{"id":20201,"date":"2026-02-23T15:23:05","date_gmt":"2026-02-23T14:23:05","guid":{"rendered":"https:\/\/sayagency.com\/case-studies\/romea-strata\/"},"modified":"2026-03-24T12:26:36","modified_gmt":"2026-03-24T11:26:36","slug":"romea-strata","status":"publish","type":"case_study","link":"https:\/\/sayagency.com\/en\/case-studies\/romea-strata\/","title":{"rendered":"Romea Strata"},"content":{"rendered":"    <section class=\"intro-section vertical-padded\" id=\"intro-section-608923e7b7d92084b234526cfea883a0\">\n        <div class=\"container\">\n            <div class='intro-section__inner'>\n                <h1 class=\"title intro-title\"><p>Romea Strata<\/p>\n<\/h1>\n                                            <\/div>\n        <\/div>\n    <\/section>\n\n\n    <section class=\"case-study-info-section no-vertical-padding\"\n             id=\"case-study-info-section-632270982\">\n        <div class=\"container\">\n            <div class='case-study-info-section__inner'>\n                                    <div class=\"info-column\">\n                                                    <span class=\"info-label\">Client<\/span>\n                                                                            <div class=\"info-content\">\n                                <p>Romea Strata<\/p>\n                            <\/div>\n                                            <\/div>\n                                    <div class=\"info-column\">\n                                                    <span class=\"info-label\">Services<\/span>\n                                                                            <div class=\"info-content\">\n                                <p><span style=\"font-weight: 400;\"><a href=\"https:\/\/sayagency.com\/perform\/it-sviluppo\/siti-web\/\">IT \/ Development<\/a>, <a href=\"https:\/\/sayagency.com\/en\/perform\/it-development\/websites-development\/web-accessibility\/\">Web Accessibility<\/a>, <a href=\"https:\/\/sayagency.com\/en\/perform\/seo-agency\/\">SEO<\/a>, <a href=\"https:\/\/sayagency.com\/en\/perform\/adv\/\">ADV Strategy<\/a><br \/>\n<\/span><\/p>\n                            <\/div>\n                                            <\/div>\n                                    <div class=\"info-column\">\n                                                    <span class=\"info-label\">Sectors<\/span>\n                                                                            <div class=\"info-content\">\n                                <p><a href=\"https:\/\/sayagency.com\/en\/communication-agency-hospitality-tourism\/\"><span style=\"font-weight: 400;\">Hospitality \/ Tourism<\/span><\/a><span style=\"font-weight: 400;\">, <a href=\"https:\/\/sayagency.com\/en\/communication-agency-sports-sector\/\">Sport<\/a><\/span><\/p>\n                            <\/div>\n                                            <\/div>\n                                                    <div class=\"info-column single-cta\">\n                        <span class=\"info-label\"><\/span>\n                        <div class=\"cta-button\">\n                            <a class=\"underline-link\"\n                               href=\"https:\/\/www.romeastrata.org\/\"\n                               title=\"Check the website\" target=\"_blank\" rel=\"nofollow\">\n                                <span data-title=\"Check the website\">Check the website<\/span>\n                                <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\"\n                                     fill=\"none\">\n                                    <path fill-rule=\"evenodd\" clip-rule=\"evenodd\"\n                                          d=\"M7 7C7 6.44772 7.44772 6 8 6H17C17.5523 6 18 6.44772 18 7V16C18 16.5523 17.5523 17 17 17C16.4477 17 16 16.5523 16 16V9.41421L7.70711 17.7071C7.31658 18.0976 6.68342 18.0976 6.29289 17.7071C5.90237 17.3166 5.90237 16.6834 6.29289 16.2929L14.5858 8H8C7.44772 8 7 7.55228 7 7Z\"\n                                          fill=\"\"><\/path>\n                                <\/svg>\n                            <\/a>\n                        <\/div>\n                    <\/div>\n                            <\/div>\n        <\/div>\n    <\/section>\n\n\n\n    <section class=\"img-caption-section vertical-padded bg-white\" id=\"image-caption-section-576442469\">\n        <div class=\"img-caption-section__inner\">\n            <figure class=\"img-box\">\n                <img decoding=\"async\" src=\"https:\/\/sayagency.com\/wp-content\/uploads\/2026\/02\/20260219-SAY-CaseStudy-sito-Romea-Strata2-1.jpg\" alt=\"\"\n                     width=\"2560\" height=\"1440\"  srcset=\"https:\/\/sayagency.com\/wp-content\/uploads\/2026\/02\/20260219-SAY-CaseStudy-sito-Romea-Strata2-1-300x169.jpg 300w, https:\/\/sayagency.com\/wp-content\/uploads\/2026\/02\/20260219-SAY-CaseStudy-sito-Romea-Strata2-1-1024x576.jpg 1024w, https:\/\/sayagency.com\/wp-content\/uploads\/2026\/02\/20260219-SAY-CaseStudy-sito-Romea-Strata2-1-768x432.jpg 768w, https:\/\/sayagency.com\/wp-content\/uploads\/2026\/02\/20260219-SAY-CaseStudy-sito-Romea-Strata2-1-1536x864.jpg 1536w, https:\/\/sayagency.com\/wp-content\/uploads\/2026\/02\/20260219-SAY-CaseStudy-sito-Romea-Strata2-1-2048x1152.jpg 2048w\"\/>\n                            <\/figure>\n        <\/div>\n    <\/section>\n\n\n\n<section class=\"content-section content vertical-padded\"\n         id=\"content-section-98ceaa718a6e1f8fc3cb1598800565a4\"\n         style=\"background-color: #FFFFFF\">\n    <div class=\"container\">\n        <div class=\"content-section__inner layout-50-50 text-primary\">\n            <div class=\"col\">\n                                                    <div class=\"title fade-in\"><h2>The