{"id":10568,"date":"2024-12-13T12:52:11","date_gmt":"2024-12-13T11:52:11","guid":{"rendered":"https:\/\/sayagency.com\/universe_or_service\/creativity\/brand-identity\/"},"modified":"2025-07-03T11:20:49","modified_gmt":"2025-07-03T09:20:49","slug":"brand-identity-agency","status":"publish","type":"universe_or_service","link":"https:\/\/sayagency.com\/en\/creativity\/brand-identity-agency\/","title":{"rendered":"Brand Identity"},"content":{"rendered":"    <section class=\"intro-section vertical-padded\" id=\"intro-section-d416b40b4340d5c67ac8f05b1a4873ef\">\n        <div class=\"container\">\n            <div class='intro-section__inner'>\n                <h1 class=\"title intro-title\"><p>Brand Identity Creation<\/p>\n<\/h1>\n                                    <div class=\"subtitle\">Together we create an unmistakable brand &#8211; yours.<\/div>\n                                            <\/div>\n        <\/div>\n    <\/section>\n\n\n\n\n    <section class=\"img-content-section no-vertical-padding\" id=\"image-content-section-459322857\">\n                    <style>\n                #image-content-section-459322857.img-content-section .img-content-section__inner .img-box::before {\n                    background: rgb(122,144,152);\n                    mix-blend-mode: color;\n                }\n            <\/style>\n                <div class=\"img-content-section__inner image-full\">\n\n            \n            <div class=\"img-box\">\n                <img decoding=\"async\" src=\"https:\/\/sayagency.com\/wp-content\/uploads\/2024\/12\/20240219-SAY-ID-scheda-servizio-sito-say-1920x1080-1-1.jpg\" alt=\"\"\n                     width=\"1920\" height=\"1080\"\/>\n            <\/div>\n            <div class=\"content-box\">\n                <div class=\"titles fade-in\">\n                                                                <div class=\"title\"><h2>Branding and strategic communication agency<\/h2>\n<\/div>\n                                    <\/div>\n                <div class=\"content-buttons fade-in\">\n                                            <div class=\"content typography\"><p>The\u00a0<strong>brand<\/strong>\u00a0is the synthesis of the characteristics that represent your company, distinguish it from its competitors and connect it with your target audience and the market.<\/p>\n<\/div>\n                                                                <div class=\"cta-box\">\n                                                            <div class=\"cta-button\">\n                                    <a class=\"btn-secondary\"\n                                       href=\"https:\/\/sayagency.com\/contact-us\/\"\n                                       title=\"Tell us about you\">\n                                        <span data-title=\"Tell us about you\">Tell us about you<\/span><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\">\n                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\"\n                              d=\"M7 7C7 6.44772 7.44772 6 8 6H17C17.5523 6 18 6.44772 18 7V16C18 16.5523 17.5523 17 17 17C16.4477 17 16 16.5523 16 16V9.41421L7.70711 17.7071C7.31658 18.0976 6.68342 18.0976 6.29289 17.7071C5.90237 17.3166 5.90237 16.6834 6.29289 16.2929L14.5858 8H8C7.44772 8 7 7.55228 7 7Z\"\n                              fill=\"\"><\/path>\n                        <\/svg>                                    <\/a>\n                                <\/div>\n                                                    <\/div>\n                                    <\/div>\n            <\/div>\n        <\/div>\n    <\/section>\n\n\n\n<section class=\"content-section content vertical-padded\"\n         id=\"content-section-1555489486\"\n         style=\"background-color: #FFFFFF\">\n    <div class=\"container\">\n        <div class=\"content-section__inner centered text-primary\">\n            <div class=\"col\">\n                                            <\/div>\n\n            <div class=\"col\">\n                                    <div class=\"text typography fade-in\"><p>At SAY, we design the elements of which the\u00a0<strong>brand<\/strong>\u00a0is composed and take care of the\u00a0<strong>creation of successful brand identities<\/strong>, ensuring that the image we convey to the end consumer is effective and transparent.