{"id":15393,"date":"2024-12-17T09:43:45","date_gmt":"2024-12-17T08:43:45","guid":{"rendered":"https:\/\/sayagency.com\/universe_or_service\/perform\/adv\/digital-advertising\/sky-advertising-manager\/"},"modified":"2025-09-04T16:26:06","modified_gmt":"2025-09-04T14:26:06","slug":"sky-advertising-manager","status":"publish","type":"universe_or_service","link":"https:\/\/sayagency.com\/en\/perform\/adv\/digital-advertising\/sky-advertising-manager\/","title":{"rendered":"Sky Advertising Manager"},"content":{"rendered":"    <section class=\"intro-section vertical-padded\" id=\"intro-section-49a3dbbde7a67ad2e10a1abaa09673a2\">\n        <div class=\"container\">\n            <div class='intro-section__inner'>\n                <h1 class=\"title intro-title\"><p>Sky Advertising Management<\/p>\n<\/h1>\n                                            <\/div>\n        <\/div>\n    <\/section>\n\n\n\n\n    <section class=\"img-content-section no-vertical-padding\" id=\"image-content-section-913345971\">\n                    <style>\n                #image-content-section-913345971.img-content-section .img-content-section__inner .img-box::before {\n                    background: rgba(101,154,139,0.5);\n                    mix-blend-mode: color;\n                }\n            <\/style>\n                <div class=\"img-content-section__inner image-full\">\n\n            \n            <div class=\"img-box\">\n                <img decoding=\"async\" src=\"https:\/\/sayagency.com\/wp-content\/uploads\/2024\/12\/20240219-SAY-SEO_ADV-scheda-servizio-sito-say9-1.jpg\" alt=\"\"\n                     width=\"1920\" height=\"1080\"\/>\n            <\/div>\n            <div class=\"content-box\">\n                <div class=\"titles fade-in\">\n                                                                <div class=\"title\"><h2>Sky advertising<\/h2>\n<h2>for omnichannel<\/h2>\n<h2>brand awareness<\/h2>\n<\/div>\n                                    <\/div>\n                <div class=\"content-buttons fade-in\">\n                                            <div class=\"content typography\"><div>\n<div class=\"grid-cols-1 grid gap-2.5 [&amp;_&gt;_*]:min-w-0\">\n<p class=\"whitespace-normal break-words\"><span style=\"color: #ffffff;\">Is your goal to make your brand known to an interested audience? We can achieve it together with a <strong>Sky advertising<\/strong>strategy: thanks to the <strong>Sky Advertising Manager<\/strong> platform it&#8217;s possible to <strong>plan your campaigns online across the different media<\/strong> of the network, for example <strong>radio, TV and digital video.<\/strong><\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n                                                                <div class=\"cta-box\">\n                                                            <div class=\"cta-button\">\n                                    <a class=\"btn-secondary\"\n                                       href=\"https:\/\/sayagency.com\/en\/contact-us\/\"\n                                       title=\"Contact us\">\n                                        <span data-title=\"Contact us\">Contact us<\/span><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\">\n                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\"\n                              d=\"M7 7C7 6.44772 7.44772 6 8 6H17C17.5523 6 18 6.44772 18 7V16C18 16.5523 17.5523 17 17 17C16.4477 17 16 16.5523 16 16V9.41421L7.70711 17.7071C7.31658 18.0976 6.68342 18.0976 6.29289 17.7071C5.90237 17.3166 5.90237 16.6834 6.29289 16.2929L14.5858 8H8C7.44772 8 7 7.55228 7 7Z\"\n                              fill=\"\"><\/path>\n                        <\/svg>                                    <\/a>\n                                <\/div>\n                                                    <\/div>\n                                    <\/div>\n            <\/div>\n        <\/div>\n    <\/section>\n\n\n\n<section class=\"content-section content top-padded\"\n         id=\"content-section-cf6f6b607e830c98c7fb6d5dfa97ece6\"\n         style=\"background-color: #FFFFFF\">\n    <div class=\"container\">\n        <div class=\"content-section__inner layout-30-70 text-primary\">\n            <div class=\"col\">\n                                                    <div class=\"title fade-in\"><h2>Sky advertising:<\/h2>\n<h2>how does it work?<\/h2>\n<\/div>\n                            <\/div>\n\n            <div class=\"col\">\n                                    <div class=\"text typography fade-in\"><p>There are <strong>tens of millions of unique users per month<\/strong> who consume Sky network content and you can <strong>reach them with any budget,<\/strong> thanks to the <strong>Sky Advertising Manager<\/strong> platform.<\/p>\n<p>&nbsp;<\/p>\n<p>The Sky network offers <strong>different advertising modes<\/strong> to choose from, for example <strong>digital video, mobile hyperlocal, display banners and addressable TV.<\/strong> The system allows you to <strong>plan campaigns online<\/strong> and select: the type of ad, to whom, on which channel and in which time slot to show it.