{"id":13285,"date":"2025-05-26T14:31:48","date_gmt":"2025-05-26T12:31:48","guid":{"rendered":"https:\/\/sayagency.com\/?post_type=case_study&#038;p=13285"},"modified":"2026-04-17T12:56:13","modified_gmt":"2026-04-17T10:56:13","slug":"beretta","status":"publish","type":"case_study","link":"https:\/\/sayagency.com\/en\/case-studies\/beretta\/","title":{"rendered":"Beretta"},"content":{"rendered":"    <section class=\"intro-section vertical-padded\" id=\"intro-section-84b79d3e16ba209cd63d6b7e694fc011\">\n        <div class=\"container\">\n            <div class='intro-section__inner'>\n                <h1 class=\"title intro-title\"><p>Beretta<\/p>\n<\/h1>\n                                            <\/div>\n        <\/div>\n    <\/section>\n\n\n    <section class=\"case-study-info-section bottom-padded\"\n             id=\"case-study-info-section-1304915339\">\n        <div class=\"container\">\n            <div class='case-study-info-section__inner'>\n                                    <div class=\"info-column\">\n                                                    <span class=\"info-label\">Client<\/span>\n                                                                            <div class=\"info-content\">\n                                <p>Fabbrica d\u2019Armi Pietro Beretta<\/p>\n                            <\/div>\n                                            <\/div>\n                                    <div class=\"info-column\">\n                                                    <span class=\"info-label\">Services<\/span>\n                                                                            <div class=\"info-content\">\n                                <p><a href=\"https:\/\/sayagency.com\/en\/relations\/pr-mr-press-office-agency\/?_gl=1*19epigt*_up*MQ..*_ga*MTI5NTcyNDAxOC4xNzc2MzIzNTQ5*_ga_WWCTLLJ0VQ*czE3NzYzMjM1NDkkbzEkZzAkdDE3NzYzMjM1NDkkajYwJGwwJGgw\">PR and Press Office<\/a>, <a href=\"https:\/\/sayagency.com\/en\/perform\/ai-artificial-intelligence-consultancy\/?_gl=1*i47yuw*_up*MQ..*_ga*MTI5NTcyNDAxOC4xNzc2MzIzNTQ5*_ga_WWCTLLJ0VQ*czE3NzYzMjM1NDkkbzEkZzEkdDE3NzYzMjQ3NDEkajYwJGwwJGgw\">AI- Artificial Intelligence<\/a>, <a href=\"https:\/\/sayagency.com\/en\/creativity\/art-direction-photo-video-shooting\/?_gl=1*1vu5unp*_up*MQ..*_ga*MTI5NTcyNDAxOC4xNzc2MzIzNTQ5*_ga_WWCTLLJ0VQ*czE3NzYzMjM1NDkkbzEkZzAkdDE3NzYzMjM1NDkkajYwJGwwJGgw\">Art Direction &amp; Photo\/ Video Shooting<\/a><\/p>\n                            <\/div>\n                                            <\/div>\n                                    <div class=\"info-column\">\n                                                    <span class=\"info-label\">Industries<\/span>\n                                                                            <div class=\"info-content\">\n                                <p><a href=\"https:\/\/sayagency.com\/en\/communication-agency-industrial-sector\/\">Industry<\/a>, <a href=\"https:\/\/sayagency.com\/en\/communication-agency-web-marketing-b2b\/?_gl=1*1nx5f2u*_up*MQ..*_ga*MTI5NTcyNDAxOC4xNzc2MzIzNTQ5*_ga_WWCTLLJ0VQ*czE3NzYzMjM1NDkkbzEkZzEkdDE3NzYzMjQ3NDEkajYwJGwwJGgw\">B2B<\/a>, <a href=\"https:\/\/sayagency.com\/en\/communication-agency-sports-sector\/\">Sport\u00a0<\/a><\/p>\n                            <\/div>\n                                            <\/div>\n                                            <\/div>\n        <\/div>\n    <\/section>\n\n\n\n    <section class=\"images-section no-vertical-padding\" id=\"images-section-19306212\"\n             style=\"background-color: #FFFFFF\">\n                <div class=\"images-section__inner image-full image-single \">\n                                                <style>\n                        #images-section-19306212.images-section .images-section__inner.image-single .image-box {\n                            height: 50rem;\n                        }\n\n                        @media screen and (max-width: 991px) {\n                            #images-section-19306212.images-section .images-section__inner.image-single .image-box {\n                                height: 27.5rem;\n                            }\n                        }\n                    <\/style>\n                                                    <div class=\"image-box reveal-img-box\">\n                        <img decoding=\"async\" src=\"https:\/\/sayagency.com\/wp-content\/uploads\/2025\/03\/01_Say_Tempalte-Portfolio-Beretta-2.jpg\" alt=\"\"\n                             width=\"1920\" height=\"1080\"\/>\n                    <\/div>\n                                    <\/div>\n    <\/section>\n\n\n\n<section class=\"content-section content vertical-padded\"\n         id=\"content-section-eea8913d5c55edc0c2342faa8fa7fcc4\"\n         