{"id":15396,"date":"2024-12-17T09:44:44","date_gmt":"2024-12-17T08:44:44","guid":{"rendered":"https:\/\/sayagency.com\/universe_or_service\/perform\/adv\/offline-advertising\/pianificazione-spot-radio\/"},"modified":"2025-09-04T16:43:54","modified_gmt":"2025-09-04T14:43:54","slug":"radio-adverts-planning","status":"publish","type":"universe_or_service","link":"https:\/\/sayagency.com\/en\/perform\/adv\/offline-advertising\/radio-adverts-planning\/","title":{"rendered":"Radio Spot Planning"},"content":{"rendered":"    <section class=\"intro-section vertical-padded\" id=\"intro-section-95811ebe5615567d3b194eb1850d8e6a\">\n        <div class=\"container\">\n            <div class='intro-section__inner'>\n                <h1 class=\"title intro-title\"><p>Radio Spot Planning<\/p>\n<\/h1>\n                                            <\/div>\n        <\/div>\n    <\/section>\n\n\n\n\n    <section class=\"img-content-section no-vertical-padding\" id=\"image-content-section-382814899\">\n                    <style>\n                #image-content-section-382814899.img-content-section .img-content-section__inner .img-box::before {\n                    background: rgba(101,154,139,0.5);\n                    mix-blend-mode: color;\n                }\n            <\/style>\n                <div class=\"img-content-section__inner image-full\">\n\n            \n            <div class=\"img-box\">\n                <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/sayagency.com\/wp-content\/uploads\/2024\/12\/20240219-SAY-SEO_ADV-scheda-servizio-sito-say11-1.jpg\" alt=\"\"\n                     width=\"1920\" height=\"1080\"\/>\n            <\/div>\n            <div class=\"content-box\">\n                <div class=\"titles fade-in\">\n                                            <span class=\"subtitle\">your brand On Air<\/span>\n                                                                <div class=\"title\"><h2>Radio advertising<\/h2>\n<\/div>\n                                    <\/div>\n                <div class=\"content-buttons fade-in\">\n                                            <div class=\"content typography\"><div>\n<div class=\"grid-cols-1 grid gap-2.5 [&amp;_&gt;_*]:min-w-0\">\n<p class=\"whitespace-normal break-words\"><span style=\"color: #ffffff;\">Thanks to <strong>radio advertising<\/strong>, your brand name can reach the ears of countless potential customers throughout Italy.<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n                                                                <div class=\"cta-box\">\n                                                            <div class=\"cta-button\">\n                                    <a class=\"btn-secondary\"\n                                       href=\"https:\/\/sayagency.com\/contact-us\/\"\n                                       title=\"Contact us\">\n                                        <span data-title=\"Contact us\">Contact us<\/span><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\">\n                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\"\n                              d=\"M7 7C7 6.44772 7.44772 6 8 6H17C17.5523 6 18 6.44772 18 7V16C18 16.5523 17.5523 17 17 17C16.4477 17 16 16.5523 16 16V9.41421L7.70711 17.7071C7.31658 18.0976 6.68342 18.0976 6.29289 17.7071C5.90237 17.3166 5.90237 16.6834 6.29289 16.2929L14.5858 8H8C7.44772 8 7 7.55228 7 7Z\"\n                              fill=\"\"><\/path>\n                        <\/svg>                                    <\/a>\n                                <\/div>\n                                                    <\/div>\n                                    <\/div>\n            <\/div>\n        <\/div>\n    <\/section>\n\n\n\n<section class=\"content-section content vertical-padded\"\n         id=\"content-section-1962007041\"\n         style=\"background-color: #FFFFFF\">\n    <div class=\"container\">\n        <div class=\"content-section__inner centered text-primary\">\n            <div class=\"col\">\n                                            <\/div>\n\n            <div class=\"col\">\n                                    <div class=\"text typography fade-in\"><p><strong>&#8220;I heard it on the radio&#8221;<\/strong>, have you ever heard this phrase? Radio is a very widespread mass medium, with a loyal audience and the power to keep the memory of listening imprinted in people.<\/p>\n<p>&nbsp;<\/p>\n<p>At SAY we handle <strong>radio spot production<\/strong> in all phases and with an omnichannel approach: from creativity to media planning, to complementary advertising strategies.