{"id":13322,"date":"2025-05-26T04:06:07","date_gmt":"2025-05-26T02:06:07","guid":{"rendered":"https:\/\/sayagency.com\/?post_type=case_study&#038;p=13322"},"modified":"2025-09-17T09:13:24","modified_gmt":"2025-09-17T07:13:24","slug":"politecnica-2","status":"publish","type":"case_study","link":"https:\/\/sayagency.com\/en\/case-studies\/politecnica-2\/","title":{"rendered":"Politecnica"},"content":{"rendered":"\n\n    <section class=\"intro-section vertical-padded\" id=\"intro-section-53f3fea295861e39cbb7b61785016227\">\n        <div class=\"container\">\n            <div class='intro-section__inner'>\n                <h1 class=\"title intro-title\"><p>Politecnica<\/p>\n<\/h1>\n                                            <\/div>\n        <\/div>\n    <\/section>\n\n\n    <section class=\"case-study-info-section bottom-padded\"\n             id=\"case-study-info-section-1852013747\">\n        <div class=\"container\">\n            <div class='case-study-info-section__inner'>\n                                    <div class=\"info-column\">\n                                                    <span class=\"info-label\">Client<\/span>\n                                                                            <div class=\"info-content\">\n                                <p>Politecnica<\/p>\n                            <\/div>\n                                            <\/div>\n                                    <div class=\"info-column\">\n                                                    <span class=\"info-label\">Services<\/span>\n                                                                            <div class=\"info-content\">\n                                <p><a href=\"https:\/\/sayagency.com\/en\/perform\/strategic-consultancy-marketing-communication\/\">Creative Strategy<\/a>, <a href=\"https:\/\/sayagency.com\/en\/perform\/it-development\/websites-development\/\">Website<\/a>, <a href=\"https:\/\/sayagency.com\/en\/creativity\/art-direction-photo-video-shooting\/\">Art direction<\/a><\/p>\n                            <\/div>\n                                            <\/div>\n                                    <div class=\"info-column\">\n                                                    <span class=\"info-label\">Industries<\/span>\n                                                                            <div class=\"info-content\">\n                                <p><a href=\"https:\/\/sayagency.com\/en\/communication-agency-web-marketing-construction\/\">Construction<\/a><\/p>\n                            <\/div>\n                                            <\/div>\n                                                    <div class=\"info-column single-cta\">\n                        <span class=\"info-label\"><\/span>\n                        <div class=\"cta-button\">\n                            <a class=\"underline-link\"\n                               href=\"https:\/\/www.politecnica.it\/\"\n                               title=\"Visit the website\" target=\"_blank\" rel=\"nofollow\">\n                                <span data-title=\"Visit the website\">Visit the website<\/span>\n                                <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\"\n                                     fill=\"none\">\n                                    <path fill-rule=\"evenodd\" clip-rule=\"evenodd\"\n                                          d=\"M7 7C7 6.44772 7.44772 6 8 6H17C17.5523 6 18 6.44772 18 7V16C18 16.5523 17.5523 17 17 17C16.4477 17 16 16.5523 16 16V9.41421L7.70711 17.7071C7.31658 18.0976 6.68342 18.0976 6.29289 17.7071C5.90237 17.3166 5.90237 16.6834 6.29289 16.2929L14.5858 8H8C7.44772 8 7 7.55228 7 7Z\"\n                                          fill=\"\"><\/path>\n                                <\/svg>\n                            <\/a>\n                        <\/div>\n                    <\/div>\n                            <\/div>\n        <\/div>\n    <\/section>\n\n\n\n    <section class=\"images-section bottom-padded\" id=\"images-section-689943143\"\n             style=\"background-color: #FFFFFF\">\n                <div class=\"images-section__inner image-full image-single \">\n                                                <style>\n                        #images-section-689943143.images-section .images-section__inner.image-single .image-box {\n                            height: 50rem;\n                        }\n\n                        @media screen and (max-width: 991px) {\n                            #images-section-689943143.images-section .images-section__inner.image-single .image-box {\n                                height: 27.5rem;\n                            }\n                        }\n                    <\/style>\n                                                    <div class=\"image-box reveal-img-box\">\n                        <img decoding=\"async\" src=\"https:\/\/sayagency.com\/wp-content\/uploads\/2025\/02\/01_Politecnica_1920x900-1.jpg\" alt=\"\"\n                             width=\"1920\" height=\"900\"\/>\n                    <\/div>\n                                    <\/div>\n    <\/section>\n\n\n\n<section class=\"content-section content bottom-padded\"\n         id=\"content-section-f599eebe4030ef0b0d6d4c69151ff9b6\"\n         style=\"background-color: #FFFFFF\">\n    <div class=\"container\">\n        <div class=\"content-section__inner layout-50-50 text-primary\">\n            <div class=\"col\">\n                                                    <div class=\"title fade-in\"><h2>About Politecnica<\/h2>\n<div><\/div>\n<\/div>\n                            <\/div>\n\n            <div class=\"col\">\n                                    <div class=\"text typography fade-in\"><div>\n<div>\n<p>Politecnica is one of the leading Italian companies in the integrated design sector,\u00a0<strong>specialising in architecture, engineering and urban planning.<\/strong>\u00a0With a team of over 300 professionals, it combines various\u00a0<strong>multidisciplinary skills\u00a0<\/strong>to create innovative and sustainable solutions.<\/p>\n<\/div>\n<\/div>\n<\/div>\n                \n                            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n<section class=\"content-section content bottom-padded\"\n         id=\"content-section-c7f13deef27b06022e33ca10a24ecba6\"\n         style=\"background-color: #FFFFFF\">\n    <div class=\"container\">\n        <div class=\"content-section__inner layout-50-50 text-primary\">\n            <div class=\"col\">\n                                    <span class=\"subtitle fade-in\">Politecnica and SAY, together<\/span>\n                                                    <div class=\"title fade-in\"><h2>The Strategy for Politecnica<\/h2>\n<\/div>\n                            <\/div>\n\n            <div class=\"col\">\n                                    <div class=\"text typography fade-in\"><p>In order to update Politecnica&#8217;s\u00a0<strong>visual identity<\/strong>\u00a0and\u00a0<strong>renew its digital presence<\/strong>, we carried out a\u00a0<strong>complete brand restyling\u00a0<\/strong>and designed a\u00a0<strong>new website<\/strong>. Our aim was to more accurately reflect\u00a0<strong>the evolution of the company&#8217;s values<\/strong>\u00a0and improve the user experience, thus consolidating Politecnica&#8217;s position as an innovative leader in the integrated design sector.<\/p>\n<\/div>\n                \n                            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n    <section class=\"icons-section bottom-padded bg-white\" id=\"icons-section-1753279594\">\n        <div class=\"container\">\n            <div class=\"icons-section__inner\">\n                                <div class=\"icons-section__inner-blocks triple-columned\">\n                                            <div class=\"icon-block\">\n                            <div class=\"icon-block__inner\">\n                                                                    <div class=\"icon\"><svg width=\"81\" height=\"81\" viewBox=\"0 0 81 81\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<circle cx=\"40.6094\" cy=\"40.6067\" r=\"39.5\" stroke=\"#3E4D4C\"\/>\n<path d=\"M52.7644 28.4517C47.6377 23.325 39.2981 23.325 34.1715 28.4517C29.224 33.3991 29.0512 41.3355 33.653 46.4942L24.6094 55.5378L25.6782 56.6067L34.7219 47.563C37.2052 49.7775 40.335 50.8912 43.4647 50.8912C46.5945 50.8912 