{"id":16657,"date":"2025-10-06T10:00:00","date_gmt":"2025-10-06T08:00:00","guid":{"rendered":"https:\/\/sayagency.com\/?p=16657"},"modified":"2025-10-08T15:48:53","modified_gmt":"2025-10-08T13:48:53","slug":"say-at-impact-2025-with-aurora-zotto-and-the-caso-progettosedia-com-case-study","status":"publish","type":"post","link":"https:\/\/sayagency.com\/en\/say-at-impact-2025-with-aurora-zotto-and-and-the-success-story-of-a-designer-furniture-ecommerce-business\/","title":{"rendered":"SAY at Impact 2025, with Aurora Zotto and the success story of a designer furniture e-commerce business"},"content":{"rendered":"\n<p><\/p>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color has-medium-font-size wp-elements-c12d2912f681fbf1a4f0e6047e3d6136\"><strong>On Thursday 16 and Friday 17 October<\/strong>, Padua will host <strong>Impact<\/strong>, an event that brings together professionals and companies to explore the new frontiers of digital technology, marketing and innovation.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color has-medium-font-size wp-elements-9ea9de3557edab6b4469dff93e6affdc\"><\/p>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color has-medium-font-size wp-elements-7d0912f1c1addb8046761b2f3b7ff2b6\">Among the speakers at this first edition will be <a href=\"https:\/\/sayagency.com\/en\/people\/seo-team\/aurora-zotto\/\">Aurora Zotto<\/a>, Senior SEO &amp; Digital Analytics Specialist at SAY, with <em>\u201cMultichannel strategy for the growth of designer furniture e-commerce\u201d<\/em>, a speech that will recount the digital evolution of <a href=\"https:\/\/sayagency.com\/en\/case-studies\/progetto-sedia\/\">progettosedia.com<\/a>, an e-commerce site specialising in designer furniture, through a journey made up of data, creativity and the integration of different channels.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color has-medium-font-size wp-elements-18b9cb5d7435160b5e098ec4fe317ad3\">An example of how multi-channel and multi-target strategies can lead to concrete results, amid the challenges, solutions and opportunities of an increasingly competitive market such as that of designer furniture.&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color has-medium-font-size wp-elements-05639063b4b717233df96ec7c15ad4bc\">It will be the perfect opportunity to understand how an integrated approach can accelerate the growth of an online brand, leveraging:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-black-color has-text-color has-link-color has-medium-font-size wp-elements-3f26911c9e606d7a6efe1d80d4e52b36\"><strong>the centrality of data <\/strong>to guide decisions,<\/li>\n\n\n\n<li class=\"has-black-color has-text-color has-link-color has-medium-font-size wp-elements-8ef06cf30a48ab8ed6739feac225f956\"><strong>creativity in communication<\/strong> to intercept different targets,<\/li>\n\n\n\n<li class=\"has-black-color has-text-color has-link-color has-medium-font-size wp-elements-4a4bdf90e6392e618c1fe18d871c080a\"><strong>the synergistic use of digital channels<\/strong> to create a coherent and high-performing ecosystem.<\/li>\n<\/ul>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color has-medium-font-size wp-elements-765a81ac0adfb2e305bf107ca3870a47\">An approach that reflects SAY&#8217;s philosophy: combining strategy, innovation and collaboration to build sustainable growth paths for clients.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-9ac00cf961d1ea846fe5a532228b76c6\"><\/p>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color has-medium-font-size wp-elements-f23ea59009759eff0aca694f3067d3ca\"><strong>See you on Friday, 17 October at 4 p.m.!<\/strong><\/p>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color has-medium-font-size wp-elements-f93c61ef6f81289f0178ce5008fdd9b7\">For more information:<\/p>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color has-medium-font-size wp-elements-7d19ec3506b077a2e0614bf99dd25b8f\">\ud83c\udf10 <a href=\"http:\/\/www.imp-act.it\">www.imp-act.it<\/a>&nbsp;<\/p>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color has-medium-font-size wp-elements-8d1a0c7537f5f3fff29deecd1bcd9c57\">\u2709\ufe0f <a href=\"mailto:info@sayagency.com\">info@sayagency.com<\/a>&nbsp;<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>On Thursday 16 and Friday 17 October, Padua will host Impact, an event that brings together professionals and companies to explore the new frontiers of digital technology, marketing and innovation. [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":16653,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-16657","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>SAY at Impact 2025, with Aurora Zotto and the success story of a designer furniture e-commerce business<\/title>\n<meta name=\"description\" content=\"On Thursday 16 and Friday 17 October, Padua will host Impact, an event that brings together professionals and companies to explore the new frontiers of\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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