project<\/h2>\n<\/div>\n                            <\/div>\n\n            <div class=\"col\">\n                                    <div class=\"text typography fade-in\"><p><span style=\"font-weight: 400;\">Romea Strata is an ancient route that once led pilgrims from Central-Eastern Europe on a spiritual journey towards Rome, leaving a tangible legacy in the countries it crossed. <\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">The route begins in the northern regions of the Baltic Sea and traverses <\/span><b>7 states over a total of 4,044 km<\/b><span style=\"font-weight: 400;\">, organised into 208 stages. In Italy, the path crosses 7 Regions covering <\/span><b>1,400 km, 235 municipalities, 40 UNESCO sites, and 20 Jubilee sites<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<\/div>\n                \n                            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n    <section class=\"img-caption-section vertical-padded bg-white\" id=\"image-caption-section-2002002231\">\n        <div class=\"img-caption-section__inner\">\n            <figure class=\"img-box\">\n                <img decoding=\"async\" src=\"https:\/\/sayagency.com\/wp-content\/uploads\/2026\/02\/20260219-SAY-CaseStudy-sito-Romea-Strata3.jpg\" alt=\"\"\n                     width=\"2560\" height=\"1440\"  srcset=\"https:\/\/sayagency.com\/wp-content\/uploads\/2026\/02\/20260219-SAY-CaseStudy-sito-Romea-Strata3-300x169.jpg 300w, https:\/\/sayagency.com\/wp-content\/uploads\/2026\/02\/20260219-SAY-CaseStudy-sito-Romea-Strata3-1024x576.jpg 1024w, https:\/\/sayagency.com\/wp-content\/uploads\/2026\/02\/20260219-SAY-CaseStudy-sito-Romea-Strata3-768x432.jpg 768w, https:\/\/sayagency.com\/wp-content\/uploads\/2026\/02\/20260219-SAY-CaseStudy-sito-Romea-Strata3-1536x864.jpg 1536w, https:\/\/sayagency.com\/wp-content\/uploads\/2026\/02\/20260219-SAY-CaseStudy-sito-Romea-Strata3-2048x1152.jpg 2048w\"\/>\n                            <\/figure>\n        <\/div>\n    <\/section>\n\n\n\n<section class=\"content-section content vertical-padded\"\n         id=\"content-section-3943684947f788baf4c76e14d34c366c\"\n         style=\"background-color: #FFFFFF\">\n    <div class=\"container\">\n        <div class=\"content-section__inner layout-50-50 text-primary\">\n            <div class=\"col\">\n                                                    <div class=\"title fade-in\"><h2>The brief<\/h2>\n<\/div>\n                            <\/div>\n\n            <div class=\"col\">\n                                    <div class=\"text typography fade-in\"><p><span style=\"font-weight: 400;\">With the growth of the project and brand identity, Romea Strata required a <\/span><b>new website <\/b>&#8211; <span style=\"font-weight: 400;\">a platform with a dual purpose:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">To offer <\/span><b>clear and functional navigation<\/b><span style=\"font-weight: 400;\"> for those setting out (from pilgrims and hikers to cycle tourists and horse riders).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">To integrate a <\/span><b>corporate\/institutional section<\/b><span style=\"font-weight: 400;\"> dedicated to certifications, European projects, and communication with stakeholders and partners.<\/span><\/li>\n<\/ul>\n<p><b>Timing:<\/b><span style=\"font-weight: 400;\"> 4 months with a planned go-live by April 2025.<\/span><\/p>\n<\/div>\n                \n                            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n<section class=\"content-section content vertical-padded\"\n         id=\"content-section-a7bfcfadbd9fff44211b19705d35cb49\"\n         style=\"background-color: #f9f9f9\">\n    <div class=\"container\">\n        <div class=\"content-section__inner layout-50-50 text-primary\">\n            <div class=\"col\">\n                                                    <div class=\"title fade-in\"><h2>The strategy<\/h2>\n<\/div>\n                            <\/div>\n\n            <div class=\"col\">\n                                    <div class=\"text typography fade-in\"><p><span style=\"font-weight: 400;\">To meet the client&#8217;s needs, we designed and developed the new website:<\/span><a href=\"https:\/\/www.romeastrata.org\/\"> <b>https:\/\/www.romeastrata.org\/<\/b><\/a><span style=\"font-weight: 400;\">. <\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">We also handled the <\/span><b>SEO setup<\/b><span style=\"font-weight: 400;\">, which led to rapid and evident improvements in organic visibility, and we support the project with ongoing <\/span><b>ADV campaign planning on Meta<\/b><span style=\"font-weight: 400;\"> throughout the year.<\/span><\/p>\n<\/div>\n                \n                            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n<section class=\"content-section content vertical-padded\"\n         id=\"content-section-a49b01d30bfe53c12339a85d3e70a397\"\n         style=\"background-color: #FFFFFF\">\n    <div class=\"container\">\n        <div class=\"content-section__inner layout-50-50 text-primary\">\n            <div class=\"col\">\n                                                    <div class=\"title fade-in\"><h2>The challenges<\/h2>\n<\/div>\n                            <\/div>\n\n            <div class=\"col\">\n                                    <div class=\"text typography fade-in\"><p><span style=\"font-weight: 400;\">Romea Strata positions itself as the &#8220;hinge of Europe&#8221;: a cultural and spiritual itinerary connecting the Baltic to Rome, featuring multi-language content and significant territorial complexity. The legacy site presented typical issues of projects that have grown organically over time: clunky content management, a need for greater editorial autonomy, and the necessity to reorganise navigation across a broad European structure.