{"id":13315,"date":"2025-02-27T15:30:25","date_gmt":"2025-02-27T14:30:25","guid":{"rendered":"https:\/\/sayagency.com\/?post_type=case_study&#038;p=13315"},"modified":"2026-04-21T12:33:30","modified_gmt":"2026-04-21T10:33:30","slug":"cortivo","status":"publish","type":"case_study","link":"https:\/\/sayagency.com\/en\/case-studies\/cortivo\/","title":{"rendered":"Cortivo"},"content":{"rendered":"    <section class=\"intro-section vertical-padded\" id=\"intro-section-3815d94b2aaa9d2e6c95f2225e0b8fb9\">\n        <div class=\"container\">\n            <div class='intro-section__inner'>\n                <h1 class=\"title intro-title\"><p>Cortivo<\/p>\n<\/h1>\n                                            <\/div>\n        <\/div>\n    <\/section>\n\n\n    <section class=\"case-study-info-section bottom-padded\"\n             id=\"case-study-info-section-646814017\">\n        <div class=\"container\">\n            <div class='case-study-info-section__inner'>\n                                    <div class=\"info-column\">\n                                                    <span class=\"info-label\">Client<\/span>\n                                                                            <div class=\"info-content\">\n                                <p>Cortivo<\/p>\n                            <\/div>\n                                            <\/div>\n                                    <div class=\"info-column\">\n                                                    <span class=\"info-label\">Services<\/span>\n                                                                            <div class=\"info-content\">\n                                <p><a href=\"https:\/\/sayagency.com\/en\/creativity\/web-copywriting\/?_gl=1*1hzql49*_up*MQ..*_ga*MTI5NTcyNDAxOC4xNzc2MzIzNTQ5*_ga_WWCTLLJ0VQ*czE3NzYzMjM1NDkkbzEkZzEkdDE3NzYzMjQ3NDEkajYwJGwwJGgw\">Copywriting<\/a>,<a href=\"https:\/\/sayagency.com\/en\/creativity\/art-direction-photo-video-shooting\/?_gl=1*1vu5unp*_up*MQ..*_ga*MTI5NTcyNDAxOC4xNzc2MzIzNTQ5*_ga_WWCTLLJ0VQ*czE3NzYzMjM1NDkkbzEkZzAkdDE3NzYzMjM1NDkkajYwJGwwJGgw\">Art Direction &amp; Photo\/ Video Shooting<\/a>,<a href=\"https:\/\/sayagency.com\/en\/perform\/adv\/?_gl=1*6az5fw*_up*MQ..*_ga*MTI5NTcyNDAxOC4xNzc2MzIzNTQ5*_ga_WWCTLLJ0VQ*czE3NzYzMjM1NDkkbzEkZzEkdDE3NzYzMjQ3NDEkajYwJGwwJGgw\">ADV Strategy<\/a>,<a href=\"https:\/\/sayagency.com\/en\/perform\/seo-agency\/\">SEO<\/a>,<a href=\"https:\/\/sayagency.com\/en\/perform\/seo-agency\/geo-generative-engine-optimization\/\">GEO<\/a>,<a href=\"https:\/\/sayagency.com\/en\/perform\/digital-analytics-consultancy\/\">Digital Analytics<\/a><\/p>\n                            <\/div>\n                                            <\/div>\n                                    <div class=\"info-column\">\n                                                    <span class=\"info-label\">Industries<\/span>\n                                                                            <div class=\"info-content\">\n                                <p><a href=\"https:\/\/sayagency.com\/en\/communication-agency-web-marketing-e-commerce\/\">E-commerce<\/a>,<a href=\"https:\/\/sayagency.com\/en\/communication-agency-institutions\/?_gl=1*1lp10e9*_up*MQ..*_ga*MTQzMjYyMzE2NC4xNzc2NzU5NzU5*_ga_WWCTLLJ0VQ*czE3NzY3NTk3NTgkbzEkZzAkdDE3NzY3NTk3NTgkajYwJGwwJGgw\">Institutions<\/a>,<a href=\"https:\/\/sayagency.com\/en\/services\/?_gl=1*1lp10e9*_up*MQ..*_ga*MTQzMjYyMzE2NC4xNzc2NzU5NzU5*_ga_WWCTLLJ0VQ*czE3NzY3NTk3NTgkbzEkZzAkdDE3NzY3NTk3NTgkajYwJGwwJGgw\">Services<\/a><\/p>\n                            <\/div>\n                                            <\/div>\n                                                    <div class=\"info-column single-cta\">\n                        <span class=\"info-label\"><\/span>\n                        <div class=\"cta-button\">\n                            <a class=\"underline-link\"\n                               href=\"https:\/\/www.cortivo.it\/\"\n                               title=\"Visit the website\" target=\"_blank\" rel=\"nofollow\">\n                                <span data-title=\"Visit the website\">Visit the website<\/span>\n                                <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\"\n                                     fill=\"none\">\n                                    <path fill-rule=\"evenodd\" clip-rule=\"evenodd\"\n                                          d=\"M7 7C7 6.44772 7.44772 6 8 6H17C17.5523 6 18 6.44772 18 7V16C18 16.5523 17.5523 17 17 17C16.4477 17 16 16.5523 16 16V9.41421L7.70711 17.7071C7.31658 18.0976 6.68342 18.0976 6.29289 17.7071C5.90237 17.3166 