{"id":18398,"date":"2025-12-03T10:54:26","date_gmt":"2025-12-03T09:54:26","guid":{"rendered":"https:\/\/sayagency.com\/?post_type=case_study&#038;p=18398"},"modified":"2026-04-20T09:16:30","modified_gmt":"2026-04-20T07:16:30","slug":"med-health-technologies","status":"publish","type":"case_study","link":"https:\/\/sayagency.com\/en\/case-studies\/med-health-technologies\/","title":{"rendered":"MED &#8211; Health Technologies"},"content":{"rendered":"    <section class=\"intro-section vertical-padded\" id=\"intro-section-2a17d1ca031dcb7faac9cfb8d09edcdc\">\n        <div class=\"container\">\n            <div class='intro-section__inner'>\n                <h1 class=\"title intro-title\"><p>MED &#8211; Health Technologies<\/p>\n<\/h1>\n                                            <\/div>\n        <\/div>\n    <\/section>\n\n\n    <section class=\"case-study-info-section no-vertical-padding\"\n             id=\"case-study-info-section-1266253094\">\n        <div class=\"container\">\n            <div class='case-study-info-section__inner'>\n                                    <div class=\"info-column\">\n                                                    <span class=\"info-label\">Client<\/span>\n                                                                            <div class=\"info-content\">\n                                <p><span style=\"font-weight: 400;\">Med &#8211; Health Technologies<\/span><\/p>\n                            <\/div>\n                                            <\/div>\n                                    <div class=\"info-column\">\n                                                    <span class=\"info-label\">Services<\/span>\n                                                                            <div class=\"info-content\">\n                                <p><a href=\"https:\/\/sayagency.com\/en\/creativity\/brand-identity-agency\/\">Brand Identity<\/a>, <a href=\"https:\/\/sayagency.com\/en\/creativity\/creative-communication-concept\/\">Communication Concepts<\/a>, <a href=\"https:\/\/sayagency.com\/en\/perform\/it-development\/websites-development\/?_gl=1*1t0f8vz*_up*MQ..*_ga*MzUwNDUyNTk2LjE3NzYyNDcxNDc.*_ga_WWCTLLJ0VQ*czE3NzYyNDcxNDYkbzEkZzEkdDE3NzYyNDc1MjgkajYwJGwwJGgw\">IT\/Development<\/a>, <a href=\"https:\/\/sayagency.com\/en\/perform\/cro-ux-analysis\/?_gl=1*132fs1a*_up*MQ..*_ga*MzUwNDUyNTk2LjE3NzYyNDcxNDc.*_ga_WWCTLLJ0VQ*czE3NzYyNDcxNDYkbzEkZzEkdDE3NzYyNDczOTMkajYwJGwwJGgw\">CRO &amp; UX<\/a><\/p>\n                            <\/div>\n                                            <\/div>\n                                    <div class=\"info-column\">\n                                                    <span class=\"info-label\">Industries<\/span>\n                                                                            <div class=\"info-content\">\n                                <p><a href=\"https:\/\/sayagency.com\/en\/communication-agency-web-marketing-b2b\/\">B2B<\/a>,<a href=\"https:\/\/sayagency.com\/en\/communication-agency-industrial-sector\/\">Industry<\/a><\/p>\n                            <\/div>\n                                            <\/div>\n                                            <\/div>\n        <\/div>\n    <\/section>\n\n\n\n    <section class=\"images-section top-padded\" id=\"images-section-266174354\"\n             style=\"background-color: #FFFFFF\">\n                <div class=\"images-section__inner image-full image-single \">\n                                                <style>\n                        #images-section-266174354.images-section .images-section__inner.image-single .image-box {\n                            height: 50rem;\n                        }\n\n                        @media screen and (max-width: 991px) {\n                            #images-section-266174354.images-section .images-section__inner.image-single .image-box {\n                                height: 27.5rem;\n                            }\n                        }\n                    <\/style>\n                                                    <div class=\"image-box reveal-img-box\">\n                        <img decoding=\"async\" src=\"https:\/\/sayagency.com\/wp-content\/uploads\/2025\/09\/01_Say_Tempalte-Portfolio-MED-1.jpg\" alt=\"\"\n                             width=\"1920\" height=\"1080\"\/>\n                    <\/div>\n                                    <\/div>\n    <\/section>\n\n\n\n<section class=\"content-section content vertical-padded\"\n         id=\"content-section-98ceaa718a6e1f8fc3cb1598800565a4\"\n         style=\"background-color: #FFFFFF\">\n    <div class=\"container\">\n        <div class=\"content-section__inner layout-50-50 text-primary\">\n            <div class=\"col\">\n                                                    <div class=\"title fade-in\"><h2>The project<\/h2>\n<\/div>\n                            <\/div>\n\n            <div class=\"col\">\n                                    <div class=\"text typography fade-in\"><p><strong>A clear digital identity to showcase hospital innovation.<\/strong> MED specialises in the design and construction of highly complex, turnkey specialist hospital wards. The company aims to create functional, safe and cutting-edge environments and targets a highly technical and institutional audience, such as public administrations, healthcare organisations and stakeholders in the public and private sectors.