{"id":15390,"date":"2024-12-17T09:40:57","date_gmt":"2024-12-17T08:40:57","guid":{"rendered":"https:\/\/sayagency.com\/universe_or_service\/perform\/adv\/digital-advertising\/amazon-advertising\/"},"modified":"2025-09-04T16:48:07","modified_gmt":"2025-09-04T14:48:07","slug":"amazon-advertising","status":"publish","type":"universe_or_service","link":"https:\/\/sayagency.com\/en\/perform\/adv\/digital-advertising\/amazon-advertising\/","title":{"rendered":"Amazon Advertising"},"content":{"rendered":"    <section class=\"intro-section vertical-padded\" id=\"intro-section-b6558b03f10cc1116840bbb095283cb3\">\n        <div class=\"container\">\n            <div class='intro-section__inner'>\n                <h1 class=\"title intro-title\"><p>Amazon Advertising<\/p>\n<\/h1>\n                                            <\/div>\n        <\/div>\n    <\/section>\n\n\n\n\n    <section class=\"img-content-section no-vertical-padding\" id=\"image-content-section-1090215504\">\n                    <style>\n                #image-content-section-1090215504.img-content-section .img-content-section__inner .img-box::before {\n                    background: rgba(101,154,139,0.5);\n                    mix-blend-mode: color;\n                }\n            <\/style>\n                <div class=\"img-content-section__inner image-full\">\n\n            \n            <div class=\"img-box\">\n                <img decoding=\"async\" src=\"https:\/\/sayagency.com\/wp-content\/uploads\/2024\/12\/20240219-SAY-SEO_ADV-scheda-servizio-sito-say19-2.jpg\" alt=\"\"\n                     width=\"1920\" height=\"1080\"\/>\n            <\/div>\n            <div class=\"content-box\">\n                <div class=\"titles fade-in\">\n                                                                <div class=\"title\"><div id=\"div_block-285-29\" class=\"ct-div-block\">\n<div id=\"_rich_text-205-29\" class=\"oxy-rich-text tit-servizi\">\n<h2>Tailored advice<\/h2>\n<h2>to help you sell<\/h2>\n<\/div>\n<\/div>\n<\/div>\n                                    <\/div>\n                <div class=\"content-buttons fade-in\">\n                                            <div class=\"content typography\"><div>\n<div class=\"grid-cols-1 grid gap-2.5 [&amp;_&gt;_*]:min-w-0\">\n<p class=\"whitespace-normal break-words\"><span style=\"color: #ffffff;\">Leveraging all of <strong>Amazon&#8217;s potential<\/strong> to sell online is only possible through campaigns that <strong>optimize product positioning.<\/strong> This is how you reach potential customers, increase sales and promote new products.<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n                                                                <div class=\"cta-box\">\n                                                            <div class=\"cta-button\">\n                                    <a class=\"btn-secondary\"\n                                       href=\"https:\/\/sayagency.com\/contact-us\/\"\n                                       title=\"Request information\">\n                                        <span data-title=\"Request information\">Request information<\/span><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\">\n                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\"\n                              d=\"M7 7C7 6.44772 7.44772 6 8 6H17C17.5523 6 18 6.44772 18 7V16C18 16.5523 17.5523 17 17 17C16.4477 17 16 16.5523 16 16V9.41421L7.70711 17.7071C7.31658 18.0976 6.68342 18.0976 6.29289 17.7071C5.90237 17.3166 5.90237 16.6834 6.29289 16.2929L14.5858 8H8C7.44772 8 7 7.55228 7 7Z\"\n                              fill=\"\"><\/path>\n                        <\/svg>                                    <\/a>\n                                <\/div>\n                                                    <\/div>\n                                    <\/div>\n            <\/div>\n        <\/div>\n    <\/section>\n\n\n\n<section class=\"content-section content vertical-padded\"\n         id=\"content-section-1563870851\"\n         style=\"background-color: #FFFFFF\">\n    <div class=\"container\">\n        <div class=\"content-section__inner centered text-primary\">\n            <div class=\"col\">\n                                            <\/div>\n\n            <div class=\"col\">\n                                    <div class=\"text typography fade-in\"><div>\n<div class=\"grid-cols-1 grid gap-2.5 [&amp;_&gt;_*]:min-w-0\">\n<p class=\"whitespace-normal break-words\">At SAY we provide <strong>consulting to sell on Amazon, the marketplace<\/strong> most visited by users and <strong>we plan campaigns with Amazon Marketing Service<\/strong> for B2B and B2C brands, vendors and sellers. Since 2019, we have been a certified <strong>Amazon Advertising Sponsored Ads<\/strong> agency.