{"id":15298,"date":"2025-05-23T00:01:35","date_gmt":"2025-05-22T22:01:35","guid":{"rendered":"https:\/\/sayagency.com\/case-studies\/microtel-innovation\/"},"modified":"2026-04-20T11:24:44","modified_gmt":"2026-04-20T09:24:44","slug":"microtel-innovation","status":"publish","type":"case_study","link":"https:\/\/sayagency.com\/en\/case-studies\/microtel-innovation\/","title":{"rendered":"Microtel Innovation"},"content":{"rendered":"    <section class=\"intro-section vertical-padded\" id=\"intro-section-f547d4711795e0959039abad645b931c\">\n        <div class=\"container\">\n            <div class='intro-section__inner'>\n                <h1 class=\"title intro-title\"><p>Microtel Innovation<\/p>\n<\/h1>\n                                            <\/div>\n        <\/div>\n    <\/section>\n\n\n    <section class=\"case-study-info-section no-vertical-padding\"\n             id=\"case-study-info-section-712914306\">\n        <div class=\"container\">\n            <div class='case-study-info-section__inner'>\n                                    <div class=\"info-column\">\n                                                    <span class=\"info-label\">Client<\/span>\n                                                                            <div class=\"info-content\">\n                                <p>Microtel Innovation<\/p>\n                            <\/div>\n                                            <\/div>\n                                    <div class=\"info-column\">\n                                                    <span class=\"info-label\">Services<\/span>\n                                                                            <div class=\"info-content\">\n                                <p><a href=\"https:\/\/sayagency.com\/en\/perform\/it-development\/websites-development\/?_gl=1*1r93mak*_up*MQ..*_ga*MTI5NTcyNDAxOC4xNzc2MzIzNTQ5*_ga_WWCTLLJ0VQ*czE3NzYzMjM1NDkkbzEkZzEkdDE3NzYzMjQ3NDEkajYwJGwwJGgw\">IT\/Development<\/a>,\u00a0<a href=\"https:\/\/sayagency.com\/en\/creativity\/social-media-managing\/\">Social Media Management<\/a>,\u00a0<a href=\"https:\/\/sayagency.com\/en\/creativity\/web-copywriting\/?_gl=1*1hzql49*_up*MQ..*_ga*MTI5NTcyNDAxOC4xNzc2MzIzNTQ5*_ga_WWCTLLJ0VQ*czE3NzYzMjM1NDkkbzEkZzEkdDE3NzYzMjQ3NDEkajYwJGwwJGgw\">Copywriting<\/a>,\u00a0<a href=\"https:\/\/sayagency.com\/en\/perform\/cro-ux-analysis\/\">CRO &amp; UX<\/a>,\u00a0<a href=\"https:\/\/sayagency.com\/en\/perform\/adv\/?_gl=1*6az5fw*_up*MQ..*_ga*MTI5NTcyNDAxOC4xNzc2MzIzNTQ5*_ga_WWCTLLJ0VQ*czE3NzYzMjM1NDkkbzEkZzEkdDE3NzYzMjQ3NDEkajYwJGwwJGgw\">ADV Strategy<\/a><\/p>\n                            <\/div>\n                                            <\/div>\n                                    <div class=\"info-column\">\n                                                    <span class=\"info-label\">Sector<\/span>\n                                                                            <div class=\"info-content\">\n                                <p><a href=\"https:\/\/sayagency.com\/en\/communication-agency-industrial-sector\/?_gl=1*q3qby9*_up*MQ..*_ga*MTM2Mzg3NzE2NC4xNzU1NTk3NDIz*_ga_WWCTLLJ0VQ*czE3NTU1OTc0MjMkbzEkZzAkdDE3NTU1OTc0MjMkajYwJGwwJGgw\">Industry<\/a>,\u00a0<a href=\"https:\/\/sayagency.com\/en\/communication-agency-web-marketing-b2b\/?_gl=1*1nx5f2u*_up*MQ..*_ga*MTI5NTcyNDAxOC4xNzc2MzIzNTQ5*_ga_WWCTLLJ0VQ*czE3NzYzMjM1NDkkbzEkZzEkdDE3NzYzMjQ3NDEkajYwJGwwJGgw\">B2B<\/a>,\u00a0<a href=\"https:\/\/sayagency.com\/en\/services\/?_gl=1*icjk21*_up*MQ..*_ga*MTI5NTcyNDAxOC4xNzc2MzIzNTQ5*_ga_WWCTLLJ0VQ*czE3NzYzMjM1NDkkbzEkZzEkdDE3NzYzMjQ3NDEkajYwJGwwJGgw\">Services<\/a><\/p>\n                            <\/div>\n                                            <\/div>\n                                                    <div class=\"info-column single-cta\">\n                        <span class=\"info-label\"><\/span>\n                        <div class=\"cta-button\">\n                            <a class=\"underline-link\"\n                               href=\"https:\/\/www.microtelinnovation.com\/\"\n                               title=\"Check the website\" target=\"\" rel=\"nofollow\">\n                                <span data-title=\"Check the website\">Check the website<\/span>\n                                <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\"\n                                     fill=\"none\">\n                                    <path fill-rule=\"evenodd\" clip-rule=\"evenodd\"\n                                          d=\"M7 7C7 6.44772 7.44772 6 8 6H17C17.5523 6 18 6.44772 18 7V16C18 16.5523 17.5523 17 17 17C16.4477 17 16 16.5523 16 16V9.41421L7.70711 17.7071C7.31658 18.0976 6.68342 18.0976 6.29289 17.7071C5.90237 17.3166 5.90237 16.6834 6.29289 16.2929L14.5858 8H8C7.44772 8 7 7.55228 7 7Z\"\n                                          fill=\"\"><\/path>\n                                <\/svg>\n                            <\/a>\n                        <\/div>\n                    <\/div>\n                            <\/div>\n        <\/div>\n    <\/section>\n\n\n\n    <section class=\"images-section vertical-padded\" id=\"images-section-1229754649\"\n             style=\"background-color: #FFFFFF\">\n                <div class=\"images-section__inner image-full image-single \">\n                                                <style>\n                        #images-section-1229754649.images-section .images-section__inner.image-single .image-box {\n                            height: 50rem;\n                        }\n\n                        @media screen and (max-width: 991px) {\n                            #images-section-1229754649.images-section .images-section__inner.image-single .image-box {\n                                height: 27.5rem;\n                            }\n                        }\n                    <\/style>\n                                                    <div class=\"image-box reveal-img-box\">\n                        <img decoding=\"async\" src=\"https:\/\/sayagency.com\/wp-content\/uploads\/2025\/05\/01_Say_Microtel2.jpg\" alt=\"\"\n                             width=\"1920\" height=\"1080\"\/>\n                    <\/div>\n                                    <\/div>\n    <\/section>\n\n\n\n<section class=\"content-section content vertical-padded\"\n         id=\"content-section-98ceaa718a6e1f8fc3cb1598800565a4\"\n         style=\"background-color: #FFFFFF\">\n    <div class=\"container\">\n        <div class=\"content-section__inner layout-50-50 text-primary\">\n            <div class=\"col\">\n                                                    <div class=\"title fade-in\"><h2>The project<\/h2>\n<\/div>\n                            <\/div>\n\n            <div class=\"col\">\n                                    <div class=\"text typography fade-in\"><p>Microtel Innovation, part of the Cinetix Group, offers technologically advanced Network Visibility solutions for the Italian and international telecommunications sector, with the aim of optimising the monitoring systems and security infrastructure of telephone operators and service providers. From cyber security to system design and structured cabling, Microtel Innovation, which has been operating in the telecommunications market since 1982, works alongside its customers to make network access efficient, completely transparent and secure.<\/p>\n<\/div>\n                \n                            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n<section class=\"content-section content vertical-padded\"\n         id=\"content-section-954bdd30b5bc7222d25352139c83eccd\"\n         style=\"background-color: #FFFFFF\">\n    <div class=\"container\">\n        <div class=\"content-section__inner layout-50-50 text-primary\">\n            <div class=\"col\">\n                                                    <div class=\"title fade-in\"><h2>Website development<\/h2>\n<\/div>\n                            <\/div>\n\n            <div class=\"col\">\n                                    <div class=\"text typography fade-in\"><p>SAY designed Microtel Innovation&#8217;s new English-language website, choosing a design with attention to detail in terms of colours and photographs and dedicated iconography to emphasise the values of connection, speed and innovation promoted by the company, giving the portal a technological and highly personalised feel. The \u201cmobile first\u201d design has been developed for intelligent navigation and greater user usability, made even more dynamic by the inclusion of highlighted phrases and calls to action.<\/p>\n<\/div>\n                \n                            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n    <section class=\"images-section vertical-padded\" id=\"images-section-1467635471\"\n             style=\"background-color: #FFFFFF\">\n                <div class=\"images-section__inner container images-grid square-ratio\">\n                                                <style>\n                        #images-section-1467635471.images-section .images-section__inner.image-single .image-box {\n                            height: 40rem;\n                        }\n\n                        @media screen and (max-width: 991px) {\n                            #images-section-1467635471.images-section .images-section__inner.image-single .image-box {\n                                height: 22rem;\n                            }\n                        }\n                    <\/style>\n                                                    <div class=\"image-box reveal-img-box\">\n                        <img decoding=\"async\" src=\"https:\/\/sayagency.com\/wp-content\/uploads\/2025\/05\/01_Say_Microtel4.jpg\" alt=\"\"\n                             width=\"1800\" height=\"1824\"\/>\n                    <\/div>\n                                                                <style>\n                        #images-section-1467635471.images-section .images-section__inner.image-single .image-box {\n                            height: 40rem;\n                        }\n\n                        @media screen and (max-width: 991px) {\n                            #images-section-1467635471.images-section .images-section__inner.image-single .image-box {\n                                height: 22rem;\n                            }\n                        }\n                    <\/style>\n                                                    <div class=\"image-box reveal-img-box\">\n                        <img decoding=\"async\" src=\"https:\/\/sayagency.com\/wp-content\/uploads\/2025\/05\/01_Say_Microtel3.jpg\" alt=\"\"\n                             width=\"1800\" height=\"1824\"\/>\n                    <\/div>\n                                    <\/div>\n    <\/section>\n\n\n\n    <section class=\"img-caption-section bottom-padded bg-white\" id=\"image-caption-section-1836641225\">\n        <div class=\"img-caption-section__inner\">\n            <figure class=\"img-box\">\n                <img decoding=\"async\" src=\"https:\/\/sayagency.com\/wp-content\/uploads\/2025\/05\/01_Say_Microtel5.jpg\" alt=\"\"\n                     width=\"1920\" height=\"1080\"  srcset=\"https:\/\/sayagency.com\/wp-content\/uploads\/2025\/05\/01_Say_Microtel5-300x169.jpg 300w, https:\/\/sayagency.com\/wp-content\/uploads\/2025\/05\/01_Say_Microtel5-1024x576.jpg 1024w, https:\/\/sayagency.com\/wp-content\/uploads\/2025\/05\/01_Say_Microtel5-768x432.jpg 768w, https:\/\/sayagency.com\/wp-content\/uploads\/2025\/05\/01_Say_Microtel5-1536x864.jpg 1536w, https:\/\/sayagency.com\/wp-content\/uploads\/2025\/05\/01_Say_Microtel5.jpg 1920w\"\/>\n                            <\/figure>\n        <\/div>\n    <\/section>\n\n\n\n<section class=\"content-section content vertical-padded\"\n         id=\"content-section-251fa8f3fb434448f7dd2200caf39e73\"\n         style=\"background-color: #FFFFFF\">\n    <div class=\"container\">\n        <div class=\"content-section__inner layout-50-50 text-primary\">\n            <div class=\"col\">\n                                                    <div class=\"title fade-in\"><h2>Social Media Management<\/h2>\n<\/div>\n                            <\/div>\n\n            <div class=\"col\">\n                                    <div class=\"text typography fade-in\"><p>LinkedIn, YouTube and Facebook are the social media that Microtel Innovation uses to share news over the product and updates about the sector. We support the brand in managing the three channels, taking care of editorial planning, graphic content creation and community management.<\/p>\n<\/div>\n                \n                            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n    <section class=\"img-caption-section bottom-padded bg-white\" id=\"image-caption-section-1208503191\">\n        <div class=\"img-caption-section__inner\">\n            <figure class=\"img-box\">\n                <img decoding=\"async\" src=\"https:\/\/sayagency.com\/wp-content\/uploads\/2025\/05\/01_Say_Microtel6.jpg\" alt=\"\"\n                     width=\"1920\" height=\"1080\"  srcset=\"https:\/\/sayagency.com\/wp-content\/uploads\/2025\/05\/01_Say_Microtel6-300x169.jpg 300w, https:\/\/sayagency.com\/wp-content\/uploads\/2025\/05\/01_Say_Microtel6-1024x576.jpg 1024w, https:\/\/sayagency.com\/wp-content\/uploads\/2025\/05\/01_Say_Microtel6-768x432.jpg 768w, https:\/\/sayagency.com\/wp-content\/uploads\/2025\/05\/01_Say_Microtel6-1536x864.jpg 1536w, https:\/\/sayagency.com\/wp-content\/uploads\/2025\/05\/01_Say_Microtel6.jpg 1920w\"\/>\n                            <\/figure>\n        <\/div>\n    <\/section>\n\n\n\n<section class=\"content-section content vertical-padded\"\n         id=\"content-section-3e69f74ba943a370abbf0200db971b22\"\n         style=\"background-color: #FFFFFF\">\n    <div class=\"container\">\n        <div class=\"content-section__inner layout-50-50 text-primary\">\n            <div class=\"col\">\n                                                    <div class=\"title fade-in\"><h2>Digital Advertising<\/h2>\n<\/div>\n                            <\/div>\n\n            <div class=\"col\">\n                                    <div class=\"text typography fade-in\"><p>To further promote brand awareness and give visibility to Microtel Innovation&#8217;s services, SAY oversees the digital promotion strategy, creating online advertising campaigns and advertisements and planning newsletters for the target audience.