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>A clear and well-defined brand identity<\/strong>\u00a0tells everyone who you are and where you want to go. Together, we build your identity of value, your\u00a0<strong>brand positioning<\/strong>\u00a0and a\u00a0<strong>relevant promise<\/strong>\u00a0to set you apart from all others.<\/p>\n<\/div>\n                \n                            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n<section class=\"content-section content vertical-padded\"\n         id=\"content-section-9b942703150c851131900d4859b87253\"\n         style=\"background-color: #f9f9f9\">\n    <div class=\"container\">\n        <div class=\"content-section__inner layout-30-70 text-primary\">\n            <div class=\"col\">\n                                                    <div class=\"title fade-in\"><h2>We are the brand positioning agency that brings out your value<\/h2>\n<\/div>\n                            <\/div>\n\n            <div class=\"col\">\n                                    <div class=\"text typography fade-in\"><p>Relying on an\u00a0<strong>agency specialised in brand identity<\/strong>\u00a0to improve people&#8217;s perception of your brand is crucial, especially for businesses that offer products and services in direct contact with customers. A few examples? Just to name a few: the Ho.Re.Ca, medical, furniture, fashion and small and large retail sectors.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>At SAY, we listen to your aspirations and turn them into operational strategies.\u00a0<\/strong>In order to design a solid identity and value system that will last over time, we delve into every facet of the brand essence with a<strong>\u00a0brand analysis<\/strong>. We analyse the\u00a0<strong>objectives<\/strong>\u00a0to be achieved, we study the\u00a0<strong>reference market\u00a0<\/strong>(national and international) and the target,\u00a0<strong>we identify the brand personality and we meet with the client to identify the values to be transmitted.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>Our multidisciplinary teams allow us to work on brand identity projects mixing different experiences and skills, from ADV to Content, to SEO, Art direction and IT. We collaborate to bring out your uniqueness with<strong>\u00a0creative, technological and strategic services\u00a0<\/strong>to raise awareness and\u00a0<strong>make your brand identity unmistakable<\/strong>.<\/p>\n<\/div>\n                \n                            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n    <section class=\"icons-section vertical-padded bg-white\" id=\"icons-section-2030526092\">\n        <div class=\"container\">\n            <div class=\"icons-section__inner\">\n                                <div class=\"icons-section__inner-blocks triple-columned\">\n                                            <div class=\"icon-block\">\n                            <div class=\"icon-block__inner\">\n                                                                    <div class=\"icon\"><svg width=\"81\" height=\"81\" viewBox=\"0 0 81 81\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<circle cx=\"40.9453\" cy=\"40.6067\" r=\"39.5\" stroke=\"#3E4D4C\"\/>\n<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M24.9453 31.8247C24.9453 27.8447 28.1831 24.6069 32.1631 24.6069C36.1431 24.6069 39.3808 27.8447 39.3808 31.8247C39.3808 35.8047 36.1431 39.0424 32.1631 39.0424C28.1831 39.0424 24.9453 35.8047 24.9453 31.8247ZM26.5962 31.8247C26.5962 34.8961 29.0917 37.3916 32.1631 37.3916V37.3852C35.2344 37.3852 37.7299 34.8897 37.7299 31.8183C37.7299 28.7469 35.2344 26.2514 32.1631 26.2514C29.0917 26.2514 26.5962 28.7533 26.5962 31.8247ZM42.5103 31.8247C42.5103 27.8447 45.7416 24.6069 49.7216 24.6069C53.7016 24.6069 56.9458 27.8447 56.9458 31.8247C56.9458 35.8047 53.708 39.0424 49.728 39.0424C45.748 39.0424 42.5103 35.8047 42.5103 31.8247ZM44.1547 31.8247C44.1547 34.8961 46.6502 37.3916 49.7216 37.3916C52.793 37.3916 55.2885 34.8961 55.2885 31.8247C55.2885 28.7533 52.793 26.2578 49.7216 26.2578C46.6502 26.2578 44.1547 28.7533 44.1547 31.8247ZM32.1631 42.1711C28.1831 42.1711 24.9453 45.4089 24.9453 49.3889C24.9453 53.3689 28.1831 56.6066 32.1631 56.6066C36.1431 56.6066 39.3808 53.3689 39.3808 49.3889C39.3808 45.4089 36.1431 42.1711 32.1631 42.1711ZM32.1631 54.9558C29.0917 54.9558 26.5962 52.4603 26.5962 49.3889C26.5962 46.3175 29.0917 43.822 32.1631 43.822C35.2344 43.822 37.7299 46.3175 37.7299 49.3889C37.7299 52.4603 35.2344 