{"id":20347,"date":"2026-03-30T10:00:00","date_gmt":"2026-03-30T08:00:00","guid":{"rendered":"https:\/\/sayagency.com\/magazine\/news\/you-imagine-it-we-wrap-it-say-firma-creativita-ai-integration-e-progetto-digital-di-fratelli-magro\/"},"modified":"2026-03-30T11:01:09","modified_gmt":"2026-03-30T09:01:09","slug":"you-imagine-it-we-wrap-it-say-firma-creativita-ai-integration-e-progetto-digital-di-fratelli-magro","status":"publish","type":"post","link":"https:\/\/sayagency.com\/en\/you-imagine-it-we-wrap-it-say-firma-creativita-ai-integration-e-progetto-digital-di-fratelli-magro\/","title":{"rendered":"\u201cYou imagine it. We wrap it\u201d: SAY signs off on creativity, AI integration, and digital project for Fratelli Magro"},"content":{"rendered":"\n<p class=\"has-black-color has-text-color has-link-color has-medium-font-size wp-elements-9ea9de3557edab6b4469dff93e6affdc\"><\/p>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color has-medium-font-size wp-elements-a9ed378c3ed1987d3fbc73132bdc1963\">The new website for <strong>Fratelli Magro<\/strong> is now live. The Italian company is highly specialised in custom printing on premium papers for high-end packaging. The project was delivered by <strong>SAY S.p.A.,<\/strong> a marketing and communication agency based in Padua and Milan, which developed a platform capable of integrating strategy, creativity, <strong>artificial intelligence<\/strong>, and digital development.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color has-medium-font-size wp-elements-e33abe9e9fdfe8baf6dddfb4fb7f5b17\">Founded in 1988 from the paper engineering expertise of brothers Sandro and Mauro Magro, the company is now an international benchmark in <strong>flexographic, UV and hot foil printing<\/strong>, applied to the production of papers primarily for the<strong> fashion, wine, food, jewellery, perfumery and pharmaceutical sectors<\/strong>. The ability to interpret the needs of brands\u2019 style departments, combined with a strong focus on manufacturing and technological innovation, defines Fratelli Magro\u2019s positioning in the high-end packaging market.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color has-medium-font-size wp-elements-206be0d33acb061ed22c89f3120e2185\">The new website has been conceived to communicate this identity in a clear and contemporary way, placing the product \u2013 paper \u2013 and its expressive potential at the centre. To achieve this, SAY developed a <strong>project that integrates strategy, creativity, AI and digital development<\/strong>, enhancing the quality of materials and processes through a visual narrative aligned with the company\u2019s positioning.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color has-medium-font-size wp-elements-410a8225be2573d8eeb06defcc17459e\">At the heart of the project is a<strong> creative campaign built around the idea of imaginary worlds made of paper<\/strong>, also brought to life through the use of<strong> <a href=\"https:\/\/sayagency.com\/en\/perform\/ai-artificial-intelligence-consultancy\/\" target=\"_blank\" rel=\"noreferrer noopener\">artificial intelligence<\/a> <\/strong>tools. Landscapes, architectures and fantastical scenarios take shape through paper, in its various weights and textures, becoming the true protagonist of the narrative. <em>\u201cYou imagine it. We wrap it.\u201d<\/em> is the chosen claim, encapsulating the company\u2019s ability to create and customize.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color has-medium-font-size wp-elements-b96296000e6f564218217d73cc3a3c23\">Positioning paper as the central element of the narrative immediately communicates its versatility, suggesting how a material can become a distinctive asset in brand communication &#8211; especially in sectors where packaging is an integral part of the product experience.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color has-medium-font-size wp-elements-8b09c1849e9fab3bf507dee625a9541c\">The project forms part of an ongoing collaboration that has seen SAY support Fratelli Magro over the years in digital communication and online presence.