5.90237 16.6834 6.29289 16.2929L14.5858 8H8C7.44772 8 7 7.55228 7 7Z\"\n                                          fill=\"\"><\/path>\n                                <\/svg>\n                            <\/a>\n                        <\/div>\n                    <\/div>\n                            <\/div>\n        <\/div>\n    <\/section>\n\n\n\n    <section class=\"images-section bottom-padded\" id=\"images-section-2018555070\"\n             style=\"background-color: #FFFFFF\">\n                <div class=\"images-section__inner image-full image-single \">\n                                                <style>\n                        #images-section-2018555070.images-section .images-section__inner.image-single .image-box {\n                            height: 50rem;\n                        }\n\n                        @media screen and (max-width: 991px) {\n                            #images-section-2018555070.images-section .images-section__inner.image-single .image-box {\n                                height: 27.5rem;\n                            }\n                        }\n                    <\/style>\n                                                    <div class=\"image-box reveal-img-box\">\n                        <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/sayagency.com\/wp-content\/uploads\/2025\/02\/01_Say_ID_Case-Cortivo_5.jpg\" alt=\"\"\n                             width=\"1920\" height=\"900\"\/>\n                    <\/div>\n                                    <\/div>\n    <\/section>\n\n\n\n<section class=\"content-section content no-vertical-padding\"\n         id=\"content-section-85da965bd9db79877b21fae80fa196a7\"\n         style=\"background-color: #FFFFFF\">\n    <div class=\"container\">\n        <div class=\"content-section__inner layout-50-50 text-primary\">\n            <div class=\"col\">\n                                                    <div class=\"title fade-in\"><h2>About Istituto Cortivo<\/h2>\n<\/div>\n                            <\/div>\n\n            <div class=\"col\">\n                                    <div class=\"text typography fade-in\"><p>Istituto Cortivo is a training centre offering courses of study programs with compulsory final apprenticeship in the field of social care and personal growth. It is based in Padua and lesson modules can also be attended online from all over Italy.<\/p>\n<\/div>\n                \n                            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n    <section class=\"images-section no-vertical-padding\" id=\"images-section-1765322173\"\n             style=\"background-color: #FFFFFF\">\n                <div class=\"images-section__inner container images-grid square-ratio\">\n                                                <style>\n                        #images-section-1765322173.images-section .images-section__inner.image-single .image-box {\n                            height: 50rem;\n                        }\n\n                        @media screen and (max-width: 991px) {\n                            #images-section-1765322173.images-section .images-section__inner.image-single .image-box {\n                                height: 27.5rem;\n                            }\n                        }\n                    <\/style>\n                                                    <div class=\"image-box reveal-img-box\">\n                        <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/sayagency.com\/wp-content\/uploads\/2025\/02\/01_Say_ID_Case-Cortivo_1.jpg\" alt=\"\"\n                             width=\"1824\" height=\"1800\"\/>\n                    <\/div>\n                                                                <style>\n                        #images-section-1765322173.images-section .images-section__inner.image-single .image-box {\n                            height: 50rem;\n                        }\n\n                        @media screen and (max-width: 991px) {\n                            #images-section-1765322173.images-section .images-section__inner.image-single .image-box {\n                                height: 27.5rem;\n                            }\n                        }\n                    <\/style>\n                                                    <div class=\"image-box reveal-img-box\">\n                        <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/sayagency.com\/wp-content\/uploads\/2025\/02\/01_Say_ID_Case-Cortivo_2.jpg\" alt=\"\"\n                             width=\"1824\" height=\"1800\"\/>\n                    <\/div>\n                                    <\/div>\n    <\/section>\n\n\n\n<section class=\"content-section content no-vertical-padding\"\n         id=\"content-section-661f6c68b3607b0305ca9459abea56ae\"\n         style=\"background-color: #FFFFFF\">\n    <div class=\"container\">\n        <div class=\"content-section__inner layout-50-50 text-primary\">\n            <div class=\"col\">\n                                    <span class=\"subtitle fade-in\">SAY and Istituto Cortivo, together<\/span>\n                                                    <div class=\"title fade-in\"><h2>The Strategy for Istituto Cortivo<\/h2>\n<\/div>\n                            <\/div>\n\n            <div class=\"col\">\n                                    <div class=\"text typography fade-in\"><p>Together with Istituto Cortivo, we renewed the brand image and communication across all channels. The shared objective: to enhance the wide range of online courses in the field of social care, an increasingly crucial sector for the future, as the pandemic has shown us. Discover the services our <a href=\"https:\/\/sayagency.com\/en\/web-marketing-agency-padua\/\">marketing agency<\/a> offers to businesses in Padua (and beyond).<\/p>\n<\/div>\n                \n                            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n    <section class=\"icons-section vertical-padded bg-white\" id=\"icons-section-1598841562\">\n        <div class=\"container\">\n            <div class=\"icons-section__inner\">\n                                <div class=\"icons-section__inner-blocks triple-columned\">\n                                            <div class=\"icon-block\">\n                            <div class=\"icon-block__inner\">\n                                                                    <div class=\"icon\"><svg width=\"81\" height=\"81\" viewBox=\"0 0 81 81\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<circle cx=\"40.6094\" cy=\"40.6067\" r=\"39.5\" stroke=\"#3E4D4C\"\/>\n<path d=\"M52.7644 28.4517C47.6377 23.325 39.2981 23.325 34.1715 28.4517C29.224 33.3991 29.0512 41.3355 33.653 46.4942L24.6094 55.5378L25.6782 56.6067L34.7219 47.563C37.2052 49.7775 40.335 50.8912 43.4647 50.8912C46.5945 50.8912 50.1979 49.6111 52.7644 47.0446C57.891 41.918 57.891 33.5783 52.7644 28.4517ZM51.6955 45.9694C47.1577 50.5072 39.7781 50.5072 35.2467 45.9694C30.7089 41.4315 30.7089 34.052 35.2467 29.5205C37.5124 27.2548 40.495 26.122 43.4711 26.122C46.4473 26.122 49.4298 27.2548 51.6955 29.5205C56.2334 34.0584 56.2334 41.4379 51.6955 45.9694Z\" fill=\"#3E4D4C\"\/>\n<\/svg>\n<\/div>\n                                                                                                    <div class=\"label\"><p><a href=\"https:\/\/sayagency.com\/en\/perform\/seo-agency\/\">SEO<\/a>, <a href=\"https:\/\/sayagency.com\/en\/perform\/seo-agency\/local-seo\/\">SEO local<\/a>, <a href=\"https:\/\/sayagency.com\/en\/perform\/seo-agency\/seo-reputation\/\">SEO reputation<\/a><\/p>\n<\/div>\n                                                            <\/div>\n                        <\/div>\n                                            <div class=\"icon-block\">\n                            <div class=\"icon-block__inner\">\n                                                                    <div class=\"icon\"><svg width=\"81\" height=\"81\" viewBox=\"0 0 81 81\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<circle cx=\"40.2773\" cy=\"40.6067\" r=\"39.5\" stroke=\"#3E4D4C\"\/>\n<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M24.9883 31.0771C24.9883 27.5059 27.8875 24.6067 31.4587 24.6067C35.0235 24.6067 37.9291 27.7619 37.9291 31.0771C37.9291 34.3923 35.4267 37.1315 32.2075 37.5027V56.6067H30.7099V37.5027C27.4971 37.1315 24.9883 34.6483 24.9883 31.0771ZM26.4859 31.0771C26.4859 33.8163 28.7131 36.0499 31.4587 36.0499C34.1979 36.0499 36.4315 33.8163 36.4315 31.0771C36.4315 28.3379 34.2043 26.1043 31.4587 26.1043C28.7131 26.1043 26.4859 28.3379 26.4859 31.0771ZM47.2918 24.6902L55.567 37.1894H47.9702V56.6006H46.4726V37.183H39.0102L47.2918 24.6902ZM47.295 27.4022L52.7894 35.6918H41.8006L47.295 27.4022Z\" fill=\"#3E4D4C\"\/>\n<\/svg>\n<\/div>\n                                                                                                    <div class=\"label\"><p><a href=\"https:\/\/sayagency.com\/en\/perform\/digital-analytics-consultancy\/web-analytics\/\">Web Analytics<\/a>, <a href=\"https:\/\/sayagency.com\/en\/perform\/digital-analytics-consultancy\/\">Digital Analytics<\/a>, <a href=\"https:\/\/sayagency.com\/en\/perform\/adv\/\">Media planning strategy<\/a><\/p>\n<\/div>\n                                                            <\/div>\n                        <\/div>\n                                            <div class=\"icon-block\">\n                            <div class=\"icon-block__inner\">\n                                                                                                    <div class=\"label\"><p><a href=\"https:\/\/sayagency.com\/en\/creativity\/social-media-managing\/\">Social Media<\/a>, <a href=\"https:\/\/sayagency.com\/en\/creativity\/art-direction-photo-video-shooting\/\">Art direction and shooting video<\/a>, <a href=\"https:\/\/sayagency.com\/en\/creativity\/web-copywriting\/\">Contents Creation<\/a><\/p>\n<\/div>\n                                                            <\/div>\n                        <\/div>\n                                    <\/div>\n            <\/div>\n        <\/div>\n    <\/section>\n\n\n\n    <section class=\"cards-slider-section no-vertical-padding\" id=\"cards-slider-section-446820734\">\n            <div class=\"cards-slider-section__inner\">\n                <div class=\"intro-content container\">\n                                                                <div class=\"title fade-in\"><p>In practice:<\/p>\n<\/div>\n                                <\/div>\n            <div class=\"swiper numbered-cards-carousel mobile-full\">\n                <ul class=\"swiper-wrapper cards-list\">\n                                            <li class=\"numbered-card post swiper-slide\">\n                            <h3 class=\"card-title\">Copy Strategy<\/h3>\n                                                            <div class=\"content cards-typography\"><p>We have identified Promise, Brand Personality and Unique Selling<br \/>\nProposition: Istituto Cortivo is like a good teacher, teaching how to take care of people.<\/p>\n<\/div>\n                                                    <\/li>\n                                            <li class=\"numbered-card post swiper-slide\">\n                            <h3 class=\"card-title\">Logo, payoff and Tone of Voice<\/h3>\n                                                            <div class=\"content cards-typography\"><p>A polite tone of voice, a dynamic logo and a payoff that speaks to the heart of the students: we gave voice and colour to Istituto Cortivo.<\/p>\n<\/div>\n                                                    <\/li>\n                                            <li class=\"numbered-card post swiper-slide\">\n                            <h3 class=\"card-title\">Campaign Concept<\/h3>\n                                                            <div class=\"content cards-typography\"><p>Experiences together is our campaign concept: the encounter between the Institute and its students creates a sharing of skills and generates value in ways that are always unique.<\/p>\n<\/div>\n                                                    <\/li>\n                                            <li class=\"numbered-card post swiper-slide\">\n                            <h3 class=\"card-title\">Omni-channel Implementation<\/h3>\n                                                            <div class=\"content cards-typography\"><p>We applied the new visual and verbal identity on the website, in the online ADV, in video format for a TV spot on La7 and on the social channels Facebook and Instagram.<\/p>\n<\/div>\n                                                    <\/li>\n                                    <\/ul>\n                <div class=\"pagination-element\"><\/div>\n                <div class=\"navigation-element\">\n                    <div class=\"swiper-button-prev news-prev-slide\">\n                        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\"\n                             fill=\"none\">\n                            <path d=\"M15.75 19.5L8.25 12L15.75 4.5\" stroke=\"#3E4D4C\" stroke-width=\"1.5\"\n                                  stroke-linecap=\"square\"\/>\n                        <\/svg>\n                    <\/div>\n                    <div class=\"swiper-button-next news-next-slide\">\n                        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"25\" height=\"24\" viewBox=\"0 0 25 24\"\n                             fill=\"none\">\n                            <path d=\"M8.75 4.5L16.25 12L8.75 19.5\" stroke=\"#3E4D4C\" stroke-width=\"1.5\"\n                                  stroke-linecap=\"square\"\/>\n                        <\/svg>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/section>\n\n\n\n<section class=\"content-section no-text-content no-vertical-padding\"\n         id=\"content-section-1344000436\"\n         