<\/p>\n<\/div>\n                \n                            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n<section class=\"content-section content vertical-padded\"\n         id=\"content-section-4f5280954c2c925f2fb99edc25af56c5\"\n         style=\"background-color: #f9f9f9\">\n    <div class=\"container\">\n        <div class=\"content-section__inner layout-30-70 text-primary\">\n            <div class=\"col\">\n                                    <span class=\"subtitle fade-in\">Analisi del target e media planning<\/span>\n                                                    <div class=\"title fade-in\"><div>\n<div class=\"grid-cols-1 grid gap-2.5 [&amp;_&gt;_*]:min-w-0\">\n<h2 class=\"whitespace-normal break-words\">Radio spot production<\/h2>\n<\/div>\n<\/div>\n<div><\/div>\n<\/div>\n                            <\/div>\n\n            <div class=\"col\">\n                                    <div class=\"text typography fade-in\"><p>First we establish together <strong>the objective<\/strong> of radio advertising: is it <strong>brand awareness<\/strong>, or promotion of a service or product?<\/p>\n<p>&nbsp;<\/p>\n<p>Then we analyze the <strong>target audience<\/strong>, determine <strong>frequency<\/strong> and <strong>coverage<\/strong>, national, regional or even at municipal level, to make the spot truly effective. At this point we identify the <strong>broadcaster (public or private)<\/strong>, the <strong>time slots<\/strong> and the <strong>most suitable programs<\/strong> to launch your message, with a strong and clear voice!<\/p>\n<p>&nbsp;<\/p>\n<p>We also handle all phases of <strong>radio spot production<\/strong>: depending on the message to be communicated, we create the <strong>concept<\/strong>, select who will do the voice-over and perfect every second of the recording before broadcasting it.<\/p>\n<p>&nbsp;<\/p>\n<p>Once On Air, <strong>your radio advertising will reach the ears of thousands of people at the same moment.<\/strong><\/p>\n<\/div>\n                \n                            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n<section class=\"content-section content vertical-padded\"\n         id=\"content-section-18a5f0bd72e178b43c2a2fc8585c27ca\"\n         style=\"background-color: #FFFFFF\">\n    <div class=\"container\">\n        <div class=\"content-section__inner layout-30-70 text-primary\">\n            <div class=\"col\">\n                                    <span class=\"subtitle fade-in\">Offline e online insieme per i tuoi obiettivi<\/span>\n                                                    <div class=\"title fade-in\"><h2>Radio campaigns and digital ADV<\/h2>\n<div>\n<div><\/div>\n<\/div>\n<\/div>\n                            <\/div>\n\n            <div class=\"col\">\n                                    <div class=\"text typography fade-in\"><p>The effectiveness of a radio spot is also measured by the results of <strong>complementary strategies from your digital channels<\/strong>. For example, it&#8217;s possible to use the same radio spot script on Spotify, or edit it on a visual video for a YouTube ad.<\/p>\n<p>&nbsp;<\/p>\n<p>Combining radio advertising with online ADV is a successful strategy because it allows you to:<\/p>\n<ul>\n<li><strong>Expand the target<\/strong>, also reaching younger demographics and multiplying the echo of brand awareness<\/li>\n<li>Increase <strong>direct conversions<\/strong>, for example through a form<\/li>\n<li>Bring <strong>more users to your website or more people to your store<\/strong><\/li>\n<li>Collect more <strong>contacts<\/strong>, for example through a dedicated landing page.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Thanks to our services dedicated to omnichannel approach, we can find together the strategy most in line with your needs.<\/p>\n<\/div>\n                \n                            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n    <section class=\"benefits-list-section vertical-padded bg-grey\" id=\"benefits-list-section-1144915537\">\n        <div class=\"container\">\n            <div class=\"benefits-list-section__inner\">\n                <div class=\"intro-content\">\n                                                            <div class=\"title fade-in\"><div>\n<div class=\"grid-cols-1 grid gap-2.5 [&amp;_&gt;_*]:min-w-0\">\n<p class=\"whitespace-normal break-words\">Why advertise on radio?<\/p>\n<\/div>\n<\/div>\n<\/div>\n                                    <\/div>\n                <ul class=\"list-rows\">\n                                            <li class=\"list-row\">\n                            <p class=\"text\">You reach a targeted audience with the coverage of mass media.<\/p>\n                        <\/li>\n                                            <li class=\"list-row\">\n                            <p class=\"text\">You position your brand and increase your brand awareness.