54.9558 32.1631 54.9558ZM42.5043 49.3889C42.5043 45.4089 45.742 42.1711 49.722 42.1711C53.702 42.1711 56.9398 45.4089 56.9398 49.3889C56.9398 53.3689 53.702 56.6066 49.722 56.6066C45.742 56.6066 42.5043 53.3689 42.5043 49.3889ZM44.1551 49.3889C44.1551 52.4603 46.6506 54.9558 49.722 54.9558C52.7934 54.9558 55.2889 52.4603 55.2889 49.3889C55.2889 46.3175 52.7934 43.822 49.722 43.822C46.6506 43.822 44.1551 46.3175 44.1551 49.3889Z\" fill=\"#3E4D4C\"\/>\n<\/svg>\n<\/div>\n                                                                                                    <div class=\"label\"><p>Corporate communication<\/p>\n<\/div>\n                                                            <\/div>\n                        <\/div>\n                                            <div class=\"icon-block\">\n                            <div class=\"icon-block__inner\">\n                                                                    <div class=\"icon\"><svg width=\"81\" height=\"81\" viewBox=\"0 0 81 81\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<circle cx=\"40.6094\" cy=\"40.6067\" r=\"39.5\" stroke=\"#3E4D4C\"\/>\n<path d=\"M52.7644 28.4517C47.6377 23.325 39.2981 23.325 34.1715 28.4517C29.224 33.3991 29.0512 41.3355 33.653 46.4942L24.6094 55.5378L25.6782 56.6067L34.7219 47.563C37.2052 49.7775 40.335 50.8912 43.4647 50.8912C46.5945 50.8912 50.1979 49.6111 52.7644 47.0446C57.891 41.918 57.891 33.5783 52.7644 28.4517ZM51.6955 45.9694C47.1577 50.5072 39.7781 50.5072 35.2467 45.9694C30.7089 41.4315 30.7089 34.052 35.2467 29.5205C37.5124 27.2548 40.495 26.122 43.4711 26.122C46.4473 26.122 49.4298 27.2548 51.6955 29.5205C56.2334 34.0584 56.2334 41.4379 51.6955 45.9694Z\" fill=\"#3E4D4C\"\/>\n<\/svg>\n<\/div>\n                                                                                                    <div class=\"label\"><p>Coordinated image<\/p>\n<\/div>\n                                                            <\/div>\n                        <\/div>\n                                            <div class=\"icon-block\">\n                            <div class=\"icon-block__inner\">\n                                                                    <div class=\"icon\"><svg width=\"81\" height=\"81\" viewBox=\"0 0 81 81\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<circle cx=\"40.2773\" cy=\"40.6067\" r=\"39.5\" stroke=\"#3E4D4C\"\/>\n<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M24.9883 31.0771C24.9883 27.5059 27.8875 24.6067 31.4587 24.6067C35.0235 24.6067 37.9291 27.7619 37.9291 31.0771C37.9291 34.3923 35.4267 37.1315 32.2075 37.5027V56.6067H30.7099V37.5027C27.4971 37.1315 24.9883 34.6483 24.9883 31.0771ZM26.4859 31.0771C26.4859 33.8163 28.7131 36.0499 31.4587 36.0499C34.1979 36.0499 36.4315 33.8163 36.4315 31.0771C36.4315 28.3379 34.2043 26.1043 31.4587 26.1043C28.7131 26.1043 26.4859 28.3379 26.4859 31.0771ZM47.2918 24.6902L55.567 37.1894H47.9702V56.6006H46.4726V37.183H39.0102L47.2918 24.6902ZM47.295 27.4022L52.7894 35.6918H41.8006L47.295 27.4022Z\" fill=\"#3E4D4C\"\/>\n<\/svg>\n<\/div>\n                                                                                                    <div class=\"label\"><p><a href=\"https:\/\/sayagency.com\/creativity\/agenzia-brand-identity\/grafica-pubblicitaria\/\">Graphic design<\/a><\/p>\n<\/div>\n                                                            <\/div>\n                        <\/div>\n                                    <\/div>\n            <\/div>\n        <\/div>\n    <\/section>\n\n\n\n<section class=\"content-section content bottom-padded\"\n         id=\"content-section-17265c84c15058706e907f94074c6c81\"\n         style=\"background-color: #FFFFFF\">\n    <div class=\"container\">\n        <div class=\"content-section__inner layout-30-70 text-primary\">\n            <div class=\"col\">\n                                                    <div class=\"title fade-in\"><h2>Rebranding and restyling for an impactful brand experience<\/h2>\n<\/div>\n                            <\/div>\n\n            <div class=\"col\">\n                                    <div class=\"text typography fade-in\"><p>We deal with both building\u00a0<strong>brand identities from scratch<\/strong>\u00a0and revisiting certain aspects of a brand&#8217;s identity apparatus through:<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li><strong>Restyling, which concerns the visual of the brand and in particular the logo<\/strong>, symbol and synthesis par excellence of brand identity. We always start with what is there, without betraying the image that the brand has built up over the years, but giving it a new life.