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color has-medium-font-size wp-elements-b1910c51c07ae9dee9e29023e2979cd7\">With this creative evolution and the <a href=\"https:\/\/sayagency.com\/en\/perform\/it-development\/websites-development\/\" target=\"_blank\" rel=\"noreferrer noopener\">new website<\/a>, the brand storytelling is enriched with a more structured and immersive visual dimension, designed to engage directly with professionals involved in product and collection design, particularly style and purchasing departments within target brands.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color has-medium-font-size wp-elements-9c5775e18d522017cd50782c83ce8726\"><em>\u201cYou imagine it. We wrap it. We took this positioning literally, integrating generative AI tools into the development of the narrative concept,\u201d <\/em>says <strong><a href=\"https:\/\/sayagency.com\/en\/people\/creative\/anita-santalucia\/\" target=\"_blank\" rel=\"noreferrer noopener\">Anita Santalucia<\/a>, Creative Director at SAY<\/strong>. <em>\u201cArtificial intelligence enhances our imaginative capabilities and allows us to express &#8211; even more fully, as in this case &#8211; the strategy we share with our client brand.\u201d<\/em><\/p>\n\n\n    <section class=\"images-slider-section top-padded\" id=\"images-slider-section-808911880\"\n             style=\"background: #FFFFFF;\">\n        <div class=\"images-slider-section__inner\">\n            <div id=\"images-slider-wrapper\" class=\"images-slider-wrapper\">\n                <div class=\"swiper images-carousel mobile-full\">\n                    <div class=\"swiper-wrapper images\">\n                                                    <div class=\"image-slide swiper-slide\">\n                                <div class=\"image-slide__inner\">\n                                    <img decoding=\"async\" src=\"https:\/\/sayagency.com\/wp-content\/uploads\/2026\/03\/01-SAY-ID-NEWS-FRATELLI-MAGRO6.jpg\" alt=\"01-SAY-ID-NEWS FRATELLI MAGRO6\"\n                                         width=\"2400\"\n                                         height=\"2432\"\/>\n                                <\/div>\n                            <\/div>\n                                                    <div class=\"image-slide swiper-slide\">\n                                <div class=\"image-slide__inner\">\n                                    <img decoding=\"async\" src=\"https:\/\/sayagency.com\/wp-content\/uploads\/2026\/03\/01-SAY-ID-NEWS-FRATELLI-MAGRO8.jpg\" alt=\"01-SAY-ID-NEWS FRATELLI MAGRO8\"\n                                         width=\"2400\"\n                                         height=\"2432\"\/>\n                                <\/div>\n                            <\/div>\n                                                    <div class=\"image-slide swiper-slide\">\n                                <div class=\"image-slide__inner\">\n                                    <img decoding=\"async\" src=\"https:\/\/sayagency.com\/wp-content\/uploads\/2026\/03\/01-SAY-ID-NEWS-FRATELLI-MAGRO10.jpg\" alt=\"01-SAY-ID-NEWS FRATELLI MAGRO10\"\n                                         width=\"2400\"\n                                         height=\"2432\"\/>\n                                <\/div>\n                            <\/div>\n                                            <\/div>\n                    <div class=\"pagination-element\"><\/div>\n                    <div class=\"navigation-element\">\n                        <div class=\"swiper-button-prev news-prev-slide\">\n                            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\"\n                                 fill=\"none\">\n                                <path d=\"M15.75 19.5L8.25 12L15.75 4.5\" stroke=\"#3E4D4C\" stroke-width=\"1.5\"\n                                      stroke-linecap=\"square\"\/>\n                            <\/svg>\n                        <\/div>\n                        <div class=\"swiper-button-next news-next-slide\">\n                            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"25\" height=\"24\" viewBox=\"0 0 25 24\"\n                                 fill=\"none\">\n                                <path d=\"M8.75 4.5L16.25 12L8.75 19.5\" stroke=\"#3E4D4C\" stroke-width=\"1.5\"\n                                      stroke-linecap=\"square\"\/>\n                            <\/svg>\n                        <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/section>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color has-medium-font-size wp-elements-aa8d5acaafd7872e444f0a015d07bf69\"><em>\u201cWe use AI responsibly and have adopted a specific legal framework to ensure that final outputs are fully usable by the client,\u201d <\/em>continues<strong> <a href=\"https:\/\/sayagency.com\/en\/people\/management\/alberto-baracco\/\" target=\"_blank\" rel=\"noreferrer noopener\">Alberto Baracco<\/a>, Managing Partner at SAY<\/strong>. <em>\u201cWe continuously invest in training and specialised consultancy on this topic, to provide certainty to those who rely on our company.