{"id":11933,"date":"2024-12-17T09:39:08","date_gmt":"2024-12-17T08:39:08","guid":{"rendered":"https:\/\/sayagency.com\/?post_type=universe_or_service&#038;p=11933"},"modified":"2025-07-03T14:29:29","modified_gmt":"2025-07-03T12:29:29","slug":"spotify-ads-audio-spots","status":"publish","type":"universe_or_service","link":"https:\/\/sayagency.com\/en\/perform\/adv\/digital-advertising\/spotify-ads-audio-spots\/","title":{"rendered":"Spotify Ads"},"content":{"rendered":"    <section class=\"intro-section vertical-padded\" id=\"intro-section-7743d94a024280d3655896b4681c79e6\">\n        <div class=\"container\">\n            <div class='intro-section__inner'>\n                <h1 class=\"title intro-title\"><p>Spotify Ads<\/p>\n<\/h1>\n                                            <\/div>\n        <\/div>\n    <\/section>\n\n\n\n\n    <section class=\"img-content-section no-vertical-padding\" id=\"image-content-section-243987590\">\n                    <style>\n                #image-content-section-243987590.img-content-section .img-content-section__inner .img-box::before {\n                    background: rgba(101,154,139,0.5);\n                    mix-blend-mode: color;\n                }\n            <\/style>\n                <div class=\"img-content-section__inner image-full\">\n\n            \n            <div class=\"img-box\">\n                <img decoding=\"async\" src=\"https:\/\/sayagency.com\/wp-content\/uploads\/2024\/12\/20240219-SAY-SEO_ADV-scheda-servizio-sito-say25-1.jpg\" alt=\"Agenzia Facebook e Instagram Ads\"\n                     width=\"1920\" height=\"1080\"\/>\n            <\/div>\n            <div class=\"content-box\">\n                <div class=\"titles fade-in\">\n                                                                <div class=\"title\"><div id=\"div_block-463-66\" class=\"ct-div-block\">\n<div id=\"_rich_text-464-66\" class=\"oxy-rich-text tit-servizi\">\n<h2 class=\"sub-h1\">We take your brand<br \/>\nto the new frontier<br \/>\nof advertising<\/h2>\n<\/div>\n<\/div>\n<\/div>\n                                    <\/div>\n                <div class=\"content-buttons fade-in\">\n                                            <div class=\"content typography\"><p>At SAY, we design targeted campaigns on Spotify and exploit the specific features of the service to\u00a0<strong>raise your brand visibility.<\/strong><\/p>\n<\/div>\n                                                                <div class=\"cta-box\">\n                                                            <div class=\"cta-button\">\n                                    <a class=\"btn-secondary\"\n                                       href=\"https:\/\/sayagency.com\/en\/contact-us\/\"\n                                       title=\"Tell us about yourself\">\n                                        <span data-title=\"Tell us about yourself\">Tell us about yourself<\/span><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\">\n                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\"\n                              d=\"M7 7C7 6.44772 7.44772 6 8 6H17C17.5523 6 18 6.44772 18 7V16C18 16.5523 17.5523 17 17 17C16.4477 17 16 16.5523 16 16V9.41421L7.70711 17.7071C7.31658 18.0976 6.68342 18.0976 6.29289 17.7071C5.90237 17.3166 5.90237 16.6834 6.29289 16.2929L14.5858 8H8C7.44772 8 7 7.55228 7 7Z\"\n                              fill=\"\"><\/path>\n                        <\/svg>                                    <\/a>\n                                <\/div>\n                                                    <\/div>\n                                    <\/div>\n            <\/div>\n        <\/div>\n    <\/section>\n\n\n\n<section class=\"content-section content vertical-padded\"\n         id=\"content-section-35066375dee2bfedd2331ec4d925803e\"\n         style=\"background-color: #FFFFFF\">\n    <div class=\"container\">\n        <div class=\"content-section__inner layout-30-70 text-primary\">\n            <div class=\"col\">\n                                                    <div class=\"title fade-in\"><h2>How does<br \/>\nadvertising work<br \/>\non streaming<br \/>\nmusic platforms?<\/h2>\n<\/div>\n                            <\/div>\n\n            <div class=\"col\">\n                                    <div class=\"text typography fade-in\"><p>In an increasingly connected world,\u00a0<strong>streaming music platforms<\/strong>\u00a0have assumed a key role in the digital landscape.\u00a0<strong>Spotify<\/strong>, the undisputed industry leader, has\u00a0<strong>revolutionised the way we listen to music and podcasts.\u00a0<\/strong>With\u00a0<strong>millions of monthly active users, it offers unique opportunities<\/strong>\u00a0for companies wishing to reach a large and diverse audience.