50.1979 49.6111 52.7644 47.0446C57.891 41.918 57.891 33.5783 52.7644 28.4517ZM51.6955 45.9694C47.1577 50.5072 39.7781 50.5072 35.2467 45.9694C30.7089 41.4315 30.7089 34.052 35.2467 29.5205C37.5124 27.2548 40.495 26.122 43.4711 26.122C46.4473 26.122 49.4298 27.2548 51.6955 29.5205C56.2334 34.0584 56.2334 41.4379 51.6955 45.9694Z\" fill=\"#3E4D4C\"\/>\n<\/svg>\n<\/div>\n                                                                                                    <div class=\"label\"><p><a href=\"https:\/\/sayagency.com\/en\/perform\/seo-agency\/\">SEO<\/a>,\u00a0<a href=\"https:\/\/sayagency.com\/en\/perform\/cro-ux-analysis\/\">CRO &amp; UX<\/a><\/p>\n<\/div>\n                                                            <\/div>\n                        <\/div>\n                                            <div class=\"icon-block\">\n                            <div class=\"icon-block__inner\">\n                                                                    <div class=\"icon\"><svg width=\"81\" height=\"81\" viewBox=\"0 0 81 81\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<circle cx=\"40.2773\" cy=\"40.6067\" r=\"39.5\" stroke=\"#3E4D4C\"\/>\n<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M24.9883 31.0771C24.9883 27.5059 27.8875 24.6067 31.4587 24.6067C35.0235 24.6067 37.9291 27.7619 37.9291 31.0771C37.9291 34.3923 35.4267 37.1315 32.2075 37.5027V56.6067H30.7099V37.5027C27.4971 37.1315 24.9883 34.6483 24.9883 31.0771ZM26.4859 31.0771C26.4859 33.8163 28.7131 36.0499 31.4587 36.0499C34.1979 36.0499 36.4315 33.8163 36.4315 31.0771C36.4315 28.3379 34.2043 26.1043 31.4587 26.1043C28.7131 26.1043 26.4859 28.3379 26.4859 31.0771ZM47.2918 24.6902L55.567 37.1894H47.9702V56.6006H46.4726V37.183H39.0102L47.2918 24.6902ZM47.295 27.4022L52.7894 35.6918H41.8006L47.295 27.4022Z\" fill=\"#3E4D4C\"\/>\n<\/svg>\n<\/div>\n                                                                                                    <div class=\"label\"><p><a href=\"https:\/\/sayagency.com\/en\/perform\/it-development\/websites-development\/\">Websites<\/a>,\u00a0<a href=\"https:\/\/sayagency.com\/en\/creativity\/social-media-managing\/\">Social Media<\/a>,\u00a0<a href=\"https:\/\/sayagency.com\/en\/creativity\/brand-identity-agency\/advertising-graphics\/\">Graphic Design<\/a><\/p>\n<\/div>\n                                                            <\/div>\n                        <\/div>\n                                            <div class=\"icon-block\">\n                            <div class=\"icon-block__inner\">\n                                                                                                    <div class=\"label\"><p><a href=\"https:\/\/sayagency.com\/en\/creativity\/art-direction-photo-video-shooting\/\">Art direction and video shooting<\/a>, <a href=\"https:\/\/sayagency.com\/en\/creativity\/sustainability-communication-report-concept\/\">Sustainability Communication<\/a><\/p>\n<\/div>\n                                                            <\/div>\n                        <\/div>\n                                    <\/div>\n            <\/div>\n        <\/div>\n    <\/section>\n\n\n\n    <section class=\"cards-slider-section bottom-padded\" id=\"cards-slider-section-557454109\">\n            <div class=\"cards-slider-section__inner\">\n                <div class=\"intro-content container\">\n                                                                <div class=\"title fade-in\"><p>In practice:<\/p>\n<\/div>\n                                <\/div>\n            <div class=\"swiper numbered-cards-carousel mobile-full\">\n                <ul class=\"swiper-wrapper cards-list\">\n                                            <li class=\"numbered-card post swiper-slide\">\n                            <h3 class=\"card-title\">Creative strategy<\/h3>\n                                                            <div class=\"content cards-typography\"><div>\n<div>\n<p>We outlined a comprehensive strategy that defines Politecnica&#8217;s mission, vision and values, ensuring that every visual and communicative element was perfectly aligned with the company\u2019s identity.