\u201d<\/em><br><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color has-medium-font-size wp-elements-c3c316ea6d5152965b9d92876705cc59\"><em>\u201cWe have made <\/em><strong><em>precision<\/em><\/strong><em> our way of life and <\/em><strong><em>care<\/em><\/strong><em> the defining feature of our <\/em><strong><em>Luxury Paper<\/em><\/strong><em>,\u201d <\/em><strong>say brothers Sandro and Mauro Magro.<\/strong> <em>\u201cWith the creative campaign and new website developed by SAY, we wanted to bring these distinctive traits into the digital space. We did so using a <\/em><strong><em>new language<\/em><\/strong><em>, bringing together paper &#8211; a medium that has existed for nearly two thousand years &#8211; <\/em><strong><em>AI<\/em><\/strong><em>, representing the latest frontier of <\/em><strong><em>innovation<\/em><\/strong><em>, and ideas born from collaboration. <\/em><strong><em>Tradition, technology and people<\/em><\/strong><em> have always been at the core of our values, since we founded the company in 1988.\u201d<\/em><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color has-medium-font-size wp-elements-3b2c28b6858395dc15ebb70821dc1b48\">Once again, the work developed by SAY reflects the agency\u2019s distinctive approach: <strong>integrating creativity, data and relationships<\/strong> to build robust communication projects, where visual language and technology become tools serving a clear objective &#8211; delivering <strong>results that can be seen, felt and measured<\/strong>.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color has-medium-font-size wp-elements-9ea9de3557edab6b4469dff93e6affdc\"><\/p>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color has-medium-font-size wp-elements-1aeed4c4794380fea43861af8705bc15\">The new Fratelli Magro website therefore represents not only an update of the company\u2019s creative narrative and digital presence, but also an example of how the dialogue between manufacturing culture, creative languages and technological tools can generate new ways of telling the story of work, innovation, businesses and their values.<\/p>\n\n\n\n    <section class=\"img-caption-section vertical-padded bg-white\" id=\"image-caption-section-1403526389\">\n        <div class=\"img-caption-section__inner\">\n            <figure class=\"img-box\">\n                <img decoding=\"async\" src=\"https:\/\/sayagency.com\/wp-content\/uploads\/2026\/03\/news-copertina-6.png\" alt=\"\"\n                     width=\"1920\" height=\"1080\"  srcset=\"https:\/\/sayagency.com\/wp-content\/uploads\/2026\/03\/news-copertina-6-300x169.png 300w, https:\/\/sayagency.com\/wp-content\/uploads\/2026\/03\/news-copertina-6-1024x576.png 1024w, https:\/\/sayagency.com\/wp-content\/uploads\/2026\/03\/news-copertina-6-768x432.png 768w, https:\/\/sayagency.com\/wp-content\/uploads\/2026\/03\/news-copertina-6-1536x864.png 1536w, https:\/\/sayagency.com\/wp-content\/uploads\/2026\/03\/news-copertina-6.png 1920w\"\/>\n                            <\/figure>\n        <\/div>\n    <\/section>\n","protected":false},"excerpt":{"rendered":"<p>The new website for Fratelli Magro is now live. The Italian company is highly specialised in custom printing on premium papers for high-end packaging. The project was delivered by SAY [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":20276,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-20347","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u201cYou imagine it. We wrap it\u201d: SAY signs off on creativity, AI integration, and digital project for Fratelli Magro<\/title>\n<meta name=\"description\" content=\"The new website for Fratelli Magro is now live. The Italian company is highly specialised in custom printing on premium papers for high-end