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With less than 100 days to go until the start of the Milan Cortina 2026 Olympics, SAY S.p.A. is organising a new edition of SAY <\/strong>INCONTRA<\/em><\/strong> – the free webinar<\/strong> series on marketing and communication for companies, institutions and organisations – dedicated to the mega event that will put our country in the international spotlight starting next February.<\/p>\n\n\n\n <\/p>\n\n\n\n On 2 December, at 4 p.m., Maria Teresa Squillaci, Head of Media Relations and Digital Communication at Fondazione Milano Cortina 2026<\/strong>, <\/strong>will be a guest at the webinar \u201cSAY INCONTRA: Communicating the Olympics\u201d, sharing with participants the event’s figures, her experience, and her vision on the media relations and digital communications strategies<\/strong> that guide the communication of a global event.<\/p>\n\n\n\n <\/p>\n\n\n\n Joining her in a discussion moderated by Enrico Beda, PR Director and journalist at SAY, will be Marco Dalla Dea, professional journalist and Managing Partner at SAY<\/strong>, who was previously communications manager and media director for the last five editions of the Summer Olympics.<\/p>\n\n\n\n <\/p>\n\n\n\n The meeting will discuss strategic planning, crisis management, institutional storytelling and digital communication <\/strong>applied to major events. An opportunity rich in practical insights<\/strong> into the sports industry, to understand how to build, protect and enhance a brand’s reputation, even in the most complex contexts.<\/p>\n\n\n\n <\/p>\n\n\n\n \ud83d\udccc Monday, 2 December, from 4:00 p.m. to 5:30 p.m.<\/p>\n\n\n\n The webinar is being held in collaboration with an academic partner of excellence: the SBS Master’s Degree in Sports Business Strategies<\/strong> organised by Verde Sport in collaboration with Ca’ Foscari University, alongside SAY for this event.<\/p>\n\n\n\n <\/p>\n\n\n\n A unique opportunity for companies, professionals and students to explore the tools, approaches and insights<\/strong> essential for communicating major events effectively, learning how to plan strategies, manage communication and enhance a brand in complex contexts such as the Olympics.<\/p>\n","protected":false},"excerpt":{"rendered":" With less than 100 days to go until the start of the Milan Cortina 2026 Olympics, SAY S.p.A. is organising a new edition of SAY INCONTRA – the free webinar […]<\/p>\n","protected":false},"author":2,"featured_media":17610,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-17606","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"\nAn open lecture from the Master’s in Sport Business Strategies<\/h2>\n\n\n\n