{"id":13488,"date":"2025-03-07T09:23:35","date_gmt":"2025-03-07T08:23:35","guid":{"rendered":"https:\/\/sayagency.com\/case-studies\/natale-a-padova-2019\/"},"modified":"2026-04-21T10:56:33","modified_gmt":"2026-04-21T08:56:33","slug":"natale-a-padova-2019","status":"publish","type":"case_study","link":"https:\/\/sayagency.com\/en\/case-studies\/natale-a-padova-2019\/","title":{"rendered":"Christmas in Padua"},"content":{"rendered":"    <section class=\"intro-section vertical-padded\" id=\"intro-section-0f9e9ced5bb37082e6d9bc6c19163d63\">\n        <div class=\"container\">\n            <div class='intro-section__inner'>\n                <h1 class=\"title intro-title\"><p>Christmas in Padua &#8211; A City of Stars<\/p>\n<\/h1>\n                                            <\/div>\n        <\/div>\n    <\/section>\n\n\n    <section class=\"case-study-info-section bottom-padded\"\n             id=\"case-study-info-section-1856707301\">\n        <div class=\"container\">\n            <div class='case-study-info-section__inner'>\n                                    <div class=\"info-column\">\n                                                    <span class=\"info-label\">Client<\/span>\n                                                                            <div class=\"info-content\">\n                                <p>Municipality of Padua<\/p>\n                            <\/div>\n                                            <\/div>\n                                    <div class=\"info-column\">\n                                                    <span class=\"info-label\">Services<\/span>\n                                                                            <div class=\"info-content\">\n                                <p><a href=\"https:\/\/sayagency.com\/en\/creativity\/printing-and-promotional-materials\/?_gl=1*9btzan*_up*MQ..*_ga*MjE0NTIxMjU2My4xNzc2NjY5Nzkz*_ga_WWCTLLJ0VQ*czE3NzY2NzM1MTckbzIkZzAkdDE3NzY2NzM1MTckajYwJGwwJGgw\">Printing and Promotional Materials<\/a>,<a href=\"https:\/\/sayagency.com\/en\/communication-agency-publishing-sector\/?_gl=1*1ruvxud*_up*MQ..*_ga*MTI5NTcyNDAxOC4xNzc2MzIzNTQ5*_ga_WWCTLLJ0VQ*czE3NzYzMjM1NDkkbzEkZzEkdDE3NzYzMjQ3NDEkajYwJGwwJGgw\">Publishing<\/a>,<a href=\"https:\/\/sayagency.com\/en\/creativity\/social-media-managing\/\">Social Media Management<\/a>,<a href=\"https:\/\/sayagency.com\/en\/perform\/adv\/?_gl=1*6az5fw*_up*MQ..*_ga*MTI5NTcyNDAxOC4xNzc2MzIzNTQ5*_ga_WWCTLLJ0VQ*czE3NzYzMjM1NDkkbzEkZzEkdDE3NzYzMjQ3NDEkajYwJGwwJGgw\">ADV Strategy<\/a>,<a href=\"https:\/\/sayagency.com\/en\/perform\/cro-ux-analysis\/\">CRO &amp; UX<\/a>,<a href=\"https:\/\/sayagency.com\/en\/relations\/pr-mr-press-office-agency\/?_gl=1*19epigt*_up*MQ..*_ga*MTI5NTcyNDAxOC4xNzc2MzIzNTQ5*_ga_WWCTLLJ0VQ*czE3NzYzMjM1NDkkbzEkZzAkdDE3NzYzMjM1NDkkajYwJGwwJGgw\">PR and Press Office<\/a><\/p>\n                            <\/div>\n                                            <\/div>\n                                    <div class=\"info-column\">\n                                                    <span class=\"info-label\">Sector<\/span>\n                                                                            <div class=\"info-content\">\n                                <p><a href=\"https:\/\/sayagency.com\/en\/communication-agency-events\/\">Events<\/a>,<a href=\"https:\/\/sayagency.com\/en\/communication-agency-hospitality-tourism\/?_gl=1*1ahpzfs*_up*MQ..*_ga*MTU3NzQzNzQ2My4xNzc2NDA5NjEy*_ga_WWCTLLJ0VQ*czE3NzY0MDk2MTEkbzEkZzEkdDE3NzY0MDk2MzckajM0JGwwJGgw\">Hospitality\/Tourism<\/a>\u00a0,<a href=\"https:\/\/sayagency.com\/en\/communication-agency-institutions\/\">Institution<\/a>,<a href=\"https:\/\/sayagency.com\/en\/public-administration\/?_gl=1*13vfioh*_up*MQ..