<\/p>\n<p>&nbsp;<\/p>\n<p>Thanks to its\u00a0<strong>huge library of music tracks, podcasts and audio content,<\/strong>\u00a0and its\u00a0<strong>personalised user experience,<\/strong>\u00a0Spotify has become the world&#8217;s leading music streaming platform over the years. In 2023, it reached\u00a0<strong>515 million monthly active users<\/strong>, an increase of 22% year-on-year.<\/p>\n<p>&nbsp;<\/p>\n<p>In this context,\u00a0<strong>Spotify Advertising<\/strong>, the platform&#8217;s advertising service, is a\u00a0<strong>powerful marketing tool<\/strong>.\u00a0<strong>Ads<\/strong>\u00a0are listened to by people who have not purchased a subscription, but who use the free version, i.e.\u00a0<strong>around 60% of users.<\/strong><\/p>\n<\/div>\n                \n                            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n<section class=\"content-section content vertical-padded\"\n         id=\"content-section-c612d6289bc27873a19b61dc3488ec6f\"\n         style=\"background-color: #f9f9f9\">\n    <div class=\"container\">\n        <div class=\"content-section__inner layout-30-70 text-primary\">\n            <div class=\"col\">\n                                                    <div class=\"title fade-in\"><h2>How to make targeted campaigns?<\/h2>\n<\/div>\n                            <\/div>\n\n            <div class=\"col\">\n                                    <div class=\"text typography fade-in\"><div id=\"_rich_text-478-66\" class=\"oxy-rich-text \">\n<p>Spotify provides advertisers with\u00a0<strong>Ad Studio<\/strong>, a self-service platform that allows them to\u00a0<strong>promote their brand to millions of listeners.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>With Ad Studio it is possible to create ad-hoc advertising campaigns: from\u00a0<strong>15-30 second audio spots<\/strong>\u00a0to\u00a0<strong>banners<\/strong>\u00a0and\u00a0<strong>clickable videos<\/strong>. For audio spots you can\u00a0<strong>upload your own audio track<\/strong>, or alternatively take advantage of Ad Studio&#8217;s free service that provides a<strong>\u00a0library of background tracks and a team of professional voice actors.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Objectives and performance<\/strong><\/p>\n<p>In addition, you can\u00a0<strong>set precise marketing goals\u00a0<\/strong>and<strong>\u00a0monitor campaign performance in real time,<\/strong>\u00a0displaying key metrics such as impression, frequency and click-through rate<\/p>\n<\/div>\n<\/div>\n                \n                            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n<section class=\"content-section content vertical-padded\"\n         id=\"content-section-0fea35e8473a5b6bbf0273021baf301a\"\n         style=\"background-color: #FFFFFF\">\n    <div class=\"container\">\n        <div class=\"content-section__inner layout-30-70 text-primary\">\n            <div class=\"col\">\n                                                    <div class=\"title fade-in\"><h2>Advertisements<br \/>\ncustomised<br \/>\nto captivate<br \/>\nthe audience<\/h2>\n<\/div>\n                            <\/div>\n\n            <div class=\"col\">\n                                    <div class=\"text typography fade-in\"><div id=\"_rich_text-481-66\" class=\"oxy-rich-text\">\n<p>Personalisation is at the<strong>\u00a0heart of Spotify Ads&#8217; strategy<\/strong>. Using\u00a0<strong>geographical information, demographics\u00a0<\/strong>and<strong>\u00a0users&#8217; listening habits<\/strong>, ads can be\u00a0<strong>targeted to reach specific audience segments<\/strong>, ensuring that your message reaches the right person at the right time.<\/p>\n<p>&nbsp;<\/p>\n<p>This segmentation capability, coupled with the inherent nature of<strong>\u00a0audio as an emotional medium<\/strong>, makes Spotify Ads a<strong>\u00a0strategic choice<\/strong>\u00a0for brands wishing to authentically connect with their audience.<\/p>\n<p>&nbsp;<\/p>\n<p>Ads on Spotify, in fact, capture the listener&#8217;s attention in a moment of relaxation and entertainment, ensuring\u00a0<strong>greater receptivity to the message<\/strong>.<\/p>\n<\/div>\n<\/div>\n                \n                            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n    <section class=\"benefits-list-section vertical-padded bg-grey\" id=\"benefits-list-section-1923807923\">\n        <div class=\"container\">\n            <div class=\"benefits-list-section__inner\">\n                <div class=\"intro-content\">\n                                                            <div class=\"title fade-in\"><p>The advantages of advertising on Spotify<\/p>\n<\/div>\n                                    <\/div>\n                <ul class=\"list-rows\">\n                                            <li class=\"list-row\">\n                            <p class=\"text\">Allows you to make the most of the uniqueness and emotional impact of voice and sound<\/p>\n                        <\/li>\n                                            <li class=\"list-row\">\n                            <p class=\"text\">Guarantees a wide coverage thanks to the use of the platform from different digital devices (tablet, computer, phone, etc.)