{"id":15952,"date":"2025-05-30T17:14:18","date_gmt":"2025-05-30T15:14:18","guid":{"rendered":"https:\/\/sayagency.com\/magazine\/news\/say-alluniversita-di-padova-per-il-digital-taste-laboratorio-pratico-sulla-comunicazione-digitale-nel-food\/"},"modified":"2025-09-05T16:53:59","modified_gmt":"2025-09-05T14:53:59","slug":"say-at-the-university-of-padua-for-digital-taste","status":"publish","type":"post","link":"https:\/\/sayagency.com\/en\/say-at-the-university-of-padua-for-digital-taste\/","title":{"rendered":"SAY at the University of Padua for Digital Taste"},"content":{"rendered":"\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color has-medium-font-size wp-elements-76039c987eb4d049e141cc850002fdb2\">On May 30, 2025, the Digital Taste training workshop came to an end at the\u00a0<a href=\"https:\/\/sayagency.com\/en\/case-studies\/universita-degli-studi-di-padova\/\"><strong>University of Padua<\/strong><\/a>. The initiative was aimed at students enrolled in the Consumer Psychology and Persuasion Techniques course, taught by Prof. Serena Tassoni as part of the Bachelor&#8217;s Degree program in Gastronomy and Catering Sciences and Culture, coordinated by Prof. Franco Tagliapietra. The project was carried out in collaboration with\u00a0<a href=\"https:\/\/sayagency.com\/en\/case-studies\/confartigianato-imprese-padova\/\">Confartigianato Imprese Padova<\/a>, which provided the artisan businesses involved in the course.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color has-medium-font-size wp-elements-9ea9de3557edab6b4469dff93e6affdc\"><\/p>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color has-medium-font-size wp-elements-6089098641db81bf923e69cfc7043d59\">Over the course of three meetings, SAY brought a practical activity to the classroom: a workshop designed to guide students in analyzing the digital communication of four artisan companies in the food sector, with the aim of producing strategic observations and concrete proposals to improve their online presence.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color has-medium-font-size wp-elements-9ea9de3557edab6b4469dff93e6affdc\"><\/p>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color has-medium-font-size wp-elements-5b911c180ad5d7e4eacca134a539ff3f\">An opportunity to put the skills acquired at university to the test and apply them to real cases, with the guidance of\u00a0<a href=\"https:\/\/sayagency.com\/en\/people\/management\/nicola-bruno\/\">Nicola Bruno<\/a>, Managing Partner of SAY, and Mauro Campani, Creative Director of Ovo Studio. A project that is part of a training program that enhances the synergy between academic teaching and the professional world.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color has-medium-font-size wp-elements-9ea9de3557edab6b4469dff93e6affdc\"><\/p>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color has-medium-font-size wp-elements-0ce35a895285d380ab46c04fb6380953\"><em>\u201cWe are delighted to have collaborated with the University of Padua on an initiative that effectively combines theory and practice,\u201d<\/em>\u00a0comments Nicola Bruno.<em>\u00a0\u201cWe believe that experiences like this represent a valuable opportunity to bring students closer to the market and to share with them the visions, tools, and methodologies that guide our work every day. It is also a way to give back to the world of education and build the future of communication together.\u201d<\/em><\/p>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color has-medium-font-size wp-elements-9ea9de3557edab6b4469dff93e6affdc\"><\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"819\" height=\"1024\" data-id=\"14244\" src=\"https:\/\/sayagency.com\/wp-content\/uploads\/2025\/06\/1-819x1024.png\" alt=\"\" class=\"wp-image-14244\" srcset=\"https:\/\/sayagency.com\/wp-content\/uploads\/2025\/06\/1-819x1024.png 819w, https:\/\/sayagency.com\/wp-content\/uploads\/2025\/06\/1-240x300.png 240w, https:\/\/sayagency.com\/wp-content\/uploads\/2025\/06\/1-768x960.png 768w, https:\/\/sayagency.com\/wp-content\/uploads\/2025\/06\/1.png 1080w\" sizes=\"(max-width: 819px) 100vw, 