<\/p>\n<\/div>\n<\/div>\n<\/div>\n                                                    <\/li>\n                                            <li class=\"numbered-card post swiper-slide\">\n                            <h3 class=\"card-title\">Restyling<\/h3>\n                                                            <div class=\"content cards-typography\"><div>\n<div>\n<p>Politecnica&#8217;s logo was completely redesigned, introducing modern elements that reflected Politecnica&#8217;s historicity and continuous evolution.<\/p>\n<\/div>\n<\/div>\n<\/div>\n                                                    <\/li>\n                                            <li class=\"numbered-card post swiper-slide\">\n                            <h3 class=\"card-title\">Website<\/h3>\n                                                            <div class=\"content cards-typography\"><div>\n<div>\n<p>The new website was designed to be aesthetically pleasing and functional, significantly improving the user interface and navigation experience.<\/p>\n<\/div>\n<\/div>\n<\/div>\n                                                    <\/li>\n                                            <li class=\"numbered-card post swiper-slide\">\n                            <h3 class=\"card-title\">Sustainability<\/h3>\n                                                            <div class=\"content cards-typography\"><p>We have edited the sustainability section of the site showing Politecnica&#8217;s commitment to eco-friendly practices with a summary of the Sustainability Report 2023 and a selection of the most relevant projects.<\/p>\n<\/div>\n                                                    <\/li>\n                                    <\/ul>\n                <div class=\"pagination-element\"><\/div>\n                <div class=\"navigation-element\">\n                    <div class=\"swiper-button-prev news-prev-slide\">\n                        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\"\n                             fill=\"none\">\n                            <path d=\"M15.75 19.5L8.25 12L15.75 4.5\" stroke=\"#3E4D4C\" stroke-width=\"1.5\"\n                                  stroke-linecap=\"square\"\/>\n                        <\/svg>\n                    <\/div>\n                    <div class=\"swiper-button-next news-next-slide\">\n                        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"25\" height=\"24\" viewBox=\"0 0 25 24\"\n                             fill=\"none\">\n                            <path d=\"M8.75 4.5L16.25 12L8.75 19.5\" stroke=\"#3E4D4C\" stroke-width=\"1.5\"\n                                  stroke-linecap=\"square\"\/>\n                        <\/svg>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/section>\n\n\n\n<section class=\"no-bg-cta-section bottom-padded\" id=\"no-bg-cta-section-883413497\">\n    <div class=\"no-bg-cta-section__inner container\">\n        <div class=\"section-content\">\n                                        <h3 class=\"title\"><p>Are you looking for a partner to create your new website?<\/p>\n<\/h3>\n                            <\/div>\n                                                        <div class=\"cta-button\">\n                        <a class=\"btn-tertiary\"\n                           href=\"https:\/\/sayagency.com\/en\/contact-us\/\"\n                           title=\"Meet us\">\n                            <span data-title=\"Meet us\">Meet us<\/span><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\">\n                <path fill-rule=\"evenodd\" clip-rule=\"evenodd\"\n                      d=\"M7 7C7 6.44772 7.44772 6 8 6H17C17.5523 6 18 6.44772 18 7V16C18 16.5523 17.5523 17 17 17C16.4477 17 16 16.5523 16 16V9.41421L7.70711 17.7071C7.31658 18.0976 6.68342 18.0976 6.29289 17.7071C5.90237 17.3166 5.90237 16.6834 6.29289 16.2929L14.5858 8H8C7.44772 8 7 7.55228 7 7Z\"\n                      fill=\"\"><\/path>\n            <\/svg>                        <\/a>\n                    <\/div>\n                                        <\/div>\n<\/section>\n\n\n\n\n<section class=\"content-section content top-padded\"\n         id=\"content-section-794b67a7b5207d36d0a8a952a9a3bb00\"\n         style=\"background-color: #FFFFFF\">\n    <div class=\"container\">\n        <div