{"id":18117,"date":"2025-11-18T12:12:58","date_gmt":"2025-11-18T11:12:58","guid":{"rendered":"https:\/\/sayagency.com\/?p=18117"},"modified":"2025-11-18T12:17:04","modified_gmt":"2025-11-18T11:17:04","slug":"qualitative-data-ai-and-content-aurora-zotto-at-social-media-strategies-2025","status":"publish","type":"post","link":"https:\/\/sayagency.com\/en\/qualitative-data-ai-and-content-aurora-zotto-at-social-media-strategies-2025\/","title":{"rendered":"Qualitative Data, AI, and Content: Aurora Zotto at Social Media Strategies 2025"},"content":{"rendered":"\n<p><\/p>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color has-medium-font-size wp-elements-354a45c56e50bf5a88be040a1a2eb8e3\">How do you transform user conversations into messages that truly resonate? Discover the answer on <strong>Wednesday, 3 December<\/strong>, during <a href=\"https:\/\/sayagency.com\/en\/people\/seo-team\/aurora-zotto\/\"><strong>Aurora Zotto<\/strong><\/a><strong>\u2019s talk on<\/strong> <strong>message mining, message testing, and the use of AI for social media<\/strong>. Aurora is a Senior SEO &amp; Digital Analytics Specialist at SAY, speaking at <strong>Social Media Strategies<\/strong>, Italy\u2019s leading event that brings together brands, creators, social media managers, and digital agencies.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color has-medium-font-size wp-elements-9f04a3167e48fae5a5ed57ab8d5107f6\">For another year, this premier Italian event has included a SAY-led session, recognising the value of our expertise and our data-driven, results-oriented approach.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color has-medium-font-size wp-elements-b4d220633bf1bb6b9c739e7b357dbdf6\">In her speech, Aurora will highlight how users\u2019 real language can become a rich source of insights to test messaging, identify key patterns, and uncover genuine value drivers. She will demonstrate how integrating AI-powered processes can make this approach faster, more accurate, and, importantly, scalable, enabling the design of strategic content that is measurable in its communicative impact.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color has-medium-font-size wp-elements-238a75461186420c0276b7fc24ab116a\">This session is tailored for those who want to create more effective, coherent messages, moving beyond intuition and relying on solid evidence, perfectly aligned with SAY\u2019s mission, focused on <strong>results you can see, feel, and, above all, measure<\/strong>.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color has-medium-font-size wp-elements-de6c426cff29eef89841e1313fe47bd2\">A daily commitment for SAY\u2019s marketing and communication team of over 70 professionals, organised across three divisions, Creativity, Relations, and Performance, with offices in <a href=\"https:\/\/sayagency.com\/en\/web-marketing-agency-padua\/\">Padua<\/a> and <a href=\"https:\/\/sayagency.com\/en\/web-marketing-agency-milan\/\">Milan<\/a>.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color has-medium-font-size wp-elements-e0aa6897f31da1938a9120c427f00792\">Discover the full programme and book your place at social-media-strategies.it<\/p>\n","protected":false},"excerpt":{"rendered":"<p>How do you transform user conversations into messages that truly resonate? Discover the answer on Wednesday, 3 December, during Aurora Zotto\u2019s talk on message mining, message testing, and the use [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":18113,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-18117","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Qualitative Data, AI, and Content: Aurora Zotto at Social Media Strategies 2025<\/title>\n<meta name=\"description\" content=\"How do you transform user conversations into messages that truly resonate? Discover the answer on Wednesday, 3 December, during Aurora Zotto\u2019s talk on\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sayagency.com\/en\/qualitative-data-ai-and-content-aurora-zotto-at-social-media-strategies-2025\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Qualitative Data, AI, and Content: Aurora Zotto at Social Media Strategies 2025\" \/>\n<meta property=\"og:description\" content=\"How do you transform user conversations into messages that truly resonate? 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