819px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"819\" height=\"1024\" data-id=\"14243\" src=\"https:\/\/sayagency.com\/wp-content\/uploads\/2025\/06\/3-819x1024.png\" alt=\"\" class=\"wp-image-14243\" srcset=\"https:\/\/sayagency.com\/wp-content\/uploads\/2025\/06\/3-819x1024.png 819w, https:\/\/sayagency.com\/wp-content\/uploads\/2025\/06\/3-240x300.png 240w, https:\/\/sayagency.com\/wp-content\/uploads\/2025\/06\/3-768x960.png 768w, https:\/\/sayagency.com\/wp-content\/uploads\/2025\/06\/3.png 1080w\" sizes=\"(max-width: 819px) 100vw, 819px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"819\" height=\"1024\" data-id=\"14242\" src=\"https:\/\/sayagency.com\/wp-content\/uploads\/2025\/06\/2-819x1024.png\" alt=\"\" class=\"wp-image-14242\" srcset=\"https:\/\/sayagency.com\/wp-content\/uploads\/2025\/06\/2-819x1024.png 819w, https:\/\/sayagency.com\/wp-content\/uploads\/2025\/06\/2-240x300.png 240w, https:\/\/sayagency.com\/wp-content\/uploads\/2025\/06\/2-768x960.png 768w, https:\/\/sayagency.com\/wp-content\/uploads\/2025\/06\/2.png 1080w\" sizes=\"(max-width: 819px) 100vw, 819px\" \/><\/figure>\n<\/figure>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>On May 30, 2025, the Digital Taste training workshop came to an end at the\u00a0University of Padua. The initiative was aimed at students enrolled in the Consumer Psychology and Persuasion [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":15953,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-15952","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>SAY at the University of Padua for Digital Taste<\/title>\n<meta name=\"description\" content=\"On May 30, 2025, the Digital Taste training workshop came to an end at the\u00a0University of Padua. The initiative was aimed at students enrolled in the\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sayagency.com\/en\/say-at-the-university-of-padua-for-digital-taste\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SAY at the University of Padua for Digital Taste\" \/>\n<meta property=\"og:description\" content=\"On May 30, 2025, the Digital Taste training workshop came to an end at the\u00a0University of Padua. The initiative was aimed at students enrolled in the\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sayagency.com\/en\/say-at-the-university-of-padua-for-digital-taste\/\" \/>\n<meta property=\"og:site_name\" content=\"SAY\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/sayagencyspa\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-05-30T15:14:18+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-05T14:53:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sayagency.com\/wp-content\/uploads\/2025\/06\/news-copertina-1-1024x561.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"561\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Sofia\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sofia\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/sayagency.com\/en\/say-at-the-university-of-padua-for-digital-taste\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/sayagency.com\/en\/say-at-the-university-of-padua-for-digital-taste\/\"},\"author\":{\"name\":\"Sofia\",\"@id\":\"https:\/\/sayagency.com\/en\/#\/schema\/person\/90d5aabc836e5e6336ca3cc0e55faa32\"},\"headline\":\"SAY at the University of Padua for Digital Taste\",\"datePublished\":\"2025-05-30T15:14:18+00:00\",\"dateModified\":\"2025-09-05T14:53:59+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/sayagency.com\/en\/say-at-the-university-of-padua-for-digital-taste\/\"},\"wordCount\":265,\"publisher\":{\"@id\":\"https:\/\/sayagency.com\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/sayagency.com\/en\/say-at-the-university-of-padua-for-digital-taste\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/sayagency.com\/wp-content\/uploads\/2025\/06\/news-copertina-1.png\",\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/sayagency.com\/en\/say-at-the-university-of-padua-for-digital-taste\/\",\"url\":\"https:\/\/sayagency.com\/en\/say-at-the-university-of-padua-for-digital-taste\/\",\"name\":\"SAY at the University of Padua for Digital