<\/p>\n                        <\/li>\n                                            <li class=\"list-row\">\n                            <p class=\"text\">You drive traffic to your website and customers to your store.<\/p>\n                        <\/li>\n                                    <\/ul>\n            <\/div>\n        <\/div>\n    <\/section>\n\n\n\n    <section class=\"cards-slider-section vertical-padded\" id=\"cards-slider-section-1898772263\">\n            <div class=\"cards-slider-section__inner\">\n                <div class=\"intro-content container\">\n                                                                <div class=\"title fade-in\"><div>\n<div class=\"grid-cols-1 grid gap-2.5 [&amp;_&gt;_*]:min-w-0\">\n<p class=\"whitespace-normal break-words\">Why choose SAY for creating your radio spot?<\/p>\n<\/div>\n<\/div>\n<\/div>\n                                <\/div>\n            <div class=\"swiper numbered-cards-carousel mobile-full\">\n                <ul class=\"swiper-wrapper cards-list\">\n                                            <li class=\"numbered-card post swiper-slide\">\n                            <h3 class=\"card-title\">Brand awareness analysis<\/h3>\n                                                            <div class=\"content cards-typography\"><div>\n<div class=\"grid-cols-1 grid gap-2.5 [&amp;_&gt;_*]:min-w-0\">\n<p class=\"whitespace-normal break-words\">We conduct qualitative and quantitative surveys before and after radio campaigns, to evaluate the reach of your brand awareness in people&#8217;s memory.<\/p>\n<\/div>\n<\/div>\n<\/div>\n                                                    <\/li>\n                                            <li class=\"numbered-card post swiper-slide\">\n                            <h3 class=\"card-title\">Complete production management<\/h3>\n                                                            <div class=\"content cards-typography\"><div>\n<div class=\"grid-cols-1 grid gap-2.5 [&amp;_&gt;_*]:min-w-0\">\n<p class=\"whitespace-normal break-words\">We coordinate all activities and figures involved in the process of creating and producing a spot, from concept to final recording.<\/p>\n<\/div>\n<\/div>\n<\/div>\n                                                    <\/li>\n                                            <li class=\"numbered-card post swiper-slide\">\n                            <h3 class=\"card-title\">Audience ratings analysis<\/h3>\n                                                            <div class=\"content cards-typography\"><div>\n<div class=\"grid-cols-1 grid gap-2.5 [&amp;_&gt;_*]:min-w-0\">\n<p class=\"whitespace-normal break-words\">We study the audience ratings provided by broadcasters, which also include streaming channels of web radio and radio TV channels.<\/p>\n<\/div>\n<\/div>\n<\/div>\n                                                    <\/li>\n                                            <li class=\"numbered-card post swiper-slide\">\n                            <h3 class=\"card-title\">Integrated omnichannel strategies<\/h3>\n                                                            <div class=\"content cards-typography\"><div>\n<div class=\"grid-cols-1 grid gap-2.5 [&amp;_&gt;_*]:min-w-0\">\n<p class=\"whitespace-normal break-words\">We structure omnichannel strategies to grow your business in a coordinated way across multiple channels.<\/p>\n<\/div>\n<\/div>\n<\/div>\n                                                    <\/li>\n                                    <\/ul>\n                <div class=\"pagination-element\"><\/div>\n                <div class=\"navigation-element\">\n                    <div class=\"swiper-button-prev news-prev-slide\">\n                        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\"\n                             fill=\"none\">\n                            <path d=\"M15.75 19.5L8.25 12L15.75 4.5\" stroke=\"#3E4D4C\" stroke-width=\"1.5\"\n                                  stroke-linecap=\"square\"\/>\n                        <\/svg>\n                    <\/div>\n                    <div class=\"swiper-button-next news-next-slide\">\n                        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"25\" height=\"24\" viewBox=\"0 0 25 24\"\n                             fill=\"none\">\n                            <path d=\"M8.75 4.5L16.25 12L8.75 19.5\" stroke=\"#3E4D4C\" stroke-width=\"1.5\"\n                                  stroke-linecap=\"square\"\/>\n                        <\/svg>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/section>\n\n\n\n    <section class=\"cta-section