*_ga*MTQzMjYyMzE2NC4xNzc2NzU5NzU5*_ga_WWCTLLJ0VQ*czE3NzY3NTk3NTgkbzEkZzAkdDE3NzY3NTk3NTgkajYwJGwwJGgw\">Public Administration<\/a><\/p>\n                            <\/div>\n                                            <\/div>\n                                            <\/div>\n        <\/div>\n    <\/section>\n\n\n\n    <section class=\"images-section bottom-padded\" id=\"images-section-774383694\"\n             style=\"background-color: #FFFFFF\">\n                <div class=\"images-section__inner container images-grid square-ratio\">\n                                                <style>\n                        #images-section-774383694.images-section .images-section__inner.image-single .image-box {\n                            height: 50rem;\n                        }\n\n                        @media screen and (max-width: 991px) {\n                            #images-section-774383694.images-section .images-section__inner.image-single .image-box {\n                                height: 27.5rem;\n                            }\n                        }\n                    <\/style>\n                                                    <div class=\"image-box reveal-img-box\">\n                        <img decoding=\"async\" src=\"https:\/\/sayagency.com\/wp-content\/uploads\/2025\/03\/01_Say_Tempalte-Portfolio-Natale-a-padova-2.jpg\" alt=\"\"\n                             width=\"1824\" height=\"1800\"\/>\n                    <\/div>\n                                                                <style>\n                        #images-section-774383694.images-section .images-section__inner.image-single .image-box {\n                            height: 50rem;\n                        }\n\n                        @media screen and (max-width: 991px) {\n                            #images-section-774383694.images-section .images-section__inner.image-single .image-box {\n                                height: 27.5rem;\n                            }\n                        }\n                    <\/style>\n                                                    <div class=\"image-box reveal-img-box\">\n                        <img decoding=\"async\" src=\"https:\/\/sayagency.com\/wp-content\/uploads\/2025\/03\/01_Say_Tempalte-Portfolio-Natale-a-padova-3.jpg\" alt=\"\"\n                             width=\"1824\" height=\"1800\"\/>\n                    <\/div>\n                                    <\/div>\n    <\/section>\n\n\n\n<section class=\"content-section content bottom-padded\"\n         id=\"content-section-eea8913d5c55edc0c2342faa8fa7fcc4\"\n         style=\"background-color: #FFFFFF\">\n    <div class=\"container\">\n        <div class=\"content-section__inner layout-50-50 text-primary\">\n            <div class=\"col\">\n                                                    <div class=\"title fade-in\"><h2>Project<\/h2>\n<\/div>\n                            <\/div>\n\n            <div class=\"col\">\n                                    <div class=\"text typography fade-in\"><p>\u201cChristmas in Padua\u201d is the traditional event organised by the <strong>Department of Commerce and Productive Activities of the Municipality of Padua <\/strong>that takes place every year in the city during the Christmas period, consisting of markets, shows and events for all ages. The agency was entrusted with <strong>press and digital communication<\/strong> for two consecutive years, in 2018 and 2019 respectively. During these two editions we developed the theme \u201c<strong>A City of Stars<\/strong>\u201d, combining Christmas lights and elements characterising the <strong>history of the city<\/strong>, such as the stars observed by <strong>Galileo<\/strong> and the starry vault painted by <strong>Giotto<\/strong> in the Scrovegni Chapel.<\/p>\n<p>Thanks to an effective and tailor-made communication strategy, we increased participant engagement as well as traffic to the website and social channels.<\/p>\n<ul>\n<li>Creativity and graphic design<\/li>\n<li>Website graphic restyling<\/li>\n<li>Photo, video and content production<\/li>\n<li>Social Media Management<\/li>\n<li>Media planning<\/li>\n<li>Press Office<\/li>\n<\/ul>\n<\/div>\n                \n                            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n    <section class=\"img-caption-section vertical-padded bg-white\" id=\"image-caption-section-836425153\">\n        <div class=\"img-caption-section__inner\">\n            <figure class=\"img-box\">\n                <img decoding=\"async\" src=\"https:\/\/sayagency.com\/wp-content\/uploads\/2025\/03\/01_Say_Tempalte-Portfolio-Natale-a-padova-4.jpg\" alt=\"\"\n                     width=\"1920\" height=\"1080\"  