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The requirements identified during <\/span><b>onboarding<\/b><span style=\"font-weight: 400;\"> defined a clear scope:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Streamline content uploading<\/b><span style=\"font-weight: 400;\"> and make the team more autonomous regarding text and imagery.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Give <\/span><b>immediate prominence<\/b><span style=\"font-weight: 400;\"> to its nature as a European route across 7 States, correctly managing the complexity of Italy (main route + branches).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Coherently integrate stages and related content without losing <\/span><b>visual identity<\/b><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Address a delicate <\/span><b>SEO context<\/b><span style=\"font-weight: 400;\">: following a previous migration, pages and continuity had been lost.<\/span><\/li>\n<\/ul>\n<\/div>\n                \n                            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n    <section class=\"cards-slider-section vertical-padded\" id=\"cards-slider-section-1514154823\">\n            <div class=\"cards-slider-section__inner\">\n                <div class=\"intro-content container\">\n                                                                <div class=\"title fade-in\"><p>Technical Objectives<\/p>\n<\/div>\n                                <\/div>\n            <div class=\"swiper numbered-cards-carousel mobile-full\">\n                <ul class=\"swiper-wrapper cards-list\">\n                                            <li class=\"numbered-card post swiper-slide\">\n                            <h3 class=\"card-title\">Build a clear orientation Home Page<\/h3>\n                                                            <div class=\"content cards-typography\"><p><span style=\"font-weight: 400;\">Conveying in seconds that Romea Strata is a European route (not just Italian).<\/span><\/p>\n<\/div>\n                                                    <\/li>\n                                            <li class=\"numbered-card post swiper-slide\">\n                            <h3 class=\"card-title\">Clearly separate two needs<\/h3>\n                                                            <div class=\"content cards-typography\"><ul>\n<li><span style=\"font-weight: 400;\">\u00a0the <\/span><i><span style=\"font-weight: 400;\">User Experience<\/span><\/i><span style=\"font-weight: 400;\"> for those &#8220;on the road&#8221; (pilgrims, hikers, etc.) <\/span><\/li>\n<li><span style=\"font-weight: 400;\">the <\/span><i><span style=\"font-weight: 400;\">Corporate Area<\/span><\/i><span style=\"font-weight: 400;\"> (certifications, stakeholders, association)<\/span><\/li>\n<\/ul>\n<\/div>\n                                                    <\/li>\n                                            <li class=\"numbered-card post swiper-slide\">\n                            <h3 class=\"card-title\">Make the site accessible by design<\/h3>\n                                                            <div class=\"content cards-typography\"><p><span style=\"font-weight: 400;\">following accessibility standards without relying on external widgets.<\/span><\/p>\n<\/div>\n                                                    <\/li>\n                                            <li class=\"numbered-card post swiper-slide\">\n                            <h3 class=\"card-title\">Set a solid foundation for marketing growth<\/h3>\n                                                            <div class=\"content cards-typography\"><p><span style=\"font-weight: 400;\">SEO, content, potential ADV, and integration with editorial initiatives (e.g., podcasts)<\/span><\/p>\n<\/div>\n                                                    <\/li>\n                                            <li class=\"numbered-card post swiper-slide\">\n                            <h3 class=\"card-title\">Post go-live Technical KPIs<\/h3>\n                                                            <div class=\"content cards-typography\"><ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Increase CTR and conversions on main CTAs (credentials, materials, accommodation)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Increase organic traffic on &#8220;walking\/cycling stages&#8221; clusters<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Reduce bounce rate<\/span><\/li>\n<\/ul>\n<\/div>\n                                                    <\/li>\n                                    <\/ul>\n                <div class=\"pagination-element\"><\/div>\n                <div class=\"navigation-element\">\n                    <div class=\"swiper-button-prev news-prev-slide\">\n                        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\"\n                             fill=\"none\">\n                            <path d=\"M15.75 19.5L8.25 12L15.75 4.5\" stroke=\"#3E4D4C\" stroke-width=\"1.5\"\n                                  stroke-linecap=\"square\"\/>\n                        <\/svg>\n                    <\/div>\n                    <div class=\"swiper-button-next news-next-slide\">\n                        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"25\" height=\"24\" viewBox=\"0 0 25 24\"\n                             fill=\"none\">\n                            <path d=\"M8.75 4.5L16.25 12L8.75 19.5\" stroke=\"#3E4D4C\" stroke-width=\"1.5\"\n                                  stroke-linecap=\"square\"\/>\n                        <\/svg>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/section>\n\n\n\n<section