{"id":15597,"date":"2025-06-03T11:39:22","date_gmt":"2025-06-03T09:39:22","guid":{"rendered":"https:\/\/sayagency.com\/magazine\/news\/comunicare-valore-ogni-giorno-schuco-ancora-on-air-con-say\/"},"modified":"2025-09-04T17:24:02","modified_gmt":"2025-09-04T15:24:02","slug":"communicating-value-every-day-schuco-still-on-air-with-say","status":"publish","type":"post","link":"https:\/\/sayagency.com\/en\/communicating-value-every-day-schuco-still-on-air-with-say\/","title":{"rendered":"Communicating value, every day: Sch\u00fcco still on air with SAY"},"content":{"rendered":"\n

<\/p>\n\n\n\n

In a landscape where visibility is only part of the equation, communication becomes powerful when it succeeds in conveying identity, values and authentic relationships<\/strong>. It is with this vision that Sch\u00fcco Italia, accompanied by SAY, returns to the airwaves in May 2025 with a new plan involving TV and radio.<\/strong><\/p>\n\n\n\n

<\/p>\n\n\n\n

A project commissioned by Sch\u00fcco International Italia<\/strong><\/a> \u2013 a leading company in the Italian market in the field of development and distribution of high-quality aluminium systems for windows, doors and fa\u00e7ades<\/strong> \u2013 not only to reach the public, but to speak coherently and powerfully to people’s hearts.
<\/p>\n\n\n\n

An investment that speaks to an informed audience<\/p>\n\n\n\n

<\/p>\n\n\n\n

Between May and June, Sch\u00fcco aired approximately 1,000 spots on Radio Rai<\/strong>, designed to reach different audience segments with a recognisable tone consistent with the brand’s identity, with significant coverage of over 121 million contacts, focusing on high-potential targets and the trade world.<\/p>\n\n\n\n

<\/p>\n\n\n\n

At the same time, around 200 commercials were broadcast on La7, positioned outside advertising breaks and 70% concentrated in prime time and peak viewing times<\/strong>. A deliberate choice, aimed not only at maximising visibility, but also at reinforcing the perception of quality and reliability that has always accompanied the Sch\u00fcco name.<\/p>\n\n\n\n

<\/p>\n\n\n\n

A project by SAY that puts people at the centre<\/p>\n\n\n\n

<\/p>\n\n\n\n

For this new wave of communication, SAY oversaw the strategy, media planning and creativity, integrating cross-functional skills between the <\/strong>Creativity<\/strong><\/a> and <\/strong>Performance<\/strong><\/a> departments<\/strong>. Together, they built a coherent narrative capable of conveying vision and values across every channel.<\/p>\n\n\n\n

<\/p>\n\n\n\n

\u201cFor us, communication is first and foremost about relationships,\u201d<\/em> explains Alessandra Baggio<\/a>, Strategic Planner at SAY. \u201cWe share Sch\u00fcco’s vision and values: communication means creating authentic connections, telling stories about identity and generating trust. This campaign is a perfect synthesis of our way of working: combining strategy and sensitivity, numbers and meaning, to give a voice to brands that want to leave their mark.\u201d<\/em><\/p>\n\n\n\n

<\/p>\n\n\n\n

Much more than just an advert: a strategy that lasts all year round<\/p>\n\n\n\n

<\/p>\n\n\n\n

Offline presence is part of an integrated communication strategy that SAY manages for Sch\u00fcco.\u00a0<\/strong>Online<\/a>\u00a0and\u00a0offline<\/a>\u00a0advertising,\u00a0video content creation<\/a>, blog and\u00a0social media management<\/a>, and a specific commitment to communicating with end users are just some of the areas covered.\u00a0Great attention is also paid to involving the Sch\u00fcco Premium Partner network<\/strong>, with personalised content that strengthens the link between the brand and the local area.<\/p>\n\n\n\n