srcset=\"https:\/\/sayagency.com\/wp-content\/uploads\/2025\/03\/01_Say_Tempalte-Portfolio-Natale-a-padova-4-300x169.jpg 300w, https:\/\/sayagency.com\/wp-content\/uploads\/2025\/03\/01_Say_Tempalte-Portfolio-Natale-a-padova-4-1024x576.jpg 1024w, https:\/\/sayagency.com\/wp-content\/uploads\/2025\/03\/01_Say_Tempalte-Portfolio-Natale-a-padova-4-768x432.jpg 768w, https:\/\/sayagency.com\/wp-content\/uploads\/2025\/03\/01_Say_Tempalte-Portfolio-Natale-a-padova-4-1536x864.jpg 1536w, https:\/\/sayagency.com\/wp-content\/uploads\/2025\/03\/01_Say_Tempalte-Portfolio-Natale-a-padova-4.jpg 1920w\"\/>\n                            <\/figure>\n        <\/div>\n    <\/section>\n\n\n\n<section class=\"content-section content top-padded\"\n         id=\"content-section-f488e8763724a8b75f7b73c91cb3dbb8\"\n         style=\"background-color: #f9f9f9\">\n    <div class=\"container\">\n        <div class=\"content-section__inner layout-50-50 text-primary\">\n            <div class=\"col\">\n                                                    <div class=\"title fade-in\"><h2>Creativity and graphic design<\/h2>\n<\/div>\n                            <\/div>\n\n            <div class=\"col\">\n                                    <div class=\"text typography fade-in\"><p>The agency wanted to create a visual that would represent the multitude of elements that make the Christmas period so unique and special and all the situations and sensations that characterise Christmas in Padua, choosing to commission the <strong>Veneto artist Ale Giorgini <\/strong>to create the work. The author&#8217;s illustration, an interweaving of events and suggestions that form a unique and unrepeatable dimension of magic and serenity, was declined in <strong>all web, press and advertising materials <\/strong>created by the team to communicate and promote the event, with the aim of creating a new <strong>corporate image<\/strong> (logo and visual content) and transferring the values of \u201cChristmas in Padua\u201d.<\/p>\n<\/div>\n                \n                            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n    <section class=\"icons-section bottom-padded bg-grey\" id=\"icons-section-814247705\">\n        <div class=\"container\">\n            <div class=\"icons-section__inner\">\n                                <div class=\"icons-section__inner-blocks triple-columned\">\n                                            <div class=\"icon-block\">\n                            <div class=\"icon-block__inner\">\n                                                                                                    <div class=\"label\"><p><a href=\"https:\/\/sayagency.com\/en\/creativity\/\">Creativity<\/a>, <a href=\"https:\/\/sayagency.com\/en\/creativity\/social-media-managing\/\">Social media management and graphic design<\/a>, <a href=\"https:\/\/sayagency.com\/en\/creativity\/art-direction-photo-video-shooting\/\">Photo, video and content production<\/a><\/p>\n<\/div>\n                                                            <\/div>\n                        <\/div>\n                                            <div class=\"icon-block\">\n                            <div class=\"icon-block__inner\">\n                                                                    <div class=\"icon\"><svg width=\"81\" height=\"81\" viewBox=\"0 0 81 81\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<circle cx=\"40.2773\" cy=\"40.6067\" r=\"39.5\" stroke=\"#3E4D4C\"\/>\n<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M24.9883 31.0771C24.9883 27.5059 27.8875 24.6067 31.4587 24.6067C35.0235 24.6067 37.9291 27.7619 37.9291 31.0771C37.9291 34.3923 35.4267 37.1315 32.2075 37.5027V56.6067H30.7099V37.5027C27.4971 37.1315 24.9883 34.6483 24.9883 31.0771ZM26.4859 31.0771C26.4859 33.8163 28.7131 36.0499 31.4587 36.0499C34.1979 36.0499 36.4315 33.8163 36.4315 31.0771C36.4315 28.3379 34.2043 26.1043 31.4587 26.1043C28.7131 26.1043 26.4859 28.3379 26.4859 31.0771ZM47.2918 24.6902L55.567 37.1894H47.9702V56.6006H46.4726V37.183H39.0102L47.2918 24.6902ZM47.295 27.4022L52.7894 35.6918H41.8006L47.295 27.4022Z\" fill=\"#3E4D4C\"\/>\n<\/svg>\n<\/div>\n                                                                                                    <div class=\"label\"><p><a href=\"https:\/\/sayagency.com\/en\/creativity\/social-media-managing\/\">Social media managing<\/a><\/p>\n<\/div>\n                                                            <\/div>\n                        <\/div>\n                                            <div class=\"icon-block\">\n                            <div class=\"icon-block__inner\">\n                                                                                                    <div class=\"label\"><p><a href=\"https:\/\/sayagency.com\/creativity\/stampa-e-materiali-promozionali\/\">Press and web declination<\/a><\/p>\n<\/div>\n                                                            <\/div>\n                        <\/div>\n                                    <\/div>\n            <\/div>\n        <\/div>\n    <\/section>\n\n\n    <section class=\"images-slider-section bottom-padded\" id=\"images-slider-section-1859979209\"\n             style=\"background: #f9f9f9;\">\n        <div class=\"images-slider-section__inner\">\n            <div id=\"images-slider-wrapper\" class=\"images-slider-wrapper\">\n                <div class=\"swiper images-carousel mobile-full\">\n                    <div class=\"swiper-wrapper images\">\n                                                    <div class=\"image-slide swiper-slide\">\n                                <div class=\"image-slide__inner\">\n                                    <img decoding=\"async\" src=\"https:\/\/sayagency.com\/wp-content\/uploads\/2025\/03\/01_Say_Tempalte-Portfolio-Natale-a-padova-7.jpg\" alt=\"01_Say_Tempalte Portfolio Natale a padova 7\"\n                                         width=\"1824\"\n                                         height=\"850\"\/>\n                                <\/div>\n                            <\/div>\n                                                    <div class=\"image-slide swiper-slide\">\n                                <div class=\"image-slide__inner\">\n                                    <img decoding=\"async\" src=\"https:\/\/sayagency.com\/wp-content\/uploads\/2025\/03\/01_Say_Tempalte-Portfolio-Natale-a-padova-5.jpg\" alt=\"01_Say_Tempalte Portfolio Natale a padova 5\"\n                                         width=\"1824\"\n                                         height=\"850\"\/>\n                                <\/div>\n                            <\/div>\n                                                    <div class=\"image-slide swiper-slide\">\n                                <div class=\"image-slide__inner\">\n                                    <img decoding=\"async\" src=\"https:\/\/sayagency.com\/wp-content\/uploads\/2025\/03\/01_Say_Tempalte-Portfolio-Natale-a-padova-6.jpg\" alt=\"01_Say_Tempalte Portfolio Natale a padova 6\"\n                                         width=\"1824\"\n                                         height=\"850\"\/>\n                                <\/div>\n                            <\/div>\n                                            <\/div>\n                    <div class=\"pagination-element\"><\/div>\n                    <div class=\"navigation-element\">\n                        <div class=\"swiper-button-prev news-prev-slide\">\n                            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\"\n                                 fill=\"none\">\n                                <path d=\"M15.75 19.5L8.25 12L15.75 4.5\" stroke=\"#3E4D4C\" stroke-width=\"1.5\"\n                                      stroke-linecap=\"square\"\/>\n                            <\/svg>\n                        <\/div>\n                        <div class=\"swiper-button-next news-next-slide\">\n                            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"25\" height=\"24\" viewBox=\"0 0 25 24\"\n                                 fill=\"none\">\n                                <path d=\"M8.75 4.5L16.25 12L8.75 19.5\" stroke=\"#3E4D4C\" stroke-width=\"1.5\"\n                                      stroke-linecap=\"square\"\/>\n                            <\/svg>\n                        <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/section>\n\n\n\n<section class=\"content-section