<\/p>\n<\/div>\n<\/div>\n<\/div>\n                \n                            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n<section class=\"content-section content vertical-padded\"\n         id=\"content-section-783907717dd0cfc7b92713c251a44597\"\n         style=\"background-color: #f9f9f9\">\n    <div class=\"container\">\n        <div class=\"content-section__inner layout-30-70 text-primary\">\n            <div class=\"col\">\n                                                    <div class=\"title fade-in\"><div>\n<div class=\"grid-cols-1 grid gap-2.5 [&amp;_&gt;_*]:min-w-0\">\n<h2 class=\"whitespace-normal break-words\">Beyond sales, plenty of brand awareness<\/h2>\n<\/div>\n<\/div>\n<\/div>\n                            <\/div>\n\n            <div class=\"col\">\n                                    <div class=\"text typography fade-in\"><section id=\"section-319-58\" class=\" ct-section grigio-bk\">\n<div class=\"ct-section-inner-wrap\">\n<div id=\"_rich_text-321-58\" class=\"oxy-rich-text\">\n<p><strong>Amazon Advertising<\/strong> gives the opportunity to reach very broad audience segments (because it&#8217;s highly frequented), increasing sales and <strong>brand awareness.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>The secret lies in the platform itself: when browsing, in fact, it&#8217;s possible to <strong>reach search results, both organic and advertised<\/strong>, thanks to the site&#8217;s Advertising section. The result is automatic involvement in a series of sponsored ads, capable of catalyzing attention and guiding purchasing choices. Furthermore, <strong>Amazon is an online store open all day, every day<\/strong> and is constantly consulted before every purchase.<\/p>\n<p>&nbsp;<\/p>\n<p>Our <strong>consulting service for advertising on Amazon<\/strong> has the objective of studying the best strategy and thus fueling sales from this platform, suitable for both the <strong>B2B market<\/strong> (where companies sell to other companies, through Amazon Business) and the <strong>B2C market<\/strong> (directly to the end consumer).<\/p>\n<\/div>\n<\/div>\n<\/section>\n<\/div>\n                \n                            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n<section class=\"content-section content vertical-padded\"\n         id=\"content-section-a1e94306cb192e26644a5e885bcbc1b8\"\n         style=\"background-color: #ffffff\">\n    <div class=\"container\">\n        <div class=\"content-section__inner layout-30-70 text-primary\">\n            <div class=\"col\">\n                                                    <div class=\"title fade-in\"><div>\n<div class=\"grid-cols-1 grid gap-2.5 [&amp;_&gt;_*]:min-w-0\">\n<h2 class=\"whitespace-normal break-words\">We create ADV strategies on Amazon for every type of business<\/h2>\n<\/div>\n<\/div>\n<\/div>\n                            <\/div>\n\n            <div class=\"col\">\n                                    <div class=\"text typography fade-in\"><section id=\"section-319-58\" class=\" ct-section grigio-bk\">\n<div class=\"ct-section-inner-wrap\">\n<div id=\"_rich_text-321-58\" class=\"oxy-rich-text\">\n<p>The <strong>promotion strategy<\/strong> of your products on Amazon must be <strong>carefully calibrated to the target audience you&#8217;re addressing<\/strong>.<\/p>\n<p>&nbsp;<\/p>\n<p>Thanks to our <strong>experience<\/strong> in digital marketing and our <strong>approach, we identify the target<\/strong> audience and <strong>study interests and purchasing habits<\/strong> to be able to structure the <strong>campaigns most suitable for your business, optimizing costs and performance.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>Amazon Advertising is a tool to include in your web promotion strategy but what&#8217;s the best way? To what extent? What&#8217;s the best planning? <strong>SAY<\/strong>.<\/p>\n<\/div>\n<\/div>\n<\/section>\n<\/div>\n                \n                            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n    <section class=\"benefits-list-section vertical-padded bg-grey\" id=\"benefits-list-section-619775110\">\n        <div class=\"container\">\n            <div class=\"benefits-list-section__inner\">\n                <div class=\"intro-content\">\n                                                            <div class=\"title fade-in\"><div>\n<div class=\"grid-cols-1 grid gap-2.5 [&amp;_&gt;_*]:min-w-0\">\n<h2 class=\"whitespace-normal break-words\">Why advertise on Amazon?<\/h2>\n<\/div>\n<\/div>\n<\/div>\n                                    <\/div>\n                <ul class=\"list-rows\">\n                                            <li class=\"list-row\">\n                            <p class=\"text\">Increases visibility within the marketplace.<\/p>\n                        <\/li>\n                                            <li class=\"list-row\">\n                            <p class=\"text\">Allows you to approach more favorable targets, with similar interests.<\/p>\n                        <\/li>\n                                            <li class=\"list-row\">\n                            <p class=\"text\">Improves brand awareness and positioning.