{"id":22796,"date":"2026-09-15T09:30:00","date_gmt":"2026-09-15T07:30:00","guid":{"rendered":"https:\/\/sayagency.com\/?p=22796"},"modified":"2026-09-17T15:00:26","modified_gmt":"2026-09-17T13:00:26","slug":"say-and-bloomest-new-b2b-e-commerce-platforms-go-live-for-the-miele-powered-brand","status":"publish","type":"post","link":"https:\/\/sayagency.com\/en\/say-e-bloomest-online-le-piattaforme-e-commerce-b2b-del-marchio-powered-by-miele\/","title":{"rendered":"SAY and Bloomest: New B2B E-Commerce Platforms Go Live for the Miele-Powered Brand"},"content":{"rendered":"\n<p><\/p>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color has-medium-font-size wp-elements-0131854c3566954b3a383e4a778eaa6c\">SAY S.p.A. announces the go-live of the new B2B e-commerce portals developed for <a href=\"https:\/\/sayagency.com\/en\/case-studies\/bloomest\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Bloomest<\/strong><\/a>, the leading self-service laundry franchise brand of the <a href=\"https:\/\/sayagency.com\/en\/case-studies\/miele-professional\/\" target=\"_blank\" rel=\"noreferrer noopener\">Miele<\/a> Group.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color has-medium-font-size wp-elements-9ea9de3557edab6b4469dff93e6affdc\"><\/p>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color has-medium-font-size wp-elements-a87cdbb2c94e57b48b4fe2b5e56d0dff\">This milestone reinforces an ongoing strategic partnership spanning over 10 years, during which SAY has supported Bloomest end-to-end through a broad spectrum of integrated services: from CRM system synchronisation to <a href=\"https:\/\/sayagency.com\/en\/perform\/strategic-consultancy-marketing-communication\/\" target=\"_blank\" rel=\"noreferrer noopener\">specialist IT support<\/a>, from <a href=\"https:\/\/sayagency.com\/en\/perform\/seo-agency\/\" target=\"_blank\" rel=\"noreferrer noopener\">SEO<\/a> strategies and <a href=\"https:\/\/sayagency.com\/en\/creativity\/social-media-managing\/\" target=\"_blank\" rel=\"noreferrer noopener\">Social Media Management<\/a> across key platforms, through to campaign <a href=\"https:\/\/sayagency.com\/en\/creativity\/art-direction-photo-video-shooting\/\" target=\"_blank\" rel=\"noreferrer noopener\">creative concepts, photoshoot and video production management<\/a>, and digital <a href=\"https:\/\/sayagency.com\/en\/perform\/adv\/digital-advertising\/\" target=\"_blank\" rel=\"noreferrer noopener\">Digital Advertising<\/a>.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color has-medium-font-size wp-elements-9ea9de3557edab6b4469dff93e6affdc\"><\/p>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color has-medium-font-size wp-elements-32a915963c4802b18dbb75fe183c95b1\">The web overhaul project involved developing two distinct B2B <a href=\"https:\/\/sayagency.com\/en\/perform\/it-development\/websites-development\/e-commerce\/\" target=\"_blank\" rel=\"noreferrer noopener\">e-commerce<\/a> environments built on <a href=\"https:\/\/sayagency.com\/en\/perform\/it-development\/websites-development\/wordpress\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>WordPress<\/strong><\/a> and <strong>WooCommerce<\/strong> architecture. Featuring a complete visual redesign, they deliver a modern, dynamic user <a href=\"https:\/\/sayagency.com\/en\/perform\/cro-ux-analysis\/\" target=\"_blank\" rel=\"noreferrer noopener\">interface and experience (UI\/UX<\/a>) aligned seamlessly with <strong>Bloomest\u2019s<\/strong> brand identity.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color has-medium-font-size wp-elements-9ea9de3557edab6b4469dff93e6affdc\"><\/p>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color has-medium-font-size wp-elements-fcdbea6c44f286354540bb0ed108e763\">The new portals have been engineered to meet the specific operational and commercial demands of the network&#8217;s B2B model:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-black-color has-text-color has-link-color has-medium-font-size wp-elements-bdeed2e2777f9a201c56515f832a7370\"><strong>Restricted profile access and management:<\/strong> High degree of sales logic customisation, with purchasing functionality restricted to approved, fully profiled customer accounts;<\/li>\n\n\n\n<li class=\"has-black-color has-text-color has-link-color has-medium-font-size wp-elements-b0b0b53c319a2e267c56d81f348809f0\"><strong>&#8220;Seamless&#8221; user migration:<\/strong> Data import and