<\/p>\n                        <\/li>\n                                            <li class=\"list-row\">\n                            <p class=\"text\">Increases brand awareness and brand recall over time<\/p>\n                        <\/li>\n                                            <li class=\"list-row\">\n                            <p class=\"text\">Compared to traditional channels such as radio, it reaches an incremental, easily measurable audience<\/p>\n                        <\/li>\n                                            <li class=\"list-row\">\n                            <p class=\"text\">Thanks to geographic targeting, it is particularly useful for local activities such as trade fairs, new store openings and special promotions<\/p>\n                        <\/li>\n                                    <\/ul>\n            <\/div>\n        <\/div>\n    <\/section>\n\n\n\n    <section class=\"cards-slider-section vertical-padded\" id=\"cards-slider-section-1555246752\">\n            <div class=\"cards-slider-section__inner\">\n                <div class=\"intro-content container\">\n                                                                <div class=\"title fade-in\"><p>How can SAY support you?<\/p>\n<\/div>\n                                <\/div>\n            <div class=\"swiper numbered-cards-carousel mobile-full\">\n                <ul class=\"swiper-wrapper cards-list\">\n                                            <li class=\"numbered-card post swiper-slide\">\n                            <h3 class=\"card-title\">Strategic and tactical campaign management<\/h3>\n                                                            <div class=\"content cards-typography\"><p>We take care of both strategic and tactical channel management and campaign implementation<\/p>\n<\/div>\n                                                    <\/li>\n                                            <li class=\"numbered-card post swiper-slide\">\n                            <h3 class=\"card-title\">Expert guidance on Spotify Ads: strategy and implementation<\/h3>\n                                                            <div class=\"content cards-typography\"><section id=\"section-479-66\" class=\" ct-section\">\n<div class=\"ct-section-inner-wrap\">\n<div id=\"new_columns-482-66\" class=\"ct-new-columns\">\n<div id=\"div_block-486-66\" class=\"ct-div-block bk-glass-servizi\">\n<div id=\"_rich_text-488-66\" class=\"oxy-rich-text\">\n<p>We understand the logic behind Spotify Ads and can guide you both strategically and in the design and implementation of your campaign<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<\/div>\n                                                    <\/li>\n                                            <li class=\"numbered-card post swiper-slide\">\n                            <h3 class=\"card-title\">Spotify ad creation: images, video and audio<\/h3>\n                                                            <div class=\"content cards-typography\"><p>We assist you in creating your ads, whether you choose to use an image, video or audio file. And if you opt for a voice ad, we help you create the perfect brief, working out together which levers to use and which best practices to put in place<\/p>\n<\/div>\n                                                    <\/li>\n                                            <li class=\"numbered-card post swiper-slide\">\n                            <h3 class=\"card-title\">Complete campaign development<\/h3>\n                                                            <div class=\"content cards-typography\"><p>We develop the complete campaign structure: from target identification to budget selection, from audience segmentation to ad production and go live<\/p>\n<\/div>\n                                                    <\/li>\n                                            <li class=\"numbered-card post swiper-slide\">\n                            <h3 class=\"card-title\">Continuous campaign monitoring and optimisation<\/h3>\n                                                            <div class=\"content cards-typography\"><p>We follow your campaign from start to finish, ensuring that it produces the best possible results<\/p>\n<\/div>\n                                                    <\/li>\n                                    <\/ul>\n                <div class=\"pagination-element\"><\/div>\n                <div class=\"navigation-element\">\n                    <div class=\"swiper-button-prev news-prev-slide\">\n                        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\"\n                             fill=\"none\">\n                            <path d=\"M15.75 19.5L8.25 12L15.75 4.5\" stroke=\"#3E4D4C\" stroke-width=\"1.5\"\n                                  stroke-linecap=\"square\"\/>\n                        <\/svg>\n                    <\/div>\n                    <div class=\"swiper-button-next news-next-slide\">\n                        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"25\" height=\"24\" viewBox=\"0 0 25 24\"\n                             fill=\"none\">\n                            <path d=\"M8.75 4.5L16.25 12L8.75 19.5\" stroke=\"#3E4D4C\" stroke-width=\"1.5\"\n                                  stroke-linecap=\"square\"\/>\n                        <\/svg>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/section>\n\n\n\n    <section class=\"cta-section vertical-padded\" id=\"cta-section-1296857787\">\n\n                    <style>\n                #cta-section-1296857787                {\n                    height: 41.625rem\n                ;\n                }\n\n                #cta-section-1296857787                .cta-section__inner .container {\n                    align-items: center;\n                    justify-content: center;\n                }\n\n                #cta-section-1296857787                .cta-section__content {\n                    width: 100%;\n                    text-align: center;\n                }\n\n                #cta-section-1296857787                .cta-section__content .title {\n                    margin: 0 auto 2rem;\n                }\n            <\/style>\n                            <div class=\"noise-layer\"><\/div>\n            <div class=\"glow-container\">\n                <div class=\"ball\"><\/div>\n                <div class=\"ball\" style=\"--delay:-12s;--size:0.35;--speed:25s;\"><\/div>\n                <div class=\"ball\" style=\"--delay:-10s;--size:0.3;--speed:15s;\"><\/div>\n            <\/div>\n                <div class=\"cta-section__inner\">\n            <div class=\"container\">\n                <div class=\"cta-section__content\">\n                    <div class=\"subtitle\"><\/div>\n                    <div class=\"title\"><p style=\"text-align: center;\">Tell us about your goal,<br \/>\nit will become our project.<\/p>\n<\/div>\n                <\/div>\n                                    <div class=\"cta-button\">\n                        <a class=\"btn-primary\" href=\"https:\/\/sayagency.com\/en\/contact-us\/\"\n                           title=\"Contact us\" target=\"\">\n                            <span data-title=\"Contact us\">Contact us<\/span><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\">\n                <path fill-rule=\"evenodd\" clip-rule=\"evenodd\"\n                      d=\"M7 7C7 6.44772 7.44772 6 8 6H17C17.5523 6 18 6.44772 18 7V16C18 16.5523 17.5523 17 17 17C16.4477 17 16 16.5523 16 16V9.41421L7.70711 17.7071C7.31658 18.0976 6.68342 18.0976 6.29289 17.7071C5.90237 17.3166 5.90237 16.6834 6.29289 16.2929L14.5858 8H8C7.44772 8 7 7.55228 7 7Z\"\n                      fill=\"\"><\/path>\n            <\/svg>                        <\/a>\n                    <\/div>\n                            <\/div>\n        <\/div>\n    <\/section>\n\n\n\n\n    <section class=\"featured-services-section vertical-padded\" id=\"featured-services-section-2028193097\">\n        <div class=\"container\">\n            <div class=\"featured-services-section__inner\">\n                <div class=\"intro-content\">\n                                                                <div class=\"title fade-in\"><p>More services<br \/>\nPerformance<\/p>\n<\/div>\n                                    <\/div>\n                <ul class=\"services-rows\">\n                                            <li class=\"service-row\">\n                            <a class=\"service-link\" href=\"https:\/\/sayagency.com\/en\/perform\/adv\/digital-advertising\/tiktok-ads-consultancy\/\"\n                               title=\"TikTok Ads\">\n                                <span>TikTok Ads<\/span>\n                                <div class=\"more-link\">\n                                    <span>Discover more<\/span>\n                                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"13\" height=\"13\" viewBox=\"0 0 13 13\"\n                                         fill=\"none\">\n                                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\"\n                                              d=\"M12.6438 1.25418L12.6438 0.504178L11.8938 0.504176L2.70386 0.504148L2.70385 2.00415L10.0834 2.00417L0.71312 11.3744L1.77378 12.4351L11.1438 3.06504L11.1438 10.4441H12.6438L12.6438 1.25418Z\"\n                                              fill=\"#3E4D4C\"\/>\n                                    <\/svg>\n                                <\/div>\n                            <\/a>\n                        <\/li>\n                                            <li class=\"service-row\">\n                            <a class=\"service-link\" href=\"https:\/\/sayagency.com\/en\/perform\/adv\/digital-advertising\/youtube-ads-video-campaigns\/\"\n                               title=\"YouTube