<\/li>\n<li><strong>Rebranding, with which we totally renew the company&#8217;s brand image<\/strong>, that is the perception that consumers and competitors have of the brand. We work to differentiate identity elements such as logo, naming, payoff, tone of voice and graphic mood.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Having a\u00a0<strong>defined and consistent brand identity<\/strong>\u00a0is useful for positioning the company, being competitive in the target sector, creating effective campaigns and also for preserving\u00a0<strong>brand reputation<\/strong>. A solid identity and a shared language allow you to better\u00a0<strong>manage both critical scenarios<\/strong>, such as a negative review, and\u00a0<strong>enhance positive ones<\/strong>, such as an enthusiastic comment on social media.<\/p>\n<\/div>\n                \n                            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n<section class=\"content-section content vertical-padded\"\n         id=\"content-section-001a55c308a8422574f671063f276b86\"\n         style=\"background-color: #f9f9f9\">\n    <div class=\"container\">\n        <div class=\"content-section__inner layout-30-70 text-primary\">\n            <div class=\"col\">\n                                                    <div class=\"title fade-in\"><h2>Copy strategy: defining your brand\u2019s creative strategy<\/h2>\n<\/div>\n                            <\/div>\n\n            <div class=\"col\">\n                                    <div class=\"text typography fade-in\"><p>The creation and expression of brand identity also involves the\u00a0<strong>development of an effective copy strategy.<\/strong>\u00a0This fundamental document identifies the guidelines for\u00a0<strong>your brand&#8217;s advertising strategy and creative communication.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>Usually, a copy strategy focuses on a number of\u00a0<strong>key elements<\/strong>\u00a0such as:<\/p>\n<ul>\n<li><strong>Target<\/strong>, i.e. the audience segment you are targeting<\/li>\n<li><strong>Promise (or benefit),<\/strong>\u00a0the basic benefit why people should choose your product or service<\/li>\n<li><strong>Reason why,<\/strong>\u00a0the argument that explains and makes your promise credible<\/li>\n<li><strong>Supporting evidence,\u00a0<\/strong>a set of evidence that supports and confirms the reason why and the promise<\/li>\n<li><strong>Tone of voice<\/strong>, i.e. the way your brand is expressed and spoken about.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>All aspects of the copy strategy must correspond to the definition of the brand identity and contribute to its articulation in different media. At SAY, we\u00a0<strong>develop the strategy document for your brand<\/strong>\u00a0and\u00a0<strong>realise\u00a0<\/strong><strong>creative concepts<\/strong><strong>,\u00a0<\/strong><strong>texts<\/strong><strong>\u00a0and advertisements<\/strong>\u00a0that best convey the characteristics of your brand.<\/p>\n<\/div>\n                \n                            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n<section class=\"content-section content vertical-padded\"\n         id=\"content-section-9ef5cb5f4b8789c6c0e84ea95621b9ff\"\n         style=\"background-color: #FFFFFF\">\n    <div class=\"container\">\n        <div class=\"content-section__inner layout-30-70 text-primary\">\n            <div class=\"col\">\n                                                    <div class=\"title fade-in\"><h2>Visual, verbal and audio identity: telling everyone who you are<\/h2>\n<\/div>\n                            <\/div>\n\n            <div class=\"col\">\n                                    <div class=\"text typography fade-in\"><p><strong>We develop a distinctive voice for your brand<\/strong>, with targeted vocabulary and tone, to communicate transparently and respond to people&#8217;s needs. We don&#8217;t just work with words: we\u00a0<strong>devise a powerful visual in line with who you are<\/strong>, to tell what you do and how you do it on all platforms.<\/p>\n<p>&nbsp;<\/p>\n<p>We select\u00a0<strong>the best synthesis for your logo, fonts and colour palette that best express your values and brand personality.