<\/p>\n<\/div>\n                \n                            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n<section class=\"content-section content vertical-padded\"\n         id=\"content-section-8d56d4827040dd68c57267794e608a76\"\n         style=\"background-color: #f9f9f9\">\n    <div class=\"container\">\n        <div class=\"content-section__inner layout-50-50 text-primary\">\n            <div class=\"col\">\n                                                    <div class=\"title fade-in\"><h2>The request<\/h2>\n<\/div>\n                            <\/div>\n\n            <div class=\"col\">\n                                    <div class=\"text typography fade-in\"><p><strong>At SAY, we were tasked with rethinking MED&#8217;s entire digital identity:<\/strong> from the creative concept to the restyling of the logo, to the design and development of the new website <a href=\"https:\/\/www.medht.it\/\" target=\"_blank\" rel=\"noopener\">www.medht.it<\/a>, in Italian and English (in progress).<\/p>\n<p>A strategic and narrative project with a clear challenge: <strong>to explain what MED does, highlight its unique value and give visibility to the projects it has carried out.<\/strong><\/p>\n<\/div>\n                \n                            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n<section class=\"content-section content vertical-padded\"\n         id=\"content-section-e176d2180569f2302101d9e5065a22d2\"\n         style=\"background-color: #FFFFFF\">\n    <div class=\"container\">\n        <div class=\"content-section__inner layout-50-50 text-primary\">\n            <div class=\"col\">\n                                                    <div class=\"title fade-in\"><p>The strategy<\/p>\n<\/div>\n                            <\/div>\n\n            <div class=\"col\">\n                                    <div class=\"text typography fade-in\"><p><strong>A consistent identity for a brand that moves between innovation and design.<\/strong> To shape MED&#8217;s new digital presence, we built a path based on three pillars:<\/p>\n<ul>\n<li><strong>Branding &amp; positioning:<\/strong> redefinition of visual identity and tone of voice<\/li>\n<li><strong>Creative web concept:<\/strong> clear and modular narration of services, projects and values<\/li>\n<li><strong>Multilingual website:<\/strong> designed for the institutional target audience and for maximum usability, with a particular focus on Achievements<\/li>\n<\/ul>\n<p><a href=\"https:\/\/sayagency.com\/en\/perform\/it-development\/websites-development\/wordpress\/\">The development was carried out on WordPress CMS<\/a>, with a focus on usability, flexible structure and continuous updating capabilities.<\/p>\n<\/div>\n                \n                            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n    <section class=\"images-section top-padded\" id=\"images-section-1305434890\"\n             style=\"background-color: #FFFFFF\">\n                <div class=\"images-section__inner container images-grid square-ratio\">\n                                                <style>\n                        #images-section-1305434890.images-section .images-section__inner.image-single .image-box {\n                            height: 40rem;\n                        }\n\n                        @media screen and (max-width: 991px) {\n                            #images-section-1305434890.images-section .images-section__inner.image-single .image-box {\n                                height: 22rem;\n                            }\n                        }\n                    <\/style>\n                                                    <div class=\"image-box reveal-img-box\">\n                        <img decoding=\"async\" src=\"https:\/\/sayagency.com\/wp-content\/uploads\/2025\/09\/01_Say_Tempalte-Portfolio-MED-2.jpg\" alt=\"\"\n                             width=\"1800\" height=\"1824\"\/>\n                    <\/div>\n                                                                <style>\n                        #images-section-1305434890.images-section .images-section__inner.image-single .image-box {\n                            height: 40rem;\n                        }\n\n                        @media screen and (max-width: 991px) {\n                            #images-section-1305434890.images-section .images-section__inner.image-single .image-box {\n                                height: 22rem;\n                            }\n                        }\n                    <\/style>\n                                                    <div class=\"image-box reveal-img-box\">\n                        <img decoding=\"async\" src=\"https:\/\/sayagency.com\/wp-content\/uploads\/2025\/09\/01_Say_Tempalte-Portfolio-MED-3.jpg\" alt=\"\"\n                             width=\"1800\" height=\"1824\"\/>\n                    <\/div>\n                                    <\/div>\n    <\/section>\n\n\n\n    <section class=\"img-caption-section vertical-padded bg-white\" id=\"image-caption-section-335628356\">\n        <div class=\"img-caption-section__inner\">\n            <figure class=\"img-box\">\n                <img decoding=\"async\" src=\"https:\/\/sayagency.com\/wp-content\/uploads\/2025\/09\/01_Say_Tempalte-Portfolio-MED-4.jpg\" alt=\"\"\n                     