packaging. The\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sayagency.com\/en\/you-imagine-it-we-wrap-it-say-firma-creativita-ai-integration-e-progetto-digital-di-fratelli-magro\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u201cYou imagine it. We wrap it\u201d: SAY signs off on creativity, AI integration, and digital project for Fratelli Magro\" \/>\n<meta property=\"og:description\" content=\"The new website for Fratelli Magro is now live. The Italian company is highly specialised in custom printing on premium papers for high-end packaging. The\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sayagency.com\/en\/you-imagine-it-we-wrap-it-say-firma-creativita-ai-integration-e-progetto-digital-di-fratelli-magro\/\" \/>\n<meta property=\"og:site_name\" content=\"SAY\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/sayagencyspa\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-03-30T08:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-30T09:01:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sayagency.com\/wp-content\/uploads\/2026\/03\/01-SAY-ID-NEWS-FRATELLI-MAGRO2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sofia\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sofia\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/sayagency.com\/en\/you-imagine-it-we-wrap-it-say-firma-creativita-ai-integration-e-progetto-digital-di-fratelli-magro\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/sayagency.com\/en\/you-imagine-it-we-wrap-it-say-firma-creativita-ai-integration-e-progetto-digital-di-fratelli-magro\/\"},\"author\":{\"name\":\"Sofia\",\"@id\":\"https:\/\/sayagency.com\/en\/#\/schema\/person\/90d5aabc836e5e6336ca3cc0e55faa32\"},\"headline\":\"\u201cYou imagine it. We wrap it\u201d: SAY signs off on creativity, AI integration, and digital project for Fratelli Magro\",\"datePublished\":\"2026-03-30T08:00:00+00:00\",\"dateModified\":\"2026-03-30T09:01:09+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/sayagency.com\/en\/you-imagine-it-we-wrap-it-say-firma-creativita-ai-integration-e-progetto-digital-di-fratelli-magro\/\"},\"wordCount\":684,\"publisher\":{\"@id\":\"https:\/\/sayagency.com\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/sayagency.com\/en\/you-imagine-it-we-wrap-it-say-firma-creativita-ai-integration-e-progetto-digital-di-fratelli-magro\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/sayagency.com\/wp-content\/uploads\/2026\/03\/01-SAY-ID-NEWS-FRATELLI-MAGRO2.jpg\",\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/sayagency.com\/en\/you-imagine-it-we-wrap-it-say-firma-creativita-ai-integration-e-progetto-digital-di-fratelli-magro\/\",\"url\":\"https:\/\/sayagency.com\/en\/you-imagine-it-we-wrap-it-say-firma-creativita-ai-integration-e-progetto-digital-di-fratelli-magro\/\",\"name\":\"\u201cYou imagine it. We wrap it\u201d: SAY signs off on creativity, AI integration, and digital project for Fratelli Magro\",\"isPartOf\":{\"@id\":\"https:\/\/sayagency.com\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/sayagency.com\/en\/you-imagine-it-we-wrap-it-say-firma-creativita-ai-integration-e-progetto-digital-di-fratelli-magro\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/sayagency.com\/en\/you-imagine-it-we-wrap-it-say-firma-creativita-ai-integration-e-progetto-digital-di-fratelli-magro\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/sayagency.com\/wp-content\/uploads\/2026\/03\/01-SAY-ID-NEWS-FRATELLI-MAGRO2.jpg\",\"datePublished\":\"2026-03-30T08:00:00+00:00\",\"dateModified\":\"2026-03-30T09:01:09+00:00\",\"description\":\"The new website for Fratelli Magro is now live. The Italian company is highly specialised in custom printing on premium papers for high-end packaging. The\",\"breadcrumb\":{\"@id\":\"https:\/\/sayagency.com\/en\/you-imagine-it-we-wrap-it-say-firma-creativita-ai-integration-e-progetto-digital-di-fratelli-magro\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/sayagency.com\/en\/you-imagine-it-we-wrap-it-say-firma-creativita-ai-integration-e-progetto-digital-di-fratelli-magro\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/sayagency.com\/en\/you-imagine-it-we-wrap-it-say-firma-creativita-ai-integration-e-progetto-digital-di-fratelli-magro\/#primaryimage\",\"url\":\"https:\/\/sayagency.com\/wp-content\/uploads\/2026\/03\/01-SAY-ID-NEWS-FRATELLI-MAGRO2.jpg\",\"contentUrl\":\"https:\/\/sayagency.com\/wp-content\/uploads\/2026\/03\/01-SAY-ID-NEWS-FRATELLI-MAGRO2.jpg\",\"width\":1920,\"height\":1080},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/sayagency.com\/en\/you-imagine-it-we-wrap-it-say-firma-creativita-ai-integration-e-progetto-digital-di-fratelli-magro\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/sayagency.