<\/p>\n<p>&nbsp;<\/p>\n<p>At SAY we structure <strong>omnichannel brand awareness<\/strong> strategies and work together with you in every phase: from media planning, to campaign creativity, to monitoring advertising performance.<\/p>\n<p>&nbsp;<\/p>\n<p>We plan campaigns together in the most suitable way for your business: we monitor the most important KPIs, for example clicks and impressions, through the Sky Advertising Manager tool and we can also include third-party tracking through <strong>Ad Server Management<\/strong>.<\/p>\n<\/div>\n                \n                            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n    <section class=\"cards-icon-slider-section vertical-padded\" id=\"cards-icon-slider-section-496472112\">\n        <div class=\"cards-icon-slider-section__inner\">\n            <div class=\"intro-content container\">\n                                                <div class=\"title fade-in\"><div>\n<div class=\"grid-cols-1 grid gap-2.5 [&amp;_&gt;_*]:min-w-0\">\n<h2 class=\"whitespace-normal break-words\">What are the advertising formats that Sky makes available?<\/h2>\n<\/div>\n<\/div>\n<\/div>\n                    <\/div>\n        <div class=\"swiper cards-icon-carousel mobile-full\">\n            <ul class=\"swiper-wrapper cards-list\">\n                                    <li class=\"icon-card post swiper-slide\" style=\"border-top: 3px solid #659a8b;\">\n                        <div>\n                                                        <h3 class=\"card-title\">Digital video in spot format<\/h3>\n                        <\/div>\n                                                    <div class=\"content cards-typography\"><p class=\"whitespace-normal break-words\"><strong>Brief, incisive, effective.<\/strong> Digital videos precede, without the &#8220;skip&#8221; option, the viewing of the main content selected by a user.<\/p>\n<p>&nbsp;<\/p>\n<p class=\"whitespace-normal break-words\">You can segment the audience based on your communication objectives and <strong>monitor the viewability and completion rate of your campaign<\/strong>.<\/p>\n<\/div>\n                                            <\/li>\n                                    <li class=\"icon-card post swiper-slide\" style=\"border-top: 3px solid #659a8b;\">\n                        <div>\n                                                        <h3 class=\"card-title\">Mobile hyperlocal, when banners hit the target<\/h3>\n                        <\/div>\n                                                    <div class=\"content cards-typography\"><p class=\"whitespace-normal break-words\"><strong>Geolocalized, mobile friendly<\/strong> and viewable, not only on <strong>Sky network apps<\/strong>, but also <strong>on Google and Facebook<\/strong>, only when a potential target person is in the vicinity of your store.<\/p>\n<p>&nbsp;<\/p>\n<p class=\"whitespace-normal break-words\">Mobile hyperlocal banners reach a targeted and circumscribed audience and are a valid support for your conversion objectives. They are <strong>ideal for drive to store campaigns<\/strong>.<\/p>\n<\/div>\n                                            <\/li>\n                                    <li class=\"icon-card post swiper-slide\" style=\"border-top: 3px solid #659a8b;\">\n                        <div>\n                                                        <h3 class=\"card-title\">Display banners also on the Fluid network<\/h3>\n                        <\/div>\n                                                    <div class=\"content cards-typography\"><p class=\"whitespace-normal break-words\">Available in <strong>different formats, geolocalizable<\/strong> and visible <strong>on Sky websites and on 350+ other affiliates<\/strong>.<\/p>\n<p>&nbsp;<\/p>\n<p class=\"whitespace-normal break-words\">Display banners offer you <strong>countless customization possibilities<\/strong>, to give character to your campaign and make it recognizable.<\/p>\n<\/div>\n                                            <\/li>\n                                    <li class=\"icon-card post swiper-slide\" style=\"border-top: 3px solid #659a8b;\">\n                        <div>\n                                                        <h3 class=\"card-title\">Addressable TV, dire tutto in 20 secondi<\/h3>\n                        <\/div>\n                                                    <div class=\"content cards-typography\"><p class=\"whitespace-normal break-words\"><strong>Interactive<\/strong>, available in <strong>4 formats<\/strong> and <strong>not skippable<\/strong>. The &#8220;lanners&#8221; appear during a TV program, without disturbing the viewing.<\/p>\n<p>&nbsp;<\/p>\n<p class=\"whitespace-normal break-words\"><strong>You can choose what time to insert them<\/strong>, based on the audience&#8217;s listening and attention peaks.