style=\"background-color: #FFFFFF\">\n    <div class=\"container\">\n        <div class=\"content-section__inner layout-50-50 text-primary\">\n            <div class=\"col\">\n                                    <span class=\"subtitle fade-in\"><h3>The Results of the Strategy for Cortivo<\/h3><\/span>\n                                            <\/div>\n\n            <div class=\"col\">\n                \n                            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n    <section\n            class=\"numbers bottom-padded bg-white three-columns\"\n            id=\"numbers-section-2144564579\">\n        <div class=\"container\">\n            <div class=\"numbers__inner\">\n                <div class=\"numbers__inner-blocks\">\n                                            <div class=\"number-block\">\n                            <div>\n                                                                    <span class=\"number-pre\">+<\/span>\n                                                                <span class=\"number\">\n                                    35                                <\/span>\n                                                                    <span class=\"number-post\">%<\/span>\n                                                            <\/div>\n                            <div class=\"label\"><p><strong>of sessions on the site<\/strong><\/p>\n<p>From June to October 2021, the site recorded an increase in traffic<\/p>\n<\/div>\n                        <\/div>\n                                            <div class=\"number-block\">\n                            <div>\n                                                                    <span class=\"number-pre\">+<\/span>\n                                                                <span class=\"number\">\n                                    120                                <\/span>\n                                                                    <span class=\"number-post\">%<\/span>\n                                                            <\/div>\n                            <div class=\"label\"><p><strong>of action rate on social<\/strong><\/p>\n<p>There is an active community of alumni and new members on Facebook and Instagram.<\/p>\n<\/div>\n                        <\/div>\n                                            <div class=\"number-block\">\n                            <div>\n                                                                    <span class=\"number-pre\">+<\/span>\n                                                                <span class=\"number\">\n                                    92                                <\/span>\n                                                                    <span class=\"number-post\">%<\/span>\n                                                            <\/div>\n                            <div class=\"label\"><p><strong>of users on the site<\/strong><\/p>\n<p>SEO optimisation and microcopy work have made the pages perform well and be easy to navigate.<\/p>\n<\/div>\n                        <\/div>\n                                    <\/div>\n            <\/div>\n        <\/div>\n    <\/section>\n\n\n\n<section class=\"no-bg-cta-section bottom-padded\" id=\"no-bg-cta-section-1318717537\">\n    <div class=\"no-bg-cta-section__inner container\">\n        <div class=\"section-content\">\n                                        <h3 class=\"title\"><p>Would you also like to tell your story in a new way?<\/p>\n<\/h3>\n                            <\/div>\n                                                        <div class=\"cta-button\">\n                        <a class=\"btn-tertiary\"\n                           href=\"https:\/\/sayagency.com\/en\/contact-us\/\"\n                           title=\"Meet us\">\n                            <span data-title=\"Meet us\">Meet us<\/span><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\">\n                <path fill-rule=\"evenodd\" clip-rule=\"evenodd\"\n                      d=\"M7 7C7 6.44772 7.44772 6 8 6H17C17.5523 6 18 6.44772 18 7V16C18 16.5523 17.5523 17 17 17C16.4477 17 16 16.5523 16 16V9.41421L7.70711 17.7071C7.31658 18.0976 6.68342 18.0976 6.29289 17.7071C5.90237 17.3166 5.90237 16.6834 6.29289 16.2929L14.5858 8H8C7.44772 8 7 7.55228 7 7Z\"\n                      fill=\"\"><\/path>\n            <\/svg>                        <\/a>\n                    <\/div>\n                                        <\/div>\n<\/section>\n\n\n\n\n                        <section class=\"video-section