Ads\">\n                                <span>YouTube Ads<\/span>\n                                <div class=\"more-link\">\n                                    <span>Discover more<\/span>\n                                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"13\" height=\"13\" viewBox=\"0 0 13 13\"\n                                         fill=\"none\">\n                                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\"\n                                              d=\"M12.6438 1.25418L12.6438 0.504178L11.8938 0.504176L2.70386 0.504148L2.70385 2.00415L10.0834 2.00417L0.71312 11.3744L1.77378 12.4351L11.1438 3.06504L11.1438 10.4441H12.6438L12.6438 1.25418Z\"\n                                              fill=\"#3E4D4C\"\/>\n                                    <\/svg>\n                                <\/div>\n                            <\/a>\n                        <\/li>\n                                            <li class=\"service-row\">\n                            <a class=\"service-link\" href=\"https:\/\/sayagency.com\/en\/perform\/adv\/digital-advertising\/google-ads-agency-partner\/\"\n                               title=\"Google Ads\">\n                                <span>Google Ads<\/span>\n                                <div class=\"more-link\">\n                                    <span>Discover more<\/span>\n                                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"13\" height=\"13\" viewBox=\"0 0 13 13\"\n                                         fill=\"none\">\n                                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\"\n                                              d=\"M12.6438 1.25418L12.6438 0.504178L11.8938 0.504176L2.70386 0.504148L2.70385 2.00415L10.0834 2.00417L0.71312 11.3744L1.77378 12.4351L11.1438 3.06504L11.1438 10.4441H12.6438L12.6438 1.25418Z\"\n                                              fill=\"#3E4D4C\"\/>\n                                    <\/svg>\n                                <\/div>\n                            <\/a>\n                        <\/li>\n                                            <li class=\"service-row\">\n                            <a class=\"service-link\" href=\"https:\/\/sayagency.com\/en\/perform\/adv\/digital-advertising\/facebook-instagram-ads-consultancy\/\"\n                               title=\"Facebook \/ Instagram Ads\">\n                                <span>Facebook \/ Instagram Ads<\/span>\n                                <div class=\"more-link\">\n                                    <span>Discover more<\/span>\n                                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"13\" height=\"13\" viewBox=\"0 0 13 13\"\n                                         fill=\"none\">\n                                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\"\n                                              d=\"M12.6438 1.25418L12.6438 0.504178L11.8938 0.504176L2.70386 0.504148L2.70385 2.00415L10.0834 2.00417L0.71312 11.3744L1.77378 12.4351L11.1438 3.06504L11.1438 10.4441H12.6438L12.6438 1.25418Z\"\n                                              fill=\"#3E4D4C\"\/>\n                                    <\/svg>\n                                <\/div>\n                            <\/a>\n                        <\/li>\n                                            <li class=\"service-row\">\n                            <a class=\"service-link\" href=\"https:\/\/sayagency.com\/en\/perform\/adv\/digital-advertising\/pinterest-ads\/\"\n                               title=\"Pinterest Ads\">\n                                <span>Pinterest Ads<\/span>\n                                <div class=\"more-link\">\n                                    <span>Discover more<\/span>\n                                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"13\" height=\"13\" viewBox=\"0 0 13 13\"\n                                         fill=\"none\">\n                                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\"\n                                              d=\"M12.6438 1.25418L12.6438 0.504178L11.8938 0.504176L2.70386 0.504148L2.70385 2.00415L10.0834 2.00417L0.71312 11.3744L1.77378 12.4351L11.1438 3.06504L11.1438 10.4441H12.6438L12.6438 1.25418Z\"\n                                              fill=\"#3E4D4C\"\/>\n                                    <\/svg>\n                                <\/div>\n                            <\/a>\n                        <\/li>\n                                    <\/ul>\n            <\/div>\n        <\/div>\n    <\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":13,"featured_media":0,"parent":11925,"menu_order":0,"template":"single-universe-service.php","class_list":["post-11933","universe_or_service","type-universe_or_service","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - 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