class=\"content-section content vertical-padded\"\n         id=\"content-section-ba944a06d7c3953918c8f9537cb3f876\"\n         style=\"background-color: #FFFFFF\">\n    <div class=\"container\">\n        <div class=\"content-section__inner layout-50-50 text-primary\">\n            <div class=\"col\">\n                                                    <div class=\"title fade-in\"><h2>Strategy: Information Architecture and UX<\/h2>\n<\/div>\n                            <\/div>\n\n            <div class=\"col\">\n                                    <div class=\"text typography fade-in\"><p><span style=\"font-weight: 400;\">To support the two target audiences, the solution started with the <\/span><b>Information Architecture<\/b><span style=\"font-weight: 400;\">:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Main Menu<\/b><span style=\"font-weight: 400;\"> dedicated to those traveling: routes, stages, accommodation, useful materials, credentials\/services.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Secondary Menu (Hamburger Menu)<\/b><span style=\"font-weight: 400;\"> dedicated to the institutional side: European projects, stakeholders\/partners, press, and documentation.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">These choices kept the &#8220;traveller&#8221; experience immediate without hiding the corporate framework necessary for the project&#8217;s European credibility.<\/span><\/p>\n<\/div>\n                \n                            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n    <section class=\"img-caption-section vertical-padded bg-white\" id=\"image-caption-section-244145838\">\n        <div class=\"img-caption-section__inner\">\n            <figure class=\"img-box\">\n                <img decoding=\"async\" src=\"https:\/\/sayagency.com\/wp-content\/uploads\/2026\/02\/20260219-SAY-CaseStudy-sito-Romea-Strata4-1.jpg\" alt=\"\"\n                     width=\"2560\" height=\"1440\"  srcset=\"https:\/\/sayagency.com\/wp-content\/uploads\/2026\/02\/20260219-SAY-CaseStudy-sito-Romea-Strata4-1-300x169.jpg 300w, https:\/\/sayagency.com\/wp-content\/uploads\/2026\/02\/20260219-SAY-CaseStudy-sito-Romea-Strata4-1-1024x576.jpg 1024w, https:\/\/sayagency.com\/wp-content\/uploads\/2026\/02\/20260219-SAY-CaseStudy-sito-Romea-Strata4-1-768x432.jpg 768w, https:\/\/sayagency.com\/wp-content\/uploads\/2026\/02\/20260219-SAY-CaseStudy-sito-Romea-Strata4-1-1536x864.jpg 1536w, https:\/\/sayagency.com\/wp-content\/uploads\/2026\/02\/20260219-SAY-CaseStudy-sito-Romea-Strata4-1-2048x1152.jpg 2048w\"\/>\n                            <\/figure>\n        <\/div>\n    <\/section>\n\n\n\n<section class=\"content-section content vertical-padded\"\n         id=\"content-section-b179542b9aa1dd8cc07d0065d2b73207\"\n         style=\"background-color: #f9f9f9\">\n    <div class=\"container\">\n        <div class=\"content-section__inner layout-50-50 text-primary\">\n            <div class=\"col\">\n                                                    <div class=\"title fade-in\"><h2>SEO and Content: Recovery, Clarity, and Scalability<\/h2>\n<\/div>\n                            <\/div>\n\n            <div class=\"col\">\n                                    <div class=\"text typography fade-in\"><p><span style=\"font-weight: 400;\">The SEO setup focused on three pillars:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>SEO Sitemap<\/b><span style=\"font-weight: 400;\"> aligned with real user needs (e.g., clearer distinction between &#8220;walking&#8221; and &#8220;cycling&#8221;).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Content Hub<\/b><span style=\"font-weight: 400;\"> management (FAQs, guides, downloads) as assets for users and ranking.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Migration Risk Mitigation<\/b>: focus on redirects, recovering lost pages, and continuity of strategic URLs.<\/li>\n<\/ol>\n<\/div>\n                \n                            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n<section class=\"content-section content vertical-padded\"\n         id=\"content-section-8650b5336ab48fb9ba9984a7cca22a95\"\n         style=\"background-color: #FFFFFF\">\n    <div class=\"container\">\n        <div class=\"content-section__inner layout-50-50 text-primary\">\n            <div class=\"col\">\n                                                    <div class=\"title fade-in\"><h2>Design and Visual Identity<\/h2>\n<\/div>\n                            <\/div>\n\n            <div class=\"col\">\n                                    <div class=\"text typography fade-in\"><p><span style=\"font-weight: 400;\">On the <\/span><b>UI<\/b><span style=\"font-weight: 400;\"> front, the redesign was developed in close collaboration with the client. Key actions included:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Rationalising the colour palette<\/b><span style=\"font-weight: 400;\"> to reduce visual clutter.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Greater <\/span><b>visual cleanliness<\/b><span style=\"font-weight: 400;\"> and sharper typographic hierarchies (fonts, sizes, readability).<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Overhauling key <\/span><b>homepage components<\/b><span style=\"font-weight: 400;\"> (Country cards, CTAs, info boxes) for more immediate communication.