<\/strong>\u00a0We include all these specifications in a dedicated\u00a0<strong>brand manual<\/strong>, so you can always be sure that you are communicating in the most correct and functional way for your business.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Sounds<\/strong>\u00a0also contribute to the unique narrative of your brand: that&#8217;s why in our Voice Branding spin-off, we develop\u00a0<strong>conversational interfaces and engaging audio content<\/strong>\u00a0for users, to tell your offer \u201cin a live voice\u201d and contribute to your brand storytelling.<\/p>\n<p>&nbsp;<\/p>\n<p>We create an\u00a0<strong>identity across all media and channels, online and offline<\/strong>, for consistent communication and a successful brand image: from the website to business cards, from brochures to a radio spot, from videos to banner and magazine ADV.<\/p>\n<\/div>\n                \n                            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n    <section class=\"benefits-list-section vertical-padded bg-grey\" id=\"benefits-list-section-1129934653\">\n        <div class=\"container\">\n            <div class=\"benefits-list-section__inner\">\n                <div class=\"intro-content\">\n                                                            <div class=\"title fade-in\"><p>How do we build a brand identity, concretely?<\/p>\n<\/div>\n                                    <\/div>\n                <ul class=\"list-rows\">\n                                            <li class=\"list-row\">\n                            <p class=\"text\">We put in place multidisciplinary teams in which specific skills can cross-fertilise<\/p>\n                        <\/li>\n                                            <li class=\"list-row\">\n                            <p class=\"text\">We start by meeting and listening to get to know each client in <\/p>\n                        <\/li>\n                                            <li class=\"list-row\">\n                            <p class=\"text\">We analyse the market, the target, the search trends in terms of keywords<\/p>\n                        <\/li>\n                                            <li class=\"list-row\">\n                            <p class=\"text\">We study the identities and communication of competitors from all points of view<\/p>\n                        <\/li>\n                                            <li class=\"list-row\">\n                            <p class=\"text\"> We define the copy strategy, the basis of the concept for the naming and payoff<\/p>\n                        <\/li>\n                                            <li class=\"list-row\">\n                            <p class=\"text\">We establish the brand personality and tone of voice<\/p>\n                        <\/li>\n                                            <li class=\"list-row\">\n                            <p class=\"text\">We customise the graphic mood: dominant colours, distinctive fonts and logos<\/p>\n                        <\/li>\n                                            <li class=\"list-row\">\n                            <p class=\"text\">We draft your brand manual<\/p>\n                        <\/li>\n                                            <li class=\"list-row\">\n                            <p class=\"text\">We design conversational interfaces that align with your brand identity<\/p>\n                        <\/li>\n                                            <li class=\"list-row\">\n                            <p class=\"text\">We monitor your brand reputation to keep it high<\/p>\n                        <\/li>\n                                            <li class=\"list-row\">\n                            <p class=\"text\">In summary? We focus on your uniqueness<\/p>\n                        <\/li>\n                                    <\/ul>\n            <\/div>\n        <\/div>\n    <\/section>\n\n\n\n    <section class=\"cards-slider-section vertical-padded\" id=\"cards-slider-section-699947110\">\n            <div class=\"cards-slider-section__inner\">\n                <div class=\"intro-content container\">\n                                                                <div class=\"title fade-in\"><p>What are the advantages of investing in brand identity?