{"id":16181,"date":"2025-09-15T10:02:42","date_gmt":"2025-09-15T08:02:42","guid":{"rendered":"https:\/\/sayagency.com\/?p=16181"},"modified":"2025-09-16T15:25:28","modified_gmt":"2025-09-16T13:25:28","slug":"auto-e-moto-depoca-say-designs-the-new-digital-experience-for-the-international-exhibition","status":"publish","type":"post","link":"https:\/\/sayagency.com\/en\/auto-e-moto-depoca-say-designs-the-new-digital-experience-for-the-international-exhibition\/","title":{"rendered":"Auto e Moto d\u2019Epoca: SAY designs the new digital experience for the international exhibition"},"content":{"rendered":"\n

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The new website of <\/strong>Auto e Moto d\u2019Epoca<\/strong><\/a>, the international exhibition dedicated to classic four- and two-wheel vehicles<\/strong> and one of Europe\u2019s leading trade events for dealers, collectors and enthusiasts, is now online. The project was designed and developed by SAY.<\/strong><\/p>\n\n\n\n

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With over 1,600 exhibitors, 235,000 sqm of exhibition space and 14 halls, the next edition of Auto e Moto d\u2019Epoca will take place from 23 to 26 October 2025,<\/strong> ready to welcome an increasingly diverse and international audience.<\/p>\n\n\n\n

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The new website, offering a more coherent, accessible navigation fully aligned with the event\u2019s identity and positioning, marks an important step forward in the exhibition\u2019s communication strategy.<\/p>\n\n\n\n

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The interface was designed with a strong focus on usability, content clarity and simplified navigation paths. Developed in four languages and optimised for different target groups, the platform follows the principles of <\/strong>accessibility by design<\/em><\/strong><\/a>, ensuring an inclusive experience that also meets the latest standards in security and performance.<\/p>\n\n\n\n

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Particular attention has been devoted to the selection of images and multimedia content to enhance the exhibition\u2019s visual storytelling<\/strong>. Content writing has been rethought to guide visitors through a tone of voice that is clear, informative and tailored to the concrete needs of both attendees and exhibitors.<\/strong><\/p>\n\n\n\n

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\u201cDesigning the new website for such a historic and significant exhibition was an exciting challenge. We worked on design and architecture to highlight what makes Auto e Moto d\u2019Epoca truly unique, translating the physical experience into a digital ecosystem that is accessible, simple and engaging,\u201d<\/em> explains Riccardo Coni<\/strong><\/a>, IT Project Manager.<\/strong><\/p>\n\n\n\n

<\/p>\n\n\n\n

\u201cThe new Auto e Moto d\u2019Epoca website stems from an in-depth understanding of its context. We created navigation paths tailored to each target, relevant content, and an interface consistent with the identity of the exhibition. With this project, <\/em>our partnership with Auto e Moto d\u2019Epoca takes an important step forward<\/em><\/a>: we provide more integrated consultancy, aligned with the exhibition\u2019s growth and with the needs of an ever broader and more international audience,\u201d<\/em> comments Anita Santalucia<\/strong><\/a>, Creative Director.<\/strong><\/p>\n\n\n\n

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\u201cThe agency\u2019s team did an excellent job in developing our new website. <\/em>The result fully reflects our identity and objectives, thanks to a consistent, attentive and professional collaboration.<\/em><\/strong> We are truly satisfied. A special thank you also for the journey we have shared over the years. It has been (and continues to be) a real pleasure working together,\u201d<\/em> states Mario Carlo Baccaglini, President of Intermeeting.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

The new website of Auto e Moto d\u2019Epoca, the international exhibition dedicated to classic four- and two-wheel vehicles and one of Europe\u2019s leading trade events for dealers, collectors and enthusiasts, […]<\/p>\n","protected":false},"author":2,"featured_media":16113,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-16181","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"\nAuto e Moto d\u2019Epoca: SAY designs the new digital experience for the international exhibition<\/title>\n<meta name=\"description\" content=\"The new website of Auto e Moto d\u2019Epoca, the international exhibition dedicated to classic four- and two-wheel vehicles and one of Europe\u2019s leading trade\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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