<\/span><\/p>\n<\/div>\n                \n                            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n    <section class=\"img-caption-section vertical-padded bg-white\" id=\"image-caption-section-1887196416\">\n        <div class=\"img-caption-section__inner\">\n            <figure class=\"img-box\">\n                <img decoding=\"async\" src=\"https:\/\/sayagency.com\/wp-content\/uploads\/2026\/02\/20260219-SAY-CaseStudy-sito-Romea-Strata5.jpg\" alt=\"\"\n                     width=\"2560\" height=\"1440\"  srcset=\"https:\/\/sayagency.com\/wp-content\/uploads\/2026\/02\/20260219-SAY-CaseStudy-sito-Romea-Strata5-300x169.jpg 300w, https:\/\/sayagency.com\/wp-content\/uploads\/2026\/02\/20260219-SAY-CaseStudy-sito-Romea-Strata5-1024x576.jpg 1024w, https:\/\/sayagency.com\/wp-content\/uploads\/2026\/02\/20260219-SAY-CaseStudy-sito-Romea-Strata5-768x432.jpg 768w, https:\/\/sayagency.com\/wp-content\/uploads\/2026\/02\/20260219-SAY-CaseStudy-sito-Romea-Strata5-1536x864.jpg 1536w, https:\/\/sayagency.com\/wp-content\/uploads\/2026\/02\/20260219-SAY-CaseStudy-sito-Romea-Strata5-2048x1152.jpg 2048w\"\/>\n                            <\/figure>\n        <\/div>\n    <\/section>\n\n\n\n<section class=\"content-section content vertical-padded\"\n         id=\"content-section-205e72bef147d0f5b0a1896333760ec7\"\n         style=\"background-color: #FFFFFF\">\n    <div class=\"container\">\n        <div class=\"content-section__inner layout-50-50 text-primary\">\n            <div class=\"col\">\n                                    <span class=\"subtitle fade-in\">The choice of CMS<\/span>\n                                                    <div class=\"title fade-in\"><h2>WordPress<\/h2>\n<\/div>\n                            <\/div>\n\n            <div class=\"col\">\n                                    <div class=\"text typography fade-in\"><p><span style=\"font-weight: 400;\">The platform was developed using <\/span><b>WordPress<\/b><span style=\"font-weight: 400;\">, selected as the CMS to ensure a balance between technical robustness, ease of content management, and long-term scalability. Given the project\u2019s complexity, the goal was not merely to &#8220;redesign the website&#8221;, but to build a <\/span><b>flexible and sustainable editorial system<\/b><span style=\"font-weight: 400;\"> capable of supporting Romea Strata\u2019s future growth.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">The <\/span><b>backend architecture<\/b><span style=\"font-weight: 400;\"> was designed to streamline content entry, avoiding rigid solutions or static layouts, while ensuring orderly and consistent management\u2014particularly for the informative, corporate, and service sections.<\/span><\/p>\n<\/div>\n                \n                            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n<section class=\"content-section content no-vertical-padding\"\n         id=\"content-section-01df62c52c5e5ff458f08a966a8b4b46\"\n         style=\"background-color: #FFFFFF\">\n    <div class=\"container\">\n        <div class=\"content-section__inner layout-50-50 text-primary\">\n            <div class=\"col\">\n                                    <span class=\"subtitle fade-in\">The choice of technologies<\/span>\n                                                    <div class=\"title fade-in\"><h2>WPML Multilingual Plugin<\/h2>\n<\/div>\n                            <\/div>\n\n            <div class=\"col\">\n                                    <div class=\"text typography fade-in\"><p><span style=\"font-weight: 400;\">In a highly international context, multilingual content management was addressed using the <\/span><b>WPML plugin<\/b><span style=\"font-weight: 400;\">, integrated with <\/span><b>ACF<\/b><span style=\"font-weight: 400;\">, to ensure editorial consistency and scalability over time. This solution simplified the editorial workflow and ensured the organised management of language versions, also with a view to future project expansion.<\/span><\/p>\n<\/div>\n                \n                            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n<section class=\"content-section content vertical-padded\"\n         id=\"content-section-659f2b415d78afdc48e31ba667c096be\"\n         style=\"background-color: #FFFFFF\">\n    <div class=\"container\">\n        <div class=\"content-section__inner layout-50-50 text-primary\">\n            <div class=\"col\">\n                                    <span class=\"subtitle fade-in\">The choice of technologies<\/span>\n                                                    <div class=\"title fade-in\"><h2>Advanced Custom Fields PRO<\/h2>\n<\/div>\n                            <\/div>\n\n            <div class=\"col\">\n                                    <div class=\"text typography fade-in\"><p><span style=\"font-weight: 400;\">To ensure flexibility and scalability, we adopted <\/span><b>Advanced Custom Fields PRO<\/b><span style=\"font-weight: 400;\">. This allowed us to define structured <\/span><b>custom fields<\/b><span style=\"font-weight: 400;\"> for pages and <\/span><b>custom post types<\/b><span style=\"font-weight: 400;\">, clearly separating content from presentation. This setup guides editors during data entry, significantly reducing errors and inconsistencies.<\/span><\/p>\n<\/div>\n                \n                            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n<section class=\"content-section content no-vertical-padding\"\n         id=\"content-section-144cabe551482e14a842196bc1a27f60\"\n         style=\"background-color: #FFFFFF\">\n    <div class=\"container\">\n        <div class=\"content-section__inner layout-50-50 text-primary\">\n            <div class=\"col\">\n                                    <span class=\"subtitle fade-in\">La scelta delle tecnologie<\/span>\n                                                    <div class=\"title fade-in\"><h2>ACF Flexible Content<\/h2>\n<\/div>\n                            <\/div>\n\n            <div class=\"col\">\n                                    <div class=\"text typography fade-in\"><p><span style=\"font-weight: 400;\">A central element of the development