content vertical-padded\"\n         id=\"content-section-f68f4f493777487f54d8ef89e7cf0c77\"\n         style=\"background-color: #FFFFFF\">\n    <div class=\"container\">\n        <div class=\"content-section__inner layout-50-50 text-primary\">\n            <div class=\"col\">\n                                                    <div class=\"title fade-in\"><h2>Press and web declination<\/h2>\n<\/div>\n                            <\/div>\n\n            <div class=\"col\">\n                                    <div class=\"text typography fade-in\"><p>After working on the creative studio, the official portal www.nataleapadova.it was completely redesigned: the <strong>site<\/strong>, recreated in two languages (<strong>Italian and English<\/strong>) with the aim of boosting tourist promotion in Padua, was <strong>optimised <\/strong>for mainly <strong>mobile<\/strong> use and for quick and intuitive use of content and the events calendar. All communication materials and creativity for \u201cChristmas in Padua\u201d were then realised: <strong>press<\/strong> folders, <strong>roll-ups, maps <\/strong>with the main attractions,<strong> shopping bags<\/strong> for shopkeepers, and <strong>advertising<\/strong> (billboards and press releases).<\/p>\n<p>An absolute novelty for Padua, during the second edition, the <strong>tram<\/strong> for the <strong>first time <\/strong>was <strong>dyed red with illustrations by Ale Giorgini<\/strong>. The operation achieved a triple objective: to publicise the event, to amaze and excite citizens and tourists, and to encourage people to use the means of transport to move around the city.<\/p>\n<\/div>\n                \n                            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n    <section class=\"images-section bottom-padded\" id=\"images-section-983049805\"\n             style=\"background-color: #FFFFFF\">\n                <div class=\"images-section__inner container images-grid square-ratio\">\n                                                <style>\n                        #images-section-983049805.images-section .images-section__inner.image-single .image-box {\n                            height: 50rem;\n                        }\n\n                        @media screen and (max-width: 991px) {\n                            #images-section-983049805.images-section .images-section__inner.image-single .image-box {\n                                height: 27.5rem;\n                            }\n                        }\n                    <\/style>\n                                                    <div class=\"image-box reveal-img-box\">\n                        <img decoding=\"async\" src=\"https:\/\/sayagency.com\/wp-content\/uploads\/2025\/03\/01_Say_Tempalte-Portfolio-Natale-a-padova-9.jpg\" alt=\"\"\n                             width=\"1824\" height=\"1800\"\/>\n                    <\/div>\n                                                                <style>\n                        #images-section-983049805.images-section .images-section__inner.image-single .image-box {\n                            height: 50rem;\n                        }\n\n                        @media screen and (max-width: 991px) {\n                            #images-section-983049805.images-section .images-section__inner.image-single .image-box {\n                                height: 27.5rem;\n                            }\n                        }\n                    <\/style>\n                                                    <div class=\"image-box reveal-img-box\">\n                        <img decoding=\"async\" src=\"https:\/\/sayagency.com\/wp-content\/uploads\/2025\/03\/01_Say_Tempalte-Portfolio-Natale-a-padova-10.jpg\" alt=\"\"\n                             width=\"1824\" height=\"1800\"\/>\n                    <\/div>\n                                    <\/div>\n    <\/section>\n\n\n\n<section class=\"content-section content no-vertical-padding\"\n         id=\"content-section-098c66b2f4eab254c56f005515f25701\"\n         style=\"background-color: #FFFFFF\">\n    <div class=\"container\">\n        <div class=\"content-section__inner layout-50-50 text-primary\">\n            <div class=\"col\">\n                                                    <div class=\"title fade-in\"><h2>Photo, video and content production<\/h2>\n<\/div>\n                            <\/div>\n\n            <div class=\"col\">\n                                    <div class=\"text typography fade-in\"><p>To inform and update citizens and tourists on the events scheduled, for the entire duration of the festival, SAY produced <strong>text content in Italian and English<\/strong> for publication on the website accompanied by over <strong>650 photos <\/strong>(including post-production and copyright) covering <strong>76 events.