<\/p>\n                        <\/li>\n                                            <li class=\"list-row\">\n                            <p class=\"text\">Increases sales on Amazon.<\/p>\n                        <\/li>\n                                            <li class=\"list-row\">\n                            <p class=\"text\">Allows you to collaborate with a safe and efficient partner.<\/p>\n                        <\/li>\n                                    <\/ul>\n            <\/div>\n        <\/div>\n    <\/section>\n\n\n\n    <section class=\"cards-slider-section vertical-padded\" id=\"cards-slider-section-814853945\">\n            <div class=\"cards-slider-section__inner\">\n                <div class=\"intro-content container\">\n                                                                <div class=\"title fade-in\"><p>How do we advertise on Amazon at SAY?<\/p>\n<\/div>\n                                <\/div>\n            <div class=\"swiper numbered-cards-carousel mobile-full\">\n                <ul class=\"swiper-wrapper cards-list\">\n                                            <li class=\"numbered-card post swiper-slide\">\n                            <h3 class=\"card-title\">We evaluate the client&#8217;s objectives<\/h3>\n                                                            <div class=\"content cards-typography\"><div>\n<div class=\"grid-cols-1 grid gap-2.5 [&amp;_&gt;_*]:min-w-0\">\n<p class=\"whitespace-normal break-words\">We analyze the client&#8217;s needs to define targeted strategies, aligning every action with the brand&#8217;s growth and positioning objectives.<\/p>\n<\/div>\n<\/div>\n<\/div>\n                                                    <\/li>\n                                            <li class=\"numbered-card post swiper-slide\">\n                            <h3 class=\"card-title\">We identify the target, interests and purchasing habits<\/h3>\n                                                            <div class=\"content cards-typography\"><p>We study the ideal audience through data and market analysis, identifying interests and behaviours for more effective and personalised campaigns.<\/p>\n<\/div>\n                                                    <\/li>\n                                            <li class=\"numbered-card post swiper-slide\">\n                            <h3 class=\"card-title\">We optimize the SEO of product pages<\/h3>\n                                                            <div class=\"content cards-typography\"><p>We improve titles, descriptions and keywords to increase product visibility on search engines and maximise organic traffic.<\/p>\n<\/div>\n                                                    <\/li>\n                                            <li class=\"numbered-card post swiper-slide\">\n                            <h3 class=\"card-title\">We define the most suitable type of campaign to achieve the desired results.<\/h3>\n                                                            <div class=\"content cards-typography\"><div>\n<div class=\"grid-cols-1 grid gap-2.5 [&amp;_&gt;_*]:min-w-0\">\n<p class=\"whitespace-normal break-words\">We select the most effective advertising format, adapting strategies and channels to maximize conversions and return on investment.<\/p>\n<\/div>\n<\/div>\n<\/div>\n                                                    <\/li>\n                                            <li class=\"numbered-card post swiper-slide\">\n                            <h3 class=\"card-title\">We develop materials and media for going online<\/h3>\n                                                            <div class=\"content cards-typography\"><div>\n<div class=\"grid-cols-1 grid gap-2.5 [&amp;_&gt;_*]:min-w-0\">\n<p class=\"whitespace-normal break-words\">We create engaging and optimized content for each platform, ensuring clear, effective and conversion-oriented communication.<\/p>\n<\/div>\n<\/div>\n<\/div>\n                                                    <\/li>\n                                            <li class=\"numbered-card post swiper-slide\">\n                            <h3 class=\"card-title\">We make the most of Amazon sponsored products to ensure visibility for your products<\/h3>\n                                                            <div class=\"content cards-typography\"><div>\n<div class=\"grid-cols-1 grid gap-2.5 [&amp;_&gt;_*]:min-w-0\">\n<p class=\"whitespace-normal break-words\">We manage campaigns on Amazon by optimizing budget and targeting, ensuring maximum exposure and increased sales on sponsored products.<\/p>\n<\/div>\n<\/div>\n<\/div>\n                                                    <\/li>\n                                            <li class=\"numbered-card post swiper-slide\">\n                            <h3 class=\"card-title\">We monitor campaign performance and process the results<\/h3>\n                                                            <div class=\"content cards-typography\"><div>\n<div class=\"grid-cols-1 grid gap-2.5 [&amp;_&gt;_*]:min-w-0\">\n<p class=\"whitespace-normal break-words\">We analyze performance in real-time, collecting data to optimize strategies and continuously improve the results achieved.