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"News\",\"item\":\"https:\/\/sayagency.com\/en\/magazine\/news\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"\u201cYou imagine it. We wrap it\u201d: SAY signs off on creativity, AI integration, and digital project for Fratelli Magro\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/sayagency.com\/en\/#website\",\"url\":\"https:\/\/sayagency.com\/en\/\",\"name\":\"SAY\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/sayagency.com\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/sayagency.com\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/sayagency.com\/en\/#organization\",\"name\":\"SAY\",\"url\":\"https:\/\/sayagency.com\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/sayagency.com\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/sayagency.com\/wp-content\/uploads\/2024\/12\/say-logo.svg\",\"contentUrl\":\"https:\/\/sayagency.com\/wp-content\/uploads\/2024\/12\/say-logo.svg\",\"width\":1,\"height\":1,\"caption\":\"SAY\"},\"image\":{\"@id\":\"https:\/\/sayagency.com\/en\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/sayagencyspa\/\",\"https:\/\/www.instagram.com\/sayagency_\/#\",\"https:\/\/it.linkedin.com\/company\/sayagencyspa\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/sayagency.com\/en\/#\/schema\/person\/90d5aabc836e5e6336ca3cc0e55faa32\",\"name\":\"Sofia\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u201cYou imagine it. We wrap it\u201d: SAY signs off on creativity, AI integration, and digital project for Fratelli Magro","description":"The new website for Fratelli Magro is now live. The Italian company is highly specialised in custom printing on premium papers for high-end packaging. The","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/sayagency.com\/en\/you-imagine-it-we-wrap-it-say-firma-creativita-ai-integration-e-progetto-digital-di-fratelli-magro\/","og_locale":"en_US","og_type":"article","og_title":"\u201cYou imagine it. We wrap it\u201d: SAY signs off on creativity, AI integration, and digital project for Fratelli Magro","og_description":"The new website for Fratelli Magro is now live. The Italian company is highly specialised in custom printing on premium papers for high-end packaging. The","og_url":"https:\/\/sayagency.com\/en\/you-imagine-it-we-wrap-it-say-firma-creativita-ai-integration-e-progetto-digital-di-fratelli-magro\/","og_site_name":"SAY","article_publisher":"https:\/\/www.facebook.com\/sayagencyspa\/","article_published_time":"2026-03-30T08:00:00+00:00","article_modified_time":"2026-03-30T09:01:09+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/sayagency.com\/wp-content\/uploads\/2026\/03\/01-SAY-ID-NEWS-FRATELLI-MAGRO2.jpg","type":"image\/jpeg"}],"author":"Sofia","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Sofia","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/sayagency.com\/en\/you-imagine-it-we-wrap-it-say-firma-creativita-ai-integration-e-progetto-digital-di-fratelli-magro\/#article","isPartOf":{"@id":"https:\/\/sayagency.com\/en\/you-imagine-it-we-wrap-it-say-firma-creativita-ai-integration-e-progetto-digital-di-fratelli-magro\/"},"author":{"name":"Sofia","@id":"https:\/\/sayagency.com\/en\/#\/schema\/person\/90d5aabc836e5e6336ca3cc0e55faa32"},"headline":"\u201cYou imagine it. We wrap it\u201d: SAY signs off on creativity, AI integration, and digital project for Fratelli Magro","datePublished":"2026-03-30T08:00:00+00:00","dateModified":"2026-03-30T09:01:09+00:00","mainEntityOfPage":{"@id":"https:\/\/sayagency.com\/en\/you-imagine-it-we-wrap-it-say-firma-creativita-ai-integration-e-progetto-digital-di-fratelli-magro\/"},"wordCount":684,"publisher":{"@id":"https:\/\/sayagency.com\/en\/#organization"},"image":{"@id":"https:\/\/sayagency.com\/en\/you-imagine-it-we-wrap-it-say-firma-creativita-ai-integration-e-progetto-digital-di-fratelli-magro\/#primaryimage"},"thumbnailUrl":"https:\/\/sayagency.com\/wp-content\/uploads\/2026\/03\/01-SAY-ID-NEWS-FRATELLI-MAGRO2.jpg","articleSection":["News"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/sayagency.com\/en\/you-imagine-it-we-wrap-it-say-firma-creativita-ai-integration-e-progetto-digital-di-fratelli-magro\/","url":"https:\/\/sayagency.com\/en\/you-imagine-it-we-wrap-it-say-firma-creativita-ai-integration-e-progetto-digital-di-fratelli-magro\/","name":"\u201cYou imagine it. We wrap it\u201d: SAY signs off on creativity, AI integration, and digital project for Fratelli Magro","isPartOf":{"@id":"https:\/\/sayagency.