class=\"content-section__inner layout-50-50 text-primary\">\n            <div class=\"col\">\n                                                    <div class=\"title fade-in\"><h2>A New Logo that Embraces Innovation<\/h2>\n<\/div>\n                            <\/div>\n\n            <div class=\"col\">\n                                    <div class=\"text typography fade-in\"><p>The restyling of Politecnica&#8217;s logo represents a\u00a0<strong>considered and respectful evolution of its historical roots<\/strong>, while introducing a strong element of modernity. Retaining the fundamental concept of \u201cBuilding for Humans\u201d, the brand&#8217;s payoff, the new logo design\u00a0<strong>reflects a modernisation<\/strong>\u00a0through the geometric abstraction of its components, particularly evident in the letter \u201cP\u201d, which becomes a distinctive symbol of the brand.<\/p>\n<\/div>\n                \n                            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n    <section class=\"images-section no-vertical-padding\" id=\"images-section-249793195\"\n             style=\"background-color: #FFFFFF\">\n                <div class=\"images-section__inner image-full image-single \">\n                                                <style>\n                        #images-section-249793195.images-section .images-section__inner.image-single .image-box {\n                            height: 50rem;\n                        }\n\n                        @media screen and (max-width: 991px) {\n                            #images-section-249793195.images-section .images-section__inner.image-single .image-box {\n                                height: 27.5rem;\n                            }\n                        }\n                    <\/style>\n                                                    <div class=\"image-box reveal-img-box\">\n                        <img decoding=\"async\" src=\"https:\/\/sayagency.com\/wp-content\/uploads\/2025\/02\/02_Politecnica_1920x900-1.jpg\" alt=\"\"\n                             width=\"1920\" height=\"900\"\/>\n                    <\/div>\n                                    <\/div>\n    <\/section>\n\n\n\n\n    <section class=\"img-content-section no-vertical-padding\" id=\"image-content-section-821760453\">\n                <div class=\"img-content-section__inner double-columned\">\n\n            \n            <div class=\"img-box\">\n                <img decoding=\"async\" src=\"https:\/\/sayagency.com\/wp-content\/uploads\/2025\/02\/02_Politecnica_1824x1800-1.jpg\" alt=\"\"\n                     width=\"1824\" height=\"1800\"\/>\n            <\/div>\n            <div class=\"content-box\">\n                <div class=\"titles fade-in\">\n                                                                <div class=\"title\"><h2>A New Polychromatic Website<\/h2>\n<\/div>\n                                    <\/div>\n                <div class=\"content-buttons fade-in\">\n                                            <div class=\"content typography\"><p>The new Politecnica website combines\u00a0<strong>elegant design with advanced functionality<\/strong>, creating a\u00a0<strong>welcoming and informative digital environment<\/strong>. Navigation has been simplified to ensure that every user can easily find the information they are looking for, from details on sustainable engineering projects to the latest innovations in urban planning. The new pages are enhanced with\u00a0<strong>high-definition images and multimedia content\u00a0<\/strong>that illustrate the breadth and depth of Politecnica&#8217;s work, while subtle animations guide the eye through the content without overloading the visual experience.<\/p>\n<p>The\u00a0<strong>colour palette<\/strong>\u00a0has been carefully selected to\u00a0<strong>reflect the company&#8217;s different areas of expertise.