bottom-padded\" id=\"video-section-logo-cortivo\"\n                     style=\"background-color: #FFFFFF\">\n                                <div class=\"video-section__inner container\">\n                                            <style>\n                            #video-section-logo-cortivo.video-section .video-section__inner .video-box {\n                                height: 50rem;\n                            }\n\n                            @media screen and (max-width: 991px) {\n                                #video-section-logo-cortivo.video-section .video-section__inner .video-box {\n                                    height: 27.5rem;\n                                }\n\n                                #video-section-logo-cortivo.video-section .video-section__inner .video-box.has-embedded-video {\n                                    height: auto;\n                                }\n                            }\n                        <\/style>\n                                        <div class=\"video-box has-embedded-video\">\n                                                                            <iframe loading=\"lazy\" title=\"Istituto Cortivo - Animazione del Logo\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/LAbKcwXCwjs?feature=oembed&#038;autoplay=0&#038;muted=1&#038;controls=1&#038;loop=1&#038;hd=1&#038;background=1&#038;autohide=1&#038;playsinline=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen frameborder=\"0\"><\/iframe>                                <button type=\"button\" id=\"play-button-iframe\" class=\"button play-button\">\n                                    <svg width=\"15\" height=\"19\" viewBox=\"0 0 15 19\" fill=\"none\"\n                                     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id=\"content-section-b6893a73a64c30afda419785db3af384\"\n         style=\"background-color: #FFFFFF\">\n    <div class=\"container\">\n        <div class=\"content-section__inner layout-50-50 text-primary\">\n            <div class=\"col\">\n                                                    <div class=\"title fade-in\"><h2>The Human Element at the Centre: the Logo<\/h2>\n<\/div>\n                            <\/div>\n\n            <div class=\"col\">\n                                    <div class=\"text typography fade-in\"><p>The logo is an interpretation of the quintessential Renaissance symbol: Da Vinci&#8217;s Vitruvian man. We have stylised it in line with the corporate colours of the brand: a visual synthesis of the \u201chumanist\u201d character of Istituto Cortivo, which teaches to place the individual at the centre.<\/p>\n<\/div>\n                \n                            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n                        <section class=\"video-section bottom-padded\" id=\"video-section-cortivo-spot-tv\"\n                     style=\"background-color: #FFFFFF\">\n                                <div class=\"video-section__inner container\">\n                                            <style>\n                            #video-section-cortivo-spot-tv.video-section .video-section__inner .video-box {\n                                height: 50rem;\n                            }\n\n                            @media screen and (max-width: 991px) {\n                                #video-section-cortivo-spot-tv.video-section .video-section__inner .video-box {\n            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= 'block';\n                                } else {\n                                    muteIcon.style.display = 'block';\n                                    unmuteIcon.style.display = 'none';\n                                }\n                            }\n\n                            player.on('play', () => {\n                                isPlaying = true;\n                                if (stopButton) {\n                                    stopButton.style.display = 'flex';\n                                }\n                            });\n\n                            player.on('pause', () => {\n                                isPlaying = false;\n                            });\n\n                            player.on('ended', () => {\n                                isPlaying = false;\n                                playButtonIframe.style.opacity = 1;\n                                if (posterImgIframe) {\n                                    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elderly people to smile. How to bring them together? Through the professional training offered by Istituto Cortivo.