<\/p>\n<\/div>\n<\/div>\n<\/div>\n                                                    <\/li>\n                                    <\/ul>\n                <div class=\"pagination-element\"><\/div>\n                <div class=\"navigation-element\">\n                    <div class=\"swiper-button-prev news-prev-slide\">\n                        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\"\n                             fill=\"none\">\n                            <path d=\"M15.75 19.5L8.25 12L15.75 4.5\" stroke=\"#3E4D4C\" stroke-width=\"1.5\"\n                                  stroke-linecap=\"square\"\/>\n                        <\/svg>\n                    <\/div>\n                    <div class=\"swiper-button-next news-next-slide\">\n                        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"25\" height=\"24\" viewBox=\"0 0 25 24\"\n                             fill=\"none\">\n                            <path d=\"M8.75 4.5L16.25 12L8.75 19.5\" stroke=\"#3E4D4C\" stroke-width=\"1.5\"\n                                  stroke-linecap=\"square\"\/>\n                        <\/svg>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/section>\n\n\n\n    <section class=\"cta-section vertical-padded\" id=\"cta-section-1357890389\">\n\n                    <style>\n                #cta-section-1357890389                {\n                    height: 41.625rem\n                ;\n                }\n\n                #cta-section-1357890389                .cta-section__inner .container {\n                    align-items: center;\n                    justify-content: center;\n                }\n\n                #cta-section-1357890389                .cta-section__content {\n                    width: 100%;\n                    text-align: center;\n                }\n\n                #cta-section-1357890389                .cta-section__content .title {\n                    margin: 0 auto 2rem;\n                }\n            <\/style>\n                            <div class=\"noise-layer\"><\/div>\n            <div class=\"glow-container\">\n                <div class=\"ball\"><\/div>\n                <div class=\"ball\" style=\"--delay:-12s;--size:0.35;--speed:25s;\"><\/div>\n                <div class=\"ball\" style=\"--delay:-10s;--size:0.3;--speed:15s;\"><\/div>\n            <\/div>\n                <div class=\"cta-section__inner\">\n            <div class=\"container\">\n                <div class=\"cta-section__content\">\n                    <div class=\"subtitle\"><\/div>\n                    <div class=\"title\"><p>Tell us your goal, and we will achieve it together.<\/p>\n<\/div>\n                <\/div>\n                                    <div class=\"cta-button\">\n                        <a class=\"btn-primary\" href=\"https:\/\/sayagency.com\/en\/contact-us\/\"\n                           title=\"Contact us\" target=\"\">\n                            <span data-title=\"Contact us\">Contact us<\/span><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\">\n                <path fill-rule=\"evenodd\" clip-rule=\"evenodd\"\n                      d=\"M7 7C7 6.44772 7.44772 6 8 6H17C17.5523 6 18 6.44772 18 7V16C18 16.5523 17.5523 17 17 17C16.4477 17 16 16.5523 16 16V9.41421L7.70711 17.7071C7.31658 18.0976 6.68342 18.0976 6.29289 17.7071C5.90237 17.3166 5.90237 16.6834 6.29289 16.2929L14.5858 8H8C7.44772 8 7 7.55228 7 7Z\"\n                      fill=\"\"><\/path>\n            <\/svg>                        <\/a>\n                    <\/div>\n                            <\/div>\n        <\/div>\n    <\/section>\n\n\n\n\n    <section class=\"featured-services-section vertical-padded\" id=\"featured-services-section-10685320\">\n        <div class=\"container\">\n            <div class=\"featured-services-section__inner\">\n                <div class=\"intro-content\">\n                                                                <div class=\"title fade-in\"><p>Explore the services<br \/>\nof the universe<br \/>\nPerformance<\/p>\n<\/div>\n                                    <\/div>\n                <ul class=\"services-rows\">\n                                            <li class=\"service-row\">\n                            <a class=\"service-link\" href=\"https:\/\/sayagency.com\/en\/perform\/adv\/\"\n                               title=\"ADV strategy\">\n                                <span>ADV strategy<\/span>\n                                <div class=\"more-link\">\n                                    <span>Discover more<\/span>\n                                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"13\" height=\"13\" viewBox=\"0 0 13 13\"\n                                         fill=\"none\">\n                                