framework was the use of <\/span><b>ACF Flexible Content<\/b><span style=\"font-weight: 400;\">, adopted to build a <\/span><b>modular system<\/b><span style=\"font-weight: 400;\"> of reusable sections. This solution provided a library of <\/span><b>predefined layouts<\/b><span style=\"font-weight: 400;\"> (text, images, calls-to-action, info blocks, grids, carousels, etc.) that can be freely combined within pages and custom post types. <\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">This eliminates the need for bespoke templates for every page while maintaining visual consistency and a high-quality <\/span><b>User Experience (UX)<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<\/div>\n                \n                            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n<section class=\"content-section content vertical-padded\"\n         id=\"content-section-0d30182c65ed7912c592532dcfc571bc\"\n         style=\"background-color: #FFFFFF\">\n    <div class=\"container\">\n        <div class=\"content-section__inner layout-50-50 text-primary\">\n            <div class=\"col\">\n                                                    <div class=\"title fade-in\"><h2>Multiple choices, one optimised result<\/h2>\n<\/div>\n                            <\/div>\n\n            <div class=\"col\">\n                                    <div class=\"text typography fade-in\"><p><span style=\"font-weight: 400;\">The result is a website where every page adapts to the content without sacrificing structure, <\/span><b>accessibility<\/b><span style=\"font-weight: 400;\">, or visual identity.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">The combination of WordPress, ACF Pro, and Flexible Content has granted the team <\/span><b>full autonomy<\/b><span style=\"font-weight: 400;\"> in daily content management, reduced backend technical complexity, and created a solid, scalable foundation for future developments &#8211; supporting <\/span><b>SEO<\/b><span style=\"font-weight: 400;\"> and accessibility requirements from the outset.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">In this sense, the development choices were not merely technological, but <\/span><b>strategic<\/b><span style=\"font-weight: 400;\">, designed to evolve alongside the Romea Strata project over time.<\/span><\/p>\n<\/div>\n                \n                            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n    <section class=\"cards-icon-slider-section vertical-padded\" id=\"cards-icon-slider-section-1649751673\">\n        <div class=\"cards-icon-slider-section__inner\">\n            <div class=\"intro-content container\">\n                                                <div class=\"title fade-in\"><h2>Key Developed Features<\/h2>\n<\/div>\n                    <\/div>\n        <div class=\"swiper cards-icon-carousel mobile-full\">\n            <ul class=\"swiper-wrapper cards-list\">\n                                    <li class=\"icon-card post swiper-slide\" style=\"border-top: 3px solid #3E4D4C;\">\n                        <div>\n                                                        <h3 class=\"card-title\">Outdoor Active (Stages)<\/h3>\n                        <\/div>\n                                                    <div class=\"content cards-typography\"><p><span style=\"font-weight: 400;\">Maintained stage embedding while aligning it with the site&#8217;s visual style.<\/span><\/p>\n<\/div>\n                                            <\/li>\n                                    <li class=\"icon-card post swiper-slide\" style=\"border-top: 3px solid #3E4D4C;\">\n                        <div>\n                                                        <h3 class=\"card-title\">Data-driven Accommodation Section<\/h3>\n                        <\/div>\n                                                    <div class=\"content cards-typography\"><p><span style=\"font-weight: 400;\">Integrated via Outdoor Active API\/embed, filtered by POIs, and adapted to the site\u2019s layout.<\/span><\/p>\n<\/div>\n                                            <\/li>\n                                    <li class=\"icon-card post swiper-slide\" style=\"border-top: 3px solid #3E4D4C;\">\n                        <div>\n                                                        <h3 class=\"card-title\">Document Restricted Area<\/h3>\n                        <\/div>\n                                                    <div class=\"content cards-typography\"><p><span style=\"font-weight: 400;\">Password-protected pages for document consultation.<\/span><\/p>\n<\/div>\n                                            <\/li>\n                                    <li class=\"icon-card post swiper-slide\" style=\"border-top: 3px solid #3E4D4C;\">\n                        <div>\n                                                        <h3 class=\"card-title\">Accessibility by Design<\/h3>\n                        <\/div>\n                                                    <div class=\"content cards-typography\"><p><span style=\"font-weight: 400;\">Built to international standards without external widgets.