<\/p>\n<\/div>\n                \n                            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n    <section class=\"images-section vertical-padded\" id=\"images-section-1318786131\"\n             style=\"background-color: #FFFFFF\">\n                <div class=\"images-section__inner container images-grid square-ratio\">\n                                                <style>\n                        #images-section-1318786131.images-section .images-section__inner.image-single .image-box {\n                            height: 40rem;\n                        }\n\n                        @media screen and (max-width: 991px) {\n                            #images-section-1318786131.images-section .images-section__inner.image-single .image-box {\n                                height: 22rem;\n                            }\n                        }\n                    <\/style>\n                                                    <div class=\"image-box reveal-img-box\">\n                        <img decoding=\"async\" src=\"https:\/\/sayagency.com\/wp-content\/uploads\/2025\/05\/01_Say_Microtel7.jpg\" alt=\"\"\n                             width=\"1800\" height=\"1824\"\/>\n                    <\/div>\n                                                                <style>\n                        #images-section-1318786131.images-section .images-section__inner.image-single .image-box {\n                            height: 40rem;\n                        }\n\n                        @media screen and (max-width: 991px) {\n                            #images-section-1318786131.images-section .images-section__inner.image-single .image-box {\n                                height: 22rem;\n                            }\n                        }\n                    <\/style>\n                                                    <div class=\"image-box reveal-img-box\">\n                        <img decoding=\"async\" src=\"https:\/\/sayagency.com\/wp-content\/uploads\/2025\/05\/01_Say_Microtel8.jpg\" alt=\"\"\n                             width=\"1800\" height=\"1824\"\/>\n                    <\/div>\n                                    <\/div>\n    <\/section>\n\n\n\n    <section class=\"cta-section vertical-padded\" id=\"cta-section-1035101506\">\n\n                    <img decoding=\"async\" class=\"triangles-texture\"\n                 src=\"https:\/\/sayagency.com\/wp-content\/themes\/say\/images\/triangles_texture.svg;\"\n                 width=\"460\" height=\"227\" alt=\"\"\/>\n            <style>\n                #cta-section-1035101506                .cta-section__inner .container {\n                    align-items: flex-start;\n                    justify-content: space-between;\n                }\n\n                #cta-section-1035101506                .cta-section__content {\n                    padding-top: 3rem;\n                }\n            <\/style>\n                            <div class=\"noise-layer\"><\/div>\n            <div class=\"glow-container\">\n                <div class=\"ball\"><\/div>\n                <div class=\"ball\" style=\"--delay:-12s;--size:0.35;--speed:25s;\"><\/div>\n                <div class=\"ball\" style=\"--delay:-10s;--size:0.3;--speed:15s;\"><\/div>\n            <\/div>\n                <div class=\"cta-section__inner\">\n            <div class=\"container\">\n                <div class=\"cta-section__content\">\n                    <div class=\"subtitle\">Contact us <\/div>\n                    <div class=\"title\"><p>Contact us to collaborate and create successful projects together.<\/p>\n<\/div>\n                <\/div>\n                                    <div class=\"cta-row\">\n                        <a class=\"btn-primary\" href=\"https:\/\/sayagency.com\/contact-us\/\"\n                           title=\"Let's work together\" target=\"\">\n                            <span data-title=\"Let's work together\">Let&#8217;s work together<\/span><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\">\n                <path fill-rule=\"evenodd\" clip-rule=\"evenodd\"\n                      d=\"M7 7C7 6.44772 7.44772 6 8 6H17C17.5523 6 18 6.44772 18 7V16C18 16.5523 17.5523 17 17 17C16.4477 17 16 16.5523 16 16V9.41421L7.70711 17.7071C7.31658 18.0976 6.68342 18.0976 6.29289 17.7071C5.90237 17.3166 5.90237 16.6834 6.29289 16.2929L14.5858 8H8C7.44772 8 7 7.55228 7 7Z\"\n                      fill=\"\"><\/path>\n            <\/svg>                        <\/a>\n                    <\/div>\n                            <\/div>\n        <\/div>\n    <\/section>\n\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":13,"featured_media":13497,"menu_order":139,"template":"single-case_study.php","case_study_categories":[172,184,191],"class_list":["post-15298","case_study","type-case_study","status-publish","has-post-thumbnail","hentry","case_study_categories-communication-agency-web-marketing-b2b","case_study_categories-communication-agency-industrial-sector","case_study_categories-services"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Microtel Innovation - Case study comunicazione<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sayagency.com\/en\/case-studies\/microtel-innovation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" 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