synchronisation from legacy platforms, ensuring business continuity and a smooth transition without operational downtime for existing registered customers;<\/li>\n\n\n\n<li class=\"has-black-color has-text-color has-link-color has-medium-font-size wp-elements-91b09cda9a8a60b9ecfce154965a10e2\"><strong>Localisation and AI-assisted workflows:<\/strong> Multilingual content delivery (<a href=\"https:\/\/store.bloomest.it\/\" target=\"_blank\" rel=\"noreferrer noopener\">Italian<\/a>, <a href=\"https:\/\/store.bloomest.es\/\" target=\"_blank\" rel=\"noreferrer noopener\">Spanish<\/a>, <a href=\"https:\/\/store.bloomest.de\/\" target=\"_blank\" rel=\"noreferrer noopener\">German<\/a>, <a href=\"https:\/\/store.bloomest.fr\/\" target=\"_blank\" rel=\"noreferrer noopener\">French<\/a>, and <a href=\"https:\/\/store.bloomest.pt\/\" target=\"_blank\" rel=\"noreferrer noopener\">Portuguese<\/a>). Integration with Artificial Intelligence tools enabled the optimisation and automation of content field entries and system string translations via WPML;<\/li>\n\n\n\n<li class=\"has-black-color has-text-color has-link-color has-medium-font-size wp-elements-3372d86a76fb3de79862dcb10e48e47a\"><strong>Dynamic shopping cart and advanced discount logic:<\/strong> Implementation of an integrated mini-cart and a dynamic cart system capable of real-time price recalculation. The system displays progress towards tailored discount thresholds and powers a complex promotional engine (volume discounts, user-specific price lists and custom pricing, profile-based commercial terms, and payment method-dependent incentives);<\/li>\n\n\n\n<li class=\"has-black-color has-text-color has-link-color has-medium-font-size wp-elements-50329fd86f1236241aa4f64b383dada0\"><strong>ERP integration:<\/strong> Direct, bi-directional synchronisation between the e-commerce infrastructure and the internal order management system, delivering streamlined operational workflows with zero inventory or invoicing discrepancies.<\/li>\n<\/ul>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color has-medium-font-size wp-elements-9ea9de3557edab6b4469dff93e6affdc\"><\/p>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color has-medium-font-size wp-elements-0f7acb0c10aea1b38e8f8e91ea222332\">This long-standing partnership reflects SAY&#8217;s core philosophy. As a <a href=\"https:\/\/sayagency.com\/en\/about-us\/\" target=\"_blank\" rel=\"noreferrer noopener\">marketing and communication agency<\/a> headquartered in Padua and Milan with a team of over 70 professionals, SAY operates across three divisions: <a href=\"https:\/\/sayagency.com\/en\/creativity\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Creativity<\/strong><\/a>, <a href=\"https:\/\/sayagency.com\/en\/perform\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Performance<\/strong><\/a> (which houses IT solutions and services), and <a href=\"https:\/\/sayagency.com\/en\/relations\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Relations<\/strong><\/a>. The agency crafts integrated strategies that fuse creativity, data, and relationships to drive growth for brands and organisations, maintaining a steadfast focus on value creation and long-term, measurable results.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color has-medium-font-size wp-elements-9ea9de3557edab6b4469dff93e6affdc\"><\/p>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color has-medium-font-size wp-elements-4cd7b75d87cd1b85df2b7f2199e4eecd\"><em>\u201cOver more than ten years of working together, SAY has guided Bloomest through a journey of continuous evolution, growing alongside us and developing an increasingly deep understanding of our business. The new B2B e-commerce platform is another key milestone in this journey, born out of their ability to translate our operational and commercial requirements into tangible solutions. Today, SAY is far more than a vendor to us: they are a trusted partner with whom we share a long-term vision.\u201d<\/em> <strong>Simone Ramadori, CEO of Bloomest<\/strong><\/p>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color has-medium-font-size wp-elements-9ea9de3557edab6b4469dff93e6affdc\"><\/p>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color has-medium-font-size wp-elements-30ca620c2a477717a85fbc585b1beb5f\"><em>\u201cTogether with Bloomest, we have built a lasting partnership founded on trust, open dialogue, and shared objectives. It is this common foundation that enables us to support the brand\u2019s evolution, leveraging cross-disciplinary expertise to deliver tangible, long-term measurable value.