<\/p>\n<\/div>\n                                            <\/li>\n                            <\/ul>\n            <div class=\"pagination-element\"><\/div>\n            <div class=\"navigation-element\">\n                <div class=\"swiper-button-prev news-prev-slide\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\"\n                         fill=\"none\">\n                        <path d=\"M15.75 19.5L8.25 12L15.75 4.5\" stroke=\"#3E4D4C\" stroke-width=\"1.5\"\n                              stroke-linecap=\"square\"\/>\n                    <\/svg>\n                <\/div>\n                <div class=\"swiper-button-next news-next-slide\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"25\" height=\"24\" viewBox=\"0 0 25 24\"\n                         fill=\"none\">\n                        <path d=\"M8.75 4.5L16.25 12L8.75 19.5\" stroke=\"#3E4D4C\" stroke-width=\"1.5\"\n                              stroke-linecap=\"square\"\/>\n                    <\/svg>\n                <\/div>\n            <\/div>\n        <\/div>\n        <\/div>\n    <\/section>\n\n\n\n    <section class=\"benefits-list-section vertical-padded bg-grey\" id=\"benefits-list-section-2102681522\">\n        <div class=\"container\">\n            <div class=\"benefits-list-section__inner\">\n                <div class=\"intro-content\">\n                                                            <div class=\"title fade-in\"><div>\n<div class=\"grid-cols-1 grid gap-2.5 [&amp;_&gt;_*]:min-w-0\">\n<h2 class=\"whitespace-normal break-words\">Why advertise on Sky?<\/h2>\n<\/div>\n<\/div>\n<\/div>\n                                    <\/div>\n                <ul class=\"list-rows\">\n                                            <li class=\"list-row\">\n                            <p class=\"text\">Possibility to create different campaigns from a single platform.<\/p>\n                        <\/li>\n                                            <li class=\"list-row\">\n                            <p class=\"text\">Reaching an audience of subscribers, already segmented based on interests.<\/p>\n                        <\/li>\n                                            <li class=\"list-row\">\n                            <p class=\"text\">The ideal channel to create effective brand awareness.<\/p>\n                        <\/li>\n                                    <\/ul>\n            <\/div>\n        <\/div>\n    <\/section>\n\n\n\n    <section class=\"cards-slider-section vertical-padded\" id=\"cards-slider-section-2097456340\">\n            <div class=\"cards-slider-section__inner\">\n                <div class=\"intro-content container\">\n                                                                <div class=\"title fade-in\"><div>\n<div class=\"grid-cols-1 grid gap-2.5 [&amp;_&gt;_*]:min-w-0\">\n<h2 class=\"whitespace-normal break-words\">Why choose SAY for advertising on Sky?<\/h2>\n<\/div>\n<\/div>\n<\/div>\n                                <\/div>\n            <div class=\"swiper numbered-cards-carousel mobile-full\">\n                <ul class=\"swiper-wrapper cards-list\">\n                                            <li class=\"numbered-card post swiper-slide\">\n                            <h3 class=\"card-title\">Quick and convenient negotiations<\/h3>\n                                                            <div class=\"content cards-typography\"><div>\n<div class=\"grid-cols-1 grid gap-2.5 [&amp;_&gt;_*]:min-w-0\">\n<p class=\"whitespace-normal break-words\">We reduce negotiation times for purchasing advertising space and optimize costs thanks to reservation auctions.<\/p>\n<\/div>\n<\/div>\n<\/div>\n                                                    <\/li>\n                                            <li class=\"numbered-card post swiper-slide\">\n                            <h3 class=\"card-title\">Optimized budget for concrete results<\/h3>\n                                                            <div class=\"content cards-typography\"><div>\n<div class=\"grid-cols-1 grid gap-2.5 [&amp;_&gt;_*]:min-w-0\">\n<p class=\"whitespace-normal break-words\">We make your budget work by focusing on effective and results-oriented strategies.<\/p>\n<\/div>\n<\/div>\n<\/div>\n                                                    <\/li>\n                                            <li class=\"numbered-card post swiper-slide\">\n                            <h3 class=\"card-title\">Planning and constant monitoring<\/h3>\n                                                            <div class=\"content cards-typography\"><div>\n<div class=\"grid-cols-1 grid gap-2.5 [&amp;_&gt;_*]:min-w-0\">\n<p class=\"whitespace-normal break-words\">We plan and monitor your campaigns carefully, providing periodic reports to evaluate performance.