{"id":18886,"date":"2026-01-14T17:30:00","date_gmt":"2026-01-14T16:30:00","guid":{"rendered":"https:\/\/sayagency.com\/?p=18886"},"modified":"2026-01-14T16:47:46","modified_gmt":"2026-01-14T15:47:46","slug":"the-municipality-of-abano-terme-appoints-say-for-the-communication-project-with-ambassador-sofia-goggia","status":"publish","type":"post","link":"https:\/\/sayagency.com\/en\/the-municipality-of-abano-terme-appoints-say-for-the-communication-project-with-ambassador-sofia-goggia\/","title":{"rendered":"The Municipality of Abano Terme appoints SAY for the communication project with ambassador Sofia Goggia"},"content":{"rendered":"\n<p><\/p>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color has-medium-font-size wp-elements-760d30dbc1cd65bfcdbbea0763440b71\">The <strong>Municipality of Abano Terme <\/strong>has selected <strong>SAY<\/strong> to manage the communication of the project featuring <strong>Sofia<\/strong> <strong>Goggia as ambassador for the spa town and the Euganean Hills<\/strong>. The collaboration will run for over a year and involves an integrated approach across all<strong> three of the agency\u2019s divisions: Creativity, Performance and Relations<\/strong>.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color has-medium-font-size wp-elements-9ea9de3557edab6b4469dff93e6affdc\"><\/p>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color has-medium-font-size wp-elements-b7e5999a673d1e9241e0eaf842b461ce\">SAY is responsible for the <strong>strategic direction and coordination<\/strong> of the communication strategy, with the objective of <strong>enhancing the positioning <\/strong>of Abano Terme and the Euganean Hills as a tourist destination through the voice and energy of one of Italy\u2019s most iconic athletes.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color has-medium-font-size wp-elements-9ea9de3557edab6b4469dff93e6affdc\"><\/p>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color has-medium-font-size wp-elements-ab09c42728bf5f8168f26e5ae76c32fa\">The collaboration includes a programme of <strong>on-site meetings<\/strong> and events during Sofia Goggia\u2019s stays in Abano Terme, as well as the organisation of dedicated press tours for Italian journalists. SAY also oversees <strong>press office and media relations activities<\/strong> at both local and national level, along with <strong>editorial partnerships<\/strong> connected to the project.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color has-medium-font-size wp-elements-9ea9de3557edab6b4469dff93e6affdc\"><\/p>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color has-medium-font-size wp-elements-d39c025f78c907993f077058741f8dd5\">A key element of the communication campaign is the <strong>content production led by SAY\u2019s Creativity<\/strong> <strong>department<\/strong>: from the development of the <strong>visual concept and event materials<\/strong> to video and photographic storytelling that highlights the relationship between Sofia Goggia and Abano Terme. This is complemented by<strong> social media strategy and consultancy<\/strong> for the Municipality of Abano Terme\u2019s Facebook and Instagram profiles.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color has-medium-font-size wp-elements-9ea9de3557edab6b4469dff93e6affdc\"><\/p>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color has-medium-font-size wp-elements-03507080ce7a444558ce76a6303c8e1f\">Finally, with regard to <strong>Digital Advertising activities<\/strong>, SAY provides strategic consultancy and campaign management across Google Ads, Meta Ads, YouTube and Spotify, with the <strong>aim of increasing the visibility of Abano Terme<\/strong> and reaching new audiences interested in the excellence the destination has to offer.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color has-medium-font-size wp-elements-9ea9de3557edab6b4469dff93e6affdc\"><\/p>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color has-medium-font-size wp-elements-2dc789fe8f142e90b2fe0f765045d830\"><em>\u201cFor an ambitious project such as that of the Municipality of Abano Terme, we deploy all our expertise to best enhance the value of the spa destination,<\/em>\u201d explains <a href=\"http:\/\/sayagency.com\/en\/people\/client-manager\/chiara-ferrante\/\">Chiara Ferrante<\/a>, Client Manager at SAY. <em>\u201cOur challenge is to build an integrated strategy capable of combining digital campaigns, high-quality content and media relations, turning the collaboration with Sofia Goggia into an opportunity to position Abano Terme and the Euganean Hills as an ideal destination to regenerate both body and mind.\u201d<\/em><\/p>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color has-medium-font-size wp-elements-1622f1de3afc302a0f70498f3efc7d9e\">To find out more about the area, experiences and tourism offerings of Abano Terme and the Euganean Hills, visit the official website: https:\/\/www.experienceabanomontegrotto.com\/it <\/p>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color has-medium-font-size wp-elements-9ea9de3557edab6b4469dff93e6affdc\"><\/p>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color has-medium-font-size wp-elements-b190f9e0e20816395ebca91223849a5b\"><strong>For further information and enquiries<\/strong><br>Municipality of Abano Terme<br>cultura@abanoterme.net<br>Contacts: Rossella Menin, Graziano Cosner<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Municipality of Abano Terme has selected SAY to manage the communication of the project featuring Sofia Goggia as ambassador for the spa town and the Euganean Hills. The collaboration [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":18847,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-18886","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Municipality of Abano Terme appoints SAY for the communication project with ambassador Sofia Goggia<\/title>\n<meta name=\"description\" content=\"The Municipality of Abano Terme has selected SAY to manage the communication of the project featuring Sofia Goggia as ambassador for the spa town and the\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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