\u201d <\/em><strong><a href=\"https:\/\/sayagency.com\/en\/people\/management\/alberto-baracco\/\" target=\"_blank\" rel=\"noreferrer noopener\">Alberto Baracco<\/a>, Managing Partner at SAY<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>SAY S.p.A. announces the go-live of the new B2B e-commerce portals developed for Bloomest, the leading self-service laundry franchise brand of the Miele Group. This milestone reinforces an ongoing strategic [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":22793,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-22796","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>SAY and Bloomest: New B2B E-Commerce Platforms Go Live for the Miele-Powered Brand<\/title>\n<meta name=\"description\" content=\"SAY S.p.A. announces the go-live of the new B2B e-commerce portals developed for Bloomest, the leading self-service laundry franchise brand of the Miele\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sayagency.com\/en\/say-e-bloomest-online-le-piattaforme-e-commerce-b2b-del-marchio-powered-by-miele\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SAY and Bloomest: New B2B E-Commerce Platforms Go Live for the Miele-Powered Brand\" \/>\n<meta property=\"og:description\" content=\"SAY S.p.A. announces the go-live of the new B2B e-commerce portals developed for Bloomest, the leading self-service laundry franchise brand of the Miele\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sayagency.com\/en\/say-e-bloomest-online-le-piattaforme-e-commerce-b2b-del-marchio-powered-by-miele\/\" \/>\n<meta property=\"og:site_name\" content=\"SAY\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/sayagencyspa\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-09-15T07:30:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-17T13:00:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sayagency.com\/wp-content\/uploads\/2026\/09\/news-copertina-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sofia\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sofia\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/sayagency.com\/en\/say-e-bloomest-online-le-piattaforme-e-commerce-b2b-del-marchio-powered-by-miele\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/sayagency.com\/en\/say-e-bloomest-online-le-piattaforme-e-commerce-b2b-del-marchio-powered-by-miele\/\"},\"author\":{\"name\":\"Sofia\",\"@id\":\"https:\/\/sayagency.com\/en\/#\/schema\/person\/90d5aabc836e5e6336ca3cc0e55faa32\"},\"headline\":\"SAY and Bloomest: New B2B E-Commerce Platforms Go Live for the Miele-Powered Brand\",\"datePublished\":\"2026-09-15T07:30:00+00:00\",\"dateModified\":\"2026-09-17T13:00:26+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/sayagency.com\/en\/say-e-bloomest-online-le-piattaforme-e-commerce-b2b-del-marchio-powered-by-miele\/\"},\"wordCount\":513,\"publisher\":{\"@id\":\"https:\/\/sayagency.com\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/sayagency.com\/en\/say-e-bloomest-online-le-piattaforme-e-commerce-b2b-del-marchio-powered-by-miele\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/sayagency.com\/wp-content\/uploads\/2026\/09\/news-copertina-1.jpg\",\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/sayagency.com\/en\/say-e-bloomest-online-le-piattaforme-e-commerce-b2b-del-marchio-powered-by-miele\/\",\"url\":\"https:\/\/sayagency.com\/en\/say-e-bloomest-online-le-piattaforme-e-commerce-b2b-del-marchio-powered-by-miele\/\",\"name\":\"SAY and Bloomest: New B2B E-Commerce Platforms Go Live for the Miele-Powered Brand\",\"isPartOf\":{\"@id\":\"https:\/\/sayagency.com\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/sayagency.com\/en\/say-e-bloomest-online-le-piattaforme-e-commerce-b2b-del-marchio-powered-by-miele\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/sayagency.com\/en\/say-e-bloomest-online-le-piattaforme-e-commerce-b2b-del-marchio-powered-by-miele\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/sayagency.com\/wp-content\/uploads\/2026\/09\/news-copertina-1.jpg\",\"datePublished\":\"2026-09-15T07:30:00+00:00\",\"dateModified\":\"2026-09-17T13:00:26+00:00\",\"description\":\"SAY S.p.A. announces the go-live of the new B2B e-commerce portals developed for Bloomest, the leading self-service laundry franchise brand