<\/p>\n<\/div>\n                                <\/div>\n            <div class=\"swiper numbered-cards-carousel mobile-full\">\n                <ul class=\"swiper-wrapper cards-list\">\n                                            <li class=\"numbered-card post swiper-slide\">\n                            <h3 class=\"card-title\">Branding<\/h3>\n                                                            <div class=\"content cards-typography\"><p><strong>Improve your brand recognition, brand reputation\u00a0<\/strong>and brand awareness<\/p>\n<\/div>\n                                                    <\/li>\n                                            <li class=\"numbered-card post swiper-slide\">\n                            <h3 class=\"card-title\">Visual<\/h3>\n                                                            <div class=\"content cards-typography\"><p>Allows you to have a\u00a0<strong>coordinated visual<\/strong>\u00a0across all channels<\/p>\n<\/div>\n                                                    <\/li>\n                                            <li class=\"numbered-card post swiper-slide\">\n                            <h3 class=\"card-title\">Engagement<\/h3>\n                                                            <div class=\"content cards-typography\"><p><strong>Increase engagement<\/strong>\u00a0and interactions and retain your target audience<\/p>\n<\/div>\n                                                    <\/li>\n                                            <li class=\"numbered-card post swiper-slide\">\n                            <h3 class=\"card-title\">Control<\/h3>\n                                                            <div class=\"content cards-typography\"><p><strong>Keep critical issues under control<\/strong>\u00a0and know how to respond<\/p>\n<\/div>\n                                                    <\/li>\n                                            <li class=\"numbered-card post swiper-slide\">\n                            <h3 class=\"card-title\">Distinction<\/h3>\n                                                            <div class=\"content cards-typography\"><p><strong>Emerge in the market<\/strong> with originality<\/p>\n<\/div>\n                                                    <\/li>\n                                    <\/ul>\n                <div class=\"pagination-element\"><\/div>\n                <div class=\"navigation-element\">\n                    <div class=\"swiper-button-prev news-prev-slide\">\n                        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\"\n                             fill=\"none\">\n                            <path d=\"M15.75 19.5L8.25 12L15.75 4.5\" stroke=\"#3E4D4C\" stroke-width=\"1.5\"\n                                  stroke-linecap=\"square\"\/>\n                        <\/svg>\n                    <\/div>\n                    <div class=\"swiper-button-next news-next-slide\">\n                        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"25\" height=\"24\" viewBox=\"0 0 25 24\"\n                             fill=\"none\">\n                            <path d=\"M8.75 4.5L16.25 12L8.75 19.5\" stroke=\"#3E4D4C\" stroke-width=\"1.5\"\n                                  stroke-linecap=\"square\"\/>\n                        <\/svg>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/section>\n\n\n\n<section class=\"content-section content vertical-padded\"\n         id=\"content-section-c69ed209708387858b3cdd78a8e70846\"\n         style=\"background-color: #f9f9f9\">\n    <div class=\"container\">\n        <div class=\"content-section__inner layout-30-70 text-primary\">\n            <div class=\"col\">\n                                                    <div class=\"title fade-in\"><p>Case Study<\/p>\n<\/div>\n                            <\/div>\n\n            <div class=\"col\">\n                                    <div class=\"text typography fade-in\"><p>Success stories that can inspire you<\/p>\n<\/div>\n                \n                                    <div class=\"cta-box\">\n                                                    <div class=\"cta-button\">\n                                <a class=\"underline-link\"\n                                   href=\"https:\/\/sayagency.com\/case-studies\/\"\n                                   title=\"Discover how we create value together with our customers\">\n                                    <span data-title=\"Discover