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/sayagency.com\/en\/you-imagine-it-we-wrap-it-say-firma-creativita-ai-integration-e-progetto-digital-di-fratelli-magro\/#primaryimage"},"image":{"@id":"https:\/\/sayagency.com\/en\/you-imagine-it-we-wrap-it-say-firma-creativita-ai-integration-e-progetto-digital-di-fratelli-magro\/#primaryimage"},"thumbnailUrl":"https:\/\/sayagency.com\/wp-content\/uploads\/2026\/03\/01-SAY-ID-NEWS-FRATELLI-MAGRO2.jpg","datePublished":"2026-03-30T08:00:00+00:00","dateModified":"2026-03-30T09:01:09+00:00","description":"The new website for Fratelli Magro is now live. The Italian company is highly specialised in custom printing on premium papers for high-end packaging. The","breadcrumb":{"@id":"https:\/\/sayagency.com\/en\/you-imagine-it-we-wrap-it-say-firma-creativita-ai-integration-e-progetto-digital-di-fratelli-magro\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/sayagency.com\/en\/you-imagine-it-we-wrap-it-say-firma-creativita-ai-integration-e-progetto-digital-di-fratelli-magro\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/sayagency.com\/en\/you-imagine-it-we-wrap-it-say-firma-creativita-ai-integration-e-progetto-digital-di-fratelli-magro\/#primaryimage","url":"https:\/\/sayagency.com\/wp-content\/uploads\/2026\/03\/01-SAY-ID-NEWS-FRATELLI-MAGRO2.jpg","contentUrl":"https:\/\/sayagency.com\/wp-content\/uploads\/2026\/03\/01-SAY-ID-NEWS-FRATELLI-MAGRO2.jpg","width":1920,"height":1080},{"@type":"BreadcrumbList","@id":"https:\/\/sayagency.com\/en\/you-imagine-it-we-wrap-it-say-firma-creativita-ai-integration-e-progetto-digital-di-fratelli-magro\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/sayagency.com\/en\/"},{"@type":"ListItem","position":2,"name":"News","item":"https:\/\/sayagency.com\/en\/magazine\/news\/"},{"@type":"ListItem","position":3,"name":"\u201cYou imagine it. We wrap it\u201d: SAY signs off on creativity, AI integration, and digital project for Fratelli Magro"}]},{"@type":"WebSite","@id":"https:\/\/sayagency.com\/en\/#website","url":"https:\/\/sayagency.com\/en\/","name":"SAY","description":"","publisher":{"@id":"https:\/\/sayagency.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/sayagency.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/sayagency.com\/en\/#organization","name":"SAY","url":"https:\/\/sayagency.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/sayagency.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/sayagency.com\/wp-content\/uploads\/2024\/12\/say-logo.svg","contentUrl":"https:\/\/sayagency.com\/wp-content\/uploads\/2024\/12\/say-logo.svg","width":1,"height":1,"caption":"SAY"},"image":{"@id":"https:\/\/sayagency.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/sayagencyspa\/","https:\/\/www.instagram.com\/sayagency_\/#","https:\/\/it.linkedin.com\/company\/sayagencyspa"]},{"@type":"Person","@id":"https:\/\/sayagency.com\/en\/#\/schema\/person\/90d5aabc836e5e6336ca3cc0e55faa32","name":"Sofia"}]}},"_links":{"self":[{"href":"https:\/\/sayagency.com\/en\/wp-json\/wp\/v2\/posts\/20347","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sayagency.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sayagency.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sayagency.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/sayagency.com\/en\/wp-json\/wp\/v2\/comments?post=20347"}],"version-history":[{"count":1,"href":"https:\/\/sayagency.com\/en\/wp-json\/wp\/v2\/posts\/20347\/revisions"}],"predecessor-version":[{"id":20351,"href":"https:\/\/sayagency.com\/en\/wp-json\/wp\/v2\/posts\/20347\/revisions\/20351"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sayagency.com\/en\/wp-json\/wp\/v2\/media\/20276"}],"wp:attachment":[{"href":"https:\/\/sayagency.com\/en\/wp-json\/wp\/v2\/media?parent=20347"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sayagency.com\/en\/wp-json\/wp\/v2\/categories?post=20347"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sayagency.com\/en\/wp-json\/wp\/v2\/tags?post=20347"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}