of the Miele\",\"breadcrumb\":{\"@id\":\"https:\/\/sayagency.com\/en\/say-e-bloomest-online-le-piattaforme-e-commerce-b2b-del-marchio-powered-by-miele\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/sayagency.com\/en\/say-e-bloomest-online-le-piattaforme-e-commerce-b2b-del-marchio-powered-by-miele\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/sayagency.com\/en\/say-e-bloomest-online-le-piattaforme-e-commerce-b2b-del-marchio-powered-by-miele\/#primaryimage\",\"url\":\"https:\/\/sayagency.com\/wp-content\/uploads\/2026\/09\/news-copertina-1.jpg\",\"contentUrl\":\"https:\/\/sayagency.com\/wp-content\/uploads\/2026\/09\/news-copertina-1.jpg\",\"width\":1920,\"height\":1080},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/sayagency.com\/en\/say-e-bloomest-online-le-piattaforme-e-commerce-b2b-del-marchio-powered-by-miele\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/sayagency.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"News\",\"item\":\"https:\/\/sayagency.com\/en\/magazine\/news\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"SAY and Bloomest: New B2B E-Commerce Platforms Go Live for the Miele-Powered Brand\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/sayagency.com\/en\/#website\",\"url\":\"https:\/\/sayagency.com\/en\/\",\"name\":\"SAY\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/sayagency.com\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/sayagency.com\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/sayagency.com\/en\/#organization\",\"name\":\"SAY\",\"url\":\"https:\/\/sayagency.com\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/sayagency.com\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/sayagency.com\/wp-content\/uploads\/2024\/12\/say-logo.svg\",\"contentUrl\":\"https:\/\/sayagency.com\/wp-content\/uploads\/2024\/12\/say-logo.svg\",\"width\":1,\"height\":1,\"caption\":\"SAY\"},\"image\":{\"@id\":\"https:\/\/sayagency.com\/en\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/sayagencyspa\/\",\"https:\/\/www.instagram.com\/sayagency_\/#\",\"https:\/\/it.linkedin.com\/company\/sayagencyspa\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/sayagency.com\/en\/#\/schema\/person\/90d5aabc836e5e6336ca3cc0e55faa32\",\"name\":\"Sofia\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"SAY and Bloomest: New B2B E-Commerce Platforms Go Live for the Miele-Powered Brand","description":"SAY S.p.A. announces the go-live of the new B2B e-commerce portals developed for Bloomest, the leading self-service laundry franchise brand of the Miele","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/sayagency.com\/en\/say-e-bloomest-online-le-piattaforme-e-commerce-b2b-del-marchio-powered-by-miele\/","og_locale":"en_US","og_type":"article","og_title":"SAY and Bloomest: New B2B E-Commerce Platforms Go Live for the Miele-Powered Brand","og_description":"SAY S.p.A. announces the go-live of the new B2B e-commerce portals developed for Bloomest, the leading self-service laundry franchise brand of the Miele","og_url":"https:\/\/sayagency.com\/en\/say-e-bloomest-online-le-piattaforme-e-commerce-b2b-del-marchio-powered-by-miele\/","og_site_name":"SAY","article_publisher":"https:\/\/www.facebook.com\/sayagencyspa\/","article_published_time":"2026-09-15T07:30:00+00:00","article_modified_time":"2026-09-17T13:00:26+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/sayagency.com\/wp-content\/uploads\/2026\/09\/news-copertina-1.jpg","type":"image\/jpeg"}],"author":"Sofia","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Sofia","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/sayagency.com\/en\/say-e-bloomest-online-le-piattaforme-e-commerce-b2b-del-marchio-powered-by-miele\/#article","isPartOf":{"@id":"https:\/\/sayagency.com\/en\/say-e-bloomest-online-le-piattaforme-e-commerce-b2b-del-marchio-powered-by-miele\/"},"author":{"name":"Sofia","@id":"https:\/\/sayagency.com\/en\/#\/schema\/person\/90d5aabc836e5e6336ca3cc0e55faa32"},"headline":"SAY and Bloomest: New B2B E-Commerce Platforms Go Live for the Miele-Powered Brand","datePublished":"2026-09-15T07:30:00+00:00","dateModified":"2026-09-17T13:00:26+00:00","mainEntityOfPage":{"@id":"https:\/\/sayagency.com\/en\/say-e-bloomest-online-le-piattaforme-e-commerce-b2b-del-marchio-powered-by-miele\/"},"wordCount":513,"publisher":{"@id":"https:\/\/sayagency.com\/en\/#organization"},"image":{"@id":"https:\/\/sayagency.com\/en\/say-e-bloomest-online-le-piattaforme-e-commerce-b2b-del-marchio-powered-by-miele\/#primaryimage"},"thumbnailUrl":"https:\/\/sayagency.com\/wp-content\/uploads\/2026\/09\/news-copertina-1.jpg","articleSection":["News"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/sayagency.com\/en\/say-e-bloomest-online-le-piattaforme-e-commerce-b2b-del-marchio-powered-by-miele\/","url":"https:\/\/sayagency.com\/en\/say-e-bloomest-online-le-piattaforme-e-commerce-b2b-del-marchio-powered-by-miele\/","name":"SAY and Bloomest: New B2B E-Commerce Platforms Go Live for the Miele-Powered Brand","isPartOf":{"@id":"https:\/\/sayagency.