style=\"background-color: #FFFFFF\">\n    <div class=\"container\">\n        <div class=\"content-section__inner layout-50-50 text-primary\">\n            <div class=\"col\">\n                                                    <div class=\"title fade-in\"><h2>Project<\/h2>\n<\/div>\n                            <\/div>\n\n            <div class=\"col\">\n                                    <div class=\"text typography fade-in\"><p>A company of the calibre of Fabbrica d&#8217;Armi Pietro Beretta, with almost five hundred years of history, built its identity on well-established, historical values. These values accompany some of the world&#8217;s top shooting athletes, to whom Beretta supplies top quality rifles and dedicated technical support of the highest level.<br \/>\nPress office activity, specific to the sporting side, has always been implemented on site, following the international calendar of the discipline and other high-profile competitions live.<\/p>\n<\/div>\n                \n                            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n<section class=\"content-section content vertical-padded\"\n         id=\"content-section-05680a614c4095a12b5bf0cb07cdfe25\"\n         style=\"background-color: #f9f9f9\">\n    <div class=\"container\">\n        <div class=\"content-section__inner layout-50-50 text-primary\">\n            <div class=\"col\">\n                                                    <div class=\"title fade-in\"><h2>Shooting and Photo Archive<\/h2>\n<\/div>\n                            <\/div>\n\n            <div class=\"col\">\n                                    <div class=\"text typography fade-in\"><p>Alongside the press office activities, a photographic archive has been created, documenting Beretta athletes involved in all international competitions and selected national competitions. The database made available to the company is private, searchable by event or keyword, and allows each photo to be downloaded in different resolutions.<\/p>\n<\/div>\n                \n                            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n    <section class=\"images-slider-section bottom-padded\" id=\"images-slider-section-1163159487\"\n             style=\"background: #f9f9f9;\">\n        <div class=\"images-slider-section__inner\">\n            <div id=\"images-slider-wrapper\" class=\"images-slider-wrapper\">\n                <div class=\"swiper images-carousel mobile-full\">\n                    <div class=\"swiper-wrapper images\">\n                                                    <div class=\"image-slide swiper-slide\">\n                                <div class=\"image-slide__inner\">\n                                    <img decoding=\"async\" src=\"https:\/\/sayagency.com\/wp-content\/uploads\/2025\/03\/01_Say_Tempalte-Portfolio-Beretta-3.jpg\" alt=\"01_Say_Tempalte Portfolio Beretta 3\"\n                                         width=\"1824\"\n                                         height=\"850\"\/>\n                                <\/div>\n                            <\/div>\n                                                    <div class=\"image-slide swiper-slide\">\n                                <div class=\"image-slide__inner\">\n                                    <img decoding=\"async\" src=\"https:\/\/sayagency.com\/wp-content\/uploads\/2025\/03\/01_Say_Tempalte-Portfolio-Beretta-7.jpg\" alt=\"01_Say_Tempalte Portfolio Beretta 7\"\n                                         width=\"1824\"\n                                         height=\"850\"\/>\n                                <\/div>\n                            <\/div>\n                                                    <div class=\"image-slide swiper-slide\">\n                                <div class=\"image-slide__inner\">\n                                    <img decoding=\"async\" src=\"https:\/\/sayagency.com\/wp-content\/uploads\/2025\/03\/01_Say_Tempalte-Portfolio-Beretta-6.jpg\" alt=\"01_Say_Tempalte Portfolio Beretta 6\"\n                                         width=\"1824\"\n                                         height=\"850\"\/>\n                                <\/div>\n                            <\/div>\n                                                    <div class=\"image-slide swiper-slide\">\n                                <div class=\"image-slide__inner\">\n                                    <img decoding=\"async\" src=\"https:\/\/sayagency.com\/wp-content\/uploads\/2025\/03\/01_Say_Tempalte-Portfolio-Beretta-4.jpg\" alt=\"01_Say_Tempalte Portfolio Beretta 4\"\n                                         width=\"1824\"\n                                         height=\"850\"\/>\n                                <\/div>\n                            <\/div>\n                                                    <div class=\"image-slide swiper-slide\">\n                                <div class=\"image-slide__inner\">\n                                    <img decoding=\"async\" src=\"https:\/\/sayagency.com\/wp-content\/uploads\/2025\/03\/01_Say_Tempalte-Portfolio-Beretta-9.jpg\" alt=\"01_Say_Tempalte Portfolio Beretta 9\"\n                                         width=\"1824\"\n                                         height=\"850\"\/>\n                                <\/div>\n                            <\/div>\n                                            <\/div>\n                    <div class=\"pagination-element\"><\/div>\n                    <div class=\"navigation-element\">\n                        <div class=\"swiper-button-prev news-prev-slide\">\n                            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\"\n                                 fill=\"none\">\n                                <path d=\"M15.75 19.5L8.25 12L15.75 4.5\" stroke=\"#3E4D4C\" stroke-width=\"1.5\"\n                                      stroke-linecap=\"square\"\/>\n                            <\/svg>\n                        <\/div>\n                        <div class=\"swiper-button-next news-next-slide\">\n                            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"25\" height=\"24\" viewBox=\"0 0 25 24\"\n                                 fill=\"none\">\n                                <path d=\"M8.75 4.5L16.25 12L8.75 19.5\" stroke=\"#3E4D4C\" stroke-width=\"1.5\"\n                                      stroke-linecap=\"square\"\/>\n                            <\/svg>\n                        <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/section>\n\n\n\n<section class=\"content-section content vertical-padded\"\n         id=\"content-section-95feea9221f21d3a083dad91d23e59bd\"\n         style=\"background-color: #FFFFFF\">\n    <div class=\"container\">\n        <div class=\"content-section__inner layout-50-50 text-primary\">\n            <div class=\"col\">\n                                                    <div class=\"title fade-in\"><h2>Press Office<\/h2>\n<\/div>\n                            <\/div>\n\n            <div class=\"col\">\n                                    <div class=\"text typography fade-in\"><p>The company\u2019s press office covered the entire international clay shooting competition calendar, producing both a pre-event and a post-event press release for each competition. Written in both Italian and English, these releases focused on the results and successes of the athletes sponsored by Beretta, and were accompanied by on-site photos and statements.<\/p>\n<\/div>\n                \n                            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n    <section class=\"images-section no-vertical-padding\" id=\"images-section-2060509667\"\n             style=\"background-color: #FFFFFF\">\n                <div class=\"images-section__inner container images-grid square-ratio\">\n                                                <style>\n                        #images-section-2060509667.images-section .images-section__inner.image-single .image-box {\n                            height: 40rem;\n                        }\n\n                        @media screen and (max-width: 991px) {\n                            #images-section-2060509667.images-section .images-section__inner.image-single .image-box {\n                                height: 22rem;\n                            }\n                        }\n                    <\/style>\n                                                    <div class=\"image-box reveal-img-box\">\n                        <img decoding=\"async\" src=\"https:\/\/sayagency.com\/wp-content\/uploads\/2025\/03\/01_Say_Tempalte-Portfolio-Beretta-5.jpg\" alt=\"\"\n                             width=\"1824\" height=\"850\"\/>\n                    <\/div>\n                                                                <style>\n                        #images-section-2060509667.images-section .images-section__inner.image-single .image-box {\n                            height: 40rem;\n                        }\n\n                        @media screen and (max-width: 991px) {\n                            #images-section-2060509667.images-section .images-section__inner.image-single .image-box {\n                                height: 22rem;\n                            }\n                        }\n                    <\/style>\n                                                    <div class=\"image-box reveal-img-box\">\n                        <img decoding=\"async\" src=\"https:\/\/sayagency.com\/wp-content\/uploads\/2025\/03\/01_Say_Tempalte-Portfolio-Beretta-8.jpg\" alt=\"\"\n                             