how we create value together with our customers\">Discover how we create value together with our customers<\/span><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\">\n                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\"\n                              d=\"M7 7C7 6.44772 7.44772 6 8 6H17C17.5523 6 18 6.44772 18 7V16C18 16.5523 17.5523 17 17 17C16.4477 17 16 16.5523 16 16V9.41421L7.70711 17.7071C7.31658 18.0976 6.68342 18.0976 6.29289 17.7071C5.90237 17.3166 5.90237 16.6834 6.29289 16.2929L14.5858 8H8C7.44772 8 7 7.55228 7 7Z\"\n                              fill=\"\"><\/path>\n                        <\/svg>                                <\/a>\n                            <\/div>\n                                            <\/div>\n                            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n    <section class=\"case-studies-slider-section bottom-padded\" id=\"case-studies-slider-section-879d0a673d8ce4197b1c6b41c3bf27d798760776\"\n             style=\"background-color: #f9f9f9;\">\n        <div class=\"case-studies-slider-section__inner\">\n            <div class=\"case-studies-wrapper\">\n                <div id=\"case-studies-element\" class=\"case-studies-element\">\n                    <div class=\"case-studies-element__inner\">\n                        <div class=\"swiper case-studies-carousel mobile-full\">\n                            <ul class=\"swiper-wrapper posts-list\">\n                                                                    <li class=\"case-study-card post swiper-slide\">\n                                        <div class=\"case-study-card__inner\">\n                                            <a class=\"\" href=\"https:\/\/sayagency.com\/en\/case-studies\/aw-lab\/\">\n                                                <div class=\"card-img\">\n                                                                                                            <img decoding=\"async\" width=\"1824\" height=\"1800\" src=\"https:\/\/sayagency.com\/wp-content\/uploads\/2025\/03\/SAY-Case-AWLab_1824x1800.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" srcset=\"https:\/\/sayagency.com\/wp-content\/uploads\/2025\/03\/SAY-Case-AWLab_1824x1800.jpg 1824w, https:\/\/sayagency.com\/wp-content\/uploads\/2025\/03\/SAY-Case-AWLab_1824x1800-300x296.jpg 300w, https:\/\/sayagency.com\/wp-content\/uploads\/2025\/03\/SAY-Case-AWLab_1824x1800-1024x1011.jpg 1024w, https:\/\/sayagency.com\/wp-content\/uploads\/2025\/03\/SAY-Case-AWLab_1824x1800-768x758.jpg 768w, https:\/\/sayagency.com\/wp-content\/uploads\/2025\/03\/SAY-Case-AWLab_1824x1800-1536x1516.jpg 1536w\" sizes=\"(max-width: 1824px) 100vw, 1824px\" \/>                                                   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https:\/\/sayagency.com\/wp-content\/uploads\/2025\/03\/SAY-Case-BB_1920x900-1-300x141.jpg 300w, https:\/\/sayagency.com\/wp-content\/uploads\/2025\/03\/SAY-Case-BB_1920x900-1-1024x480.jpg 1024w, https:\/\/sayagency.com\/wp-content\/uploads\/2025\/03\/SAY-Case-BB_1920x900-1-768x360.jpg 768w, https:\/\/sayagency.com\/wp-content\/uploads\/2025\/03\/SAY-Case-BB_1920x900-1-1536x720.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>                                                                                                                                                                <img decoding=\"async\" class=\"logo-case\" src=\"https:\/\/sayagency.com\/wp-content\/uploads\/2025\/03\/bebitalia.png\"\n                                                             width=\"650\" height=\"400\" alt=\"bebitalia\"\/>\n                                                                                                    <\/div>\n                                                <div class=\"card-content flex flex-col justify-start pb-4\">\n                                                    <h3 class=\"card-title\">B&amp;B Italia<\/h3>\n                                                                                                            <p class=\"excerpt\">SEO<\/p>\n                                                                                                    <\/div>\n                                            <\/a>\n                                        <\/div>\n                                    <\/li>\n                                                                                                    <li class=\"case-study-card post swiper-slide\">\n                                        <div class=\"case-study-card__inner\">\n                                            <a class=\"\" href=\"https:\/\/sayagency.com\/en\/case-studies\/bata\/\">\n                                                <div class=\"card-img\">\n                             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https:\/\/sayagency.com\/wp-content\/uploads\/2025\/03\/01_Say_Tempalte-Portfolio-continental-2-300x169.jpg 300w, https:\/\/sayagency.com\/wp-content\/uploads\/2025\/03\/01_Say_Tempalte-Portfolio-continental-2-1024x576.jpg 1024w, https:\/\/sayagency.com\/wp-content\/uploads\/2025\/03\/01_Say_Tempalte-Portfolio-continental-2-768x432.jpg 768w, https:\/\/sayagency.com\/wp-content\/uploads\/2025\/03\/01_Say_Tempalte-Portfolio-continental-2-1536x864.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>                                                                                                                                                                <img decoding=\"async\" class=\"logo-case\" src=\"https:\/\/sayagency.com\/wp-content\/uploads\/2025\/03\/continental.png\"\n                                                             width=\"650\" height=\"400\" alt=\"continental\"\/>\n                                                                                              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href=\"https:\/\/sayagency.com\/en\/creativity\/creative-communication-concept\/\"\n                               title=\"Communication concepts\">\n                                <span>Communication concepts<\/span>\n                                <div class=\"more-link\">\n                                    <span>Discover more<\/span>\n                                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"13\" height=\"13\" viewBox=\"0 0 13 13\"\n                                         fill=\"none\">\n                                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\"\n                                              d=\"M12.6438 1.25418L12.6438 0.504178L11.8938 0.504176L2.70386 0.504148L2.70385 2.00415L10.0834 2.00417L0.71312 11.3744L1.77378 12.4351L11.1438 3.06504L11.1438 10.4441H12.6438L12.6438 1.25418Z\"\n                                              fill=\"#3E4D4C\"\/>\n                                    <\/svg>\n                       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2.00415L10.0834 2.00417L0.71312 11.3744L1.77378 12.4351L11.1438 3.06504L11.1438 10.4441H12.6438L12.6438 1.25418Z\"\n                                              fill=\"#3E4D4C\"\/>\n                                    <\/svg>\n                                <\/div>\n                            <\/a>\n                        <\/li>\n                                            <li class=\"service-row\">\n                            <a class=\"service-link\" href=\"https:\/\/sayagency.com\/en\/creativity\/social-media-managing\/\"\n                               title=\"Social media marketing\">\n                                <span>Social media marketing<\/span>\n                                <div class=\"more-link\">\n                                    <span>Discover more<\/span>\n                                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"13\" height=\"13\" viewBox=\"0 0 13 13\"\n                                         fill=\"none\">\n                                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\"\n                                              d=\"M12.6438 1.25418L12.6438 0.504178L11.8938 0.504176L2.70386 0.504148L2.70385 2.00415L10.0834 2.00417L0.71312 11.3744L1.77378 12.4351L11.1438 3.06504L11.1438 10.4441H12.6438L12.6438 1.25418Z\"\n                                              fill=\"#3E4D4C\"\/>\n                                    <\/svg>\n                                <\/div>\n                            <\/a>\n                        <\/li>\n                                    <\/ul>\n            <\/div>\n        <\/div>\n    <\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":10507,"menu_order":0,"template":"single-universe-service.php","class_list":["post-10568","universe_or_service","type-universe_or_service","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - 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