<\/strong><\/p>\n<\/div>\n                                                        <\/div>\n            <\/div>\n        <\/div>\n    <\/section>\n\n\n\n<section class=\"content-section content vertical-padded\"\n         id=\"content-section-2f7d588e1a95a2beedd3861e5878f6a8\"\n         style=\"background-color: #f9f9f9\">\n    <div class=\"container\">\n        <div class=\"content-section__inner layout-30-70 text-primary\">\n            <div class=\"col\">\n                                                    <div class=\"title fade-in\"><h2>The Experience of Politecnica<\/h2>\n<\/div>\n                            <\/div>\n\n            <div class=\"col\">\n                                    <div class=\"text typography fade-in\"><p><em>\u201cAfter more than 50 years of history, Politecnica continues to plan for the future and never stops rethinking itself. This is why we felt the need to renew our logo and tell the market who we are with a new, fresher, more image-rich and user-friendly website. Thanks to SAY who accompanied us on this journey, we have focused on what we are and what we intend to be for our clients, our partners and for the future. Our renewed visual identity focuses on the core values that represent us: we integrate skills and experience, different professionalism and multiple sensitivities, but also we share a responsibility for the project, respect for the individual, and a cooperative spirit.&#8221;<\/em><\/p>\n<p style=\"text-align: right;\"><strong>Beatrice Gentili<em><br \/>\nArchitect, Sales Director Italy<\/em><\/strong><\/p>\n<\/div>\n                \n                            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n    <section class=\"cta-section vertical-padded\" id=\"cta-section-1220939654\">\n\n                    <img decoding=\"async\" class=\"triangles-texture\"\n                 src=\"https:\/\/sayagency.com\/wp-content\/themes\/say\/images\/triangles_texture.svg;\"\n                 width=\"460\" height=\"227\" alt=\"\"\/>\n            <style>\n                #cta-section-1220939654                .cta-section__inner .container {\n                    align-items: flex-start;\n                    justify-content: space-between;\n                }\n\n                #cta-section-1220939654                .cta-section__content {\n                    padding-top: 3rem;\n                }\n            <\/style>\n                            <div class=\"noise-layer\"><\/div>\n            <div class=\"glow-container\">\n                <div class=\"ball\"><\/div>\n                <div class=\"ball\" style=\"--delay:-12s;--size:0.35;--speed:25s;\"><\/div>\n                <div class=\"ball\" style=\"--delay:-10s;--size:0.3;--speed:15s;\"><\/div>\n            <\/div>\n                <div class=\"cta-section__inner\">\n            <div class=\"container\">\n                <div class=\"cta-section__content\">\n                    <div class=\"subtitle\">Contact us<\/div>\n                    <div class=\"title\"><p>Get in touch with us to collaborate and create successful projects together.<\/p>\n<\/div>\n                <\/div>\n                                    <div class=\"cta-row\">\n                        <a class=\"btn-primary\" href=\"https:\/\/sayagency.com\/en\/contact-us\/\"\n                           title=\"Let\u2019s collaborate\" target=\"\">\n                            <span data-title=\"Let\u2019s collaborate\">Let\u2019s collaborate<\/span><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\">\n                <path fill-rule=\"evenodd\" clip-rule=\"evenodd\"\n                      d=\"M7 7C7 6.44772 7.44772 6 8 6H17C17.5523 6 18 6.44772 18 7V16C18 16.5523 17.5523 17 17 17C16.4477 17 16 16.5523 16 16V9.41421L7.70711 17.7071C7.31658 18.0976 6.68342 18.0976 6.29289 17.7071C5.90237 17.3166 5.90237 16.6834 6.29289 16.2929L14.5858 8H8C7.44772 8 7 7.55228 7 7Z\"\n                      fill=\"\"><\/path>\n            <\/svg>                        <\/a>\n                    <\/div>\n                            <\/div>\n        <\/div>\n    <\/section>\n\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":13,"featured_media":13326,"menu_order":70,"template":"single-case_study.php","case_study_categories":[26,181],"class_list":["post-13322","case_study","type-case_study","status-publish","has-post-thumbnail","hentry","case_study_categories-agenzia-comunicazione-web-marketing-b2b","case_study_categories-communication-agency-web-marketing-construction"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - 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