vertical-padded\" id=\"cta-section-275937426\">\n\n                    <style>\n                #cta-section-275937426                {\n                    height: 41.625rem\n                ;\n                }\n\n                #cta-section-275937426                .cta-section__inner .container {\n                    align-items: center;\n                    justify-content: center;\n                }\n\n                #cta-section-275937426                .cta-section__content {\n                    width: 100%;\n                    text-align: center;\n                }\n\n                #cta-section-275937426                .cta-section__content .title {\n                    margin: 0 auto 2rem;\n                }\n            <\/style>\n                            <div class=\"noise-layer\"><\/div>\n            <div class=\"glow-container\">\n                <div class=\"ball\"><\/div>\n                <div class=\"ball\" style=\"--delay:-12s;--size:0.35;--speed:25s;\"><\/div>\n                <div class=\"ball\" style=\"--delay:-10s;--size:0.3;--speed:15s;\"><\/div>\n            <\/div>\n                <div class=\"cta-section__inner\">\n            <div class=\"container\">\n                <div class=\"cta-section__content\">\n                    <div class=\"subtitle\"><\/div>\n                    <div class=\"title\"><p>Tell us your goal, and it will become our project.<\/p>\n<\/div>\n                <\/div>\n                                    <div class=\"cta-button\">\n                        <a class=\"btn-primary\" href=\"https:\/\/sayagency.com\/en\/contact-us\/\"\n                           title=\"Contact us\" target=\"\">\n                            <span data-title=\"Contact us\">Contact us<\/span><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\">\n                <path fill-rule=\"evenodd\" clip-rule=\"evenodd\"\n                      d=\"M7 7C7 6.44772 7.44772 6 8 6H17C17.5523 6 18 6.44772 18 7V16C18 16.5523 17.5523 17 17 17C16.4477 17 16 16.5523 16 16V9.41421L7.70711 17.7071C7.31658 18.0976 6.68342 18.0976 6.29289 17.7071C5.90237 17.3166 5.90237 16.6834 6.29289 16.2929L14.5858 8H8C7.44772 8 7 7.55228 7 7Z\"\n                      fill=\"\"><\/path>\n            <\/svg>                        <\/a>\n                    <\/div>\n                            <\/div>\n        <\/div>\n    <\/section>\n\n\n\n\n    <section class=\"featured-services-section vertical-padded\" id=\"featured-services-section-289997892\">\n        <div class=\"container\">\n            <div class=\"featured-services-section__inner\">\n                <div class=\"intro-content\">\n                                                                <div class=\"title fade-in\"><p>Other services<\/p>\n<p>Performance<\/p>\n<p>and more<\/p>\n<\/div>\n                                    <\/div>\n                <ul class=\"services-rows\">\n                                            <li class=\"service-row\">\n                            <a class=\"service-link\" href=\"https:\/\/sayagency.com\/en\/creativity\/brand-identity-agency\/corporate-communication\/\"\n                               title=\"Corporate communication\">\n                                <span>Corporate communication<\/span>\n                                <div class=\"more-link\">\n                                    <span>Discover more<\/span>\n                                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"13\" height=\"13\" viewBox=\"0 0 13 13\"\n                                         fill=\"none\">\n                                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\"\n                                              d=\"M12.6438 1.25418L12.6438 0.504178L11.8938 0.504176L2.70386 0.504148L2.70385 2.00415L10.0834 2.00417L0.71312 11.3744L1.77378 12.4351L11.1438 3.06504L11.1438 10.4441H12.6438L12.6438 1.25418Z\"\n                                              fill=\"#3E4D4C\"\/>\n                                    <\/svg>\n                                <\/div>\n                            <\/a>\n                        <\/li>\n                                            <li class=\"service-row\">\n                            <a class=\"service-link\" href=\"https:\/\/sayagency.com\/en\/creativity\/creative-communication-concept\/\"\n                               title=\"Communication concepts\">\n                                <span>Communication concepts<\/span>\n                                <div class=\"more-link\">\n                                    <span>Discover more<\/span>\n                                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"13\" height=\"13\" viewBox=\"0 0 13 13\"\n                                         