<\/p>\n\n\n\n

Communicating means building value, consistently<\/p>\n\n\n\n

<\/p>\n\n\n\n

Today, choosing how and where to communicate also means defining how a company presents itself, tells its story and relates to its audience.\u00a0With this new wave, Sch\u00fcco is strengthening its position as a reliable and recognisable brand<\/strong>, capable of integrating product quality and consistency of message.\u00a0SAY supports the brand in defining and implementing a solid, multi-channel and results-oriented strategy,<\/strong>\u00a0transforming every step of communication into a concrete opportunity for growth and connection.<\/p>\n\n\n\n

\n
\n
\n
\n <\/div>\n\n
\n

Are you looking for a partner capable of transforming your communication strategies
\ninto concrete and measurable results?<\/p>\n<\/div>\n \n

\n
\n \n Contact us now!<\/span>\n <\/path>\n <\/svg> <\/a>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"

In a landscape where visibility is only part of the equation, communication becomes powerful when it succeeds in conveying identity, values and authentic relationships. It is with this vision that Sch\u00fcco Italia, […]<\/p>\n","protected":false},"author":2,"featured_media":15598,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-15597","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"\nCommunicating value, every day: Sch\u00fcco still on air with SAY<\/title>\n<meta name=\"description\" content=\"In a landscape where visibility is only part of the equation, communication becomes powerful when it succeeds in conveying identity, values and\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sayagency.com\/en\/communicating-value-every-day-schuco-still-on-air-with-say\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Communicating value, every day: Sch\u00fcco still on air with SAY\" \/>\n<meta property=\"og:description\" content=\"In a landscape where visibility is only part of the equation, communication becomes powerful when it succeeds in conveying identity, values and\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sayagency.com\/en\/communicating-value-every-day-schuco-still-on-air-with-say\/\" \/>\n<meta property=\"og:site_name\" content=\"SAY\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/sayagencyspa\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-03T09:39:22+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-04T15:24:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sayagency.com\/wp-content\/uploads\/2025\/06\/news-copertina.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1350\" \/>\n\t<meta property=\"og:image:height\" content=\"740\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Sofia\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sofia\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/sayagency.com\/en\/communicating-value-every-day-schuco-still-on-air-with-say\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/sayagency.com\/en\/communicating-value-every-day-schuco-still-on-air-with-say\/\"},\"author\":{\"name\":\"Sofia\",\"@id\":\"https:\/\/sayagency.com\/en\/#\/schema\/person\/90d5aabc836e5e6336ca3cc0e55faa32\"},\"headline\":\"Communicating value, every day: Sch\u00fcco still on air with SAY\",\"datePublished\":\"2025-06-03T09:39:22+00:00\",\"dateModified\":\"2025-09-04T15:24:02+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/sayagency.com\/en\/communicating-value-every-day-schuco-still-on-air-with-say\/\"},\"wordCount\":501,\"publisher\":{\"@id\":\"https:\/\/sayagency.com\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/sayagency.com\/en\/communicating-value-every-day-schuco-still-on-air-with-say\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/sayagency.com\/wp-content\/uploads\/2025\/06\/news-copertina.png\",\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/sayagency.com\/en\/communicating-value-every-day-schuco-still-on-air-with-say\/\",\"url\":\"https:\/\/sayagency.com\/en\/communicating-value-every-day-schuco-still-on-air-with-say\/\",\"name\":\"Communicating value, every day: Sch\u00fcco still on air with SAY\",\"isPartOf\":{\"@id\":\"https:\/\/sayagency.com\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/sayagency.com\/en\/communicating-value-every-day-schuco-still-on-air-with-say\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/sayagency.com\/en\/communicating-value-every-day-schuco-still-on-air-with-say\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/sayagency.com\/wp-content\/uploads\/2025\/06\/news-copertina.png\",\"datePublished\":\"2025-06-03T09:39:22+00:00\",\"dateModified\":\"2025-09-04T15:24:02+00:00\",\"description\":\"In