<\/strong><\/p>\n<\/div>\n                \n                            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n    <section class=\"images-slider-section bottom-padded\" id=\"images-slider-section-1522393069\"\n             style=\"background: #FFFFFF;\">\n        <div class=\"images-slider-section__inner\">\n            <div id=\"images-slider-wrapper\" class=\"images-slider-wrapper\">\n                <div class=\"swiper images-carousel mobile-full\">\n                    <div class=\"swiper-wrapper images\">\n                                                    <div class=\"image-slide swiper-slide\">\n                                <div class=\"image-slide__inner\">\n                                    <img decoding=\"async\" src=\"https:\/\/sayagency.com\/wp-content\/uploads\/2025\/03\/01_Say_Tempalte-Portfolio-Natale-a-padova-12.jpg\" alt=\"01_Say_Tempalte Portfolio Natale a padova 12\"\n                                         width=\"1824\"\n                                         height=\"850\"\/>\n                                <\/div>\n                            <\/div>\n                                                    <div class=\"image-slide swiper-slide\">\n                                <div class=\"image-slide__inner\">\n                                    <img decoding=\"async\" src=\"https:\/\/sayagency.com\/wp-content\/uploads\/2025\/03\/01_Say_Tempalte-Portfolio-Natale-a-padova-11.jpg\" alt=\"01_Say_Tempalte Portfolio Natale a padova 11\"\n                                         width=\"1824\"\n                                         height=\"850\"\/>\n                                <\/div>\n                            <\/div>\n                                                    <div class=\"image-slide swiper-slide\">\n                                <div class=\"image-slide__inner\">\n                                    <img decoding=\"async\" src=\"https:\/\/sayagency.com\/wp-content\/uploads\/2025\/03\/01_Say_Tempalte-Portfolio-Natale-a-padova-13.jpg\" alt=\"01_Say_Tempalte Portfolio Natale a padova 13\"\n                                         width=\"1824\"\n                                         height=\"850\"\/>\n                                <\/div>\n                            <\/div>\n                                                    <div class=\"image-slide swiper-slide\">\n                                <div class=\"image-slide__inner\">\n                                    <img decoding=\"async\" src=\"https:\/\/sayagency.com\/wp-content\/uploads\/2025\/03\/01_Say_Tempalte-Portfolio-Natale-a-padova-14.jpg\" alt=\"01_Say_Tempalte Portfolio Natale a padova 14\"\n                                         width=\"1824\"\n                                         height=\"850\"\/>\n                                <\/div>\n                            <\/div>\n                                            <\/div>\n                    <div class=\"pagination-element\"><\/div>\n                    <div class=\"navigation-element\">\n                        <div class=\"swiper-button-prev news-prev-slide\">\n                            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\"\n                                 fill=\"none\">\n                                <path d=\"M15.75 19.5L8.25 12L15.75 4.5\" stroke=\"#3E4D4C\" stroke-width=\"1.5\"\n                                      stroke-linecap=\"square\"\/>\n                            <\/svg>\n                        <\/div>\n                        <div class=\"swiper-button-next news-next-slide\">\n                            