed:25s;\"><\/div>\n                <div class=\"ball\" style=\"--delay:-10s;--size:0.3;--speed:15s;\"><\/div>\n            <\/div>\n                <div class=\"cta-section__inner\">\n            <div class=\"container\">\n                <div class=\"cta-section__content\">\n                    <div class=\"subtitle\"><\/div>\n                    <div class=\"title\"><div id=\"text_block-189-9\" class=\"ct-text-block\">Tell us your goal, it will become our project.<\/div>\n<\/div>\n                <\/div>\n                                    <div class=\"cta-row\">\n                        <a class=\"btn-primary\" href=\"https:\/\/sayagency.com\/en\/contact-us\/\"\n                           title=\"Contact us\" target=\"\">\n                            <span data-title=\"Contact us\">Contact us<\/span><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\">\n                <path fill-rule=\"evenodd\" clip-rule=\"evenodd\"\n                      d=\"M7 7C7 6.44772 7.44772 6 8 6H17C17.5523 6 18 6.44772 18 7V16C18 16.5523 17.5523 17 17 17C16.4477 17 16 16.5523 16 16V9.41421L7.70711 17.7071C7.31658 18.0976 6.68342 18.0976 6.29289 17.7071C5.90237 17.3166 5.90237 16.6834 6.29289 16.2929L14.5858 8H8C7.44772 8 7 7.55228 7 7Z\"\n                      fill=\"\"><\/path>\n            <\/svg>                        <\/a>\n                    <\/div>\n                            <\/div>\n        <\/div>\n    <\/section>\n\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":13,"featured_media":13222,"menu_order":26,"template":"single-case_study.php","case_study_categories":[181,174],"class_list":["post-13221","case_study","type-case_study","status-publish","has-post-thumbnail","hentry","case_study_categories-communication-agency-web-marketing-construction","case_study_categories-communication-agency-furniture-design"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Gibus - Case study marketing and communication in Italy<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sayagency.com\/en\/case-studies\/gibus\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" 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