<\/p>\n<\/div>\n<\/div>\n<\/div>\n                                                    <\/li>\n                                    <\/ul>\n                <div class=\"pagination-element\"><\/div>\n                <div class=\"navigation-element\">\n                    <div class=\"swiper-button-prev news-prev-slide\">\n                        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\"\n                             fill=\"none\">\n                            <path d=\"M15.75 19.5L8.25 12L15.75 4.5\" stroke=\"#3E4D4C\" stroke-width=\"1.5\"\n                                  stroke-linecap=\"square\"\/>\n                        <\/svg>\n                    <\/div>\n                    <div class=\"swiper-button-next news-next-slide\">\n                        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"25\" height=\"24\" viewBox=\"0 0 25 24\"\n                             fill=\"none\">\n                            <path d=\"M8.75 4.5L16.25 12L8.75 19.5\" stroke=\"#3E4D4C\" stroke-width=\"1.5\"\n                                  stroke-linecap=\"square\"\/>\n                        <\/svg>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/section>\n\n\n\n    <section class=\"cta-section vertical-padded\" id=\"cta-section-810672311\">\n\n                    <style>\n                #cta-section-810672311                {\n                    height: 41.625rem\n                ;\n                }\n\n                #cta-section-810672311                .cta-section__inner .container {\n                    align-items: center;\n                    justify-content: center;\n                }\n\n                #cta-section-810672311                .cta-section__content {\n                    width: 100%;\n                    text-align: center;\n                }\n\n                #cta-section-810672311                .cta-section__content .title {\n                    margin: 0 auto 2rem;\n                }\n            <\/style>\n                            <div class=\"noise-layer\"><\/div>\n            <div class=\"glow-container\">\n                <div class=\"ball\"><\/div>\n                <div class=\"ball\" style=\"--delay:-12s;--size:0.35;--speed:25s;\"><\/div>\n                <div class=\"ball\" style=\"--delay:-10s;--size:0.3;--speed:15s;\"><\/div>\n            <\/div>\n                <div class=\"cta-section__inner\">\n            <div class=\"container\">\n                <div class=\"cta-section__content\">\n                    <div class=\"subtitle\"><\/div>\n                    <div class=\"title\"><p>Tell us your goal, and it will become our project.<\/p>\n<\/div>\n                <\/div>\n                                    <div class=\"cta-button\">\n                        <a class=\"btn-primary\" href=\"https:\/\/sayagency.com\/contact-us\/\"\n                           title=\"Contact us\" target=\"\">\n                            <span data-title=\"Contact us\">Contact us<\/span><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\">\n                <path fill-rule=\"evenodd\" clip-rule=\"evenodd\"\n                      d=\"M7 7C7 6.44772 7.44772 6 8 6H17C17.5523 6 18 6.44772 18 7V16C18 16.5523 17.5523 17 17 17C16.4477 17 16 16.5523 16 16V9.41421L7.70711 17.7071C7.31658 18.0976 6.68342 18.0976 6.29289 17.7071C5.90237 17.3166 5.90237 16.6834 6.29289 16.2929L14.5858 8H8C7.44772 8 7 7.55228 7 7Z\"\n                      fill=\"\"><\/path>\n            <\/svg>                        <\/a>\n                    <\/div>\n                            <\/div>\n        <\/div>\n    <\/section>\n\n\n\n\n    <section class=\"featured-services-section vertical-padded\" id=\"featured-services-section-1592886196\">\n        <div class=\"container\">\n            <div class=\"featured-services-section__inner\">\n                <div class=\"intro-content\">\n                                                                <div class=\"title fade-in\"><p>Other services<\/p>\n<p>Performance<\/p>\n<p>and more<\/p>\n<\/div>\n                                    <\/div>\n                <ul class=\"services-rows\">\n                                            <li class=\"service-row\">\n                            <a class=\"service-link\" href=\"https:\/\/sayagency.com\/en\/creativity\/brand-identity-agency\/advertising-graphics\/\"\n                               title=\"Graphic Design\">\n                                <span>Graphic Design<\/span>\n                                <div class=\"more-link\">\n                                    <span>Discover more<\/span>\n                                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"13\" height=\"13\" viewBox=\"0 0 13 13\"\n                                         fill=\"none\">\n                                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\"\n                                              d=\"M12.6438 1.25418L12.6438 0.504178L11.8938 0.504176L2.70386 0.504148L2.70385 2.00415L10.0834 2.00417L0.71312 11.3744L1.77378 12.4351L11.1438 3.06504L11.1438 10.4441H12.6438L12.6438 1.25418Z\"\n                                              fill=\"#3E4D4C\"\/>\n                                    <\/svg>\n                                <\/div>\n                            <\/a>\n                        <\/li>\n                                            <li class=\"service-row\">\n                            <a class=\"service-link\" href=\"https:\/\/sayagency.com\/en\/perform\/adv\/offline-advertising\/radio-adverts-planning\/\"\n                               title=\"Radio Spot Planning\">\n                                <span>Radio Spot Planning<\/span>\n                                <div class=\"more-link\">\n                                    <span>Discover more<\/span>\n                                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"13\" height=\"13\" viewBox=\"0 0 13 13\"\n                                         fill=\"none\">\n                                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\"\n                                              d=\"M12.6438 1.25418L12.6438 0.504178L11.8938 0.504176L2.70386 0.504148L2.70385 2.00415L10.0834 2.00417L0.71312 11.3744L1.77378 12.4351L11.1438 3.06504L11.1438 10.4441H12.6438L12.6438 1.25418Z\"\n                                              fill=\"#3E4D4C\"\/>\n                                    <\/svg>\n                                <\/div>\n                            <\/a>\n                        <\/li>\n                                            <li class=\"service-row\">\n                            <a class=\"service-link\" href=\"https:\/\/sayagency.com\/en\/creativity\/video-marketing-agency\/\"\n                               title=\"Video marketing\">\n                                <span>Video marketing<\/span>\n                                <div class=\"more-link\">\n                                    <span>Discover more<\/span>\n                                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"13\" height=\"13\" viewBox=\"0 0 13 13\"\n                                         fill=\"none\">\n                                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\"\n                                              d=\"M12.6438 1.25418L12.6438 0.504178L11.8938 0.504176L2.70386 0.504148L2.70385 2.00415L10.0834 2.00417L0.71312 11.3744L1.77378 12.4351L11.1438 3.06504L11.1438 10.4441H12.6438L12.6438 1.25418Z\"\n                                              fill=\"#3E4D4C\"\/>\n                                    <\/svg>\n                                <\/div>\n                            <\/a>\n                        <\/li>\n                                            <li class=\"service-row\">\n                            <a class=\"service-link\" href=\"https:\/\/sayagency.com\/en\/perform\/adv\/\"\n                               title=\"ADV strategy\">\n                                <span>ADV strategy<\/span>\n                                <div class=\"more-link\">\n                                    <span>Discover more<\/span>\n                                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"13\" height=\"13\" viewBox=\"0 0 13 13\"\n                                         fill=\"none\">\n                                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\"\n                                              d=\"M12.6438 1.25418L12.6438 0.504178L11.8938 0.504176L2.70386 0.504148L2.70385 2.00415L10.0834 2.00417L0.71312 11.3744L1.77378 12.4351L11.1438 3.06504L11.1438 10.4441H12.6438L12.6438 1.25418Z\"\n                                              fill=\"#3E4D4C\"\/>\n                                    <\/svg>\n                                <\/div>\n                            <\/a>\n                        <\/li>\n                                            <li class=\"service-row\">\n                            <a class=\"service-link\" href=\"https:\/\/sayagency.com\/en\/perform\/adv\/digital-advertising\/ad-server-management\/\"\n                               title=\"Ad Server management\">\n                                <span>Ad Server management<\/span>\n                                <div class=\"more-link\">\n                                    <span>Discover more<\/span>\n                                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"13\" height=\"13\" viewBox=\"0 0 13 13\"\n                                         fill=\"none\">\n                                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\"\n                                              d=\"M12.6438 1.25418L12.6438 0.504178L11.8938 0.504176L2.70386 0.504148L2.70385 2.00415L10.0834 2.00417L0.71312 11.3744L1.77378 12.4351L11.1438 3.06504L11.1438 10.4441H12.6438L12.6438 1.25418Z\"\n                                              fill=\"#3E4D4C\"\/>\n                                    <\/svg>\n                                <\/div>\n                            <\/a>\n                        <\/li>\n                                    <\/ul>\n            <\/div>\n        <\/div>\n    <\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":11925,"menu_order":0,"template":"single-universe-service.php","class_list":["post-15393","universe_or_service","type-universe_or_service","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - 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