width=\"1920\" height=\"1080\"  srcset=\"https:\/\/sayagency.com\/wp-content\/uploads\/2025\/09\/01_Say_Tempalte-Portfolio-MED-4-300x169.jpg 300w, https:\/\/sayagency.com\/wp-content\/uploads\/2025\/09\/01_Say_Tempalte-Portfolio-MED-4-1024x576.jpg 1024w, https:\/\/sayagency.com\/wp-content\/uploads\/2025\/09\/01_Say_Tempalte-Portfolio-MED-4-768x432.jpg 768w, https:\/\/sayagency.com\/wp-content\/uploads\/2025\/09\/01_Say_Tempalte-Portfolio-MED-4-1536x864.jpg 1536w, https:\/\/sayagency.com\/wp-content\/uploads\/2025\/09\/01_Say_Tempalte-Portfolio-MED-4.jpg 1920w\"\/>\n                            <\/figure>\n        <\/div>\n    <\/section>\n\n\n\n    <section class=\"cards-slider-section vertical-padded\" id=\"cards-slider-section-1748353078\">\n            <div class=\"cards-slider-section__inner\">\n                <div class=\"intro-content container\">\n                                                                <div class=\"title fade-in\"><h2>The services activated<\/h2>\n<\/div>\n                                <\/div>\n            <div class=\"swiper numbered-cards-carousel mobile-full\">\n                <ul class=\"swiper-wrapper cards-list\">\n                                            <li class=\"numbered-card post swiper-slide\">\n                            <h3 class=\"card-title\">Analysis and strategic positioning<\/h3>\n                                                            <div class=\"content cards-typography\"><ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\">Market research and benchmarking in the healthcare sector<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\">Definition of key communication assets<\/li>\n<\/ul>\n<\/div>\n                                                    <\/li>\n                                            <li class=\"numbered-card post swiper-slide\">\n                            <h3 class=\"card-title\">Restyling logo e brand identity<\/h3>\n                                                            <div class=\"content cards-typography\"><ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\">MED logo redesign<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\">Creation of institutional payoff<\/li>\n<\/ul>\n<\/div>\n                                                    <\/li>\n                                            <li class=\"numbered-card post swiper-slide\">\n                            <h3 class=\"card-title\">Website design and development<\/h3>\n                                                            <div class=\"content cards-typography\"><ul>\n<li>Creative concept and information architecture<\/li>\n<li>UX\/UI design focused on clarity and efficiency<\/li>\n<li>Implementation in WordPress (multilingual IT\/EN)<\/li>\n<li>Optimisation for mobile and desktop devices<\/li>\n<\/ul>\n<\/div>\n                                                    <\/li>\n                                    <\/ul>\n                <div class=\"pagination-element\"><\/div>\n                <div class=\"navigation-element\">\n                    <div class=\"swiper-button-prev news-prev-slide\">\n                        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\"\n                             fill=\"none\">\n                            <path d=\"M15.75 19.5L8.25 12L15.75 4.5\" stroke=\"#3E4D4C\" stroke-width=\"1.5\"\n                                  stroke-linecap=\"square\"\/>\n                        <\/svg>\n                    <\/div>\n                    <div class=\"swiper-button-next news-next-slide\">\n                        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"25\" height=\"24\" viewBox=\"0 0 25 24\"\n                             fill=\"none\">\n                            <path d=\"M8.75 4.5L16.25 12L8.75 19.5\" stroke=\"#3E4D4C\" stroke-width=\"1.5\"\n                                  stroke-linecap=\"square\"\/>\n                        <\/svg>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/section>\n\n\n\n\n\n\n    <section class=\"images-section no-vertical-padding\" id=\"images-section-938631328\"\n             style=\"background-color: \">\n                <div class=\"images-section__inner container images-grid square-ratio\">\n                                                <style>\n                        #images-section-938631328.images-section .images-section__inner.image-single .image-box {\n                            height: 40rem;\n                        }\n\n                        @media screen and (max-width: 991px) {\n                            #images-section-938631328.images-section .images-section__inner.image-single .image-box {\n                                height: 22rem;\n                            }\n                        }\n                    <\/style>\n                                                                                <style>\n                        #images-section-938631328.images-section .images-section__inner.image-single .image-box {\n                            height: 40rem;\n                        }\n\n                        @media screen and (max-width: 991px) {\n                            #images-section-938631328.images-section .images-section__inner.image-single .image-box {\n                                height: 