<\/p>\n<\/div>\n                \n                            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n    <section class=\"img-content-section no-vertical-padding\" id=\"image-content-section-2091523015\">\n                <div class=\"img-content-section__inner double-columned\">\n\n            \n            <div class=\"img-box\">\n                <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/sayagency.com\/wp-content\/uploads\/2025\/02\/01_Say_ID_Case-Cortivo_3.jpg\" alt=\"\"\n                     width=\"1824\" height=\"1800\"\/>\n            <\/div>\n            <div class=\"content-box\">\n                <div class=\"titles fade-in\">\n                                                                <div class=\"title\"><h2>A Growing Project: SEO results<\/h2>\n<\/div>\n                                    <\/div>\n                <div class=\"content-buttons fade-in\">\n                                            <div class=\"content typography\"><p>In 2024, the Cortivo website experienced a<strong>\u00a0significant growth in interest<\/strong>, both in terms of\u00a0<strong>traffic<\/strong>\u00a0and improved\u00a0<strong>keywords ranking<\/strong>. This is the direct result of constant technical optimisations and the regular publication of high-quality articles.<\/p>\n<p>Between April and June 2024, the website achieved a\u00a0<strong>9.9% increase in organic impressions\u00a0<\/strong>compared to the same quarter in 2023. In addition,\u00a0<strong>organic clicks increased by 5.8% over the same period.<\/strong><\/p>\n<\/div>\n                                                        <\/div>\n            <\/div>\n        <\/div>\n    <\/section>\n\n\n\n    <section class=\"cta-section vertical-padded\" id=\"cta-section-1766012684\">\n\n                    <img loading=\"lazy\" decoding=\"async\" class=\"triangles-texture\"\n                 src=\"https:\/\/sayagency.com\/wp-content\/themes\/say\/images\/triangles_texture.svg;\"\n                 width=\"460\" height=\"227\" alt=\"\"\/>\n            <style>\n                #cta-section-1766012684                .cta-section__inner .container {\n                    align-items: flex-start;\n                    justify-content: space-between;\n                }\n\n                #cta-section-1766012684                .cta-section__content {\n                    padding-top: 3rem;\n                }\n            <\/style>\n                            <div class=\"noise-layer\"><\/div>\n            <div class=\"glow-container\">\n                <div class=\"ball\"><\/div>\n                <div class=\"ball\" style=\"--delay:-12s;--size:0.35;--speed:25s;\"><\/div>\n                <div class=\"ball\" style=\"--delay:-10s;--size:0.3;--speed:15s;\"><\/div>\n            <\/div>\n                <div class=\"cta-section__inner\">\n            <div class=\"container\">\n                <div class=\"cta-section__content\">\n                    <div class=\"subtitle\">Contact us<\/div>\n                    <div class=\"title\"><p>Get in touch with us to collaborate and create successful projects together.<\/p>\n<\/div>\n                <\/div>\n                                    <div class=\"cta-row\">\n                        <a class=\"btn-primary\" href=\"https:\/\/sayagency.com\/en\/contact-us\/\"\n                           title=\"Let\u2019s collaborate\" target=\"\">\n                            <span data-title=\"Let\u2019s collaborate\">Let\u2019s collaborate<\/span><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\">\n                <path fill-rule=\"evenodd\" clip-rule=\"evenodd\"\n                      d=\"M7 7C7 6.44772 7.44772 6 8 6H17C17.5523 6 18 6.44772 18 7V16C18 16.5523 17.5523 17 17 17C16.4477 17 16 16.5523 16 16V9.41421L7.70711 17.7071C7.31658 18.0976 6.68342 18.0976 6.29289 17.7071C5.90237 17.3166 5.90237 16.6834 6.29289 16.2929L14.5858 8H8C7.44772 8 7 7.55228 7 7Z\"\n                      fill=\"\"><\/path>\n            <\/svg>                        <\/a>\n                    <\/div>\n                            <\/div>\n        <\/div>\n    <\/section>\n\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":13,"featured_media":13316,"menu_order":317,"template":"single-case_study.php","case_study_categories":[173,177,191],"class_list":["post-13315","case_study","type-case_study","status-publish","has-post-thumbnail","hentry","case_study_categories-communication-agency-web-marketing-e-commerce","case_study_categories-communication-agency-institutions","case_study_categories-services"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - 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