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"25\" height=\"24\" viewBox=\"0 0 25 24\"\n                                 fill=\"none\">\n                                <path d=\"M8.75 4.5L16.25 12L8.75 19.5\" stroke=\"#3E4D4C\" stroke-width=\"1.5\"\n                                      stroke-linecap=\"square\"\/>\n                            <\/svg>\n                        <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/section>\n\n\n\n<section class=\"content-section content vertical-padded\"\n         id=\"content-section-9d8698cc60c777fc5608c2984da46925\"\n         style=\"background-color: #FFFFFF\">\n    <div class=\"container\">\n        <div class=\"content-section__inner layout-50-50 text-primary\">\n            <div class=\"col\">\n                                                    <div class=\"title fade-in\"><h2>Commercials<\/h2>\n<\/div>\n                            <\/div>\n\n            <div class=\"col\">\n                                    <div class=\"text typography fade-in\"><p>For both editions, <strong>commercials<\/strong> with a <strong>great emotional impact <\/strong>were created to tell the Christmas spirit of Padua. Starting with the visuals, the commercials were filmed in the <strong>iconic locations<\/strong> of Christmas in Padua, conveying the message through the <strong>web<\/strong>, the main <strong>television stations<\/strong> in the area, and the city&#8217;s <strong>cinemas<\/strong>, with the aim of reaching a <strong>broader target audience<\/strong> and effectively responding to the appeal of the event.<\/p>\n<\/div>\n                \n                            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n                        <section class=\"video-section bottom-padded\" id=\"video-section-natale-padova19\"\n                     style=\"background-color: #FFFFFF\">\n                                <div class=\"video-section__inner container\">\n                                            <style>\n                            #video-section-natale-padova19.video-section .video-section__inner .video-box {\n                                height: 50rem;\n                            }\n\n                            @media screen and (max-width: 991px) {\n                                #video-section-natale-padova19.video-section .video-section__inner .video-box {\n                                    height: 27.5rem;\n                                }\n\n                                #video-section-natale-padova19.video-section .video-section__inner .video-box.has-embedded-video {\n                                    height: auto;\n                                }\n                            }\n                        <\/style>\n                                        <div class=\"video-box has-embedded-video\">\n                                                    <img decoding=\"async\" class=\"poster-img\" src=\"https:\/\/sayagency.com\/wp-content\/uploads\/2025\/03\/01_Say_Tempalte-Portfolio-Natale-a-padova-3.jpg\"\n                                 alt=\"\"\n                                 width=\"1824\"\n                                 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class=\"col\">\n                                                    <div class=\"title fade-in\"><h2>Social Media Management<\/h2>\n<\/div>\n                            <\/div>\n\n            <div class=\"col\">\n                                    <div class=\"text typography fade-in\"><p>For the entire duration of the event, the agency was responsible for providing information and updates on the <strong>rich calendar<\/strong> of events, concerts and attractions through the management of the <strong>official Facebook page<\/strong>, with the creation of <strong>informative and creative posts<\/strong> and specific events that made it possible to reach and involve a wider audience.<\/p>\n<\/div>\n                \n                            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n    <section class=\"images-section bottom-padded\" id=\"images-section-1885433316\"\n             style=\"background-color: #f9f9f9\">\n                <div class=\"images-section__inner 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