<\/span><\/p>\n<\/div>\n                                            <\/li>\n                            <\/ul>\n            <div class=\"pagination-element\"><\/div>\n            <div class=\"navigation-element\">\n                <div class=\"swiper-button-prev news-prev-slide\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\"\n                         fill=\"none\">\n                        <path d=\"M15.75 19.5L8.25 12L15.75 4.5\" stroke=\"#3E4D4C\" stroke-width=\"1.5\"\n                              stroke-linecap=\"square\"\/>\n                    <\/svg>\n                <\/div>\n                <div class=\"swiper-button-next news-next-slide\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"25\" height=\"24\" viewBox=\"0 0 25 24\"\n                         fill=\"none\">\n                        <path d=\"M8.75 4.5L16.25 12L8.75 19.5\" stroke=\"#3E4D4C\" stroke-width=\"1.5\"\n                              stroke-linecap=\"square\"\/>\n                    <\/svg>\n                <\/div>\n            <\/div>\n        <\/div>\n        <\/div>\n    <\/section>\n\n\n\n<section class=\"content-section content vertical-padded\"\n         id=\"content-section-c436d0ad8f01acf800974a3eb27a4060\"\n         style=\"background-color: #FFFFFF\">\n    <div class=\"container\">\n        <div class=\"content-section__inner layout-50-50 text-primary\">\n            <div class=\"col\">\n                                                    <div class=\"title fade-in\"><h2>Corporate Section: Credibility, Projects, and Stakeholders<\/h2>\n<\/div>\n                            <\/div>\n\n            <div class=\"col\">\n                                    <div class=\"text typography fade-in\"><p><span style=\"font-weight: 400;\">To support certifications and European communication, the corporate area has been organised into:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Partners and Stakeholders<\/b><span style=\"font-weight: 400;\">: providing greater visibility to strategic collaborations (including through mini case studies) and enhancing the network\u2019s value by showcasing logos for &#8220;long-tail&#8221; partnerships.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Press<\/b><span style=\"font-weight: 400;\">: an updatable archive of press releases and articles.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>AERS<\/b><span>: a structured section featuring the association&#8217;s presentation, downloadable articles of association, scientific committee, research areas, and editorial content.<\/span><\/li>\n<\/ul>\n<\/div>\n                \n                            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n    <section class=\"images-section vertical-padded\" id=\"images-section-1724138601\"\n             style=\"background-color: #FFFFFF\">\n                <div class=\"images-section__inner container images-grid square-ratio\">\n                                                <style>\n                        #images-section-1724138601.images-section .images-section__inner.image-single .image-box {\n                            height: 40rem;\n                        }\n\n                        @media screen and (max-width: 991px) {\n                            #images-section-1724138601.images-section .images-section__inner.image-single .image-box {\n                                height: 22rem;\n                            }\n                        }\n                    <\/style>\n                                                    <div class=\"image-box reveal-img-box\">\n                        <img decoding=\"async\" src=\"https:\/\/sayagency.com\/wp-content\/uploads\/2026\/02\/20260219-SAY-CaseStudy-sito-Romea-Strata6.jpg\" alt=\"\"\n                             width=\"2400\" height=\"2432\"\/>\n                    <\/div>\n                                                                <style>\n                        #images-section-1724138601.images-section .images-section__inner.image-single .image-box {\n                            height: 40rem;\n                        }\n\n                        @media screen and (max-width: 991px) {\n                            #images-section-1724138601.images-section .images-section__inner.image-single .image-box {\n                                height: 22rem;\n                            }\n                        }\n                    <\/style>\n                                                    <div class=\"image-box reveal-img-box\">\n                        <img decoding=\"async\" src=\"https:\/\/sayagency.com\/wp-content\/uploads\/2026\/02\/20260219-SAY-CaseStudy-sito-Romea-Strata7.jpg\" alt=\"\"\n                             width=\"2400\" height=\"2432\"\/>\n                    <\/div>\n                                    <\/div>\n    <\/section>\n\n\n\n<section class=\"content-section content vertical-padded\"\n         id=\"content-section-2856788888b46985f30706524fc12613\"\n         style=\"background-color: #FFFFFF\">\n    <div class=\"container\">\n        <div class=\"content-section__inner layout-50-50 text-primary\">\n            <div class=\"col\">\n                                                    <div class=\"title fade-in\"><h2>Qualitative Results and Measurement Steps<\/h2>\n<\/div>\n                            <\/div>\n\n            <div class=\"col\">\n                                    <div class=\"text typography fade-in\"><p><span style=\"font-weight: 400;\">The results achieved within the project scope were:<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>Clearer Positioning<\/b><span style=\"font-weight: 400;\">: The site now strongly communicates the scale of a 7-country European route.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>Guided User Experience<\/b><span style=\"font-weight: 400;\">: A more intuitive journey for travellers with a focus on stages, accommodation, and materials.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>Organised Corporate Structure<\/b><span style=\"font-weight: 400;\">: Functional for stakeholders, certifications, and partners.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>Sustainable Content Management<\/b><span style=\"font-weight: 400;\">: The team now enjoys full editorial autonomy.