width=\"1824\" height=\"850\"\/>\n                    <\/div>\n                                    <\/div>\n    <\/section>\n\n\n\n<section class=\"content-section content vertical-padded\"\n         id=\"content-section-91101d6c53e06552e05f3f4449b9a343\"\n         style=\"background-color: #ffffff\">\n    <div class=\"container\">\n        <div class=\"content-section__inner layout-50-50 text-primary\">\n            <div class=\"col\">\n                                                    <div class=\"title fade-in\"><h2>Video Production<\/h2>\n<\/div>\n                            <\/div>\n\n            <div class=\"col\">\n                                    <div class=\"text typography fade-in\"><p>A comprehensive planning process, with video materials collected throughout the year, led to the production of various videos: dedicated profiles, motivational or celebratory videos. Designed and developed in constant collaboration with the company, these materials were produced by a team of highly specialised cameramen and editors.<\/p>\n<\/div>\n                \n                            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n                        <section class=\"video-section no-vertical-padding\" id=\"video-section-beretta-video-case\"\n                     style=\"background-color: #FFFFFF\">\n                                <div class=\"video-section__inner container\">\n                                            <style>\n                            #video-section-beretta-video-case.video-section .video-section__inner .video-box {\n                                height: 50rem;\n                            }\n\n                            @media screen and (max-width: 991px) {\n                                #video-section-beretta-video-case.video-section .video-section__inner .video-box {\n                                    height: 27.5rem;\n                                }\n\n                                #video-section-beretta-video-case.video-section .video-section__inner .video-box.has-embedded-video {\n                                    height: auto;\n                                }\n                            }\n                        <\/style>\n                                        <div class=\"video-box has-embedded-video\">\n                                                                            <iframe loading=\"lazy\" title=\"BERETTA\" src=\"https:\/\/player.vimeo.com\/video\/201672176?h=f61f40b593&amp;dnt=1&amp;app_id=122963&#038;autoplay=0&#038;muted=1&#038;controls=1&#038;loop=1&#038;hd=1&#038;background=1&#038;autohide=1&#038;playsinline=1\" width=\"640\" height=\"360\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" frameborder=\"0\"><\/iframe>                          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The video was filmed using specific equipment and featured several Beretta athletes.<\/p>\n<\/div>\n                \n                            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n    <section class=\"images-section bottom-padded\" id=\"images-section-428918853\"\n             style=\"background-color: #FFFFFF\">\n                <div class=\"images-section__inner container images-grid square-ratio\">\n                                                <style>\n                        #images-section-428918853.images-section .images-section__inner.image-single .image-box {\n                            height: 50rem;\n                        }\n\n                        @media screen and (max-width: 991px) {\n                            #images-section-428918853.images-section .images-section__inner.image-single .image-box {\n                                height: 27.5rem;\n                            }\n                        }\n                    <\/style>\n      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<\/section>\n\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":13,"featured_media":13293,"menu_order":37,"template":"single-case_study.php","case_study_categories":[172,184,33,179],"class_list":["post-13285","case_study","type-case_study","status-publish","has-post-thumbnail","hentry","case_study_categories-communication-agency-web-marketing-b2b","case_study_categories-communication-agency-industrial-sector","case_study_categories-agenzia-comunicazione-marketing-sportivo","case_study_categories-communication-agency-sports-sector"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Beretta - Case study marketing and communication in Italy<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sayagency.com\/en\/case-studies\/beretta\/\" \/>\n<meta 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