a landscape where visibility is only part of the equation, communication becomes powerful when it succeeds in conveying identity, values and\",\"breadcrumb\":{\"@id\":\"https:\/\/sayagency.com\/en\/communicating-value-every-day-schuco-still-on-air-with-say\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/sayagency.com\/en\/communicating-value-every-day-schuco-still-on-air-with-say\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/sayagency.com\/en\/communicating-value-every-day-schuco-still-on-air-with-say\/#primaryimage\",\"url\":\"https:\/\/sayagency.com\/wp-content\/uploads\/2025\/06\/news-copertina.png\",\"contentUrl\":\"https:\/\/sayagency.com\/wp-content\/uploads\/2025\/06\/news-copertina.png\",\"width\":1350,\"height\":740},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/sayagency.com\/en\/communicating-value-every-day-schuco-still-on-air-with-say\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/sayagency.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"News\",\"item\":\"https:\/\/sayagency.com\/en\/magazine\/news\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Communicating value, every day: Sch\u00fcco still on air with SAY\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/sayagency.com\/en\/#website\",\"url\":\"https:\/\/sayagency.com\/en\/\",\"name\":\"SAY\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/sayagency.com\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/sayagency.com\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/sayagency.com\/en\/#organization\",\"name\":\"SAY\",\"url\":\"https:\/\/sayagency.com\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/sayagency.com\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/sayagency.com\/wp-content\/uploads\/2024\/12\/say-logo.svg\",\"contentUrl\":\"https:\/\/sayagency.com\/wp-content\/uploads\/2024\/12\/say-logo.svg\",\"width\":1,\"height\":1,\"caption\":\"SAY\"},\"image\":{\"@id\":\"https:\/\/sayagency.com\/en\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/sayagencyspa\/\",\"https:\/\/www.instagram.com\/sayagency_\/#\",\"https:\/\/it.linkedin.com\/company\/sayagencyspa\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/sayagency.com\/en\/#\/schema\/person\/90d5aabc836e5e6336ca3cc0e55faa32\",\"name\":\"Sofia\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Communicating value, every day: Sch\u00fcco still on air with SAY","description":"In a landscape where visibility is only part of the equation, communication becomes powerful when it succeeds in conveying identity, values and","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/sayagency.com\/en\/communicating-value-every-day-schuco-still-on-air-with-say\/","og_locale":"en_US","og_type":"article","og_title":"Communicating value, every day: Sch\u00fcco still on air with SAY","og_description":"In a landscape where visibility is only part of the equation, communication becomes powerful when it succeeds in conveying identity, values and","og_url":"https:\/\/sayagency.com\/en\/communicating-value-every-day-schuco-still-on-air-with-say\/","og_site_name":"SAY","article_publisher":"https:\/\/www.facebook.com\/sayagencyspa\/","article_published_time":"2025-06-03T09:39:22+00:00","article_modified_time":"2025-09-04T15:24:02+00:00","og_image":[{"width":1350,"height":740,"url":"https:\/\/sayagency.com\/wp-content\/uploads\/2025\/06\/news-copertina.png","type":"image\/png"}],"author":"Sofia","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Sofia","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/sayagency.com\/en\/communicating-value-every-day-schuco-still-on-air-with-say\/#article","isPartOf":{"@id":"https:\/\/sayagency.com\/en\/communicating-value-every-day-schuco-still-on-air-with-say\/"},"author":{"name":"Sofia","@id":"https:\/\/sayagency.com\/en\/#\/schema\/person\/90d5aabc836e5e6336ca3cc0e55faa32"},"headline":"Communicating value, every day: Sch\u00fcco still on air with