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\"\n                                              d=\"M12.6438 1.25418L12.6438 0.504178L11.8938 0.504176L2.70386 0.504148L2.70385 2.00415L10.0834 2.00417L0.71312 11.3744L1.77378 12.4351L11.1438 3.06504L11.1438 10.4441H12.6438L12.6438 1.25418Z\"\n                                 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0.504178L11.8938 0.504176L2.70386 0.504148L2.70385 2.00415L10.0834 2.00417L0.71312 11.3744L1.77378 12.4351L11.1438 3.06504L11.1438 10.4441H12.6438L12.6438 1.25418Z\"\n                                              fill=\"#3E4D4C\"\/>\n                                    <\/svg>\n                                <\/div>\n                            <\/a>\n                        <\/li>\n                                            <li class=\"service-row\">\n                            <a class=\"service-link\" href=\"https:\/\/sayagency.com\/en\/perform\/adv\/digital-advertising\/youtube-ads-video-campaigns\/\"\n                               title=\"YouTube Ads\">\n                                <span>YouTube Ads<\/span>\n                                <div class=\"more-link\">\n                                    <span>Discover more<\/span>\n                                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"13\" height=\"13\" viewBox=\"0 0 13 13\"\n                                         fill=\"none\">\n                                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\"\n                                              d=\"M12.6438 1.25418L12.6438 0.504178L11.8938 0.504176L2.70386 0.504148L2.70385 2.00415L10.0834 2.00417L0.71312 11.3744L1.77378 12.4351L11.1438 3.06504L11.1438 10.4441H12.6438L12.6438 1.25418Z\"\n                                              fill=\"#3E4D4C\"\/>\n                                    <\/svg>\n                                <\/div>\n                            <\/a>\n                        <\/li>\n                                            <li class=\"service-row\">\n                            <a class=\"service-link\" href=\"https:\/\/sayagency.com\/en\/perform\/adv\/offline-advertising\/\"\n                               title=\"Offline advertising\">\n                                <span>Offline advertising<\/span>\n                                <div class=\"more-link\">\n                                    <span>Discover more<\/span>\n                                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"13\" height=\"13\" viewBox=\"0 0 13 13\"\n                                         fill=\"none\">\n                                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\"\n                                              d=\"M12.6438 1.25418L12.6438 0.504178L11.8938 0.504176L2.70386 0.504148L2.70385 2.00415L10.0834 2.00417L0.71312 11.3744L1.77378 12.4351L11.1438 3.06504L11.1438 10.4441H12.6438L12.6438 1.25418Z\"\n                                              fill=\"#3E4D4C\"\/>\n                                    <\/svg>\n                                <\/div>\n                            <\/a>\n                        <\/li>\n                                            <li class=\"service-row\">\n                            <a class=\"service-link\" href=\"https:\/\/sayagency.com\/en\/perform\/adv\/digital-advertising\/ad-server-management\/\"\n                               title=\"Ad Server management\">\n                                <span>Ad Server management<\/span>\n                                <div class=\"more-link\">\n                                    <span>Discover more<\/span>\n                                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"13\" height=\"13\" viewBox=\"0 0 13 13\"\n                                         fill=\"none\">\n                                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\"\n                                              d=\"M12.6438 1.25418L12.6438 0.504178L11.8938 0.504176L2.70386 0.504148L2.70385 2.00415L10.0834 2.00417L0.71312 11.3744L1.77378 12.4351L11.1438 3.06504L11.1438 10.4441H12.6438L12.6438 1.25418Z\"\n                                              fill=\"#3E4D4C\"\/>\n                                    <\/svg>\n                                <\/div>\n                            <\/a>\n                        <\/li>\n                                    <\/ul>\n            <\/div>\n        <\/div>\n    <\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":11925,"menu_order":0,"template":"single-universe-service.php","class_list":["post-15390","universe_or_service","type-universe_or_service","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Amazon advertising consultancy in Italy: ADS campaigns<\/title>\n<meta name=\"description\" content=\"Amazon Advertising: SAY is the italian agency specialising in the creation and management of Amazon Ads communication campaigns. 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