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/sayagency.com\/en\/say-e-bloomest-online-le-piattaforme-e-commerce-b2b-del-marchio-powered-by-miele\/#primaryimage"},"image":{"@id":"https:\/\/sayagency.com\/en\/say-e-bloomest-online-le-piattaforme-e-commerce-b2b-del-marchio-powered-by-miele\/#primaryimage"},"thumbnailUrl":"https:\/\/sayagency.com\/wp-content\/uploads\/2026\/09\/news-copertina-1.jpg","datePublished":"2026-09-15T07:30:00+00:00","dateModified":"2026-09-17T13:00:26+00:00","description":"SAY S.p.A. announces the go-live of the new B2B e-commerce portals developed for Bloomest, the leading self-service laundry franchise brand of the Miele","breadcrumb":{"@id":"https:\/\/sayagency.com\/en\/say-e-bloomest-online-le-piattaforme-e-commerce-b2b-del-marchio-powered-by-miele\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/sayagency.com\/en\/say-e-bloomest-online-le-piattaforme-e-commerce-b2b-del-marchio-powered-by-miele\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/sayagency.com\/en\/say-e-bloomest-online-le-piattaforme-e-commerce-b2b-del-marchio-powered-by-miele\/#primaryimage","url":"https:\/\/sayagency.com\/wp-content\/uploads\/2026\/09\/news-copertina-1.jpg","contentUrl":"https:\/\/sayagency.com\/wp-content\/uploads\/2026\/09\/news-copertina-1.jpg","width":1920,"height":1080},{"@type":"BreadcrumbList","@id":"https:\/\/sayagency.com\/en\/say-e-bloomest-online-le-piattaforme-e-commerce-b2b-del-marchio-powered-by-miele\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/sayagency.com\/en\/"},{"@type":"ListItem","position":2,"name":"News","item":"https:\/\/sayagency.com\/en\/magazine\/news\/"},{"@type":"ListItem","position":3,"name":"SAY and Bloomest: New B2B E-Commerce Platforms Go Live for the Miele-Powered Brand"}]},{"@type":"WebSite","@id":"https:\/\/sayagency.com\/en\/#website","url":"https:\/\/sayagency.com\/en\/","name":"SAY","description":"","publisher":{"@id":"https:\/\/sayagency.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/sayagency.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/sayagency.com\/en\/#organization","name":"SAY","url":"https:\/\/sayagency.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/sayagency.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/sayagency.com\/wp-content\/uploads\/2024\/12\/say-logo.svg","contentUrl":"https:\/\/sayagency.com\/wp-content\/uploads\/2024\/12\/say-logo.svg","width":1,"height":1,"caption":"SAY"},"image":{"@id":"https:\/\/sayagency.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/sayagencyspa\/","https:\/\/www.instagram.com\/sayagency_\/#","https:\/\/it.linkedin.com\/company\/sayagencyspa"]},{"@type":"Person","@id":"https:\/\/sayagency.com\/en\/#\/schema\/person\/90d5aabc836e5e6336ca3cc0e55faa32","name":"Sofia"}]}},"_links":{"self":[{"href":"https:\/\/sayagency.com\/en\/wp-json\/wp\/v2\/posts\/22796","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sayagency.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sayagency.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sayagency.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/sayagency.com\/en\/wp-json\/wp\/v2\/comments?post=22796"}],"version-history":[{"count":1,"href":"https:\/\/sayagency.com\/en\/wp-json\/wp\/v2\/posts\/22796\/revisions"}],"predecessor-version":[{"id":22797,"href":"https:\/\/sayagency.com\/en\/wp-json\/wp\/v2\/posts\/22796\/revisions\/22797"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sayagency.com\/en\/wp-json\/wp\/v2\/media\/22793"}],"wp:attachment":[{"href":"https:\/\/sayagency.com\/en\/wp-json\/wp\/v2\/media?parent=22796"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sayagency.com\/en\/wp-json\/wp\/v2\/categories?post=22796"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sayagency.com\/en\/wp-json\/wp\/v2\/tags?post=22796"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}