<\/span><\/p>\n<\/div>\n                \n                            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n<section class=\"content-section content top-padded\"\n         id=\"content-section-104e689b11c0cdc4e8875a1ea9fe4882\"\n         style=\"background-color: #e7eeec\">\n    <div class=\"container\">\n        <div class=\"content-section__inner layout-30-70 text-primary\">\n            <div class=\"col\">\n                                                    <div class=\"title fade-in\"><h2>Before<\/h2>\n<\/div>\n                            <\/div>\n\n            <div class=\"col\">\n                                    <div class=\"text typography fade-in\"><p>\u2716\ufe0f A site that grew over time with a complex structure, often unclear for the end-user (travellers).<\/p>\n<p>&nbsp;<\/p>\n<p>\u2716\ufe0f Operational difficulties: slow content uploading and a need for team autonomy.<\/p>\n<p>&nbsp;<\/p>\n<p>\u2716\ufe0f International dimension not immediate: the 7 countries and Italian sections were difficult to communicate simply.<\/p>\n<p>&nbsp;<\/p>\n<p>\u2716\ufe0f Stages\/Accommodation based on Outdoor Active with inconsistent visual identity.<\/p>\n<p>&nbsp;<\/p>\n<p>\u2716\ufe0f Delicate SEO context following a previous migration with lost pages.<\/p>\n<\/div>\n                \n                            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n<section class=\"content-section content top-padded\"\n         id=\"content-section-4d661a6f7638ae0feef242196d04c95f\"\n         style=\"background-color: #e7eeec\">\n    <div class=\"container\">\n        <div class=\"content-section__inner layout-30-70 text-primary\">\n            <div class=\"col\">\n                                                    <div class=\"title fade-in\"><h2>After<\/h2>\n<\/div>\n                            <\/div>\n\n            <div class=\"col\">\n                                    <div class=\"text typography fade-in\"><p>\u2714\ufe0f Redesigned Information Architecture with two clear levels: &#8220;traveller&#8221; user journey + separate corporate content.<\/p>\n<p>&nbsp;<\/p>\n<p>\u2714\ufe0f User-centric experience: routes, stages, and services organised to reduce friction and improve orientation.<\/p>\n<p>&nbsp;<\/p>\n<p>\u2714\ufe0f &#8220;Europe + Italy&#8221; management: 7 countries highlighted and Italy structured for both main routes and branches.<\/p>\n<p>&nbsp;<\/p>\n<p>\u2714\ufe0f Accommodation transformed into a fully navigable section with a dedicated data model.<\/p>\n<p>&nbsp;<\/p>\n<p>\u2714\ufe0f Accessibility integrated into the project (design and development), improving overall usability.<\/p>\n<p>&nbsp;<\/p>\n<\/div>\n                \n                            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n    <section class=\"cta-section vertical-padded\" id=\"cta-section-606999925\">\n\n                    <img decoding=\"async\" class=\"triangles-texture\"\n                 src=\"https:\/\/sayagency.com\/wp-content\/themes\/say\/images\/triangles_texture.svg;\"\n                 width=\"460\" height=\"227\" alt=\"\"\/>\n            <style>\n                #cta-section-606999925                .cta-section__inner .container {\n                    align-items: flex-start;\n                    justify-content: space-between;\n                }\n\n                #cta-section-606999925                .cta-section__content {\n                    padding-top: 3rem;\n                }\n            <\/style>\n                            <div class=\"noise-layer\"><\/div>\n            <div class=\"glow-container\">\n                <div class=\"ball\"><\/div>\n                <div class=\"ball\" style=\"--delay:-12s;--size:0.35;--speed:25s;\"><\/div>\n                <div class=\"ball\" style=\"--delay:-10s;--size:0.3;--speed:15s;\"><\/div>\n            <\/div>\n                <div class=\"cta-section__inner\">\n            <div class=\"container\">\n                <div class=\"cta-section__content\">\n                    <div class=\"subtitle\">Contattaci<\/div>\n                    <div class=\"title\"><p>Contattaci per collaborare insieme e creare progetti di successo<\/p>\n<\/div>\n                <\/div>\n                                    <div class=\"cta-row\">\n                        <a class=\"btn-primary\" href=\"https:\/\/sayagency.com\/contact-us\/\"\n                           title=\"Contact us\" target=\"\">\n                            <span data-title=\"Contact us\">Contact us<\/span><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\">\n                <path fill-rule=\"evenodd\" clip-rule=\"evenodd\"\n                      d=\"M7 7C7 6.44772 7.44772 6 8 6H17C17.5523 6 18 6.44772 18 7V16C18 16.5523 17.5523 17 17 17C16.4477 17 16 16.5523 16 16V9.41421L7.70711 17.7071C7.31658 18.0976 6.68342 18.0976 6.29289 17.7071C5.90237 17.3166 5.90237 16.6834 6.29289 16.2929L14.5858 8H8C7.44772 8 7 7.55228 7 7Z\"\n                      fill=\"\"><\/path>\n            <\/svg>                        <\/a>\n                    <\/div>\n                            <\/div>\n        <\/div>\n    <\/section>\n\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":16,"featured_media":19588,"menu_order":50,"template":"","case_study_categories":[176,179],"class_list":["post-20201","case_study","type-case_study","status-publish","has-post-thumbnail","hentry","case_study_categories-communication-agency-hospitality-tourism","case_study_categories-communication-agency-sports-sector"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Romea Strata - Case study comunicazione<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sayagency.com\/en\/case-studies\/romea-strata\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Romea Strata - Case study comunicazione\" 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