fill=\"none\">\n                                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\"\n                                              d=\"M12.6438 1.25418L12.6438 0.504178L11.8938 0.504176L2.70386 0.504148L2.70385 2.00415L10.0834 2.00417L0.71312 11.3744L1.77378 12.4351L11.1438 3.06504L11.1438 10.4441H12.6438L12.6438 1.25418Z\"\n                                              fill=\"#3E4D4C\"\/>\n                                    <\/svg>\n                                <\/div>\n                            <\/a>\n                        <\/li>\n                                            <li class=\"service-row\">\n                            <a class=\"service-link\" href=\"https:\/\/sayagency.com\/en\/perform\/adv\/\"\n                               title=\"ADV strategy\">\n                                <span>ADV strategy<\/span>\n                                <div class=\"more-link\">\n                                    <span>Discover more<\/span>\n                                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"13\" height=\"13\" viewBox=\"0 0 13 13\"\n                                         fill=\"none\">\n                                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\"\n                                              d=\"M12.6438 1.25418L12.6438 0.504178L11.8938 0.504176L2.70386 0.504148L2.70385 2.00415L10.0834 2.00417L0.71312 11.3744L1.77378 12.4351L11.1438 3.06504L11.1438 10.4441H12.6438L12.6438 1.25418Z\"\n                                              fill=\"#3E4D4C\"\/>\n                                    <\/svg>\n                                <\/div>\n                            <\/a>\n                        <\/li>\n                                            <li class=\"service-row\">\n                            <a class=\"service-link\" href=\"https:\/\/sayagency.com\/en\/perform\/adv\/digital-advertising\/\"\n                               title=\"Digital advertising\">\n                                <span>Digital advertising<\/span>\n                                <div class=\"more-link\">\n                                    <span>Discover more<\/span>\n                                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"13\" height=\"13\" viewBox=\"0 0 13 13\"\n                                         fill=\"none\">\n                                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\"\n                                              d=\"M12.6438 1.25418L12.6438 0.504178L11.8938 0.504176L2.70386 0.504148L2.70385 2.00415L10.0834 2.00417L0.71312 11.3744L1.77378 12.4351L11.1438 3.06504L11.1438 10.4441H12.6438L12.6438 1.25418Z\"\n                                              fill=\"#3E4D4C\"\/>\n                                    <\/svg>\n                                <\/div>\n                            <\/a>\n                        <\/li>\n                                            <li class=\"service-row\">\n                            <a class=\"service-link\" href=\"https:\/\/sayagency.com\/en\/perform\/adv\/digital-advertising\/ad-server-management\/\"\n                               title=\"Ad Server management\">\n                                <span>Ad Server management<\/span>\n                                <div class=\"more-link\">\n                                    <span>Discover more<\/span>\n                                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"13\" height=\"13\" viewBox=\"0 0 13 13\"\n                                         fill=\"none\">\n                                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\"\n                                              d=\"M12.6438 1.25418L12.6438 0.504178L11.8938 0.504176L2.70386 0.504148L2.70385 2.00415L10.0834 2.00417L0.71312 11.3744L1.77378 12.4351L11.1438 3.06504L11.1438 10.4441H12.6438L12.6438 1.25418Z\"\n                                              fill=\"#3E4D4C\"\/>\n                                    <\/svg>\n                                <\/div>\n                            <\/a>\n                        <\/li>\n                                    <\/ul>\n            <\/div>\n        <\/div>\n    <\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":11939,"menu_order":0,"template":"single-universe-service.php","class_list":["post-15396","universe_or_service","type-universe_or_service","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Production of radio adverts in Italy - SAY agency<\/title>\n<meta name=\"description\" content=\"Professional radio advert production for the italian audience: from concept to broadcast, entrust us with your local\/national campaigns. 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