Taste\",\"isPartOf\":{\"@id\":\"https:\/\/sayagency.com\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/sayagency.com\/en\/say-at-the-university-of-padua-for-digital-taste\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/sayagency.com\/en\/say-at-the-university-of-padua-for-digital-taste\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/sayagency.com\/wp-content\/uploads\/2025\/06\/news-copertina-1.png\",\"datePublished\":\"2025-05-30T15:14:18+00:00\",\"dateModified\":\"2025-09-05T14:53:59+00:00\",\"description\":\"On May 30, 2025, the Digital Taste training workshop came to an end at the\u00a0University of Padua. The initiative was aimed at students enrolled in the\",\"breadcrumb\":{\"@id\":\"https:\/\/sayagency.com\/en\/say-at-the-university-of-padua-for-digital-taste\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/sayagency.com\/en\/say-at-the-university-of-padua-for-digital-taste\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/sayagency.com\/en\/say-at-the-university-of-padua-for-digital-taste\/#primaryimage\",\"url\":\"https:\/\/sayagency.com\/wp-content\/uploads\/2025\/06\/news-copertina-1.png\",\"contentUrl\":\"https:\/\/sayagency.com\/wp-content\/uploads\/2025\/06\/news-copertina-1.png\",\"width\":1350,\"height\":740},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/sayagency.com\/en\/say-at-the-university-of-padua-for-digital-taste\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/sayagency.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"News\",\"item\":\"https:\/\/sayagency.com\/en\/magazine\/news\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"SAY at the University of Padua for Digital Taste\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/sayagency.com\/en\/#website\",\"url\":\"https:\/\/sayagency.com\/en\/\",\"name\":\"SAY\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/sayagency.com\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/sayagency.com\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/sayagency.com\/en\/#organization\",\"name\":\"SAY\",\"url\":\"https:\/\/sayagency.com\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/sayagency.com\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/sayagency.com\/wp-content\/uploads\/2024\/12\/say-logo.svg\",\"contentUrl\":\"https:\/\/sayagency.com\/wp-content\/uploads\/2024\/12\/say-logo.svg\",\"width\":1,\"height\":1,\"caption\":\"SAY\"},\"image\":{\"@id\":\"https:\/\/sayagency.com\/en\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/sayagencyspa\/\",\"https:\/\/www.instagram.com\/sayagency_\/#\",\"https:\/\/it.linkedin.com\/company\/sayagencyspa\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/sayagency.com\/en\/#\/schema\/person\/90d5aabc836e5e6336ca3cc0e55faa32\",\"name\":\"Sofia\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"SAY at the University of Padua for Digital Taste","description":"On May 30, 2025, the Digital Taste training workshop came to an end at the\u00a0University of Padua. The initiative was aimed at students enrolled in the","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/sayagency.com\/en\/say-at-the-university-of-padua-for-digital-taste\/","og_locale":"en_US","og_type":"article","og_title":"SAY at the University of Padua for Digital Taste","og_description":"On May 30, 2025, the Digital Taste training workshop came to an end at the\u00a0University of Padua. The initiative was aimed at students enrolled in the","og_url":"https:\/\/sayagency.com\/en\/say-at-the-university-of-padua-for-digital-taste\/","og_site_name":"SAY","article_publisher":"https:\/\/www.facebook.com\/sayagencyspa\/","article_published_time":"2025-05-30T15:14:18+00:00","article_modified_time":"2025-09-05T14:53:59+00:00","og_image":[{"width":1024,"height":561,"url":"https:\/\/sayagency.com\/wp-content\/uploads\/2025\/06\/news-copertina-1-1024x561.png","type":"image\/png"}],"author":"Sofia","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Sofia","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/sayagency.com\/en\/say-at-the-university-of-padua-for-digital-taste\/#article","isPartOf":{"@id":"https:\/\/sayagency.com\/en\/say-at-the-university-of-padua-for-digital-taste\/"},"author":{"name":"Sofia","@id":"https:\/\/sayagency.com\/en\/#\/schema\/person\/90d5aabc836e5e6336ca3cc0e55faa32"},"headline":"SAY at the University of Padua for Digital