SAY","datePublished":"2025-06-03T09:39:22+00:00","dateModified":"2025-09-04T15:24:02+00:00","mainEntityOfPage":{"@id":"https:\/\/sayagency.com\/en\/communicating-value-every-day-schuco-still-on-air-with-say\/"},"wordCount":501,"publisher":{"@id":"https:\/\/sayagency.com\/en\/#organization"},"image":{"@id":"https:\/\/sayagency.com\/en\/communicating-value-every-day-schuco-still-on-air-with-say\/#primaryimage"},"thumbnailUrl":"https:\/\/sayagency.com\/wp-content\/uploads\/2025\/06\/news-copertina.png","articleSection":["News"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/sayagency.com\/en\/communicating-value-every-day-schuco-still-on-air-with-say\/","url":"https:\/\/sayagency.com\/en\/communicating-value-every-day-schuco-still-on-air-with-say\/","name":"Communicating value, every day: Sch\u00fcco still on air with SAY","isPartOf":{"@id":"https:\/\/sayagency.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/sayagency.com\/en\/communicating-value-every-day-schuco-still-on-air-with-say\/#primaryimage"},"image":{"@id":"https:\/\/sayagency.com\/en\/communicating-value-every-day-schuco-still-on-air-with-say\/#primaryimage"},"thumbnailUrl":"https:\/\/sayagency.com\/wp-content\/uploads\/2025\/06\/news-copertina.png","datePublished":"2025-06-03T09:39:22+00:00","dateModified":"2025-09-04T15:24:02+00:00","description":"In a landscape where visibility is only part of the equation, communication becomes powerful when it succeeds in conveying identity, values and","breadcrumb":{"@id":"https:\/\/sayagency.com\/en\/communicating-value-every-day-schuco-still-on-air-with-say\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/sayagency.com\/en\/communicating-value-every-day-schuco-still-on-air-with-say\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/sayagency.com\/en\/communicating-value-every-day-schuco-still-on-air-with-say\/#primaryimage","url":"https:\/\/sayagency.com\/wp-content\/uploads\/2025\/06\/news-copertina.png","contentUrl":"https:\/\/sayagency.com\/wp-content\/uploads\/2025\/06\/news-copertina.png","width":1350,"height":740},{"@type":"BreadcrumbList","@id":"https:\/\/sayagency.com\/en\/communicating-value-every-day-schuco-still-on-air-with-say\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/sayagency.com\/en\/"},{"@type":"ListItem","position":2,"name":"News","item":"https:\/\/sayagency.com\/en\/magazine\/news\/"},{"@type":"ListItem","position":3,"name":"Communicating value, every day: Sch\u00fcco still on air with SAY"}]},{"@type":"WebSite","@id":"https:\/\/sayagency.com\/en\/#website","url":"https:\/\/sayagency.com\/en\/","name":"SAY","description":"","publisher":{"@id":"https:\/\/sayagency.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/sayagency.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/sayagency.com\/en\/#organization","name":"SAY","url":"https:\/\/sayagency.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/sayagency.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/sayagency.com\/wp-content\/uploads\/2024\/12\/say-logo.svg","contentUrl":"https:\/\/sayagency.com\/wp-content\/uploads\/2024\/12\/say-logo.svg","width":1,"height":1,"caption":"SAY"},"image":{"@id":"https:\/\/sayagency.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/sayagencyspa\/","https:\/\/www.instagram.com\/sayagency_\/#","https:\/\/it.linkedin.com\/company\/sayagencyspa"]},{"@type":"Person","@id":"https:\/\/sayagency.com\/en\/#\/schema\/person\/90d5aabc836e5e6336ca3cc0e55faa32","name":"Sofia"}]}},"_links":{"self":[{"href":"https:\/\/sayagency.com\/en\/wp-json\/wp\/v2\/posts\/15597","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sayagency.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sayagency.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sayagency.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/sayagency.com\/en\/wp-json\/wp\/v2\/comments?post=15597"}],"version-history":[{"count":2,"href":"https:\/\/sayagency.com\/en\/wp-json\/wp\/v2\/posts\/15597\/revisions"}],"predecessor-version":[{"id":15601,"href":"https:\/\/sayagency.com\/en\/wp-json\/wp\/v2\/posts\/15597\/revisions\/15601"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sayagency.com\/en\/wp-json\/wp\/v2\/media\/15598"}],"wp:attachment":[{"href":"https:\/\/sayagency.com\/en\/wp-json\/wp\/v2\/media?parent=15597"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sayagency.com\/en\/wp-json\/wp\/v2\/categories?post=15597"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sayagency.com\/en\/wp-json\/wp\/v2\/tags?post=15597"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}