22rem;\n                            }\n                        }\n                    <\/style>\n                                                    <\/div>\n    <\/section>\n\n\n\n<section class=\"content-section content vertical-padded\"\n         id=\"content-section-38b639ba95e9c42c6895ea370f1b6a26\"\n         style=\"background-color: #FFFFFF\">\n    <div class=\"container\">\n        <div class=\"content-section__inner layout-50-50 text-primary\">\n            <div class=\"col\">\n                                                    <div class=\"title fade-in\"><h2>It works because<\/h2>\n<\/div>\n                            <\/div>\n\n            <div class=\"col\">\n                                    <div class=\"text typography fade-in\"><p>We have translated technical complexity into a clear, recognisable and authoritative narrative, creating a digital identity capable of speaking to institutions, professionals and partners. With this project, <strong>MED now has a clearer and more defined voice and a web presence that matches the quality it brings to hospital wards across Europe.<\/strong><\/p>\n<\/div>\n                \n                            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n<section class=\"content-section content vertical-padded\"\n         id=\"content-section-c016d12aab964f288b0031cc01888e68\"\n         style=\"background-color: #f9f9f9\">\n    <div class=\"container\">\n        <div class=\"content-section__inner layout-50-50 text-primary\">\n            <div class=\"col\">\n                                                    <div class=\"title fade-in\"><h2>The results<\/h2>\n<\/div>\n                            <\/div>\n\n            <div class=\"col\">\n                                    <div class=\"text typography fade-in\"><p><strong>New logo and slogan<\/strong> in line with company values: technology, reliability, vision.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>A streamlined, technical, authoritative website designed<\/strong> to explain complex turnkey projects in a simple way.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Intuitive and rational navigation, optimised<\/strong> for public administrations and stakeholders in the healthcare sector.<\/p>\n<p>&nbsp;<\/p>\n<p>Content architecture <strong>designed with SEO and UX<\/strong> in mind to enhance the project portfolio.<\/p>\n<\/div>\n                \n                            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n    <section class=\"cta-section vertical-padded\" id=\"cta-section-1165216006\">\n\n                    <img decoding=\"async\" class=\"triangles-texture\"\n                 src=\"https:\/\/sayagency.com\/wp-content\/themes\/say\/images\/triangles_texture.svg;\"\n                 width=\"460\" height=\"227\" alt=\"\"\/>\n            <style>\n                #cta-section-1165216006                .cta-section__inner .container {\n                    align-items: flex-start;\n                    justify-content: space-between;\n                }\n\n                #cta-section-1165216006                .cta-section__content {\n                    padding-top: 3rem;\n                }\n            <\/style>\n                            <div class=\"noise-layer\"><\/div>\n            <div class=\"glow-container\">\n                <div class=\"ball\"><\/div>\n                <div class=\"ball\" style=\"--delay:-12s;--size:0.35;--speed:25s;\"><\/div>\n                <div class=\"ball\" style=\"--delay:-10s;--size:0.3;--speed:15s;\"><\/div>\n            <\/div>\n                <div class=\"cta-section__inner\">\n            <div class=\"container\">\n                <div class=\"cta-section__content\">\n                    <div class=\"subtitle\">Contact us<\/div>\n                    <div class=\"title\"><p>Contact us to collaborate and create successful projects together.<\/p>\n<\/div>\n                <\/div>\n                                    <div class=\"cta-row\">\n                        <a class=\"btn-primary\" href=\"https:\/\/sayagency.com\/en\/contact-us\/\"\n                           title=\"Let's collaborate\" target=\"\">\n                            <span data-title=\"Let's collaborate\">Let&#8217;s collaborate<\/span><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\">\n                <path fill-rule=\"evenodd\" clip-rule=\"evenodd\"\n                      d=\"M7 7C7 6.44772 7.44772 6 8 6H17C17.5523 6 18 6.44772 18 7V16C18 16.5523 17.5523 17 17 17C16.4477 17 16 16.5523 16 16V9.41421L7.70711 17.7071C7.31658 18.0976 6.68342 18.0976 6.29289 17.7071C5.90237 17.3166 5.90237 16.6834 6.29289 16.2929L14.5858 8H8C7.44772 8 7 7.55228 7 7Z\"\n                      fill=\"\"><\/path>\n            <\/svg>                        <\/a>\n                    <\/div>\n                            <\/div>\n        <\/div>\n    <\/section>\n\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":16,"featured_media":16536,"menu_order":88,"template":"","case_study_categories":[172,184],"class_list":["post-18398","case_study","type-case_study","status-publish","has-post-thumbnail","hentry","case_study_categories-communication-agency-web-marketing-b2b","case_study_categories-communication-agency-industrial-sector"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - 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