Taste","datePublished":"2025-05-30T15:14:18+00:00","dateModified":"2025-09-05T14:53:59+00:00","mainEntityOfPage":{"@id":"https:\/\/sayagency.com\/en\/say-at-the-university-of-padua-for-digital-taste\/"},"wordCount":265,"publisher":{"@id":"https:\/\/sayagency.com\/en\/#organization"},"image":{"@id":"https:\/\/sayagency.com\/en\/say-at-the-university-of-padua-for-digital-taste\/#primaryimage"},"thumbnailUrl":"https:\/\/sayagency.com\/wp-content\/uploads\/2025\/06\/news-copertina-1.png","articleSection":["News"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/sayagency.com\/en\/say-at-the-university-of-padua-for-digital-taste\/","url":"https:\/\/sayagency.com\/en\/say-at-the-university-of-padua-for-digital-taste\/","name":"SAY at the University of Padua for Digital Taste","isPartOf":{"@id":"https:\/\/sayagency.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/sayagency.com\/en\/say-at-the-university-of-padua-for-digital-taste\/#primaryimage"},"image":{"@id":"https:\/\/sayagency.com\/en\/say-at-the-university-of-padua-for-digital-taste\/#primaryimage"},"thumbnailUrl":"https:\/\/sayagency.com\/wp-content\/uploads\/2025\/06\/news-copertina-1.png","datePublished":"2025-05-30T15:14:18+00:00","dateModified":"2025-09-05T14:53:59+00:00","description":"On May 30, 2025, the Digital Taste training workshop came to an end at the\u00a0University of Padua. The initiative was aimed at students enrolled in the","breadcrumb":{"@id":"https:\/\/sayagency.com\/en\/say-at-the-university-of-padua-for-digital-taste\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/sayagency.com\/en\/say-at-the-university-of-padua-for-digital-taste\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/sayagency.com\/en\/say-at-the-university-of-padua-for-digital-taste\/#primaryimage","url":"https:\/\/sayagency.com\/wp-content\/uploads\/2025\/06\/news-copertina-1.png","contentUrl":"https:\/\/sayagency.com\/wp-content\/uploads\/2025\/06\/news-copertina-1.png","width":1350,"height":740},{"@type":"BreadcrumbList","@id":"https:\/\/sayagency.com\/en\/say-at-the-university-of-padua-for-digital-taste\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/sayagency.com\/en\/"},{"@type":"ListItem","position":2,"name":"News","item":"https:\/\/sayagency.com\/en\/magazine\/news\/"},{"@type":"ListItem","position":3,"name":"SAY at the University of Padua for Digital Taste"}]},{"@type":"WebSite","@id":"https:\/\/sayagency.com\/en\/#website","url":"https:\/\/sayagency.com\/en\/","name":"SAY","description":"","publisher":{"@id":"https:\/\/sayagency.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/sayagency.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/sayagency.com\/en\/#organization","name":"SAY","url":"https:\/\/sayagency.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/sayagency.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/sayagency.com\/wp-content\/uploads\/2024\/12\/say-logo.svg","contentUrl":"https:\/\/sayagency.com\/wp-content\/uploads\/2024\/12\/say-logo.svg","width":1,"height":1,"caption":"SAY"},"image":{"@id":"https:\/\/sayagency.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/sayagencyspa\/","https:\/\/www.instagram.com\/sayagency_\/#","https:\/\/it.linkedin.com\/company\/sayagencyspa"]},{"@type":"Person","@id":"https:\/\/sayagency.com\/en\/#\/schema\/person\/90d5aabc836e5e6336ca3cc0e55faa32","name":"Sofia"}]}},"_links":{"self":[{"href":"https:\/\/sayagency.com\/en\/wp-json\/wp\/v2\/posts\/15952","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sayagency.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sayagency.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sayagency.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/sayagency.com\/en\/wp-json\/wp\/v2\/comments?post=15952"}],"version-history":[{"count":1,"href":"https:\/\/sayagency.com\/en\/wp-json\/wp\/v2\/posts\/15952\/revisions"}],"predecessor-version":[{"id":15963,"href":"https:\/\/sayagency.com\/en\/wp-json\/wp\/v2\/posts\/15952\/revisions\/15963"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sayagency.com\/en\/wp-json\/wp\/v2\/media\/15953"}],"wp:attachment":[{"href":"https:\/\/sayagency.com\/en\/wp-json\/wp\/v2\/media?parent=15952"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sayagency.com\/en\/wp-json\/wp\/v2\/categories?post=15952"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sayagency.com\/en\/wp-json\/wp\/v2\/tags?post=15952"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}